I’ve long believed that the “@” sign carried with it great power on the Web. In definition, it is the representation of “at” which evolved from the ... more>>
Recently, I discussed the validity of whether or not social networking (the verb) and social networks (as a noun) were impairing our ability to ... more>>
Sometimes we are quick to judge with or without due cause. Even if we believe our views to be right, many times our perception is merely right within ... more>>
On Monday, the National Football League announced that it will now limit use of social media and networks during the season. Players, coaches, ... more>>
It is not only an interesting question for those who run rampant in the streams of the social web, it’s an intellectual voyage that unravels answers t ... more>>
Employers are seeking candidates with established relationships in social networks, complete with a portfolio of individual and career defining social ... more>>
Twitter is an ocean of conversations that reach the greatest depths of topics and extend into the vastness of conversational ether. Twitter offers ... more>>
If you haven’t yet heard about Augmented Reality or Web Squared, allow me to make a quick introduction. This is the next iteration of the Web and ... more>>
Facebook 3.0 doesn’t represent just another iteration of its already popular mobile app. 3.0 represents the evolution of mobile social networking and ... more>>
For years, Facebook and Twitter have maintained a friendly coopetition of sorts, with neither one taking a firm stance against the other. However, if ... more>>
Truthfully, many departments (not all, not most), will be forced to socialize and therefore require social programs at the departmental level managed ... more>>
While I’m currently in the midst of writing my next book, I stumbled across some very interesting and useful statistics that offer a glimpse into Face ... more>>
In most cases of corporate Social Media, conversations equate to chatter, which to be honest, is child’s play. It’s a perpetual cycle of moving and ... more>>
In 2007-2008, many brands and companies flocked to Second Life to build a virtual presence, which spiked, peaked, and created somewhat of a backlash a ... more>>
According to Rafat Ali, The Wall Street Journal today amended its editorial policy to no longer participate in embargoed news herds and will only cons ... more>>
A changing of the guard is due and it starts with the cognizance of to whom we serve and report. While technically, we answer to our business leaders ... more>>
In light of the FTC’s recent scrutiny of Social Media practices and the activity that connects brands to influencers and ultimately consumers, we will ... more>>
Over the years, I’ve actively called for Twitter to contribute to its own culture and direction by leading instead of following. It would ... more>>
In order to effectively engage today, we need to first identify the people of significance and determine our role within the various ecosystems of val ... more>>
Mark Zuckerberg proudly announced on the Facebook blog this week that the popular social network continues its global dominance jumping from 200 milli ... more>>
After I finish the new (unannounced) book that I’m feverishly writing, I plan to finally pursue “Internet Famous – The rise of micro celebrity and the ... more>>
Everything starts and fortifies with you. Your actions and words online are indeed extensions to how people interpret, perceive, and react to the ... more>>
Social Media has evolved beyond a series of platforms that enable content publishing, sharing, and discovery into a genuine, peer-to-peer looking glas ... more>>
When it comes to search, the most notable comparison between traditional and real-time discovery is represented in the difference between human memory ... more>>
Collecta is a river, while traditional search architectures are oceans. more>>
According to a Compete.com, Facebook received 122,559,672 unique visits in June 2009 twice that of rival MySpace, which realized only 60,973,908 ... more>>
P.R. does not stand for press release, yet it is only valued or consulted when news is imminent. Therefore, the press release has become the “go to” ... more>>
Traditional influence has followed a systematic top-down process of developing and pushing “controlled” messages to audiences for decades, rooted in o ... more>>
While many social media experts are capable of demonstrating the benefits of and processes for building and managing personal brands online, only a sm ... more>>
This past weekend the Twitterverse spoke-out in exasperation and opposition against traditional media networks (CNN specifically) and the absence of i ... more>>
Twitter continues to amaze us. Its constantly evolving examples of change and connectivity persevere and reinforce how the “little microblog that ... more>>
We stand at a crossroads where the language of social media either matures and develops or depreciates and decays. more>>
Social media is redefining the way pros pitch stories, and the field itself has an obvious choice: evolve or expire There are as many PR prognoses as ... more>>
In the eyes of imaginative and opportunistic advertisers and marketers, bloggers and online influencers are the new celebrities and athletes. Brands ... more>>
Twitter, the social media darling that can never seem to satisfy our insatiable appetite for all things orbiting the Twitterverse, experienced extraor ... more>>
At TWTRCON, I received a printed summary of a Twitter trends report published by ThinkTank research and strategy. I found it rather interesting. In ... more>>
Are we seeing the Twitterverse through rose colored glasses? more>>
While the communications industry has iterated with every new technological advancement over the last century, including broadcast mediums and Web ... more>>
Earlier this year, The Federal Trade Commission published recommendations to update its guidelines concerning the use of endorsements and testimonials ... more>>
A new, modernized template for socializing press releases with media and links to make them more effective and usable for bloggers and online journali ... more>>
The Conversation Prism is a living, breathing representation of Social Media and will evolve as services and conversation channels emerge, fuse, and d ... more>>
Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded ... more>>
Seems that even the shiniest applications on the Web also face the same growing pains as any product, no matter where it resides on the adoption bell ... more>>
The race to 1,000,000 followers between Ashton Kutcher and CNN followed shortly thereafter by the Oprah Effect and the ensuing celebrity stampede has ... more>>
As Twitter and Facebook compete for your attention and social status, there's another story that serves as the undercurrent for something much more im ... more>>
It started as a simple and seemingly harmless contest. Who would be the first person on Twitter to reach 1,000,000 followers? more>>
The Social Web is maturing at a blurring pace, packing thousands of years of behavioral and social evolution into the span of ten years or less. ... more>>
The latest viral video on the Web today isn't related to an upcoming summer blockbuster, nor the next Chocolate Rain sensation or even the next Obama ... more>>
It's not news that newspaper revenue derived from advertising and subscriptions is rapidly eroding. While Madison Avenue worries about the recession ... more>>
As public relations, communications, and new media marketing professionals, it's our job to identify the communities where our customers, peers, and a ... more>>