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					   2010 STATE OF UNIVERSITY CITY

   RETAIL

  PEDESTRIAN TRAFFIC ON BALTIMORE AVENUE HAS INCREASED CONSISTENTLY OVER THE
edestrian traffic on Baltimore Ave. has increased consistently over the past four years
  PAST FOUR YEARS



                                             Weekday Hourly Averages
                                   400                                 45th - 46th
                                                                       47th - 48th
                                   300
                                                                       49th - 50th
                            AM     200

                                   100

                                     0




                                   300

                                   200
                            PM
                                   100

                                    0




     Source: UCD                         Source: UCD
2010 STATE OF UNIVERSITY CITY

RETAIL

BUSINESS COMPOSITION
            Breakdown of businesses in
            ground floor
            commercial spaces
            in University City                                                                       Ground floor commercial spaces in University City had an
                                   Services                 Food & Drink
                                      36%                      37%                                        occupancy rate of approximately 87% in 2009


                                                    Retail
                                                     27%

                                                                                                  Number of Businesses in University City
                     Limited service restaurant                                                                                                          112
                        Full service restaurant                                                                    55
                      Hair stylist, barber, nails                                                          41
                  Grocery & convenience store                                                              41
                        Miscellaneous services                                                        36
                          Miscellaneous retail                                               27
                                   Bakery/Café                                               27
                      Dry cleaning/laundromat                                           23
                                 Bar/nightclub                                         20
                                    Real estate                               16
                                    Health care                              15
                                   Auto service                              14
               Books, comics, magazines, music                               14
                           Bank, check cashing                           13
                         General merchandise                            12
                        Copying, printing, etc.                         11
                             Accommodations                         8
                                   Cell phones                      8
                                       Clothing                     8
                                 Vehicle rental                  7
                                   Gym/ tness                    7
                                    Gas station                  7
                                      Insurance                 6
                                      Childcare                 6
                                    Thrift shop                 6
                                     Pharmacy                   6
                                      Furniture                 6
                   Tax preparation/accounting                5
                        Arts/music instruction               5
                        Computers/Electronics                5
                               Beauty supplies               5
                           Beer, Wine & Spirits             4
                         Bicycles, skateboards              4
                                      Ice cream             4
                                          Shoes         3
                                        Jewelry         2

                                                    0                             20                  40            60            80          100              120
             Source: UCD Retail Survey
2010 STATE OF UNIVERSITY CITY

RETAIL
Whether it’s for cutting edge arts exhibits and performances, or for some of the most innovative and diverse dining options in the region
(including two Iron Chef restaurants within as many blocks), the crowds just keep coming. University City District’s popular Dining Days
promotion (expanded to two weeks in 2010 due to its popularity) lets tens of thousands of visitors experience the neighborhood’s burgeoning
restaurant scene. Though the number of patrons increases by a remarkable 45% during Dining Days, you can always find a seat at one of
the neighborhood’s exceptional craft beer bars, or a sidewalk table at a neighborhood restaurant featuring food from India, Ethiopia, Vietnam,
or beyond.

CUSTOMER ORIGINS
                 Residential Zipcode DAYS County
RESIDENTIAL ZIPCODE AND COUNTY OF 2009 DININGand PATRONS of 2009 Dining Days Patrons
                                                          Bucks                                                          0%
                                                                                      Mercer                             19150
                                                                                         1%
                                                                         Bucks                 19118
                                                                          0%                                                     19138
                                  Montgomery                                                                                                     19126
                                                                                                         19119                    1%
                                     13%                                                                  2%

                                                          1% 1%           1%
                   Chester                                Philadelphia
                    2%                                      69%                  19128
                                                                                                                                           19141
                                                                                                                    19144                   1%
                                                                               Burlington                            2%
                                         Area of detail                          2%
                             Delaware
                              10%                                                0%
                                                                  Camden 191270%
                                                                    2%           0%
                                         Gloucester
                                            1%
                        Salem
                                                                                                          19129                            19140




                                                                                                                         19132
                                                                                                                                             19133
                                                                                    19131
                                                                                     1%

                                                                                                                  19121
                                                                                                                    1%
                                                          19151                                                                             19122
                                                           2%


                                                                                                                         19130
                                                                                                                           6%              19123
                                                                                 19139                 19104
                                                                                                        12%
                                                                                   2%                                            19102
                                                                                                                                    19107
                                                                                                                     19103                19106
                                                                                                                                     2%    4%
                   Percent of Dining Days patrons                                                                     6%
                                                                                       19143
                                        0%                                              20%
                                                                                                                 19146                   19147
                                        1% - 2%                                                                                           2%
                                        3% - 8%
                                        9% - 19%                                                          19145
                                                                               19142                        1%                           19148
                                                                                                                                           1%
                                        >19%                                                   19153
                                                                                                 1%

         Source: UCD
2010 STATE OF UNIVERSITY CITY

RETAIL

CAFE & RESTAURANT SIDEWALK SEATING
Outdoor seating at cafes and restaurants enlivens the streets of University City. In the summer of 2009, UCD counted the number of
chairs at local businesses, providing a good map of the hubs of pedestrian activity in the neighborhood.




