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					        DIPLOMA IN SEARCH ENGINE OPTIMISATION (Dip. SEO.) with Social Media Marketing &
                         Google AdWords Modules by Distance Learning

    Please find enclosed the details you requested in reference to the above course. We have also included
    some Frequently Asked Questions (FAQs) which can be found at the end of the document.

   Online Marketing Courses is part of an established group of companies training over 3,000 people each
    year benefiting from over 25 years experience in the training arena.

   The Diploma in Search Engine Optimisation (Dip. SEO) with internet marketing, online PR & e-commerce
    modules by Distance Learning is an Interactive and Case Study based programme written by
    Industry Professionals.

   The Course content is delivered to participants immediately upon enrolment online, and in a hard copy
    format and on CD Rom within 15 working days.

   The Course is made up of a number of modules, including Social Media Marketing, Google AdWords,
    Online Marketing, Online PR & E-Commerce, with practical assignments at the end of selected
    modules. There is an SEO campaign to be submitted at the end of the course culminating all modules
    studied. This campaign is based on a brief and a budget given at the beginning of the programme.

   Full support is available from our Subject Experts by email at the end of each module and an ongoing
    basis during the course.

   You will have full access to an online account and subject expert advice for one full calendar year.

    The Diploma is accredited by the Institute Of Commercial Management (ICM). The Diploma is both
    Industry and Internationally recognised.

   The fee for the course is £995. Fees may be paid by cheque, bank draft, credit card, debit card, bank
    transfer or online at payments page through PayPal which is a safe, fast and secure method of
    payment.

   Enrolment for this Distance Learning programme is ongoing and the course will commence on the 24th
    September 2010.

    If you wish to enrol on this course please visit www.OnlineMarketingCoursesgb.co.uk alternatively you
    can telephone us on 020 7812 0708 or 020 7193 3962 or email
    info@OnlineMarketingCoursesgb.co.uk with any additional queries you may have.

    Yours sincerely,



    Noel Murphy
    Director

    Online Marketing Courses as part of the Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. Online Marketing Courses
    reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled
    by Online Marketing Courses. Distance learning courses are provided by the Fitzwilliam Institute Ltd




    Online Marketing Courses                        T: 020 7812 0708                                            Directors:
    175-185 Gray’s Inn Road,                        F: 020 7812 0650                                            N.C.J Murphy M.I.I.T.D
    London WC1X 8UE                                 E: info@OnlineMarketingCoursesgb.co.uk                      M.T Murphy
    United Kingdom                                  W: www.OnlineMarketingCoursesgb.co.uk
                                              BROCHURE

  DIPLOMA IN SEARCH ENGINE OPTIMISATION (Dip. SEO.) with Social Media Marketing &
                   Google AdWords modules by Distance Learning

Introduction
Search Engines have revolutionised the way people look for information. It’s not all that long ago that
someone looking for information about a particular topic would have to go to the local library and carry
out a manual search of the books available to find what they were looking for. Now that search can be
done is seconds from your own home using Google, Bing or any one of the many search engines that
are now available to consumers.
The technology of search engines is constantly evolving and improving to give more relevant results in
a shorter time. It is important for anyone working in the area of web development or marketing and
advertising that they are fully aware of this technology and how to harness it to boost their own
website rankings.
This course is aimed at anyone who wants to fully understand the concept of Search Engine
Optimization and how to apply it in your own business environment. The course starts with the basics
of how search engines work and gather information. An understanding of this basic technology is vital
to developing search engine friendly websites. The course then goes into detail on the use of Keywords
and Linking to boost your websites rankings among the search engines.
Throughout the course the students will be introduced to the many tools that are available online to
help optimize your search engine results. A module on web metrics and analysing your search results
is included and also a module that covers the use of sponsored advertising or Pay Per Click advertising
with particular emphasis on Google AdWords and Google AdSense.
At the end of this course the students will have a full understanding of how to develop and implement
a search engine optimization strategy for their organisation.
Course Content

