A group-to-group strategy
Since 1998, Accor has been developing partnership activities with major firms. These alliances
manifest a strategic determination to adopt an overall group-to-group approach that is
advantageous for both customers and partners. Naturally, this type of cooperation is concerned with
business segments that offer a potential for synergies or that target the same customer base known
for its mobility: transport, leisure activities, information and travel-related services.
More advantages, more services, more easily
The aim of Accor's joint strategy with its partners is to increase market share in a profitable way,
share resources in order to cut costs and time, increase the visibility and recognition of their brands,
and finally, create value for customers, for example, by developing new services and providing quick
and easy access to products and services.
Partnership activities by brand
At the same time as this global strategy, Accor hotels’ brands develop targeted alliances to refine
their marketing positioning. Customers’ expectations differ according to the brand, that is why some
of them create their own partners network. Some cooperations became a part of the brand DNA
being strategic tools of development.
Transports | Technologies | Finance | Food and Beverage | Others partnerships
Strategic partners for a few years, Accor and Europcar have teamed up to facilitate their respective
customers with their travel arrangements. Accor customers benefit from car rental discounts and
A|Club members, in addition, from exclusive advantages. Europcar corners are also implemented in
some Accor hotels to give our customers always more services. In parallel, Europcar customers
take advantage of hotel discounts when traveling.
Moreover, since January 2011, Accorhotels.com sponsors Team Europcar cycling team.
Europcar is the European leader in passenger car and light utility vehicle rentals. The company
serves business and leisure customers throughout Europe, Africa, the Middle East, Latin America
In addition to being the European market leader, Europcar is leading in its environmental approach
to car rental. It opened its first “environmental agency” in Paris in 1999, and in 2008 it was the first
company in Europe to have its “Environmental Charter” – which formalizes its commitments in favor
of sustainable development – certified by Bureau Veritas.
Air France : More services and privileges
Since 1999, Accor and Air France has been linking in all markets and for all customer types with
more than 200 destinations served by both companies on 34 countries.
This partnership allows to develop joint actions to offer our common customers a variety and a
quality of exceptional services.
A platform of conversion was created between both loyalty programs: A|Club and Flying Blue.
A|Club cardholders can convert their points into Flying Blue Miles and benefit from Flying Blue
To get more information about frequent flyer programs
About Air France
Air France-KLM is the European leader in air transport with more than 71.4 million passengers and
€20.99 billion of revenues in 2009-10.
Air France-KLM serves 244 destinations in 105 countries worldwide. It has the most extensive route
network between Europe and the rest of the world, which is efficiently coordinated and balanced
around the Roissy-Charles de Gaulle and Amsterdam-Schiphol hubs.
Air France-KLM is one of the founding members of the international airline alliance, SkyTeam, which
enables it to extend and consolidate its reach in all of the largest markets in the airline sector across
Some 105,000 employees contribute to the dynamism of the business, of which the main activities
are passenger, cargo and maintenance. The Group is also developing ancillary activities such as
catering and leisure transport.
• Rail Transportation
Take advantage of Accor alliance with railway partners to get special rates at Accor hotels
when you reserve a room along with your train ticket.
Customers can book more than 1500 Accor hotels towards more than 250 destinations in France
and in Europe, and benefit from reductions on the price of rooms in participating Accor hotels:
• on weekend, 10 % discount at Pullman, MGallery, Novotel, Suite Novotel and Mercure hotels on
the best price of the day of the hotel and 5 % discount at Sofitel and all seasons.
• During the week, the best rate of the market in the 2 to 5*hotels: all seasons, ibis, Mercure, Suite
Novotel, Novotel, MGallery, Pullman and Sofitel.
