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Why every Australian business needs a social media strategy
Marketers are allocating a higher percentage of their advertising budget to social networking due to the value in targeting the large pool of engaged users that these sites offer. New statistics released by Gartner Inc. this week shows that social media revenue is forecast to reach US$16.9 billion in 2012, up 43% from 2011. So what does that mean for Australian businesses?
User Engagement, a key factor in developing a successful website
Companies are constantly looking for ways to find unique propositions which will appeal and engage its target audience. What starts with an interaction can become engagement, and ultimately lead to brand loyalty. User engagement is a key factor in the success of a website according to Mark Burge, Creative Lead at digital agency CDAA.
Establishing your brand identity online
Brand identity is something which comes up a lot when creating websites, but what happens when one company has more than one brand they want to promote?
Digital agency CDAA opens office in Melbourne CBD
Leading South Australian digital agency CDAA has announced it is expanding into Victoria with the opening of a new website design satellite office in the heart of Melbourne.
Developing great mobile applications for today's technology
There is no question that mobile devices are now a ubiquitous part of our lives. Although we can be obsessed by the performance of these devices, we also take for granted the applications which run on them, and how critical they are to making the experience special - or simply frustrating.
CDAA leads the field for website development for health insurance providers
Leading Adelaide digital agency CDAA has presented on the importance of developing a user centric online member services to the HAMBS August User Group Conference.
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