Search Engine Optimisation

Introduction to Search Engine Optimization: How people search the web
Why do you need to know about Search Engine Optimization?; A brief history of Search Engines; How
people search the web; How do Search Engines actually work?; How is the information collected for
Search Engines to use?; Algorithm Based Ranking Systems – Crawling, Indexing and Ranking; Web
Crawlers, Spiders and Robots, ; Search Engine Query Interfaces; Understanding GoogleBot; Analysing
Ranking Factors; Advanced Searching techniques; Determining Searcher Intent – Types of Searches;
How people scan search results pages; How people click on search results; Organic Listings vs.
Sponsored Listings; The Google Toolbar PageRank Tool; Vertical Search Engines; Country Specific
Search Engines; Search Directories.

Determining your objectives and defining your site audience
Setting out your SEO Goals and Objectives; Outlining and Developing your SEO Plan; The importance
of having a good SEO Plan prior to website development; Researching your potential audience; Finding
your niche on the web; SEO for raw Traffic; SEO for E-Commerce sites; SEO for Branding; SEO for
Direct marketing; SEO for Reputation Management; SEO for Ideological Influence.

Planning your SEO campaign
The importance of planning; The importance of site architecture; Defining your websites architecture;
Technology decisions that can affect your SEO; Structural decisions that can affect your SEO; Auditing
an existing site to identify and SEO problems; Server Hosting Issues – Server Timeouts, Slow
Response Times, Blocked IP Addresses, Shared IP Addresses, Server geography; Who are your
competitors?; Measuring your success – Server Statistics Software; Website SWOT Analysis

Keyword Generation
The importance of Keywords; Traditional Approaches to Keyword Research; Choosing Quality Keywords
or “Trophy Words”; Understanding how Keywords are used; Selecting the right Keywords; Analysing
your competition with Compete.com; Analysing your competition with SEODigger; Keyword Research
Tools; Google’s Keyword Tools; The Google General Keyword Search Tool; The Google Crawler Keyword
Search Tool; Keyword Research with KeyCompete; Using the Word Tracker keyword research tool;
Researching, Analysing and Filtering your keywords with keyword Discovery; Other Keyword Research
Tools; Determining Keyword Value; The Importance of Long-Tail keyword Search; White Hat and Black
Hat SEO; Determining your potential Return On Investment (ROI); Deciding on your Quality Keywords.

Adding Content and Meta Tags
The importance of page content; Choosing the correct file names for web pages; Formatting your site
with HTML; Formatting your site with CSS; Page Structure – adding emphasis with Heading Tags; Using
Text Modifiers; Optimizing Images; Working with Forms and other page elements; Validating the page
HTML; The Meta Description Tag; The Meta Title Tag; How Search Engine Spiders interpret Meta Tags;
Configuring Meta Tags – The Keywords Meta Tag, The Title Meta Tag, The GoogleBot and the Robot
Meta Tags, The Revisit Meta Tag, The Location Meta Tag, The Subject Meta Tag, The Author and
Copyright Meta Tags, The Redirect Meta Tag; Adding your site to GeoURL.

Link Building
The importance of Link Building for SEO; How to get quality back links; Some definitions of link
building; Link Building – how to start; Keyword Rich Anchor Text; Building Links from Different IP
Addresses; Deep Link Building; Shallow Link Building; URL Canonicalization; The No-Follow Attribute –
how to find and use the no-follow attribute on a web page; Link Juice and Page Rank – The PageRank
Calculation, Using Effective Anchor Text; Link Exchange and Page Rank, Internal Links; Article
Directory Submission; Requesting One Way Links; Purchasing Links; Search Directories; Content
Generation; Creating and Distributing Content; Posting Content; Encouraging others to share your
content; Link Building Resources and Tools.

