srik1966
Srikanth S
Media Director - South Asia
My Network
About me
The author is currently working as GM. Media Services for Unilever South Asia. Srikanth has 18 years of work experience in Consumer Goods and has worked as Sales Manager, Brand Manager, Marketing Manager, Regional Insight Head and Category Head in Unilever. He has experience in Home and Personal Care Categories, Beverages, Icecreams, Baby Care and Feminine Hygiene (Sanitary Pads). The author can be contacted at Srikanth_sm@hotmail.com.
My Stats:
Docs: 6
Views: 633
Avg Docs Rank: 0 (0)
Reviews: 0
Profile Visits: 187
Professional Information:
company: Hindustan Lever Ltd
title: General Manager
industry: Consumer Goods
Address:
city: Mumbai
zip: 400055
country: India
Education:
undergraduate: Indian Institute of Technology, Chennai
degree: Bachelor of Technolgy
year: 1987
graduate: Indian Institute of Management, Ahmedabad
degree: PDGM
year: 1991


Get / Customize DocShots




Brand Strategy
Brand Strategy
From: srik1966 | Date: 6/24/2009 | Rated: 0 (0) | Views: 251
Add to My Docs Not Relevant Good Result

Given below are 10 key learnings pillars. On every learning pillar are questions that every brand marketing person needs to answer (honestly) in ...  more>>

Views: 251
Language: English
Indian Middle Class
Indian Middle Class
From: srik1966 | Date: 6/10/2009 | Rated: 0 (0) | Views: 62
Add to My Docs Not Relevant Good Result

Thoughts on Indian Middle Class and some challenges for a brand like Nokia more>>

Views: 62
Language: English
What is Strategy
What is Strategy
From: srik1966 | Date: 5/20/2009 | Rated: 0 (0) | Views: 109
Add to My Docs Not Relevant Good Result

Key Principles when creating and developing brand marketing strategy. more>>

Views: 109
Language: English
Market Research - Do we understand it?
Market Research - Do we understand it?
From: srik1966 | Date: 5/20/2009 | Rated: 0 (0) | Views: 72
Add to My Docs Not Relevant Good Result

blink, by Malcolm Gladwell , is a cleverly written book with narratives that emphasizes on the importance of intuition. A specific chapter is ...  more>>

Views: 72
Language: English
Kids , Brands and Marketing
Kids , Brands and Marketing
From: srik1966 | Date: 5/20/2009 | Rated: 0 (0) | Views: 106
Add to My Docs Not Relevant Good Result

Marketing to Kids is an intersting Challenge. This document discusses about what motivates kids and what are some of key learnings from the same.  ...  more>>

Tags: Kids
Views: 106
Language: English