The banking industry's premier virtual conference, March 24 and 25, 2009. Winning Deposits in a Volatile Market March 24 – 25, 2009 General ... more>>
This document is designed to explain to internal and external auditors and information security specialists what Visa means by compliance in each area ... more>>
The purpose of this paper is to provide community bankers with a roadmap to developing and implementing an effective Hispanic marketing program. ... more>>
In the Community Banker’s Guide to Social Network Marketing addresses social networks, user demographics and the role of social networks within the gr ... more>>
ambush marketing more>>
This research investigates the literature bodies of ambush marketing, sponsorship and event marketing in order to formulate the contents of a project ... more>>
Sponsorship’s ability to help a company achieve its orporate and marketing objectives has enabled the communication tool to climb to the top of a mar ... more>>
Although marketers have described ‘ambush’ marketing as a parasitic activity that encroaches on legitimate sponsorship, their claims often provide no ... more>>
Athletes from around the world gathered in Athens for the 2004 Olympic Games. And while the athletes prepared for the competition of the Games, ... more>>
Sponsorship has outperformed all other marketing communication tools in terms of growth throughout the 1990s. The Olympic Games with its huge ... more>>
Vendor Management Policy more>>
Information Security Risk Assessment Program Author: Jesse Torres jstorres@ix.netcom.com more>>