Developing an SEO Friendly Website
Making your site accessible to Search Engines; Optimizing your site information architecture; The
Importance of site maps; Creating a HTML sitemap; Creating an XML sitemap; Sitemap creation tools;
Root Domains and Sub Domains; Optimizing Domain Names and URL’s; Structuring your URL’s
correctly; Optimizing your website for multiple web browsers; The World Wide web – creating different
language versions of your site; Keyword Targeting; Keyword Density; The Importance of HTML Tags in
Keyword Targeting; Meta Tags and HTML Tags; Using Images and Flash files; Using the “Alt” Tag – the
importance of Alternative Text; Content Optimization; Avoiding Content Duplication; Controlling
Content with Cookies and Session ID’s; Specifying Content for Search Engines – The robots.txt file and
the Rel=”NoFollow” attribute; protecting your site with a .htaccess file; Redirecting traffic with 301
ReDirects; Redirecting non-WWW traffic to WWW; Using Content Management Systems (CMS’s);
Targeting your site for different countries; Targeting your site for Mobile Devices; Other considerations
for your website.

Optimizing your site for Major Search Engines
Optimization for Google; Google PageRank; Google Webmaster Tools; iGoogle; Google Technical
Suggestions; Google Content Suggestions; Optimizing for Yahoo, Bing, MSN and Microsoft Live; How
Yahoo works; Bing Technical Suggestions; Bing Content Suggestions; Optimize Blog Posts for
Technorati; Optimize your website for Delicious.com; Optimizing your images for Google Images;
Increasing your exposure on Ask.com; Using Craigslist to drive traffic; Using Shopping Engines to drive
traffic; Using eBay auctions; Using Amazon.com for drive sales.

Submitting your website URL to Search Engines
Submitting your site to Google; The Google Webmaster Central; Adding your site to Google Analytics;
Submitting your site to Yahoo; Submitting your site to Bing; Bing’s Webmaster centre; Submitting your
site to DMOZ; Submitting to Jayde for Business to Business websites; Submitting to Alexa; Submitting
to the Librarians Internet Index (LII); Enlisting your URL and Company on Merchant Circle; Enlisting
your URL on WhatUSeek; Submitting to National Directories; Website Submission Engines.

Local Business Listings
Adding a Local Business Listing to Google; Adding a Local Business Listing to Bing; Submitting your
site to other Local Business Directories.

Pay Per Click and Google AdWords
What is Sponsored Advertising?; Questions you should ask before setting up a Sponsored Advertising
Campaign; Types of Sponsored Advertising; Pay-Per-Click Advertising, Pay-Per-Impression Advertising;
Pay-Per-Action Advertising; The Google Factor; Google AdWords; Setting up an AdWords Account–
Types of AdWords Accounts; Monitoring your campaigns; Managing your AdWords Account – Billing,
Reporting; Writing Good AdWords Advertisements; Understanding the Importance of Good Landing
Pages; Google AdSense; Setting up an AdSense Account; How to integrate AdSense into your website;
Microsoft AdCentre; Setting up an Account; Managing your Account – Billing and Reports; The
AdCentre Tools Tab; Click Fraud – Types of Click Fraud.
Measuring your results – Web Metrics
The Importance of Analysing your Web Traffic; Measuring Search Traffic; Knowing what Metrics are
important for you; Using AWStats to track web traffic; Google Analytics; Integrating Google Analytics
code in your website; The Google Analytics Keywords Report; Measuring the Bounce Rate and
understanding its importance; Setting Goals in Google Analytics; Using Goals to measure ROI; Using
Filters in Google Analytics– specifying your web metrics; Setting up and Customizing Reports in Google
Analytics; Setting up and maintaining User Accounts in Google Analytics; Mobile Reporting in Google
Analytics; Tips to help you utilize Google Analytics.

Things to that might adversely affect your SEO
Abnormal Keyword Delivery; SEO Spam; Using automatic linking software and websites; Doorway
Pages; Meta Jacking; Keyword Stuffing; Page Cloaking; Link Farms; Spamblogs, Page Highjacking;
Linking to bad sites and span sites; Using standard Titles and Meta Tags through your website;
Spreading duplicate content throughout your site; Creating a site entirely in Flash; using Frames in
your site; Understanding how search engines recognise Forms.

