Entrepreneurial Retreat For Professors Hands-on professional development for faculty from across academic disciplines Supported in part by a grant from the Coleman Foundation General Information Communication Emergency Campus Contact – 3636 (from campus phone) 814-641-3636 (from regular line) Retreat Contacts – Mike Lehman: 814-599-9751 Sarah Worley: 814-251-2037 Travis Sumner: 814-312-3640 Room Phone Access – dial 9 from room phone for local outside line Internet Access – available 24/7 in Cyber Café, Ellis Hall user name: Visitor3 password: SummerTime (this is case sensitive) – wireless connection called “JC Guest” is available in the lobby of von Liebig Center for Science, Brumbaugh Academic Center, Ellis Hall, L.A. Beeghly Library and Shuster Hall, Raystown Field Station Food and Fun Complementary Drinks and Chips – located downstairs in the Cloister Hall lounge Food – available until 11PM at Sheetz located at corner of Moore and 14th Streets Campus Bookstore, Ellis Hall – open Monday and Tuesday from 8-4 Athletic Facilities – lighted tennis courts and running/walking track available for use Entrepreneurial Retreat For Professors Hands-on professional development for faculty from across academic disciplines Supported in part by a grant from the Coleman Foundation Schedule Sunday, June 3, 2007 1:00 – 4:00 PM Registration Lobby, von Liebig Center for Science Food for Thought - Entrepreneurial Book and Refreshment Table Pheasant Lounge, von Liebig Center for Science Review over a dozen entrepreneurial textbooks from a variety of authors and publishers as you enjoy some refreshments, including one of the hottest items (literally!) on the market…University Jerky. E2 – Entrepreneurship Exercises Pheasant Lounge, von Liebig Center for Science After you register and get some refreshments, stop by for your first „assignment‟ of the retreat. All activities will be replicable in the classroom. 4:00 – 5:00 PM Networking Event Pheasant Lounge, von Liebig Center for Science Meet faculty hailing from eight states and disciplines ranging from Biology to Theatre and Business to English. 5:00 – 7:00 PM Welcome Dinner Sill Board Room, von Liebig Center for Science Entrepreneurship Education – Lessons from the Trenches Michael S. Lehman The language, experiences and opportunities rooted in entrepreneurship have practical application and exciting potential when applied across academic disciplines. This opening session will lay the framework for effectively integrating the business of new venture creation into the natural and social sciences, the arts and the humanities. Dinner Hands-on-Learning – Entrepreneurship in the Classroom Sarah Worley Translating theory into practice is a hallmark of hands-on- learning. After dinner, you will be introduced to a few practical classroom exercises that will emphasize some of the skills and concepts necessary for success in the world of entrepreneurship. 7:15 – 9:00 PM Interactive Entertainment Suzanne von Liebig Theatre Enjoy an evening of networking with colleagues as you are entertained with music from „Jeremy and Dan‟ and learn to salsa from student entrepreneur Demetri Patitsas. Overnight Accommodations Residence Halls on Juniata Campus See „General Information‟ for details about your accommodations Monday, June 4, 2007 8:00 – 9:00 AM Breakfast Session and Sill Business Incubator Tour Bob and Eileen Sill Business Incubator See firsthand how a model of „hotel-style‟ incubator space, as well as a shared services area, provides flexibility for student and community entrepreneurs. Pennsylvania‟s Keystone Innovation Zone will be highlighted. Directions to Sill Business Incubator five minute walk/two minute drive from Cloister entrance on 14th Street Cloister 9:15 – 10:15 AM An Engaging Entrepreneurship Program Jim Donaldson C225, Brumbaugh Academic Center In this session, Professor Donaldson will summarize the development of the entrepreneurship curriculum at Juniata College. This history provides the context for the current focus on involving alumni. Using alumni is not unusual (e.g., on-campus speakers). But there are new opportunities for engagement. In Juniata‟s first five years, students in entrepreneurship have shown two propensities. First, students tend to stick closely with ideas that are simple, small scale, and already within their comfort zones. Second, students seem to lose any ability to be objective about their own ideas. Alumni can help on both. 10:25 – 11:10 AM Entrepreneurship in the Arts Andy Belser and Chad Herzog C116, Brumbaugh Academic Center Art and entrepreneurship are fundamentally connected. Encouraging students to see and understand this relationship will help them successfully make their passion their profession. It is our roles as educators to adequately prepare students in the arts to think about themselves as entrepreneurs and create opportunities that will allow them to explore this relationship. 