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					 Developing and Sustaining
Minority Donors Relationships
Association of Donor Recruitment Professionals
        2009 Annual ADRP Conference
             St. Pete Beach, Florida
FEATURED SPEAKERS

 Mario Sedlock, Director
  American Red Cross
  Blood Services, Southern Region


 Cynthia A. Smith, Regional Manager
  Diversity Outreach & Minority Recruitment
  American Red Cross
  Blood Services, Southern Region




                                              2
WHO WE ARE:

  Southern Region of the American Red Cross Blood Services
   is headquartered in Douglasville, GA.

  Collect blood in GA, SC, and FL

  The Blood Processing Center in Douglasville is the largest
   in the world.

  Southern Region collects more than 300,000 whole blood
   units and 36,000 single donor platelets annually.

  Serve the needs of 120 hospitals in Georgia.



                                                                3
SITUATIONAL ANALYSIS:

  Population in Georgia approximately 8.5 million.

  African-Americans comprise 28% of the population or 2.4
   million residents.

  Only 13.7% of all blood collected comes from African-
   Americans.

  Hospital demand exceeds supply by almost 45,000 units.

  Type-O collections are 51.6% and demand is closer to 53-54%.



                                                              4
SITUATIONAL ANALYSIS……… Cont.



   More than 50% of the population of Georgia resides in
    Metro Atlanta.

   To achieve necessary growth in African-American
    Collections we must concentrate on Metro Atlanta.




                                                            5
DEVELOPING A PLAN:


  Gain support of Senior Management before moving forward.

  Analyze all available data and determine growth objectives.

  Select personnel and begin strategic planning.

  Perform a resource analysis (people, time, costs, etc…).

  Put plans into action.




                                                                 6
WHAT IS AN ADVISORY BOARD?:




     An Advisory Board is a collection of individuals who
          bring unique knowledge and skills which
     complement the knowledge and skills of the formal
        Board members in order to more effectively
                  govern the organization.




                                                            7
ELECTING OFFICERS:

  Chair-     Shall preside at all meetings of the board shall see that orders and resolutions
   of the board are carried out .

  Co- Chair-       The Co- Chair shall act in the place of the Chair in the event of his
   absence, inability or refusal to act, and shall exercise and discharge such other duties as
   may be required of him by the board

  Secretary      -    Secretary shall record the votes and keep minutes of all meetings and
   proceedings of the Board and of the members; keep the corporate seal of the Association
   and affix it on all papers requiring the seal of the Association; serve notice of meetings of
   the Board and of the members; keep appropriate current records showing the members
   of the Association together with their addresses, and shall perform such other duties
   required by the Board .




                                                                                                   8
6 TIPS ON BUILDING YOUR OWN ADVISORY BOARD:


  Where To Look - Start with who you know and trust.

  Three's Not Always A Crowd – Odd numbers will help with swing votes or key
   decisions.

  Find A Big Name Or Two - The greatest asset an adviser lends is credibility .
                   "Advisers are people who open doors."

  Balance Is Best - Smart advisers are good, but you also want a spread of
   perspectives and skills that complement your own.

  What To Pay – Volunteers Only

  Shelf Life - Set an adviser term limit from 12 to 24 months so that you don't
   have to deal with sudden, awkward dismissals. You may only hold meetings a
   handful of times a year, but check in more often than that by e-mail
   communication


                                                                                   9
WELCOME LETTERS:

 •   Mrs. Cheryl Bobbitt
 •   President AT&T Affinity Group

 •   Dear Cheryl,

 •   Would you please consider joining the community leadership and national public awareness campaign entitled
     “The Power Is In You” as an Advisory Board Member. Your community contacts and ongoing support will be a
     tremendous help to our effort to create awareness and increase blood donors. The board responsibilities are
     enclosed along with collateral material that will provide you with information relevant to this campaign.
 •   “The Power Is In You” campaign will create awareness of the need to increase blood donations from those in
     the African-American community. This strategy includes action plans directed towards targeting historically black
     colleges and universities (HBCU’s) black churches (and other faith-based organizations), as well as civic and social
     organizations. As the Minority Recruitment Manager for the American Red Cross, Southern Region, I work with
     Jennifer Philips, the Minority Recruitment Representative, and the Advisory Board, to implement and evaluate
     new and innovative strategies for recruiting African-American donors.
 •   Ms. Bobbitt, the assignment would starts on February 28, 2008, after the Minority Recruitment Luncheon. Ms.
     Bobbitt, thank you for your time and consideration of this matter, I will contact you soon to follow-up on this
     correspondence. Feel free to contact me at 770-852-4320, or e-mail me at smithcyn@usa.redcross.org

 •   Sincerely,


 •   Cynthia A. Smith
 •   Regional Manger of Diversity Outreach / Minority Recruitment
 •   American Red Cross
 •   Blood Services, Southern Region




