Justin Foster is the co-founder of Tricycle Consulting, a Boise, Idaho-based social branding firm - and the developer of the “1000 Year Brand” model. He consults and speaks on branding and marketing trends; especially trends related to communicating with Gen Y. Justin also teaches organizations how to apply social media as branding and communication tool. In addition to his consulting and speaking efforts, he is a husband, dad, and football coach.