messageto moneyMeasuring the effectiveness of public relations communications (and ROI) in achieving short-term marketing and business outcomesFromAir ... more>>
Web 1.0 was Niagara Falls-a torrent of information. Web 2.0, by contrast, is a global water-pistol shootout. Rather than being deluged by the flow, ... more>>
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More than any era in the past 75 years, this is a time of change, a force sweeping our economy and vernacular with unprecedented energy following Pres ... more>>
With empowered consumers, the patient has the power in a new healthcare dynamic. In coming years, what will be the consequences of consumer-driven ... more>>
As corporate America reinvents the way it does business, companies are finding advantages in outsourcing not only manufacturing operations and call ce ... more>>
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The biggest target segment for marketers today isn't GenX, GenY, or Baby Boomers; it's small- business owners. While iPhone, YouTube and MySpace have ... more>>
Every company wants to know what its customers think of its products and services, but too few businesses use the information they gather on customer ... more>>
brand Building your in the local community 2 3 The emotions of brand success Every successful national brand relies to a large extent on pub ... more>>
When you're called on to make a presentation, don't overlook the importance of preparation-actions you can take in advance of your appearance that wil ... more>>
Reports of stress, anxiety and exhaustion are becoming more frequent among key staff members in today's businesses, and many companies are becoming fr ... more>>
Center for Turbulence Research Annual Research Briefs 2007 311 Study of flow separation over an airfoil with synthetic jet control using large-ed ... more>>