Planning and Implementing PR
As corporate America reinvents the way it does business, companies are finding advantages in outsourcing not only manufacturing operations and call ce ... more>>
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Outsourcing PR
messageto moneyMeasuring the effectiveness of public relations communications (and ROI) in achieving short-term marketing and business outcomesFromAir ... more>>
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What in the World is Web 2.0
Web 1.0 was Niagara Falls-a torrent of information. Web 2.0, by contrast, is a global water-pistol shootout. Rather than being deluged by the flow, ... more>>
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Marketing to SMBs
The biggest target segment for marketers today isn't GenX, GenY, or Baby Boomers; it's small- business owners. While iPhone, YouTube and MySpace have ... more>>
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