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Airfoil 1/24/2008 | 8 (1) | 258 | 24 | 0 | English
When you're called on to make a presentation, don't overlook the importance of preparation-actions you can take in advance of your appearance that will improve your effectiveness. By taking control of how your presentation will be delivered, you can make your job easier, more comfortable and more impressive. Here are half a dozen steps to consider before you take that first step in front of your audience. ... more>>
Airfoil 1/24/2008 | 0 (0) | 375 | 46 | 0 | English
As corporate America reinvents the way it does business, companies are finding advantages in outsourcing not only manufacturing operations and call centers, but also entire departments, from HR to PR. In examining the value of inside vs. out-of-house public relations staffing, corporations should contemplate this list of advantages and disadvantages of each alternative and reach a blend of outsourcing and inside capabilities that works best for them. ... more>>
Airfoil 1/11/2008 | 0 (0) | 277 | 22 | 0 | English
messageto moneyMeasuring the effectiveness of public relations communications (and ROI) in achieving short-term marketing and business outcomesFromAirfoil Public Relations 1000 Town Center Drive ... more>>
Airfoil 1/11/2008 | 0 (0) | 298 | 24 | 0 | English
universewith thousands of starsThe Convergence of Consumer and Technology Public RelationsA fractured new 2Consumers always have shown an affinity for technollog that could make their lives more ... more>>
Airfoil 2/13/2008 | 0 (0) | 387 | 52 | 0 | English
Web 1.0 was Niagara Falls-a torrent of information. Web 2.0, by contrast, is a global water-pistol shootout. Rather than being deluged by the flow, participants in Web 2.0 can become part of communities that enable a tremendous amount of personal interchange. What in the World Is Web 2.0 examines how blogs, social sites and related developments are impacting news outlets and public relations, offering advice for communicators. ... more>>
ps1160 7/11/2008 | 0 (0) | 24 | 3 | 0 | English
DAVID MEERMAN SCOTTThe new rules of PRHow to create a press release strategy for reaching buyers directlyThe New Rules of PR :: How to create a press release strategy for reaching buyers ... more>>
Airfoil 1/11/2008 | 0 (0) | 226 | 27 | 0 | English
brand Building yourin the local community23The emotions of brand successEvery successful national brand relies to a large extent on public relations, either as a lead strategy or as a method of ... more>>
Airfoil 4/29/2008 | 0 (0) | 94 | 5 | 0 | English
With empowered consumers, the patient has the power in a new healthcare dynamic. In coming years, what will be the consequences of consumer-driven healthcare for marketing communicators, who now must market to both the provider and the prospective patient The Prognosis for What's Next in Healthcare scans the healthcare sector to offer enlightening insights. ... more>>
Airfoil 1/11/2008 | 0 (0) | 167 | 7 | 0 | English
research: Elevating credibility throughGaining the trust of your audiences2Back in the days of the ivy-tipped campus and ivory-tower charactters few Americans questioned the validi... ... more>>
Airfoil 1/11/2008 | 0 (0) | 243 | 15 | 0 | English
talkingto me?Bridging the ???other??? Digital DivideAre you23Are you talking to me, up here on the C level? Or are you talking in geek to the information technology department? Tho... ... more>>
Airfoil 1/31/2008 | 0 (0) | 277 | 24 | 0 | English
Every company wants to know what its customers think of its products and services, but too few businesses use the information they gather on customer opinions in an effective way. Merely satisfying your current customer base just keeps you in the game; it may not be enough to keep you ahead. Companies should consider how they can maximize the results of their customer surveys, using these ten recommendations. ... more>>
Airfoil 1/31/2008 | 0 (0) | 196 | 12 | 0 | English
Reports of stress, anxiety and exhaustion are becoming more frequent among key staff members in today's businesses, and many companies are becoming frustrated as some of their best employees decide to leave, rather than endure the strain. Here are ten ways that companies cause good employees to jump to competitors, start their own businesses or switch to a career they feel is more rewarding. ... more>>
briansolis 5/26/2008 | 0 (0) | 1041 | 188 | 0 | English
I’ve been overwhelmed with requests from executives and PR professionals to explain how this new media (r)evolution applies to them specifically and how they can make PR more effective and personal during these interesting times. ... more>>
anonymous 1/11/2008 | 0 (0) | 270 | 18 | 0 | English
The biggest target segment for marketers today isn't GenX, GenY, or Baby Boomers; it's small- business owners. While iPhone, YouTube and MySpace have dominated the front page of our front pages, the business section is filled with the efforts of large enterprises and startup companies alike to appeal to the vast small-and-midsize-business category, known as SMBs. ... more>>
anonymous 4/10/2008 | 0 (0) | 143 | 9 | 0 | English
PR INTERNET CRISESThe articles all concentrate on PR issues surrounding the Internet. While some of the PR issues directly link to the PR firms representing various corporations, others are ... more>>
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