Foursquare Searches for Revenue Streams by ProQuest

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Foursquare, the location-based mobile platform that lets users collect special deals at registered locations when they "check in" via a smartphone app or SMS, reportedly plans to start charging its 500,000 registered merchants for premium services, including a dashboard, that it now offers free. Included in these services are detailed user location histories and tools that help merchants obtain, engage, and retain customers and track their behavior. It is still unclear when Foursquare would start charging the merchants or what those fees would be, but published reports indicate that such a move is definitely on the New York-based company's road map.

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