Retail Bank Marketing is becoming more competitive and specialised. The document lists the 7 key focus area that will help a Marketing Leader to be... ...  more>>

How to make Marketing Strategy for a Brand. Quick and easy guidelines to evaluate and refine strategy of brands and this will help you to write Brand  ...  more>>

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Thoughts on Indian Middle Class and some challenges for a brand like Nokia more>>

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blink, by Malcolm Gladwell , is a cleverly written book with narratives that emphasizes on the importance of intuition. A specific chapter is... ...  more>>

Marketing to Kids is an intersting Challenge. This document discusses about what motivates kids and what are some of key learnings from the same. ...  more>>