Working with SEO Plug-Ins
Introduction to SEO Plug-Ins; Installing the Google Toolbar; Installing the Alexa Toolbar; Using the SEO
for Firefox Plug-In; Optimizing Titles with the WordPress Title Tag Plug-In; Optimizing Descriptions with
the WordPress Description Tag Plug-In; Creating Sitemaps with the WordPress Sitemap Generator;
Using the Permalink Redirect Plug-In; Building sitemaps using XML-Sitemaps.com; Creating sitemaps
using Site Map Creator software.

Online Marketing

Doing Business on the Internet
Doing Business on the Internet, The Benefits of Digital Marketing # Online Marketing Planning, Key
Concepts in Internet Technology, Business Models on the Internet, Online Market Research.

Analysing the Web
Website Hits, Website Page View Analytics, Recording Online Visitor Statistics, Time of Visit to website,
Keyword Phrase Used, IP Address Information, Website Arrival and Exit Pages, Logfile versus Page
Tagging, Web Click Tracks and Google Analytics, Benefits of Web Analytics.

Promoting Your Website
Promoting your Website, Online Promotion Techniques, Web 2.0, Services & Applications, Email
Marketing, Online Advertising.

Writing For the Web
Creative Writing for the Web, Writing for your Client, Relevant Marketing Content - Importance of,
Simple versus Complex Marketing Messages, Keeping a Natural Flow to your Marketing Content,
Optimising Online Content, Keyword Management, When to use Key Words, Ratio of Prose to
Keywords, Importance of Homepage Content, Images and Art Text, Importance of Spell Checking,
Using a Copywriter.

Google Adwords

Google AdWords and Online Advertising: The Basics
Where did it all begin? Google Adwords essentials: Why use Google AdWords?,
Google AdWords Basic terminology, Getting started with Google AdWords,
The Google world and AdWords, The difference between Sponsored Listings and Organic Listings, The
Pay-Per‐Click revolution, Google AdWords and Direct Marketing.

Tour of Google AdWords Environment
Benefits of AdWords: Relevance, Return on investment (ROI) and Reach, Targeting the right
audiences, Keywords and placements, The power of positioning with Ad Rank, Paying for results only,
Discount features, Avoiding speculation.

Features of AdWords: Variety and advert formats, Accessibility via Search and Content Networks, Ad
performance and monitoring, Quality Score and Click-Through Rate (CTR), Report Centre, Conversion
tracking.

Google AdWords Statistics explained: The Snapshot Screen, The All Online Campaigns view.
Creating and Managing a Google AdWords Account
Different editions: Starter versus Standard, Opening a new Google AdWords account, Google AdWords:
Organizing and Managing the Account, The Google AdWords Campaign Management Tab.

Building an Google AdWords Campaign
The Online Marketplace, Online Profitability Predictions, Online Marketing Trends, Positioning an Online
Business Strategically, Building a Google AdWords Campaign from scratch, Setting up Your Google
AdWords Campaign for Success, Common Mistakes to avoid when Setting up Google AdWords
Campaigns.

Social Media Marketing

Introduction to Social Media and Social Networking
What is Social Media?; A brief history of Social Media; How Social Media Works; Why should a business
use Social Media; The power of Social Media in the Marketing and Advertising Arena; Introduction to
Social Media Marketing Techniques; Understanding your audience; Social Network Platforms and
Applications; Media Distribution; Establishing new categories of relationships with your customers;
Accumulating Social Capital; The future of Social Networking.

How Social Media is transforming the way we do Business
Social Sales; Transforming the Sales Cycle; Building relationships with your customers; Using
customer testimonials on your site; Building a rapport with your customers; Online customer support;
Social Network Marketing; Hypertargeting; Creating specific advertising campaigns; Reaching
Passive Buyers; Loyalty and Engagement; Social Networking Communities; Brand Advertising; Social
Distribution; Social Ads; Viral Marketing; Challenges and Limitations; Social Innovation; Concept
generation; Crowdsourcing; Collaboration and Feedback; Commercial Implementation; Continual
Iteration; Social Recruiting; The use of Social Networks for recruiting; Sourcing Candidates; Active
Candidates; Passive Candidates; Candidate References; Getting Referrals from Extended Networks;
Targeting Specialized Networks; Employer Reputation; Keeping In Touch.

