Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and... ...  more>>

Profitable Buying Strategies explains how companies can increase their profitability by delivering major cost savings through successful procurement.  ...  more>>

All public companies are required by law to appoint a Company Secretary. Public and private companies have to ensure that they comply with a number... ...  more>>

In 2007, there were 34 armed conflicts worldwide. That same year, a total of 414 natural disasters affected 211 million people. Humanitarian... ...  more>>

Packed with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any... ...  more>>

This useful guide offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can... ...  more>>

The American Society for Training and Development found that in 2007, US companies spent more than $134 billion on employee learning and development.  ...  more>>

Over the past few years there has been a shift towards more detailed assessment of students applying to university, particularly those wishing to... ...  more>>

Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing... ...  more>>

Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining and developing... ...  more>>

Time Well Spent teaches readers how to be efficient and accomplish more with less effort. It includes chapters on getting to know oneself better,... ...  more>>

The Handbook of Personal Wealth Management provides an essential guide to the options facing those looking to invest wisely and maximise the returns... ...  more>>

How to Pass Selection Tests will help anyone who faces employers' tests, providing expert advice and practice material.The first part of the book... ...  more>>

Many people are too apprehensive of the perceived risk to invest and too intimidated by the complicated jargon to consider finance. No Fear Finance... ...  more>>

Data interpretation tests are fast becoming the most common type of numeracy questions set in psychometric tests. Almost every battery of... ...  more>>