In order to be successful in Public Relations, you need to grasp what it is, what it isn't, and how it works and why. Otherwise, you'll never be able ... more>>
I’ve been overwhelmed with requests from executives and PR professionals to explain how this new media (r)evolution applies to them specifically and h ... more>>
Brian Solis documents the state of Social Media and marketing to help experts and novices pave the way for a more powerful, effective, and beneficial ... more>>
The New Media revolution is expanding the way that arts organizations can, do, and will reach their audiences and supporters. Find out more about how ... more>>
The point of this article is to redefine how startups (not solely tech companies) view and define early adopters and the "echo chamber" in order to ga ... more>>
Conversations related to your brand, company, executives, products, and competitors take place each and every day, without our knowledge and perhaps w ... more>>
Examines the transformation of people from mere voters into "customers" in order to create a true two-way era of politics, cut through party lines, an ... more>>
Brian Solis and Stowe Boyd Introduced MicroPR, A PR resource for journalists, analysts and bloggers on Twitter. Through Twitter, MicroPR connects ... more>>
This article reminds us to focus on the opportunities that many miss during a recession. Recessions naturally inject fear and panic, which is only ... more>>
As 2008 comes to a close, I wanted to share with you some of my favorite posts on PR 2.0 over the last the year. I hope they help you as you explore ... more>>
n what is sure to come as an absolute surprise to the tech PR industry, TechCrunch proclaimed that it will no longer honor embargoes, unless they're g ... more>>
In the era of the Social Web, practically everything we create and share online is open to public discovery, interpretation, and feedback – positive, ... more>>
• Social Networks have effectively introduced us to a digital land rush that allows us to stake a claim to the markets where we can excel in ways prev ... more>>
The methodologies and tactics required for successful blogger relations will shatter everything you were taught in traditional PR. Part common sense, ... more>>
AB-Extras.com Unveils the Spirit and Imagination Behind ‘Generations,’ One of Three Budweiser Clydesdales Ads for the Big Game; ‘Generations’ is a ... more>>