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					    Sussex County
Community Youth Mapping


      June 19 – July 19, 2006
            What is
    Community Youth Mapping?
   Youth trained to collect data and
    provide a comprehensive look at
    community resources.
   Person-to-person interviews &
    observational analysis helps
    develop recommendations for
    the community.
        Who was involved?

   Eleven teenagers from Sussex
    County.
       * Six 4-H Members
       * Five from the community
       * 14-19 years old
       * 1 Adult leader
     Which communities were
           surveyed?
   Georgetown       Selbyville
   Seaford          Bethany Beach
   Laurel           Camp Barnes
   Rehoboth         Millsboro
    Beach            Milton
   Milford          Greenwood
   Lewes
   Bridgeville
Number of surveys taken in
    each community
    Where were surveys taken?

   Sidewalks &         Shopping
    shops                Centers
   Boardwalk &         Hospitals
    Funland             Libraries
   Ferry Terminal      Summer School
   D.M.V.              State Service
   Day Camps            Center
   Boys & Girls        Nanticoke
    Clubs                Riverfest
   Flea Markets
Youth Mappers in Action!
Youth Mappers in Action!
What type of data was
     collected?
Survey Demographics
       Gender
Survey Demographics
        Age
Survey Demographics
      Ethnicity
                  Results
   Survey Question #7
    What types of food & beverage marketing
    influence you the most?

T.V., Coupons, Product Packaging,
& Radio


    Toys, text messages, contests, billboards,
    and signs influenced people the least
            Results (cont.)
   Survey Question #9
    What kinds of messages influence
    you the most to purchase for
    yourself?

    Tastes good, healthy for you, and
    inexpensive

* These were also the top answers for
  question #12, why people purchase
  foods for others.
            Results (cont.)

   Survey Question # 14
    In purchasing foods for others, what
    factors influence you the most?

    Healthy, taste, price, and
    convenience

    * Toys, product packaging, contests,
    and coupons did not easily influence
    people.
Unhealthy ads found in
   Sussex County
Healthy ads found in
  Sussex County
      Suggestions from
the people of Sussex County
   “There should be more ads for
    healthy foods than junk food.”
   “Put less sugar in all foods,
    especially snacks for kids.”
   “Advertise more healthy foods
    like fruits and vegetables.”
   “Emphasize natural and organic
    foods.”
    Suggestions from the people
        of Sussex County
   “Market healthy foods by using
    popular cartoon characters or
    celebrities.”
   “Start in schools, take out vending
    machines and have more education
    on healthy living.”
   “Have healthier options, like more
    places to buy healthy food on the go,
    and make healthy food less
    expensive.”
     What did the Community
      Youth Mappers learn?
   Social skills
   How to deal with rejection
   Time management
   Organization
   Patience
   Writing scripts for informational
    video
   Other
Questions or Comments?



Thank you for your time!
Food and Beverage
 Marketing Video
        Written & Directed by:
   The Sussex County Youth Mappers

				
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posted:10/19/2011
language:English
pages:22