Content is driving the online conversation as businesses become content creators and media sources, creating a direct link from company to consumer. ...  more>>

Innovation has been the gold-standard theme of technology marketers since they processed the first silicon chip, but the marketplace is changing. ... ...  more>>

In our Point of View, “Alternative Energy Vehicles, Clean Technologies Going Mainstream – Pipe Dream or Reality?”Airfoil points out that automakers... ...  more>>

Airfoil Public Relations can help you confidently participate in the dialogue around health care policy reform. Read Airfoil's latest Point of View... ...  more>>

Airfoil Public Relations’ Point of View, What’s Your Policy Brand?, can help you understand your business interest in the policy-making process –... ...  more>>

More than any era in the past 75 years, this is a time of change, a force sweeping our economy and vernacular with unprecedented energy following... ...  more>>

Economic indicators are plummeting and budgets are tightening at a time when businesses need technology more than ever. IT innovators can adopt PR... ...  more>>

With empowered consumers, the patient has the power in a new healthcare dynamic. In coming years, what will be the consequences of consumer-driven... ...  more>>

Web 1.0 was Niagara Falls-a torrent of information. Web 2.0, by contrast, is a global water-pistol shootout. Rather than being deluged by the flow,... ...  more>>

Every company wants to know what its customers think of its products and services, but too few businesses use the information they gather on customer  ...  more>>

Reports of stress, anxiety and exhaustion are becoming more frequent among key staff members in today's businesses, and many companies are becoming... ...  more>>

When you're called on to make a presentation, don't overlook the importance of preparation-actions you can take in advance of your appearance that... ...  more>>

As corporate America reinvents the way it does business, companies are finding advantages in outsourcing not only manufacturing operations and call... ...  more>>

Your major customer research project has been completed ...now what Now you know what customers who already are buying your products or services... ...  more>>