Cafe & Restaurant Sidewalk Seating                                                                                                                                                                                                       Spring
                                                                                                                                                                                                                                                  Garden
                                                                                                                                                                                                                                                                 St




                                                                                                                                                                                                                                                                                                    31st St
                                                                                                                                                                                                                                                                                          32nd St
                                                                                                                                                                                                                                                ilton St




                                                                                                                                                                                                                                                                                33rd St
                                                                                                                                                                                                                                         Ham
                                                                                                                                                                                                                                          Baring St




                                                                                                                                                                                                                               37th St
                                                                                                                                                                                                           La




                                                                                                                                                                                                 39th St
                                                                                                                                                                                                             nc
                                                                                                                                                                                                                ast                                 n        Ave
                                                                                                                                                                                                                      er
                                                                                                                                                                                                                            Av              Powelto
                                                                                                                                                                                                                              e




                                                                                                                                                                                                                                                   35th St
               Market St                                                                                                                                                                                                                                                Race St
      50h St


                    49th St




                                                                                                                                                                                                                                                                        Arch St
                                             48th St




                                                                                         46th St




                                                                                                                                                                                                                                                                                                                                  Arch St
                                                                                                                               44th St




                                                       Chestnut
                                                                                                                                         43rd St




                                                                          St
                                                                                                                                                   42nd St




          Sansom St
                                                                                                                                                              41st St




                                                                                                                                                                                                                                                                                                       John F Kenn
                                                                                                                                                                        40th St




                                                                                                                                                                                                                                                                                                                       edy Blvd
                                                                                                                                                                                  39th St
                                                               47th St




                                                                                                                                                                                                                                                       34th St
        Walnut St
                                                                                                                                                                                                                                                                                                         Market St
                                                                                                                 45th St




       Locust St
                                                                                                                                                                                                                  37th St



      Spruce St                                                                                                                                                                                                                                                                                                           Chestnut
                                                                                                                                                                                                                                                                                                                                     St




                                                                                                                                                                                                                                                                                                                       30th St
      Pine St                                                                                                                                                                                                                                                                        Walnut St

     Osage Av
             e
    Larchwoo
             d      Ave
                                                                                                                                                                                       38th St




                                                                                                                                                                                                                               36th St




    Hazel Ave                                                                                                                                                                                                                                                     So
                                                                                                                                                                                                                                                                       ut
                                                                                                                                                             Baltimore Ave                                                                                                  h
    Cedar Ave                                                                                                                                                                                                                                                                   St

   Walton Av
                                                                                                                                                                                                  Univ




            e
                                                                                                                                                                                                     ersit




                                                                                                                                                                                                                                            d
                                                                                                                                                                                                                                         Blv
                                                                                                                                                                                                                                     ter
                                                                                                                                                                                                       y Av




                   ve                                                                                                                                                                                                          ic cen
                 eA                          e                                                                                                                                                                              Civ
                                                                                                                                                                                                           e




               nc                          Av
          re                           n
       Flo                    g   to
                                                                                                                                                                                                                                                                                           Number of chairs                       Business type
                          rin                              e
                     ar                                  Av
                    W                                d                       ve                                                                                                                                                                                                                               3-8
                                                  el                       rA                                                                                                                                                                                                                                                               Bakery/Café
                                              g                          te
                                           rin                      es                                     Av
                                                                                                             e
                                                                                                                                                                                                                                                                                                              9 - 12
                                   Sp                           Ch
                                                                                                  i   ng                                                                                                                                                                                                                                    Limited service
                                                                                             ss
                                                                                        se                                                                                                                                                                                                                                                  restaurant
                                                                                   ng
                                                                              Ki                                                                                                                                                                                                                              13 - 18
                                                                                                                           e




                                                                                                                                                                                                                                                                                                                                            Full service
                                                                                                                         Av
                                                                                                                      nd




