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					                  KPFA Program Evaluation Form Procedures

Evaluation Time Table
A program evaluation should be made of each new program on the completion of its initial thirteen-week
contract. A program evaluation should be made of each established program every two years and
accordingly the yearlong evaluation process will be carried out every other year. A program evaluation may
also be made at the request of the Program Council, a Program Director or General Manager whenever
they believe special circumstances requires it.

Evaluators
Program Evaluations will be conducted by four-person teams, under the supervision of the
Program Council. Evaluation Teams will have the following composition: 1.) The Director or point
person from the department, which oversees the program being evaluated (e.g. Music Director);
2.) One of the unpaid staff representatives to the Program Council; 3.) One of the community or LSB
representatives to the Program Council (regular or alternate); and 4.) One rotating unpaid staff person from
the station as a whole. Unpaid staff will be assigned to evaluation committees for the genre of show with
which they are associated.

Evaluation Materials
Program Evaluations will be based on the following materials: 1.) CD sound checks or names of web-
archived programs of 1-3 recent broadcasts supplied to the evaluation team by the individual whose program
is being evaluated; 2.) Copies of the official description of the format of the program, along with log sheets for
the program, as provided to the evaluation team by the Program Director or Program Coordinator; 3.) Copies
of the programmer’s completed self-evaluation form; and 4.) The standardized evaluation form.

Evaluation Process
The programmer will be given a self-evaluation form by the Program Director or Program
Coordinator to be completed and returned. Upon receiving all of the materials for evaluation, the
evaluation team will begin its work. After reading the program description, the self-evaluation forms
and listening to the CDs, each member of the evaluation team will complete an evaluation form.

Once evaluation forms are completed, the results will be collected, tallied and reported to the
appropriate Program Council subcommittee. A copy of the full evaluation will be given to the
programmer and a meeting will be scheduled between the evaluation team and the programmer to
go over the results of the evaluation. The programmer will be encouraged to provide a written
response to the evaluation and to bring any questions she/he may have. The evaluation forms and
summary, along with the programmer’s self-evaluation and any written responses will be provided
to the General Manager and the Program Council and added to the programmer’s personnel file.

If the program is judged to be average or above, congratulations will be offered and a contract
renewal or creation of a contract will be recommended. If the evaluation raises concerns about the
program, the Program Council will confer with the programmer’s staff supervisor to decide what
steps will be taken to improve the situation. If the evaluation reveals that the program is no longer
appropriate for the station or for its current time slot, or if serious violations of station policy have
been committed, the General Manager will be asked by the Program Council to take action to
correct the situation.
                          KPFA Program Evaluation Form

Please rate the program on a scale of 1-5 for each question.
1= excellent, 2= strong, 3= average, 4= poor, 5= needs major improvement, N/A= not applicable

TYPE OF PROGRAM: (Circle one)

NEWS             PUBLIC AFFAIRS           MUSIC            DRAMA/LITERATURE                 OTHER

KPFA OBJECTIVES:

How well does the program fulfill the Pacifica Mission?

1       2        3       4        5       N/A

How well does the program fulfill the following KPFA objectives?

To broadcast stimulating and thought-provoking news, drama and literature, public affairs and
music programming that informs, educates or entertains.

1       2        3       4        5       N/A

To provide our listener-donors with a progressive alternative to the mainstream media.

1       2        3       4        5       N/A

To broadcast programming that will move listeners to progressive social change and encourage
critical thinking.

1       2        3       4        5       N/A

To appeal to a younger demographic.

1       2        3       4        5       N/A

To build the largest possible audience of persons who identify with the activist mission.

1       2        3       4        5       N/A

To broadcast programming that is unique on the airwaves.

1       2        3       4        5       N/A

To periodically broadcast live, community events.

1       2        3       4        5       N/A
To broadcast programming which serves the underrepresented community cultures residing in our
listening area and features producers and programmers from those communities.

1       2        3       4        5         N/A

To foster both the on-air and off-air fundraising that keeps KPFA on the air.

1       2        3       4        5         N/A

Comments on the Program regarding KPFA’s Mission and Objectives:




SUBJECT MATTER:

Is the material selected consistent with the program’s stated goals?

1       2        3       4        5         N/A

Is the commentary consistent with the program’s stated goals?

