Organic Landing Pages

Document Sample
Organic Landing Pages Powered By Docstoc
					First steps in Organic Landing Pages

Once you have an established site, you should  add to its ability to grab search visitors by using organic landing pages. This lesson will teach you what organic landing pages are, and how you can use them to increase the traffic you get from Google and other search engines.

Definition of Organic Landing Pages

This type of a page is created with the basic intention of getting a search engine ranking for a specific keyword, and is one of the basic fundamentals of internet marketing.

 

There is a ton of debate as to whether this type of page should be written with visitors or search engines in mind. The answer seems pretty easy and obvious to me - it should be written with both in mind.

Creating a landing page that doesn’t have the keyword in the right places would just be stupid and creating a landing page that didn’t make sense or help a visitor is also not a good idea. If a Google engineer came across the page you could be banned or penalized. On the other side of things you could also get a benefit from people naturally linking to a solid page if it helped people that were searching for the information found there.

How to Create a Solid Organic Landing Page

First of all, you need to make sure you get the keyword you’re trying to target into a few strategic locations: - HTML title tag - Page URL - Within the page’s main body of text (near the beginning)

1/3

First steps in Organic Landing Pages

With a static site, you would have to do all this manually. With a WordPress blog this will pretty much happen automatically as long as you have permalinks enabled and use your keyword as the post title and post.

To add to the effect of the page, I usually like to add the keyword multiple times into a few other locations. While these placements are debatable, I have used them and they have worked great for me. Here are the additional locations where I like to use them: - Tags - H1 Tag - Toward the end of the main body of text

As a general rule, you don’t want to ever stuff content with a load of keywords. I find that by creating landing pages that are 500+ words, I can fit my keyword into the text two or three times naturally without making it feel spammy.

If I have the keyword three times in the main body of text (in a blog this would be within the post), in the post title, and in a tag, that gives me five visual occurrences within the body of the document. This means that a person could visually find the keyword five times on the page.

In a 500+ word document, this is sufficient and not overly stuffed.

When I started creating this type of a page, I remember being a little nervous to get started because I didn’t want to do it wrong. As I have grown in experience, I came to understand that it isn’t an exact science. If you follow what’s in this post, you will be just as good at creating solid landing pages as anyone else.

Getting the Actual Ranking with a Landing Page

To the best of my knowledge, the landing page examples I’ve shown above are pretty much as good as it gets. However, this doesn’t mean that I will get an automatic number one ranking. I

2/3

First steps in Organic Landing Pages

can have better keyword placement than other sites, but if the other sites have more keyword authority than I have, they will outrank me.

This means that getting an organic landing page to rank well involves two steps: 1. Setting the page up properly (this article teaches you how to do this) 2. Building links to increase the keyword authority of the page

Conclusion

By finding keywords that are related to your site, and creating solid landing pages, anyone can increase the traffic they get from Google and other search engines.

3/3


				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:20
posted:8/17/2009
language:English
pages:3
Description: This report talks about the use of organic landing pages.