A changing of the guard is due and it starts with the cognizance of to whom we serve and report. While technically, we answer to our business leaders ... more>>
In light of the FTC’s recent scrutiny of Social Media practices and the activity that connects brands to influencers and ultimately consumers, we will ... more>>
Over the years, I’ve actively called for Twitter to contribute to its own culture and direction by leading instead of following. It would ... more>>
In order to effectively engage today, we need to first identify the people of significance and determine our role within the various ecosystems of val ... more>>
Mark Zuckerberg proudly announced on the Facebook blog this week that the popular social network continues its global dominance jumping from 200 milli ... more>>
After I finish the new (unannounced) book that I’m feverishly writing, I plan to finally pursue “Internet Famous – The rise of micro celebrity and the ... more>>
Everything starts and fortifies with you. Your actions and words online are indeed extensions to how people interpret, perceive, and react to the ... more>>
Social Media has evolved beyond a series of platforms that enable content publishing, sharing, and discovery into a genuine, peer-to-peer looking glas ... more>>
When it comes to search, the most notable comparison between traditional and real-time discovery is represented in the difference between human memory ... more>>
Collecta is a river, while traditional search architectures are oceans. more>>
According to a Compete.com, Facebook received 122,559,672 unique visits in June 2009 twice that of rival MySpace, which realized only 60,973,908 ... more>>
P.R. does not stand for press release, yet it is only valued or consulted when news is imminent. Therefore, the press release has become the “go to” ... more>>
Traditional influence has followed a systematic top-down process of developing and pushing “controlled” messages to audiences for decades, rooted in o ... more>>
While many social media experts are capable of demonstrating the benefits of and processes for building and managing personal brands online, only a sm ... more>>
This past weekend the Twitterverse spoke-out in exasperation and opposition against traditional media networks (CNN specifically) and the absence of i ... more>>