This sheet includes a financial model can be used to calculate the EMI value for any product or services. In case of a product, enter the list price.  ...  more>>

This document analyzes the 'Mountain Dew - Selecting new creative' case in Promotional Strategy. more>>

This document provides a template for a business plan. It includes various aspects of starting a new business, including sales and marketing,... ...  more>>

This proposal was submitted as a bid for a market research project for Johnson&Johnson as part of INDEX 2009, the annual marketing fair of IIM... ...  more>>

This document aims to measure the brand personality/brand image for Nokia using the BAV model and laddering approach. more>>

This document aims to measure the brand valuation for Nokia using the book-to-market method, price premia model and the brand value added model. ...  more>>

This document was submitted as a proposal for a market research project for Pepsi, to determine price elasticity in India. The proposal was submitted  ...  more>>

This document describes the market research done for Heinz in order to enable them to introduce new Glucon-D flavors in India. The research was done... ...  more>>

This document provides an analysis of the CRM Consultancy case (mobile CRM case). more>>

This document describes qualitative and quantitative market research done to understand why the NPS of Govt. of India has not been a huge success.... ...  more>>

This document describes a market entry strategy for the semiconductor IP industry - including verification IP, multimedia SIP, interface SIP,... ...  more>>

This Excel sheet models the project financing of GMR Hyderabad International Airport Ltd. more>>

This document studies the Engineering and construction division of L&T from a strategic management perspective. more>>

This presentation documents the sales and distribution management at Castrol. more>>