Facebook
What is Facebook; Who uses Facebook; How can Facebook benefit a business; Understanding the
Facebook environment; Signing up for a Facebook account; Defining your profile; Editing your profile;
Searching for and adding friends; Using the Facebook Wall feature; Using pictures on your Facebook
profile; Using the News Feed feature; Controlling what people see – using the Hide feature; Facebook
Messaging; Facebook Groups; Facebook Links; Facebook Applications; Browsing for Applications;
Including Business Applications; Finding Help – the Facebook Community; The Architecture of a
Facebook Page; Understanding Facebook Advertising; Developing a Facebook Marketing Plan; Facebook
Groups, Hosting Facebook Events; Case Study Sites.
Practical Assignment: The students are required to set up account on Facebook and become familiar
with the tools and architecture of the site. The students are also given a case study of a Facebook
marketing campaign to analyse.

Twitter
Introduction to Twitter; Understanding a Tweet; Decoding the elements of a Tweet; Signing up for a
Twitter account; Creating and modifying your profile; Adding a profile icon; Finding people and
uploading contacts; Following someone on Twitter; Adding followers to your account; Using Twitter
Badges; Creating a Tweet; Working within the constraints of a Tweet – getting your message out in
140 characters or less; Re-tweeting; Sharing Links – Using TinyURL.com; Using Twitter with Mobile
Devices; Using Twitter Goodies; Adding Twitter to Blogs; Connecting Twitter to Facebook, Direct
Messages; Planning your Twitter Marketing Strategy; Building a Twitter Tribe; Case Study Sites.
Practical Assignment: The students are required to set up accounts on each of these websites and
become familiar with the tools and architecture of the sites. The students are also given a case study
of a Twitter marketing campaign to analyse.

YouTube
Introduction to YouTube; Understanding YouTube; Browsing on YouTube; YouTube as a social media
site; YouTube as a business tool; YouTube as an educational tool; Creating a YouTube account; Linking
to your Gmail account; Creating a video for YouTube; Using Open Source Video Editing Software;
Adding voiceovers, soundtracks and special effects to your videos; Formatting Videos for Uploading;
Uploading Videos to YouTube; Downloading videos from YouTube; Linking and Embedding videos in
your own website; Posting comments on other peoples videos; Comparing YouTube and Facebook;
Sharing Videos with Facebook; Sharing Videos with Twitter; Case Study Sites
Practical Assignment: The students are required to set up accounts on each of these websites and
become familiar with the tools and architecture of the sites. The students are also given a case study
of a YouTube marketing campaign to analyse.

Online Public Relations


Online Influences on Present PR Practices
Internet influence on News, Internet Journalists, Economics of Online News Production, Internet Critics
and other influences, the PR Practitioner as an Online Publisher, Ethical Internet PR, Truthfulness and
Duty of Care, Online Ethics, Debate, Guidelines and Best Practice.

Monitoring and Evaluation of Social Media Discourse, Trends and Value. Policy Influences, corporate
speak. Implications of Social Media for Corporate Social Responsibility.

Social Media and PR strategy
Local versus Global Communication, Landscaping Platforms, Channels and context, Online PR
Organisational Analysis and Segmentation, Developing Online PR Strategies, Online PR Tactics and SEO
considerations, Online PR Planning, Managing Online PR Risk and Opportunities.


The Social Media Landscape
Blogs, Microblogs, Chatrooms, Delicious, Email, Flickr, Twitter, Instant messaging, Message Boards,
Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts,
RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki
and Widgets.


The Internet as a Media
Commercial Implications of the Internet, Social Interaction with the Internet, Web 2.0 and its
Implications, Internet Convergence, the Network Effect, Internet Information Exchange, Internet
Audience Size and Exposure, Internet Culture and Communication, Transparency and the Internet.


