Integrating mobile into the mix to increase brand awareness, generate leads and win sales: In this paper Aerodeon has argued that they are at the b ... more>>
This paper examines consumer adoption of mobile banking and mobile payments using the experience goods and learning by doing constructs as a framework ... more>>
This is an example of mobile advertising. This document is useful for conducting mobile advertising. more>>
Mobile electronic payment systems: Main technologies and options. Using mobile technology to sell or buy items, access business information, conduct ... more>>
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Le marketing mobile, c'est une cible potentielle de plus de 48 millions de personnes en France, qu'il est possible d'atteindre de mani�re personnalis� ... more>>
This presentation gives an overview of mobile commerce and its future more>>
An overview of trends in mobile banking for financial institutions. Includes case study. Presented in March 2009 at the Credit Union National ... more>>
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