Marco Loguercio is the founder and chief executive officer of Sems (now part of the FullSIX Group), leading italian search marketing agency. Loguercio is recognized in Italy as a pioneer in SEO, working in this field since 1996, and as a leading expert in search engine marketing. Prior to found Sems, Loguercio leaded the SEM division for important italian web and media agencies, developing and managing search marketing strategies for several top tier clients. Loguercio is a frequent speaker at industry events around the country including Search Engine Strategies, IAB Forum, Search Marketing Forum. He has written bylined articles for numerous italian publications and is the author of the book "Le nuove vie del marketing digitale" (www.marketing-digitale.com) in 2001. He serves on the european working group of SEMPO, the Search Engine Marketing Professional Organization (www.sempo.org).