                                                                                                                                                                                                                                                                                                                                            restaurant
                                                                                                                   dla




                                                                                                                                                                                                                                                                                                              19 - 26
                                                                                                                o
                                                                                                             Wo




                                                                                                                                                                                                                                                                                                                                            Ice cream

 Source: UCD survey, 2009
                                                                                                                                                                                                                                                                                                              27+
2010 STATE OF UNIVERSITY CITY

RETAIL

VEHICLE & PEDESTRIAN TRAFFIC IN UNIVERSITY CITY


                Vehicle & Pedestrian Traffic in University City
                                                                                                                                                                                                                                                            St
                                                                                                                                                                                                                                              Garden
                                                                                                                                                                                                                                  Spring




                                                                                                                                                                                                                                                                                              31st St
                                                                                                                                                                                                                                                                                    32nd St
                                                                                                                                                                                                                                      Ham    ilton St

                                                                                                                                                                                                                                       Baring St




                                                                                                                                                                                                                     37th St
                                                                                                                                                                                      39th St
                                                                                                                                                                                                   La
                                                                                                                                                                                                      nc
                                                                                                                                                                                                             ast                                 n         Ave
                                                                                                                                                                                                                er                       Powelto
                                                                                                                                                                                                                     Av
                                                                                                                                                                                                                       e




                                                                                                                                                                                                                                                 35th St
                Market St                                                                                                                                                                                                                                        Race St

                                                                                                                                                                                                                                                                 Arch St
                                                                                                                                                                                                                                                                                                                      Arch St
              Sansom St




                                                                                                                                                                                                                                                                       33rd St
                                                                                                                                                                                                                                                                                              John F Kenn
                                                                                                                                                                                                                                                                                                         edy Blvd
             Walnut St


             Locust St
                                                                                                                                                                                                                                                                                 Chestnut
   50th St




                                                                                                                                                                                                                                                                                               St
                            49th St

                                          48th St


                                                               47th St




        Spruce St
                                                                                  46th St


                                                                                                    45th St


                                                                                                                44th St

                                                                                                                          43rd St



                                                                                                                                    42nd St




                                                                                                                                                                                                                                                                                                            30th St
                                                                                                                                                                                                                                                                                Walnut St
                                                                                                                                              41st St




        Pine St
                                                                                                                                                                  39th St

                                                                                                                                                                            38th St



                                                                                                                                                                                                   37th St



     Osage Av
                                                                                                                                                                                                                      36th St
              e



                                                                                                                                                                                                                                              34th St
    Larchwoo
              d Ave
                                                                                                                                                        40th St




    Hazel Ave                                                                                                                                                                                                                                                So
                                                                                                                                                                                                                                                                  ut
   Cedar Ave                                                                                                                                                                                                                                                           h
                                                                                                                                                                                                                                                                           St

  Walton Av
           e                                                               re Ave                                                                                                                                                                                                                            Pedestrians per hour
                                                                                                                                                                                      Univ




  Catharine                                                 Baltimo
            St                                                                                                                                                                                                                           d                                                                             100
                                                                                                                                                                                                                                      Blv
                                                                                                                                                                                        ersit




                           ve                                                                                                                                                                                                   ter
                         eA                                                                                                                                                                                              en
                                                                                                                                                                                           y Av




                        c                                                                                                                                                                                               c
                  r  en                            Av
                                                     e
                                                                                                                                                                                                               C   ivic                                                                                                500
               Flo
                                                                                                                                                                                               e




                                               n
                                      g   to
                                  rin                          e
                             ar                              Av
                            W                            d                        ve                                                                                                                                                                                                                                   1,000
                                                       el                       rA
                                                   g                         te                      e
                                          pr
                                             in
                                                                         he
                                                                            s                      Av
                                      S                             C                          g
                                                                                            sin
                                                                                         es
                                                                                  Ki
                                                                                     n gs                                                                                                                                                                                                                    Average daily vehicle count
                                                                                                                                                                                                                                                                                                                       1,000
                                                                                                                ve
                                                                                                              dA
                                                                                                          lan




                                                                                                                                                                                                                                                                                                                       2,500
                                                                                                      od
                                                                                                    Wo




                                                                                                                                                                                                                                                                                                                       5,000
                                                                                                                                                                                                                                                                                                                       7,500
                                                                                                                                                                                                                                                                                                                       10,000

   Source: DVRPC (vehicle counts, 2004-2009), UCD (pedestrian counts)
                                                                                                                                                                                                                                                                                                                       Daytime public parking

				
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