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Momentum Worldwide July 2010 Newlsetter-Retail and Promotions Edition
Momentum's monthly newsletter created by the growth team. This month they've pulled together some of our best work in retail and promotions from around the world. They have also included some work they just happen to think is fantastic, even though it was not a Momentum project. www.momentumww.com
July 2010 Momentum US Newsletter-Retail & Promotions Edition
MOMENTUM ACTIVATES RICOH’S SPONSORSHIP OF THE RICOH WOMEN’S BRITISH OPEN AT THE ROYAL BIRKDALE G - PDF
MOMENTUM ACTIVATES RICOH’S SPONSORSHIP OF THE RICOH WOMEN’S BRITISH OPEN AT THE ROYAL BIRKDALE GOLF CLUB Momentum are activating Ricoh’s title sponsorship of the Ricoh Women’s British Open at The Royal Birkdale Golf Club from the 29th July to the 1st August 2010. Momentum has brought Ricoh’s sponsorship to life at the Ricoh Women’s British Open by developing an integrated on-site and online campaign featuring Ricoh’s global golf ambassador and recent winner of the US Open, Paula Creamer. The activity builds on Ricoh’s ‘Moving Ideas Forward’ brand campaign which was developed by Momentum in 2009.
MOMENTUM WORLDWIDE APPOINTS JON HAMM AS CHIEF STRATEGY AND INNOVATION OFFICER
NEW YORK CITY (February 22, 2010) – Chris Weil, Chairman and CEO of Momentum Worldwide today announced that Jon Hamm has been appointed Chief Strategy and Innovation Officer and is relocating from Momentum London to the New York headquarters effective immediately. Hamm will report directly to Weil and is tasked with driving further integration of their physical and digital expertise to help deliver successful campaigns and results for clients including Coca-Cola, US Army, Kraft, Office Depot, and Anheuser Busch/InBev.
MUZE CLOTHING DEBUTS NEW COLLECTION OF TEES AND THERMALS COMBINING THE BEST OF QUALITY FASHION AND MOVIE LINE PASSION
MUZE CLOTHING DEBUTS NEW COLLECTION OF TEES AND THERMALS COMBINING THE BEST OF QUALITY FASHION AND MOVIE LINE PASSION Innovative apparel company also launches cause-related t-shirt initiative to benefit celebrity and professional athlete charity partnerships
MARCOS “MALA” LACERDA NAMED PRESIDENT OF MOMENTUM WORLWIDE IN BRAZIL
Momentum Worldwide Chairman and CEO Chris Weil today announced the appointment of Marcos “MaLa” Lacerda as President of Momentum Brazil. Prior to his post at Momentum, MaLa was at promotion and events firm 360o , and is an industry veteran with more than 20 years experience in marketing communication.
Momentum Worldwide and PMK/HBH Strike Partnership with MUZE Clothing
MOMENTUM WORLDWIDE AND PMK/HBH STRIKE PARTNERSHIP WITH MUZE CLOTHING COUPLING ITS CREATIVE FIREPOWER AND GLOBAL NETWORK TO LAUNCH UNIQUE LINE OF MOVIE AND POP CULTURE APPAREL
PMK/HBH Wins Beiersdorf Account-NIVEA and EUCERIN
Beiersdorf taps PMK/HBH as AOR April 23 2009 - WILTON, CT: Beiersdorf North America, the skincare company that owns Nivea and Eucerin, hired PMK/HBH as AOR, effective April 1. The ongoing account was awarded after a competitive, six-week RFP.
Momentum Worldwide Germany launches International German Gymnastics Festival in Frankfurt
FRANKFURT, GERMANY (June 2, 2009) – To launch the International German Gymnastics Festival in Frankfurt, Germany, global event and promotion marketing firm McCann Momentum produced a widely-applauded 40 minute opening ceremony that incorporated fire, light, water, laser and acrobatics – and an innumerable number of special effects in front of 400,000 fans along the city’s riverfront.
Momentum Worldwide Singapore wins Singapore 2010 Youth Olympic Games Business
Singapore, 17 June 2009 – The Singapore 2010 Youth Olympic Games Organising Committee (SYOGOC) has awarded the management of the Singapore 2010 City Celebration site to Momentum, a division of McCann Worldgroup.
Momentum Worldwide Wins Subway Account in the UK
LONDON – Momentum and McCann have triumphed to win the SUBWAY® chain’s fully integrated UK & Ireland account. Together they have been appointed by the SUBWAY® chain to re-invigorate their brand positioning, developing a new campaign comprising advertising and promotional solutions that will be delivered via Broadcast, online, direct mail, sales promotions and POS to drive footfall.
Month At Momentum April/May 2009
Month at Momentum is the enewsletter of leading integrated marketing company Momentum Worldwide. Headquartered in New York City the company has offices in 52 countries on six continents and handles various marketing programs - events, sponsorship, IP, content, entertainment/celebrity relations, sports, promotions, shopper marketing, etc...- for leading blue chippers including American Express, Verizon, Coca-Cola, Anheuser Busch/InBev, Kraft and Nestle. More information about Momentum Worldwide can be found at http://www.momentumww.com
Momentum Worldwide Appoints Michael Robinson APAC Shopper Marketing Lead
NEW YORK May 12 2009 Momentum Worldwide global CMO and APAC Regional Director Kevin McNulty today announced the appointment of Michael Robinson as the Asia Pacific Shopper Marketing Practice Lead This is a new position Robinson will report directly to New Yorkbased McNulty and to UKbased Allan Cobb Momentums Global Shopper Marketing Practice Lead
Momentum Brazil Press Conference
SAO PAULO, BRAZIL (May 6, 2008) -- Momentum Worldwide chairman and CEO Chris Weil, and Momentum Brazil president and managing director, Ze Boralli, hosted a press briefing in Sao Paulo today to share the significant progress Momentum Brazil has made over the last six months since Boralli’s appointment. Momentum Brazil is the South American headquarters of Momentum Worldwide, the world’s first and only global Phygitalsm marketing agency. Momentum specializes in extending a brand’s engagement with the consumer by bridging the gap between the physical and digital worlds through live events & sponsorship, interactive storytelling and content creation, entertainment and music, social networking and retail and promotional marketing.
Momentum Worldwide Welcome Julian Ingram as MD of UK Group
Momentum Worldwide Chairman and CEO Chris Weil today announced the appointment of Julian Ingram as Managing Director of the Momentum UK group effective immediately Momentum UK is comprised of offices in London Manchester and Cheshire and has over 200 employees who develop sponsorship events shopper marketing promotions and digital campaigns for clients such as American Express UPS Nestle CocaCola Bernard Mathews 20th Century Fox Sony Pictures Home Entertainment amongst others
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