From: Airfoil | Date: 1/11/2008 | Rated: 0 (0) | Views: 464

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messageto moneyMeasuring the effectiveness of public relations communications (and ROI) in achieving short-term marketing and business outcomesFromAir ...  more>>

From: Airfoil | Date: 5/1/2009 | Rated: 0 (0) | Views: 69

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More than any era in the past 75 years, this is a time of change, a force sweeping our economy and vernacular with unprecedented energy following Pres ...  more>>

From: Airfoil | Date: 1/11/2008 | Rated: 0 (0) | Views: 415

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universewith thousands of starsThe Convergence of Consumer and Technology Public RelationsA fractured new 2Consumers always have shown an affinity for ...  more>>

From: Airfoil | Date: 1/24/2008 | Rated: 0 (0) | Views: 717

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As corporate America reinvents the way it does business, companies are finding advantages in outsourcing not only manufacturing operations and call ce ...  more>>

From: Airfoil | Date: 1/11/2008 | Rated: 0 (0) | Views: 392

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talking to me? Bridging the "other" Digital Divide Are you 2 3 A re you talking to me, up here on the C level? Or are you talking in geek  ...  more>>

From: anonymous | Date: 1/11/2008 | Rated: 0 (0) | Views: 370

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The biggest target segment for marketers today isn't GenX, GenY, or Baby Boomers; it's small- business owners. While iPhone, YouTube and MySpace have ...  more>>

From: Airfoil | Date: 4/29/2008 | Rated: 0 (0) | Views: 275

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With empowered consumers, the patient has the power in a new healthcare dynamic. In coming years, what will be the consequences of consumer-driven ...  more>>

From: Airfoil | Date: 2/13/2008 | Rated: 0 (0) | Views: 708

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Web 1.0 was Niagara Falls-a torrent of information. Web 2.0, by contrast, is a global water-pistol shootout. Rather than being deluged by the flow, ...  more>>

From: Airfoil | Date: 1/11/2008 | Rated: 0 (0) | Views: 490

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brand Building your in the local community 2 3 The emotions of brand success Every successful national brand relies to a large extent on pub ...  more>>

From: Airfoil | Date: 1/11/2008 | Rated: 0 (0) | Views: 300

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research: Elevating credibility throughGaining the trust of your audiences2Back in the days of the ivy-tipped campus and ivory-tower charactters few A ...  more>>