For the SNCF commercial cardholders (Grand Voyageur, Escapades, Senior, 12-25, et Enfant +)
besides weekend discounts, the breakfast is offered to the cardholder and to the person sharing its
room. The booking is made during the purchase of the train ticket, in France: in stations and SNCF
ticket offices or by calling the "SNCF direct line" to 36 35 (0,34 € TAX INCLUSIVE / MIN from a fixed
SNCF is one of the first groups of mobility and logistics to the world with in term 2010, 30 billion euro
of turnover and about 235 000 employees in 120 countries. Public group with vocation of public
utility, the project of SNCF is to act for a more mobile, more respectful and more united society, by
making of the ecomobility the engine of its growth and the preference of the customers, the
travelers, organizing authorities and chargers.
SNCF is composed by 5 business sectors: management, exploitation, maintenance and engineering
of railroad infrastructure (SNCF Infra), urban, outer-urban and regional public transport for the
travelers of the everyday life (SNCF Proximités), travelers' railroad transport long distance and at
high speed (SNCF Voyages), transport and logistics of goods (SNCF Geodis) and management and
development of stations (Gares&Connexions).
Thalys and Accor joined forces to make traveling in Europe easy by allowing passengers to book a
hotel room and train ticket simultaneously in the four countries served by the Thalys network from
Belgium, France, the Netherlands and Germany.
When Thalys customers book a room and a ticket together, they can enjoy exclusive offers during
all the year in participating Accor hotels:
• 10% off the day's lowest rate on weekends at Pullman, MGallery, Novotel, Suite Novotel and
Mercure and a 5% discount at Sofitel.
• Weekdays, the service offers the market's best rate in Formule 1, Etap Hotel, ibis, all seasons,
Mercure, Suite Novotel, Novotel, MGallery, Pullman and Sofitel.
In addition to weekend reductions, Thalys TheCard cardholders (and the person who shares the
room) get breakfast free. Accor also make tactical promotions, with special offers for Thalys
passengers, Thalys The Card loyalty cardholders, etc.
To get more information and book
Thalys is the red high-speed train which connects Paris to Brussels in 1h22, but also in Cologne and
in Amsterdam in 3h14 and 3h18 only.
The Belgian railways SNCB (National and International Distribution) and Accor became partners to
offer to their respective customers the possibility to book train tickets and hotel accommodation
everywhere in Europe and benefit from the market's best rates
• a 10% discount at weekend on the hotel's best daily rate, at Pullman, Novotel, Mercure and Suite
Novotel hotels, and the best market rate during the week, and 5% discount in Sofitel.
• For the loyalty cardholders, in addition to discounts at the weekend, breakfast is offered free of
charge for the cardholder as well as the person who shares his room.
To get more information and book, go to www.b-europe.be
To get more information and book
The SNCB runs railroad travelers and goods services at the national and international level. The
company employs approximately 21 000 persons and generates 2,2 billion euro sales.
• WiFi access d’Orange
Since 2003, Accor offers high-speed wireless Internet access in more than 1,300 hotels throughout
Thanks to Orange WiFi access, customers staying in Accor hotels in France can take advantage of
high-speed wireless Internet access in lobbies, bars, conference rooms and some guestrooms.
In this way, users with WiFi-equipped laptops can easily and securely check their e-mail, surf the net
or connect to their company intranet.
Since July 2010, Mercure, Novotel, Pullman, some Etap Hotel and Thalassa sea&spa in France,
offer a Orange WiFi coverage in all hotel area (100% in rooms and publics areas).
In parallel, 80 hotels in United Kingdom offer this service too.
Orange is the key brand of France Telecom, one of the world's leading telecommunications
Orange is the key brand of France Telecom, one of the world's leading telecommunications
operators. With more than 131 million customers, the Orange brand covers internet, television and
mobile services in the majority of countries where the Group operates. Orange is one of the main
European operators for mobile and broadband internet services and, under the brand Orange
Business Services, is one of the world leaders in providing telecommunication services to
Since 2008, Microsoft and Accor joined their forces to offer to hotels customers the last computer
technologies. Both companies set up strategic partnership for some hotel brands to strengthen one
of their common value: the innovation. Pullman hotels provide customers with businesses centres
realized in association with Microsoft and Novotel hotels offer Xbox in the lobby to reinforce the
Founded in 1975, Microsoft is the worldwide leader in software. The company develops and
markets a wide range of software, accessories and services to professional and domestic use.