11:10 – 11:50 AM Making the Most of CEO Sarah Worley and Bret Naugle C116, Brumbaugh Academic Center The Collegiate Entrepreneur Organization hosts an annual conference that brings together thousands of students and offers the opportunity for peer networking and experiential learning. How can you prepare your students to make the most of this conference? This session will highlight ways in which you can prepare them to successfully network and take advantage of the opportunity. It will also provide discussion on ways to raise the funds to take students to these annual conferences. noon – 1:00 PM Lunch Baker Refectory, Ellis Hall 1:30 – 2:30 PM Stumbling Forward: Using Entrepreneurship to Help Students Learn Pat Weaver C116, Brumbaugh Academic Center An entrepreneurship program at your college can supply you instantly with real-world problems for your students to investigate. Incorporating entrepreneurship projects into your courses helps students remember what they‟ve heard, adopt new skills, integrate ideas, analyze shifting situations, and apply what they know in novel ways. But courses using real projects often progress in fits and starts and present genuine challenges for the teacher. In this session, you will explore these challenges and develop strategies to manage the projects and the students working on them. 2:40 – 3:40 PM Turn Up the Volume: Use of Multimedia in Entrepreneurship Education Michael S. Lehman C116, Brumbaugh Academic Center Interactive. Engaging. Real-life. These words describe the use of multimedia in entrepreneurship courses. By integrating video clips of new and experienced entrepreneurs into class lectures, group exercises and independent take-home assignments, educators are adding value to entrepreneurial education across the country. In this workshop, participants will learn of specific ways to integrate these clips into either an individual lecture or an entire course. Entrepreneurial Books Retreat Participants and Michael S. Lehman C116, Brumbaugh Academic Center Hear from your peers as they provide reviews of a variety of entrepreneurial textbooks and learn to design your own customized textbook. 4:15 – 5:00 PM Travel to Shuster Hall, Raystown Field Station Meet to carpool in South Parking Lot by Knox Stadium Directions: To travel to the Raystown Field station from Huntingdon, PA, take Rt. 26 South out of Huntingdon approximately 14 miles to the village of Markelsburg. Travel 1 mile south of Marklesburg and turn left onto Fousses Crossing Road. Follow Fousses Crossing Road 1.5 miles until it ends at James Creek road. Turn right on James Creek and enter through the gate100 yds down the road on the left. Travel a few miles to reach the Raystown Field Station. 5:00 – 6:00 PM Necessity and the Other Mothers of Invention Grace M. Fala and Janet Farrell Leontiou Coffee... Jelly... Wax... What do these three seemingly disparate concepts share in common? What can be created when these three objects/concepts are puzzled together? If you can be more inventive you can be more persuasive. Invention was the first of five canons postulated by Aristotle in teaching the art of rhetoric. This interactive workshop or play-shop explores entrepreneurship through the lens of creativity and focuses on invention as a teaching tool and persuasive appeal. 6:00 – 7:15 PM Cookout Shuster Hall, Raystown Field Station 7:15 – 8:15 PM Session User Interface Prototyping: Tips & Techniques Clif Kussmaul Shuster Hall, Raystown Field Station This session will present tools and techniques to design and refine early-stage UI prototypes for software applications, web sites, and related systems. First, we discuss the roles of UI prototyping, and its advantages and disadvantages. Next, we introduce paper prototyping, present an example, and teams of attendees apply paper prototyping to a design problem. We then describe how general-purpose presentation software and specialized design software can be used, and teams of attendees use these tools in a second design problem. We conclude with discussion and experimentation, including other activities that can be incorporated into courses and curricula. 8:15 – 8:45PM An Intellectual Property Resource Review That Won’t Put You to Sleep! Michael S. Lehman This will serve as a succinct overview on ways to impart beginner level awareness and knowledge regarding patents and trademarks. 9:00 – 9:30 PM Travel to Juniata Campus Overnight Accommodations Residence Halls on Juniata Campus See „General Information‟ for details about your accommodations Tuesday, June 5, 2007 8:00 – 9:00 AM Residence hall checkout (out of rooms by 9AM) Lobby, von Liebig Center for Science 8:00 – 9:00 AM Breakfast Baker Refectory, Ellis Hall 9:15 – 9:45 AM Take it Back to the Classroom Retreat Participants and Michael S. Lehman Sill Board Room, von Liebig Center for Science Hear from some of the conference participants as they report on their experiences with the classroom exercises „Trade Up‟ and „ROI.‟ Other classroom activities will be shared. 9:45 – 10:45 AM Entrepreneurial Skills Development: Connecting Higher Education and the Workplace Rebecca Campbell and Doina Vlad Sill Board Room, von Liebig Center for Science The purpose of this workshop is to present a Small Business Internship Training model that connects students of the liberal arts with small business owners and entrepreneurs. A teaching component based on the National Content Standards for Entrepreneurship Education helps to develop entrepreneurial skills in students through reflective activities, experiential learning, and the maximization of involvement by small business mentors and role models who embody these entrepreneurial characteristics. 