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MARSHA KENT. DRTV- The power of visual communication
According to her, finding that break through the clutter product is the real thing. “No matter how good your product is, if it does not have that ‘special something’, it will not sell. Honestly. That’s how the consumer market works!”
Marsha Kent’s Creative Genius The Direct Response Television Industry
“If one applies one’s mind to the job ahead, anything and everything can be easily accomplished!” says Marsha. Her focus has always been to generate new business opportunities for Kent and Spiegel Direct, Inc., a firm that she started along with Peter Spiegel in 1992. “You need to think on your feet all the time, stay ahead of the competition, and most importantly, understand the need of the customer. Giving the customer what he wants is fundamental, the intrinsic key to any successful enterprise.” believes Marsha Kent
The flame and the fire - DRTV and Marsha Kent
“Companies and product manufacturers do not necessarily have to rely on expensive ad agencies to do their marketing for them,” she says. “The more understanding they gain of the DRTV medium, the easier it will be for the marketers” Marsha adds.
Marsha Kent DRTV-Honesty is the best policy
Today, thanks to the vast expanse of information available online, the consumer is able to research every product of interest threadbare, to the last detail imaginable. So marketers cannot fool him. No, not anymore. So if you want your product to be online, that is, sold through a DRTV channel, you will need to be honest about its features. What I mean is, you will have to be very specific about what your product does. And what it doesn’t do. The reason as I said before, is quite simple.
Marsha Kent – the Call Centre’s role in DRTV Marketing
According to Marsha Kent , making use of the services of the Call Centre will take a big load off the marketer. Apart from the basic services that they offer, Call Centers are also equipped with other skills: • Skills-based routing • Upselling • Save-the-sale • Save-the-continuity • Well-trained call centre staff • Multi-lingual customer service.
Marsha Kent-The Thorough Professional
Marsha Kent is a thorough marketing professional with years of rich experience. Her forte is the Infomercial. Adept in the diverse and intricate skills of marketing, she is all at once a product connoisseur, an infomercial producer, in fact much, much more.
Marsha Kent – TELL MORE, TO SELL MORE
“…….Finding a product that can make a dramatic statement, by cutting through the clutter is what DRTV is all about. For that, advertisers of the product will have to ask this question of themselves- is this product really unique- does it stand out in the crowd, or is it just another ‘will do ok’ product?
Marsha Kent – Producing A Smart Infomercial
“The whole framework of the DRTV model hinges on the Infomercial. The success of your product depends on how well you develop the Infomercial”.
Marsha Kent - MANY WAYS AN EXPERT
After spending days and weeks in behavioural analysis and a thorough, detailed study of the demography, Marsha Kent began to work in India. The Indian consumer was driven by the value-for-money principle. He wanted products that were good, but he also wanted them to be smartly priced. This Marsha understood only too well. And she gave the Indian consumer what he wanted- products that added value to an elegant lifestyle
Marsha Kent – PACKAGING WELL TO SELL
As one of the founders of the DRTV industry, Marsha Kent is a leading pioneer in the direct response segment of the marketing world. She is one of America’s most successful women entrepreneurs and was instrumental in producing the first major hit Infomercial, Miracle Blade, in 1990, a runaway product that grossed millions of dollars in sales. Miracle Blade is now being marketed in its 4th version.
Marsha Kent – Media Buying for DRTV and its importance
Marsha Kent joined hands with Peter Spiegel in 1992 to form Kent & Spiegel Direct, Inc. Together the partnership flourished with many products being sold and marketed through the Infomercial of the DRTV channel. Beauty treatments and equipment, cosmetics, personal care, fitness and house ware, the KSD product line was multifold. Marsha attributes the success of all her endeavors to her inherent ability to communicate the value of the product effectively to the customer.
Marsha Kent – An Antidote to Failure
One of America’s most successful women entrepreneurs, Marsha Kent is one of DRTV Industry’s founders and its ardent promoters. But what she is well-known for is her amazing success at the “Infomercial” stream of marketing campaigns.
Marsha Kent The Infomercial Virtuos
She has been called the “Top 25 Most Influential People in the Direct Response Industry.” She was rated third on the Los Angeles Business Journal list of most successful women business owners, and was elected to the prestigious ERA International Board of Directors.
THE EXCITING WORLD OF DRTV
Today, there are full-fledged DRTV agencies that cater to the specialist Direct Response TV commercial. These agencies have a full range of strategic, creative, production, media and campaign services. These agencies specialize in the gamut of activities that DRTV demands. Apart from America, DRTV has made its presence felt in most parts of the world, and many companies have made it a part of their marketing mix
Marsha Kent - Living In A New Worlds
After amassing years of experience in marketing, selling, transacting, negotiating with suppliers, dealing with vendors, co-ordinating with team members, striking new business deals and creating entirely new verticals in the direct response marketing segment, Marsha Kent was restless to explore other shores.
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