SATXbassplayer
Peter Risman

About me
Summary A seasoned marketing/sales/advertising professional with experience in both client and agency organizations, and a history of results-driven performance. Significant achievements in marketing strategy, sales channel development and new business development. Career Highlights • Generated $900 million in revenue through innovative, just-in-time database marketing programs. • Generated $100 million in revenue through new product introductions, innovative pricing and product lifecycle management. • Recruited and managed a North American network of affiliate distributors, allowing for a rapid platform rollout and creating the conditions necessary for the scalable success of the firm. • Structured, launched and helped lead a start-up advertising agency, growing to $10 million in billings in its first 24 months. Specialties Marketing Strategy, Online Marketing, Internet Marketing, Sales Channel Management, Social Media Marketing, Advertising Executive, Marketing Executive, Sales Executive, Market Segmentation, Brand Building, Integrated Market Planning, New Product Development, Product Management, P&L Management, Database Marketing, Direct Marketing, International Marketing, Start-Up Operations, Account Leadership, Contract Negotiation
My Stats:
Docs: 7
Views: 551
Avg Docs Rank: 0 (0)
Reviews: 0
Profile Visits: 78
Professional Information:
industry: Internet
web address: www.PeterRisman.com
Address:
city: San Antonio
zip: 78248
country: United States
Education:
undergraduate: Rutgers University
degree: College of Engineering
year: 1985
graduate: Rutgers University
degree: MBA Finance
year: 1987


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Customer Service: The Art of Listening and Engagement Through Social Media
Customer Service: The Art of Listening and Engagement Through Social Media
From: SATXbassplayer | Date: 4/26/2009 | Rated: 0 (0) | Views: 84
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The topic of empowering your customers so that they become an extension of your marketing isn't new. Transforming people into a surrogate sales force ...  more>>

Views: 84
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Peter Risman Whitepaper - Brand Building: Being INTENTIONAL about your brand
Peter Risman Whitepaper - Brand Building: Being INTENTIONAL about your brand
From: SATXbassplayer | Date: 4/25/2009 | Rated: 0 (0) | Views: 40
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The contents of this white paper were originally presented at a meeting of the American Subcontractors Association – San Antonio Chapter on April 22,  ...  more>>

Views: 40
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 Whitepaper - What Happens on the Internet, stays on the Internet. Forever.
Whitepaper - What Happens on the Internet, stays on the Internet. Forever.
From: SATXbassplayer | Date: 4/25/2009 | Rated: 0 (0) | Views: 82
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“The Internet is forever.” Anything that you post or publish online will still be there years from now. Anything that anyone else posts or publishes ...  more>>

Views: 82
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Peter Risman Whitepaper - What is a Strategic Marketing Plan?
Peter Risman Whitepaper - What is a Strategic Marketing Plan?
From: SATXbassplayer | Date: 4/25/2009 | Rated: 0 (0) | Views: 126
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The contents of this white paper were originally presented at the University of Texas – San Antonio (UTSA) Institute for Economic Development on May 1 ...  more>>

Views: 126
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Marketing Music-Your Band Brand
Marketing Music-Your Band Brand
From: SATXbassplayer | Date: 4/25/2009 | Rated: 0 (0) | Views: 84
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Everyone has a personal brand – their own unique identity. Everything about you is included in your personal brand: what you look like; how you ...  more>>

Views: 84
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Marketing Music-Your Core Beliefs
Marketing Music-Your Core Beliefs
From: SATXbassplayer | Date: 4/25/2009 | Rated: 0 (0) | Views: 35
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What is a brand, anyhow? Many people think that a logo is a brand. Wrong. A logo is not a brand, any more than a lead singer is a band. A brand is ...  more>>

Views: 35
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Peter Risman-Senior Marketing-Sales Professional
Peter Risman-Senior Marketing-Sales Professional
From: SATXbassplayer | Date: 4/25/2009 | Rated: 0 (0) | Views: 78
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EXECUTIVE PROFILE AND ACHIEVEMENTS A seasoned leader with a history of results-driven performance. Proven expertise in marketing strategy, internet ...  more>>

Views: 78
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