WHAT IS THE RYMCO MOTOR GALLERY?
SEO 101 – Part 1
Moustafa Ghaddar
Cleartag
http://www.cleartag.com/blog | 961-1-971 871
Outline
• How Search Engines Work • What is SEO • Why is it important • How to optimize your website
How Search Engines Work • Crawl: Search engine bots and spiders surf
the web, following links from web page to
another. • Index: pages that have no crawlability issues get indexed and stored in the search engine database.
How Search Engines Work Rank: every search engine has it is own
ranking algorithm to measure the relevance
and importance/popularity of pages. • Display: when people search for specific terms, the search engine bots check their databases and display results.
Top Search Engines
Google: remains
No.1 with 63.3% of market share.
Yahoo: a distant
second with 20.6%.
MSN: with 8.2%,
however, Microsoft’s new search engine gained 6% of the market share in just few hours after launch!
Top Search Engines
Google dominance on mobile devices is even greater! With 97.81% of the marketshare.
http://marketshare.hitslink.com/
That’s why most SEO efforts focus on Google, but without completely neglecting the MSN/Live and Yahoo.
What is SEO
Search Engine Optimization (SEO) is the process of making your web pages search engine friendly to achieve top ranking for specific terms.
SEO can be divided into three areas as shown in the image on the right
Why SEO is important
Search Engine Optimization will position your website in front of people in the moment they are searching for your products or services. 42% click on the top ranking link in search results. 8% click on the second. 62% click on a link on the first page results.
77% of search users click on organic search results instead of the sponsored links.
The Enquiro’s Business to Business Survey 2007 found that general search engines topped the list of research sources throughout the purchase cycle, from awareness, through research, negotiation and purchase phases.
http://www.cleartag.com
Part Two will be about crawlability issues and how to optimize your website.