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Now Previewing: General Market Survey Marketing
About This DocumentA General Market Survey, also known as a Demographic Survey, is used to gather useful and basic demographic information about a potential market or about a target customer base. It is also widely used to assess an unfamiliar area of interest and decide if there is a new market for a product or service. Additionally, it can be customized to provide for any additional industry-specific language that may be necessary. This survey should be used by small businesses or other entities to determine the viability of a potential market or customer base.