10:50 – 11:20 Building Entrepreneurship Opportunities in an Introductory Information Technology Course Marlene Burkhardt Sill Board Room, von Liebig Center for Science Information technology (IT) is always more interesting when you have a useful application. What better way to apply IT and in particular web development skills than to develop a business website where you are the entrepreneur! Chances of having a viable business idea improve with the establishment teams composed of students from a variety of backgrounds including experience, major area of study, and country of origin. You often have just that in an intro IT class. By developing the right mix of skills and interest, one or two ideas may flourish. Even if it is not the one in class, students will be prepared for future opportunities in entrepreneurship. This brief session outlines how to help students develop both IT and entrepreneurship skill sets. 11:20 –11:50 AM Measuring Success in Terms of Societal Impact Sarah Worley Sill Board Room, von Liebig Center for Science Throughout history social entrepreneurs have provided solutions to social problems and changed the way social systems function. Their standards for success are not measured by the “bottom line” but instead through the “social value” of their ventures. The job of a social entrepreneur is identifying and solving large scale social problems across a wide range of disciplines, but is a career option seldom discussed with college students. This session will discuss the increasing trend of social entrepreneurship and the impact it has on world issues, and offer the necessary language and resources for advisors and professors who want to encourage inquiry into this area. 11:50 – 12:15 What’s Next? Conference Participants Sill Board Room, von Liebig Center for Science Participants will reflect on their experience and commit to specific action steps designed to further integrate entrepreneurship in their courses and programs. 12:15 – 1:00 PM Lunch Sill Board Room, von Liebig Center for Science 1:00 PM Depart for Home Presenter Biographies Andy Belser, the 2003 Recipient of the Pennsylvania Educator of the Year Award, is Head of Theatre at Juniata College. He earned his master's degree in theatre literature and criticism from Villanova University and a master's degree in directing from Virginia Polytechnic Institute and State University. He joined the Juniata faculty in 1997. Belser maintains a professional directing career beyond Juniata. He works as a professional director and as guest director at other colleges and universities. He also gives workshops and teaches a Juniata course in Contact Improvisation, a movement form. He and NY dancer/choreographer K.J. Holmes have developed a workshop entitled "Contact for Actors," which uses CI as an approach to expand an actor's physical and analytical vision in a variety of acting styles. Formative theatrical experiences have been a directing residency with Theatre de la Jeune Lune in Minneapolis, training in Fitzmaurice voice work, and clown work with Avner the Eccentric. Rebecca Campbell is the Director of CareerWorks at Seton Hill University and manages an innovative university department that “builds careers with entrepreneurial skills and internships.” She maintains professional certifications as a National Certified Counselor, a Licensed Professional Counselor in Pennsylvania and was a past President of the Pennsylvania College Career Services Association. Becky was also a small business entrepreneur for 10 years and continues her work in social entrepreneurship. Jim Donaldson, a Juniata College alumnus and faculty member, is a professor of management and entrepreneurship. Professor Donaldson worked as a methods engineer and economic analyst for Firestone Tire and Rubber Company while also earning his MA in economics from the University of Akron. Later he earned his MBA from Syracuse University in 1982. He has taught in the Global Business Strategy program in Penn State‟s Department of Energy, Environmental and Mineral Economics and in Saint Francis University‟s MBA program, leading courses in business strategy and entrepreneurship. At Juniata he has served as Director of Institutional Planning and Research and has conducted case study workshops at one of Juniata‟s exchange partners, Humberside University in Hull, England. Dr. Grace M. Fala earned an M.A. in Philosophy at West Chester University and a Ph.D. in speech communication and rhetoric at Penn State University. As a communication consultant, Grace has given numerous presentations on creativity, diversity and listening in health care, business, education, and government settings. With a background in music and an interest in storytelling, she teaches courses that are people and performance based as Professor of Communication at Juniata College. Chad Herzog has worked for Juniata College since graduating from the College in 1999 with a bachelor's degree in arts administration and communication. Herzog began his career as assistant director of development for major gifts, has served as director of conferences and events, and as director of alumni relations and volunteer development. Prior to his work with Juniata