                                                                                                                            10
THANK YOU LETTER:

 •   Dear Mrs. Bobbitt,
 •   President AT&T Affinity Group


 •   Thank you for joining the community leadership and national public awareness campaign entitled
     "The Power Is In You" as an Advisory Board Member. Your community contacts and expertise
     will be a tremendous help to our effort to create awareness on the need for increasing blood
     donations from those in the African-American community. As the Minority Recruitment Manager
     for the American Red Cross, Southern Region, my job is to create, implement and evaluate new
     and innovative strategies to maximize our chances for success by hosting successful blood drives
     in various communities.
 •   We are very excited about this important educational and blood recruitment program. We look
     forward to your involvement and a growing partnership. I will contact you in the near future with
     the time and date of the next meeting. At this meeting we will provide you with an overview of the
     campaign and discuss future actions to meet organizational goals.

 •   Sincerely,


 •   Cynthia A. Smith
 •   Regional Manager of Diversity Outreach/ Minority Recruitment
 •   American Red Cross
 •   Blood Services, Southern Region




                                                                                                          11
MISSION STATEMENT:

  Serve as an advocate, ambassador and public relations
   representative for the campaign The Power Is In You.
  Network in the minority communities on behalf of the
   American Red Cross.
  Build positive relationships for the Southern Region Blood
   Services.
  Utilize community and professional resources and contacts
   for potential sponsor groups.
  Provide advice and support for future recruitment of
   sponsor groups and donors.
  Recommend strategic methods to improve campaign
   effectiveness.
  Increase minority blood donations in the Southern Region.


                                                                12
ROLES OF THE ADVISORY BOARD:

The Advisory Board has many responsibilities. In general, the board is to:

 Determine goals, objectives and the campaign's mission statement


 Select officers from among the board members.


 Provide campaign leadership and direction; evaluate campaign successes,
  strengths and weaknesses.


 Establish policies and other general guidelines to improve campaign
  effectiveness


 Encourage Black / minority communities "ownership" of campaign


 Endorse the campaign by hosting at least one blood drive a year at your
  company , church , or give a lead that results into a blood drive


                                                                             13
ROLES OF THE ADVISORY BOARD: …..cont.

   Utilize community and professional resources and contacts to help reach
    campaign goals; share time, talent and influence


   Network within the community on behalf of the campaign to help build
    positive relationships for the Blood Center


   Set up sub-committees, as necessary, to execute tasks and divide the work of
    the board; along with getting a Speakers Bureau organize


   Establish a quarterly meeting schedule or more frequent meetings as
    campaign activities warrant; Attend at least 4 of the 6 meetings per year

   Present a quarterly campaign progress report to the Blood Services Board

   No Board Member is to host a drive with a competitor




                                                                                   14
CREATE LOCAL MARKETING MATERIAL:

  Use local individuals “if possible” for testimonial in print and Speakers
   Bureau

  Become a partner with the local Sickle Cell Hospital or foundation, it will
   help with the above bullet

  Partner with your regional / divisional marketing department to assure that
   you’re part of the decision making in relation to change

  Create Updated Promotional Material

  Promotional material should tell a story

  One sizes doesn’t fit all

  Stay with trend of all age group, all can be a donor




                                                                                 15
1st ANNUAL MINORITY RECRUITMENT LUNCHEON:

    Management Approval

    Meeting with all parties involved, including communications

    Will you fund the luncheon by having a sponsor? How will you pay?

    Location ?

    Guest Speaker ?

    Who will you invite ?

    Where should you go to get names of influential people?

    What’s the message for the first luncheon?

    Will you have a Testimonial Speaker?

    Invitations created, along with a letter from SVP, CEO outlining the purpose of the 1st Annual Luncheon

    Will you have information folders for the guests?

    Will you give all guest a gift?

    Timeline with what needs to be done, who’s responsible for doing it , date completed.




                                                                                                               16
TARGET SPECIFIC SPONSORS:


  Federal, State and Local         Local Colleges and Universities
   Government
                                    Corporate Affinity Groups
  Established Entrepreneurs
                                    Local and National Civic
  Educators and Students            Organizations
  Civic Leaders                    Fraternities and Sororities

  Corporate                        National Association for the
                                     Advancement of Colored
  Community Affairs Specialist      People

  Medical Leaders/Public Health    100 Black Men
   Partners                         100 Black Women
  Religious Leaders


                                                                       17
HAVE WE MADE A DIFFERENCE OVER THE LAST 8 YEAR?




   Yes!

   How?




                                                  18
CONTACT INFORMATION:


  Mario Sedlock
     SedlockM@usa.redcross.org

  Cynthia A. Smith
      Smithcyn@usa.redcross.org




                                  19

				
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