Evgenii (Geno) Prussakov is the founder and CEO of AM Navigator LLC , where he works as a consultant and program manager, helping vendors sell more th ... more>>
Interview with Nico Westerdale, president of Iconico, Inc. (a company providing software tools and services for designers and developers) and ... more>>
Avangate interview with Neil Davidson, joint CEO of Red Gate Software and founder of the Business of Software conference. Neil has been into the ... more>>
Interview with Web VIP Marty Cagan, the founding partner at the Silicon Valley Product Group (SVPG). Marty is Senior Vice President of Product ... more>>
Ken Beam, an IT Strategic Alliances Consulting and Business Development Specialist, with 27 years in IT Industry and channel management positions for ... more>>
Interview with Eric Sink, the man who coined the term micro-ISV and has been writing about the business of software on his blog for several years, wro ... more>>
Avangate interviews Bob Walsh, a very active figure in the micro-ISV world. He is the managing partner of Safari Software Incorporated and has just ... more>>
An article about channel conflict: reseller channel vs. the "others". Software vendors want to expand their reach and be in control of the whole ... more>>
How software vendors can use a Partner Relationship Management System to increase channel management efficiency. Especially important in the context ... more>>
An article about the importance of money back guarantee in software business. Does the customer react just to the simple presence of a visual hint of ... more>>
How to choose the right colors for your website in order to keep visitors browsing the pages Tips to keep in mind when defining the color scheme. ... more>>
An article about how PDFs can be optimized for Search Engines. PDFs documents have become a valuable tool to create awareness but also as a way of ... more>>
An article about the importance of one of the most innovative social media tools at the moment, providing some useful information about how Twitter ca ... more>>
The Buy Now section within your website is the trigger section for starting these long lasting relationships with your customers. It's true that not ... more>>
An article with concrete examples of usability mistakes that happen on regular basis on websites in general and in software related websites in partic ... more>>
An article about trial software versions. Generally speaking, there are three types of try before you buy software: software with disabled ... more>>
Gain knowledge and get a step ahead with professional software associations. List of software associations where you can discuss your problems with ... more>>
A blog can help you stay in touch with others, receive feedback from clients, build online reputation and awareness of your new releases. In the ... more>>
You want to sell more software from your website How do you make the client truly understand your product and trust it – and your company – enough to ... more>>
An article presenting 10 free useful tools to be used in the AdWords campaign. From keyword jugglers and synonym tools, they are all useful in any ... more>>
Tips on how to improve your website credibility and thus sell more software. What you could do to impress the visitors and make them buy software ... more>>
The problem of building communities like forums and blogs in order to achieve more sales has become a very fashionable and up-to-date topic nowadays. ... more>>
Every minute that passes, software users gain more and more valuable data that they don't want to lose due to the valuable effort or the high expenses ... more>>
Most of the affiliates miss to understand the importance of metrics and how the metrics could explain their level of success in affiliate marketing. ... more>>
Describing the "66 Route" to selling software online has the main goal of emphasizing on the main usability mistakes that software vendors and their w ... more>>