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Chapter 4 Conducting Research for Technical Communication

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Chapter 4 Conducting Research for Technical Communication Powered By Docstoc
					Chapter 8


Document Design 2

 Page Layout

                    1
                 Creating Visually Effective
                         Documents

     Technical communication is
      based on informed choices.




Technical Communication    Ch 8: Page Layout   2
                           Document Design 2
                 Creating Visually Effective
                         Documents

      A technical communicator
       makes decisions about
       aspects of design based on
       the audience and purpose.




Technical Communication    Ch 8: Page Layout   3
                           Document Design 2
                  Creating Visually Effective
                          Documents
      Readers
       - view a page as a whole unit
       - scan the page to get a sense of
          layout and structure
       - determine the page’s “road map”
          by looking at title, headings
          and subheadings


Technical Communication     Ch 8: Page Layout   4
                           Document Design 2
                 Creating Visually Effective
                         Documents
      Visual hierarchy
           - shows main items or most important
              topics in primary headings
           - shows secondary items in second
              level of headings or subheadings




Technical Communication    Ch 8: Page Layout      5
                           Document Design 2
                  Creating Visually Effective
                          Documents
      Headings and subheadings
           - use same (parallel) grammatical
              structure
           - show the structure (outline) of
              the document




Technical Communication     Ch 8: Page Layout   6
                           Document Design 2
                 Creating Visually Effective
                         Documents

  Electronic pages
       - web pages (often cluttered)
       - computer screens (shaped differently)
       - electronic text (fuzzier than print)




Technical Communication    Ch 8: Page Layout   7
                           Document Design 2
            Formatting a Page Effectively

      Grids
           - vertical
           - horizontal
           - combined

                                              see Fig. 8.3 on p. 135




Technical Communication   Ch 8: Page Layout                            8
                          Document Design 2
            Formatting a Page Effectively

 White Space
      - isolates and emphasizes important
         elements and areas
      - keeps related elements together
      - breaks up regular visual pattern
      - provides breathing room between
         blocks of information    see Fig. 8.4 on p. 136




Technical Communication   Ch 8: Page Layout                9
                          Document Design 2
            Formatting a Page Effectively

        Adjust the gutter
            - white space between columns

        Use ample margins
            - white space around edges of
                a page



Technical Communication   Ch 8: Page Layout   10
                          Document Design 2
            Formatting a Page Effectively

       Avoid orphans
        - a paragraph’s opening line left
           at the bottom of the page

       Avoid widows
        - a paragraph’s closing line left
           at the top of the next page


Technical Communication   Ch 8: Page Layout   11
                          Document Design 2
            Formatting a Page Effectively

          Lists
               - bulleted
               - numbered (for series or steps)




Technical Communication    Ch 8: Page Layout      12
                           Document Design 2
            Formatting a Page Effectively

          Tips for Lists
          Don’t overuse bullets.
          Avoid using fancy icons.
          Use punctuations only when required.
          Use parallel grammatical structure.



Technical Communication   Ch 8: Page Layout      13
                          Document Design 2
            Formatting a Page Effectively

        Headings
        -     size headings by level
        -     choose appropriate heading size
        -     make headings visually consistent
        -     make headings grammatically parallel



Technical Communication   Ch 8: Page Layout          14
                          Document Design 2
            Formatting a Page Effectively
    Tips for Headings
    - use no more than 4 levels of heading
    - divide the text logically
    - do not write the first sentence as a
      continuation of the heading
    - do not leave a heading floating at
         the bottom of a page

Technical Communication   Ch 8: Page Layout   15
                          Document Design 2
                          Typography
    Fonts
    - use fonts from only one typeface
    - be consistent if you mix typefaces
    - use italics, boldface and all caps
        sparingly
    - avoid going below 12-point type
    - make headings at least 2 points
        larger than the text
Technical Communication     Ch 8: Page Layout   16
                            Document Design 2
                          Search Options

    •    Table of contents
    •    Index
    •    Running heads
    •    Running feet
    •    Electronic searching or
            “find” feature

Technical Communication       Ch 8: Page Layout   17
                              Document Design 2
                          Electronic Documents

    •    Web pages
    •    Online help
    •    Adobe Acrobat and PDF files
    •    CDs and other media




Technical Communication          Ch 8: Page Layout   18
                                 Document Design 2
                      Style Sheets and Tools

    • Organizational style guides
    • Word-processing and
        page layout software
    • CSS and HTML web pages




Technical Communication       Ch 8: Page Layout   19
                              Document Design 2
         Web Style Guide
http://webstyleguide.com/wsg3/index.html




                Ch 8: Page Layout          20
                Document Design 2
     Chapter 8


   Page Layout
Document Design 2

				
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