Microsoft's mission is to bring expertise, innovation and passion behind it for projects, ambitions and
creativity of its customers and partners to make technology their best ally in the expression of their
• LCL : A program with only advantages
Accor is a long-time partner of LCL’s "Programme Avantage" loyalty scheme in France. Accor offers
program members gift vouchers that are accepted in Sofitel, Novotel, Mercure and ibis hotels
around the world. Twice a year, Accor also offers an original selection of tourist getaways in France
and elsewhere in Europe. In addition, Lenôtre regularly suggests gourmet dining ideas.
• MasterCard: Specific advantages for Premium cardholders
The partnership with MasterCard allows Premium cardholders to take advantage of specific offers in
some Accor hotels around the world.
Since 2006, Danone and Accor involve through a partnership to improve their commercial ties as
regards all the markets where they are present. In this context, Accor and Danone encourage their
marketing teams to investigate and to develop new synergies.
The partners have a common program of research and development to offer to customers products
in the forefront of the innovation.
On the other hand, Novotel is a historic partner of the Danone Nations Cup and Sofitel sponsors the
Evian Master since 2006.
Danone Professional is an entity of Group Danone dedicated to Food Service Professionals.
Danone Professional, is about supplying with healthy quality products, finding solutions always
more adapted to operators needs, and providing services. Danone Professional is operating in
Fresh Dairy products and Mineral Waters. It is also a team, men and women, looking after their
clients, at an international level, as well as at the national level, in over 30 countries.
Accor and Nespresso work together to offer to hotels group customers exceptional coffees around
the world. This collaboration between both brands arose from Pullman wish to always offer more
services and to make customers benefit from the Ultimate Experience of the Coffee.
In this context, Pullman proposes exclusive Nespresso recipes, offers machines in the lobby or in
room and had created the "Nespresso at Pullman" cart for the early riser customers.
Nestlé Nespresso SA, the worldwide pioneer and market leader in highest-quality premium
portioned coffee, introduces consumers to the world’s finest Grand Cru coffees to be enjoyed in the
comfort of their own homes and savoured outside the home, in locations such as gourmet
restaurants, upscale hotels, luxury outlets and offices.
The Nespresso offers focuses on its unique Trilogy, the unmatched combination of exceptional
coffee, smart and stylish coffee machines and personalised customer service. Together, these three
elements deliver moments of pure indulgence – the Nespresso Ultimate Coffee Experiences.
The first French international news channel France 24 is broadcasted in a large amount of Accor
hotels in Europe, Africa, Middle-East and Asia/Pacific. France 24 is available in more than 160
countries on a 24/7 basis in 3 languages (French, English and Arabic).
• TV5 Monde
TV5MONDE is broadcast in most of Mercure, Novotel, Pullman and Sofitel hotels around the world.
TV5MONDE is the world-leading generalist channel in French, offering a wide variety of programs
subtitled in 10 languages: in-depth coverage of international news, primetime films, live world-class
sports events, high-quality documentaries and magazines, cartoons and diversified lifestyle
• Partenaires A|Club
A|Club: the entirely web-based, worldwide, multi-brand, free loyalty program of Accor hotels
The A|Club multi-brand loyalty program is free, it offers benefits and rewards to Accor customers at over
2,300 Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, ibis, all seasons, Adagio and
Thalassa sea & spa hotels around the world.
The A|Club worldwide loyalty program allows members to earn points every time they stay at a
participating Accor hotel. The points never expire and can be extended indefinitely as long as the
A|Club member stays in a participating Accor hotel at least once a year. Depending on how frequently it
is used, the A|Club loyalty card entitles to benefit from ever-increasing advantages via its various elite
status levels, A|Club Silver, Gold and Platinum.
To get more information about A|Club partners