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Competition in the Online Brokerage Market by wulinqing

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Competition in the Online Brokerage Market

Description:    The online brokerage services market has expanded significantly in the last 10 years and continues
                to evolve rapidly. At its peak in early 2000, online retail traders accounted for nearly one-third of
                the trading volume on the NYSE and NASDAQ, a figure which float around 10% for last couple of
                years. The online brokerage industry has been in the news lately, as the industry moves towards
                consolidation; driven primarily by two factors - excess capacity and the very low level of variable
                costs associated with processing a trade.

                While the online brokerage industry is expected to face extreme competition in coming years, both
                from outside and within, it is not an industry that is going away. It is clear that trading services,
                which in the past were the main function of online brokers, are fast becoming a commodity. The
                consolidation in the industry is the direct recognition of as to how important it will be for brokerage
                firms to adopt a diversified business model. Clients will gladly reward those firms that would be
                able to help them successfully manage and grow their net worth.

                The “Competition in the Online Brokerage Market” report focuses on the competition among the
                leading online brokers – Fidelity, E- Trade, TD Ameritrade, Charles Schwab and Scottrade. The
                report provides insight into the current online brokerage market and analyses the key trends and
                market competition of the leading players. Profiles of these companies are also presented along
                with the review of their services and competitive edge.

                This title is updated at time of order to ensure it contains the most up-to-date information. This will
                take 1 business day.



Contents:       I. Overview of the Online Brokerage Market

                 II. Key Trends
                 a. Consolidation
                 b. Cost Control
                 c. New Sources of Revenue
                 d. Banking
                 e. Investment Advisory Services

                 III. Market Competition

                 IV. Profiles of Major Players
                 a. Charles Schwab Corporation
                 b. E*Trade Financial
                 c. Fidelity Brokerage Company
                 d. Scottrade
                 e. TD Ameritrade

                 V. Reviews and Recommendations

                 VI. Conclusion

                 VIII. Glossary of Terms

                 List of Figures and Tables

                 Figure   1:   Online Brokerage Market (2000-2006)
                 Figure   2:   Capacity Utilization 2000 vs. 2005
                 Figure   3:   Charles Schwab Revenues (% Total Revenue)
                 Figure   4:   Total Online Accounts of Top Five
                 Figure   5:   Market Share of Industry Revenues
            Figure 6: Market Share for Commissionable Trades
            Figure 7: Online Trading Investor Satisfaction Study (2005)

            Table 1: Summary of Key Online Brokerage Firms



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