1       2        3       4        5         N/A

Is the subject matter relevant to the program’s stated goals?

1       2        3       4        5         N/A

Does the subject matter avoid repetition?

1       2        3       4        5         N/A

Does the program cover subjects with thoroughness and depth?

1       2        3       4        5         N/A

Does the program demonstrate awareness of and sensitivity to a diversity of peoples and cultures?

1       2        3       4        5         N/A

Does the program avoid the “usual suspects” pattern of having the same guests and commentators
on over and over again by finding new spokespeople and critics to speak on pressing issues?

1       2        3       4        5         N/A
For Public Affairs Programs Only:

Does the program address current political and social issues?

1       2        3        4        5        N/A

Does the program feature activists and commentators on local political and social justice issues?

1       2        3        4        5        N/A

Is there an effective balance of political topics and cultural topics?

1       2        3        4        5        N/A

Does the program encompass “hard-hitting” political segments?

1       2        3        4        5        N/A

For News Programs Only:

Does the program incorporate criteria for newsworthiness that is different from the criteria used by
mainstream media news programs?

1       2        3        4        5        N/A

Does the program utilize sources that challenge the corporate or governmental perspectives on
issues?

1       2        3        4        5        N/A

For Music and Drama/Literature Programs:

Does the program offer a variety of content?

1       2        3        4        5        N/A

Does the program provide access to diverse voices?

1       2        3        4        5        N/A

Comments on the Program regarding Subject Matter:
MECHANICS

Does the programmer arrive on time for the program (15 minutes prior to scheduled time)?

1       2        3       4        5      N/A

Is the programs introduction smooth and understandable?

1       2        3       4        5      N/A

How advanced is the programmer’s microphone technique?

1       2        3       4        5      N/A

How would you rate the host’s voice quality and technique?

1       2        3       4        5      N/A

Rate the host’s use of voice when reading (copy, liner notes or public service announcements, etc.)

1       2        3       4        5      N/A

Does the programmer identify themselves, their guests and the topic every 10 minutes?

1       2        3       4        5      N/A

Are the interview questions concise?

1       2        3       4        5      N/A

How do the levels sound?

1       2        3       4        5      N/A

Rate the Informal Station ID’s.

1       2        3       4        5      N/A

Rate the Self and Program ID’s.

1       2        3       4        5      N/A

Does the programmer forward announce for other programmers or cross-promote other programs?

1       2        3       4        5      N/A
Does the program end on time?

1       2       3        4       5        N/A

Rate the program’s segues and transition.

1       2       3        4       5        N/A

Rate the program’s conclusion and closing effectiveness.

1       2       3        4       5        N/A


Are there clear instructions to the board operator on the program’s runsheet?

1       2       3        4       5        N/A

Is the sound quality strong on pre-recorded segments?

1       2       3        4       5        N/A

Rate the quality of the pre-recorded edits?

1       2       3        4       5        N/A

Comments on the Program regarding Mechanics:




BOARD OPERATION (If programmer board-ops the program her/himself)

Potting up microphones

1       2       3        4       5        N/A

Microphone levels

1       2       3        4       5        N/A

Minimizing background noise

1       2       3        4       5        N/A
Balance of music and voice

1       2        3       4        5        N/A

Comfortable transitions between microphone and other sound sources

1       2        3       4        5        N/A

Overall board operator performance

1       2        3       4        5        N/A

Comments on the Program regarding Board Operation:




KPFA TRANSFORMATION

Does the program bring new people into the station through internship or co-hosting opportunities?

1       2        3       4        5        N/A

How effective is the program in its current time slot?

1       2        3       4        5        N/A

Does the programmer abide by KPFA policies and procedures?

1       2        3       4        5        N/A

Does the programmer work collaboratively with other staff members and community members?

1       2        3       4        5        N/A

Does the programmer contribute to the creation of an environment that fosters respect for
volunteers, staff, management and the listening communities?

1       2        3       4        5        N/A

Comments on the Program regarding KPFA Transformation:
CONCLUSION

Three areas about which the programmers should be commended:


1.



2.



3.




Three areas for improvement:


1.



2.



3.




FINAL COMMENTS

				
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posted:10/18/2011
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