Businesses still weigh the ROI of participation. Teams debate over who owns the company’s social presences. The parochial in middle and upper... ...  more>>

Twitter is not a social network. While Facebook is the digital equivalent to your online residence, Twitter is your window to relevance, a network... ...  more>>

Four-and-a-half years ago, Jack Dorsey sent the Tweet that would eventually spark a social revolution. At just 24 characters long, Dorsey and the... ...  more>>

For decades brands basked in the glory of control, control over consumers’ perceptions, impressions and ultimately decisions and ensuing experiences.  ...  more>>

Influence is bliss… The socialization of media is as transformative as it is empowering. As individuals, we’re tweeting, updating, blogging,... ...  more>>

Of all the social networks competing for our online persona and social graph, Twitter is special. The culture and self-governing rules of engagement... ...  more>>

Twitter is a human seismograph and it represents a transformative channel where everyday people possess the ability to affect actions. The cloud of... ...  more>>

Conversations do not fall into a black hole never to be heard again. And, there is no event horizon preventing their escape. The social effect is... ...  more>>

Brands are flocking to social networks, some with strategies and others simply experimenting with community building. What’s clear is that the 3F’s... ...  more>>

While showing up to the party represents a noteworthy effort, a bona fide social media strategy this checklist does not make. Creating presences,... ...  more>>

There’s a saying, “technology changes, people don’t.” Yet, when we consider the impact of technology on our daily lives, some very interesting... ...  more>>

It’s said that opposites attract. However, in social media, it’s quite the opposite. The idea of privacy and publicity are in fact at odds with one... ...  more>>

Influence is a controversial topic and its measurement and definition is increasingly scrutinized as social media democratizes one's ability to earn... ...  more>>

Every now and then, I draw comparisons between the things that inspire me offline in order to help spark creativity and evolution in all that I do... ...  more>>

We live in amazing times. Perhaps what makes it so special is that the present is rewriting the future for so many things held sacred over the years.  ...  more>>