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Online Marketing for Luxury Brands – Simplifying a Complicated Relationship: Part One
Luxury brands, until recently, were hesitant to explore the online marketing space. One of the main reasons for shying away from online, especially social media advertising was the prospect of losing the exclusive tag. However, despite arriving late to the social media party, prestige brands have more than made-up for the lost time.
The #SOPA Story So Far – Social Media Reactions
Research by the Brand Monitor Team at Position2 shows how the issue over the controversial act has played out so far.
2011: Looking Back and Learning
As the years go by, social media marketers have more examples to learn from. Just as brands in 2010 looked back at campaigns from the previous year for ideas, marketers welcoming the New Year are taking time off to learn from previous examples.
Social Media Abuzz with Sherlock Holmes Sequel
The real-time nature of social media ensures that the word about a motion picture is spread beyond geographical boundaries, even before it is officially released in the country.
The Impact of Social Media Influencers on Brands
The online marketing world is constantly evolving, making the process of reaching and selling to customers more challenging than before. The change in customers’ buying behavior and the frequent mushrooming of networking sites mean marketers are under constant pressure to find new ways of disseminating information.
CPG Brands: Winning Big with Social Media Marketing
Online retailing of CPG goods is rapidly growing. Although the challenges for this industry are many, they don’t seem to deter ambitious CPG brands from eyeing a piece of the social media pie.
Social Media Marketing For The Holiday Season
For social media marketers and online retailers, the last three months of the year hold a lot of promise and offer the opportunity to make up for slowing sales during the rest of the year. With a little smart planning and advance preparations, this should be easily achievable.
Google Makes Web Search More Secure
With the SSL, Google has taken the web search security to the next level; the trick is to balance the data security for the web users and to keep the advertisers happy.
Improving Your Brand's Visibility on LinkedIn
While improving brands’ visibility on LinkedIn is simply a matter of getting the basics right, many companies are yet to exploit its full potential. By asking for recommendations and joining industry-specific groups, online marketers can do wonders to their brand’s image.
The Fashion Industry Thrives on Social Media
For designers and brands jumping onto the social media bandwagon, the benefits are many. Besides being a free publicity tool, social media is also connecting prospective shoppers to marketers.
Tracking the Growth of Social Media in Emerging Markets
Marketing in emerging countries comes with its unique set of challenges. This, however, has not deterred popular Western brands such as Nike, L'Oreal and Starbucks to name a few, from successfully establishing a strong presence in these countries via social media.
Stickiness: Convincing Your Brand's Fans and Followers to Stay
Although there isn't a magical solution to retain fans, we believe asking them what they expect from you is a great first step. This could include everything from discount expectations to reasons for 'liking' or 'following' a brand.
Social Media Users React to Facebook Changes
According to social media gurus, Facebook's decision to get itself a facelift, almost at the same time as Google made changes to its newbie, Google , is no coincidence. With both Facebook and Google looking to oust each other, it will be interesting to watch what happens next.
Social Media Helps Spur #OccupyWallStreet Protests
The last few years have witnessed a change in how and why social media channels are used. What initially started as a fad is evolving into a tool for bringing about social change. Today it is the Occupy Wall Street movement; tomorrow it could be something else.
Auto Makers Embrace Social Media
With industry giants like Ford, Toyota and Honda (to name a few) investing a large part of their marketing spend towards social media, the road ahead for this industry certainly looks inviting.
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