E-COMMERCE - Website Creation
The E-Commerce module is broken down into two sections. The first one deals with the Theory of E-
Commerce and how to set up an E-Commerce solution for a business. It also goes into some detail on
the various types of E-Commerce. The second section deals with web site design. This covers HTML,
XHTML and CSS and serves as an introduction to web site design and development.

The Theory of E-Commerce
What is e-commerce?; Definitions; Advantages of e-commerce; Limitations of e-commerce; The 1st
and 2nd waves of e-commerce; Categories of e-commerce; Methods of accepting payments online;
Working with PayPal; Electronic Wallets; Metered Payments; Off the shelf e-commerce solutions.

Introduction to Web Site Design

H TM L
What is HTML?; The structure of a HTML web page; Introduction to HTML Tags; The <html>, <head>,
<body> and <title> Tags; Creating a basic HTML web page; Working with text; Basic formatting – the
<b>, <i> and <u> Tags; Other formatting Tags – the <p> Tag and the Heading Tags; HTML
Attributes; Working with Hyperlinks; Using colour in a web page; Working with Images; Formatting
images for the web; HTML Lists – ordered Lists, Unordered Lists and Definition Lists; Creating Tables in
HTML; Formatting Tables;

XHTML
What is XHTML?; Why XHTML is important; Differences between HTML and XHTML.

CSS
What is CSS?; How does CSS work?; The three types of Cascading Style Sheets – In-Line CSS, Internal
CSS and External CSS; Examples of formatting using CSS; Linking a web page to an external CSS
page; Formatting the page with CSS; Font and Text formatting; Working with Links.
Presentation Skills
Preparation and Research; Speech Content; Subject Matter and Objectives; Speech Delivery and
Variety; Body Language, Eye Contact, etc.; Presentation Aids e.g. Visuals, etc.; Management of
Locations and Audiences; Presentation Structure.

SEO Campaign Project
The project is an important part of the course. Each course participant is given the project brief.
Participants are asked at the end of the course to produce an SEO campaign proposal with their
recommendations to their subject expert. This gives participants the opportunity to use the knowledge
they have obtained during the course in a focused way and develops pitching skills.

METHODS OF LEARNING
Online Lecture Modules, Subject Expert Feedback Sessions after each Module, practical case studies,
end of module assignments. etc.

SUBJECT EXPERTS
Online Marketing Courses maintains a panel of qualified subject experts.

WHO SHOULD APPLY
Anyone working in Online Marketing in a senior or support position or those who wish to make a career
change to Marketing & Advertising. The course will also benefit anyone, who has marketing as part of
their job specification.

QUALIFICATIONS
Successful candidates qualify for the Diploma in Search Engine Optimisation (Dip. SEO). The Diploma is
awarded at Distinction, Credit or Pass level. The diploma is accredited by the Institute Of Commercial
Management.

DISCLAIMER
Every effort is made to ensure accuracy; however responsibility is disclaimed for any error or omission
in this brochure.

Online Marketing Courses as part of the Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. Online Marketing Courses
reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled
by Online Marketing Courses. Distance learning courses are provided by the Fitzwilliam Institute Ltd



                                                              Frequently Asked Questions
    DIPLOMA IN SEARCH ENGINE OPTIMISATION (Dip. SEO.) with Social Media Marketing &
                     Google AdWords Modules by Distance Learning

Course Specifics
For how long does the course run?
Course participants will have full access to the online course and subject expert advice for one full
calendar year.

What is the course fee?
£995

When does the course start?
Enrolment for this course is ongoing and the course will commence on 24th September 2010. The full
course content is delivered to participants immediately upon enrolment in a hard copy format and
online.

Is this a fully comprehensive and fully inclusive course?
Yes. This distance learning course is designed to enable participants to develop an innovative and
multi-skilled approach in planning and coordinating events. It offers practical and specific case study
based modules that can be applied in real world situations.