College, Herzog, originally from Phoenix, Arizona was the creative director for Marchese Enterprises. He is current director performing arts for Juniata as he directs the Juniata College Artist Series, serves as managing director for The Gravity Project, leads the Performing Arts Management program, and the Halbritter Center for the Performing Arts. Herzog serves as a board member of Big Brothers/ Big Sisters, Penn State Public Broadcasting, Huntingdon Arts Council, and is the incoming president for Pennsylvania Presenters. Dr. Janet Farrell Leontiou earned her M.A. and Ph.D. in speech communication and rhetoric from Penn State University. She spent several years in Human Resources as Assistant Vice President for the Chemical Bank Investment Banking Company. A Communication Consultant, Janet is also Assistant Professor of Communication at Nassau Community College in New York. Clif Kussmaul is Assistant Professor of Computer Science at Muhlenberg College, and Chief Technology Officer for Elegance Technologies, which develops software products and provides product development services. Clif has a PhD from the University of California, Davis, an MS and MA from Dartmouth College, and a BS and BA from Swarthmore College. His interests include agile development, virtual teams, entrepreneurship, and cognitive neuroscience. Dr. Michael S. Lehman, a native of Lancaster County, PA, received a BS from Juniata College (Huntingdon, PA), an MD from the Penn State College of Medicine (Hershey, PA) and an MBA from the Leeds University Business School (Leeds, England). His work experience includes working at the Milton S. Hershey Medical Center in Hershey, PA and Johnson and Johnson‟s orthopedic company, DePuy International in Leeds, England. He has also volunteered at a medical mission in Mozambique, Africa. An Assistant Vice President at Juniata College, Dr. Lehman leads the team at the Juniata College Center for Entrepreneurial Leadership (JCEL). Bret Naugle, just recently returned from a semester abroad in London. There he spent four months completing a marketing internship in a hotel located in Notting Hill. In addition to working at the hotel three days a week, he also attended classes in London through NYU's Stern Business School two days a week. Bret has a business management emphasis at Juniata College and is heading into his senior year, where he expects to graduate this next spring of 2008. This summer he returns to Huntingdon to spend his second consecutive summer as the JCEL marketing intern. Upon receiving his BS this upcoming spring, Bret plans to pursue further education and/or work with various entrepreneurial quests. Demetri Patitsas, a recent alumn of Juniata College, made the transition to business entrepreneurship upon introduction to the Juniata College Center for Entrepreneurial Leadership. Since then, he has been the successful business owner and founder of Absolute Creo LLC Ice Cream Truck Service; the co-founder of a non profit organization that provides labor for Orthodox monastic communities and parishes throughout North America, St. Paul‟s Fellowship of Labor; owner and instructor of a salsa dance business, The Bungaloo; and continues to share his experiences and insight with students, youth, and adults throughout the US. He continues to experiment with ventures in digital media, world touring, and was the recipient of The Huntingdon County Chamber of Commerce‟s “Entrepreneurial Success Award” and recognized as one of four successful entrepreneurs under the age of forty in Pennsylvania by PaBusinessCentral newspaper. Recently, Patitsas was the grand prize recipient of the nationwide NFIB “Plan for the Future” business plan competition. Sarah Worley is an instructor of Communication at Juniata College where she teaches Public Speaking, Message Analysis and Group Communication. Worley earned a BA in Communication and Philosophy from Juniata College and earned a Masters in Public Administration from the University of Colorado. Her academic interests thus far have focused on leadership, political rhetoric, and media ownership regulations, as well as work on film documentaries. In 2005 she was awarded a Coleman Grant through JCEL to integrate entrepreneurial concepts into non-business classes. Worley has had a variety of work experience in her career which has included teaching, as well as professional experience in sales, management & member services. Like you, Pat Weaver teaches analyzing and organizing, working in teams, dealing with ambiguity, and presenting information with clarity and confidence - most often, she teaches these skills in the context of business courses. A member of the Juniata College faculty for 20 years, she currently heads the Department of Accounting, Business and Economics. Dr. Doina Vlad, an Assistant Professor of Business at Seton Hill University brings to the academic area more than 10 years of business experience in accounting, finance, and economic research areas. Prior to full time teaching, Doina worked in private oil and utility companies in Romania and Russia. Her professional membership includes Omicron Delta Epsilon-International Honor Society in Economics, Midwest Economics Association, and American Finance Association.
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