Will this course provide me with the skills to take on and create my own SEO campaigns?
Yes. The course project is aimed at providing you with the confidence and ability to take on and create
SEO campaigns of any nature. The course guides you through all of the stages of planning a campaign,
finally producing a pitch which can be used as a template for future campaign proposals.
Will this course help me get into the industry and build a network of contacts?
Yes. As the course is accredited by the industry and all our subject experts are themselves industry
professionals, this provides you with direct access and resources within the industry.

Will I have contact with industry professionals from specialised areas?
Yes. Full support is available from our subject experts by email at the end of each module and on an
ongoing basis during the course. All subject experts are themselves Industry Professionals with many
years experience.

Am I required to purchase any materials or books for this course?
No. The course includes comprehensive notes, a course CD Rom as well as on-line assistance from our
subject experts. A folder of the entire course content is also sent to you in hard copy to your postal
address. The course is designed to be as convenient and flexible as possible.

Assessment Process
How are we assessed?
Through practical assignments and a final course project.

Are there exams?
No. The course is centred around the practical SEO Campaign which is explained below.

Course Structure and Outline:
On commencing the course, you are provided with a username and password with which you sign in.
There is a user guide at the very beginning explaining how to use and work your way through the
course.

The course has been divided into a number of modules and will be evaluated by means of a Course
Project. You are given the project brief and budget at the beginning of the course. There are 5
assignments (each worth 10%) and a final course project (worth 50%) to be completed. These should
be submitted via email to your subject expert.

Feedback on general queries takes 48 hours. Feedback on assignments takes a maximum of 10
working days.

Application Process
How do I apply for a course / what is the application process?
There is no application form. The course can be booked and paid for online through our website at
payments page. If you have any additional queries after reading this brochure we simply ask you to
contact us on 020 7812 0708 or 020 7193 3962 or e-mail us at
info@OnlineMarketingCoursesgb.co.uk and ask to be booked in for a consultation; we will then
arrange a time convenient for you.

Do I need any previous experience or qualifications to join this course?
We do not request any previous experience or qualifications.

Course Accreditation
Is this course accredited?
Yes. This course is accredited by the Institute of Commercial Management (ICM).

Is it internationally recognised?
Yes. It is both industry recognised and internationally accredited.

How are the diplomas awarded in terms of grades?
Successful candidates qualify for the Diploma in Search Engine Optimisation (Dip. SEO.). The Diploma
is awarded at Distinction, Credit or Pass level.
Method of Training

Method of Training/ How do we differ from others?
The type of training we specialise in is one of Practical Skills. We use methods such a Subject expert
discussions, Practical Exercises/ Assignments, Projects, Case Studies, etc.

Who delivers the training/ classes?
Online Marketing Courses maintains a panel of qualified and motivated industry professionals, who
work as a team of subject experts monitoring each student’s progress.

Who is the course aimed at/ will it suit my needs?
Anyone working in online marketing in a senior or support position or those who wish to make a career
change to Marketing, specialising in search engine optimisation. The course will also benefit anyone,
such as a P.A., who has advertising & marketing as part of their job specification. This course is
designed to be flexible and is therefore suitable for those who cannot attend live classes or prefer to
study at their own pace.

How quickly can I obtain my Diploma?
On successful completion of this course, a Diploma will be issued by the Institute Of Commercial
Management.

Why would you recommend me to do this course above any other?
Online Marketing Courses is part of an established group of companies training over 3,000 people each
year benefiting from over 25 years experience in the training arena.

The approach we use is one of practical skills based training, delivered by people from the industry for
the industry. Our courses are recognised internationally and accredited by the industry.

The comprehensive course you are embarking upon was written by industry professional; the subject
experts also have a wealth of industry experience. The presentational element is vital to anyone
seeking to undertake a career in the Online Marketing Industry. The Institutional recognition of the
course is a major factor also.


Online Marketing Courses as part of the Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. Online Marketing Courses
reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by
Online Marketing Courses. Distance learning courses are provided by the Fitzwilliam Institute Ltd.

				
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