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Student Media Student Fee Review Board October 15, 2007 Jeff Browne, Director Christina Dickinson, KCSU Station Manager Josh Middleton, CTV Station Manager David McSwane, Collegian Editor in Chief Valerie Hisam, College Avenue Senior Reporter Student Media CTV News and Sports on Channel 11 KCSU 90.5FM Colorado High School Press Association College Avenue The Rocky Mountain Collegian Student Media Goals Create and maintain: • Student-produced media that win awards and serve our audiences; • Diversity in coverage, representation and training and a welcoming environment; • Cutting-edge technology and training; • A financially strong organization; • Effective marketing and distribution; and • Collaborative efforts other University and community partners. Student Media Training Programs More than 200 students will participate in at least one training forum in 2007-08: • Student Media Leadership Forum • Rocky Mountain Collegian/KCSU/CTV Fall Training Camps • KCSU 101 • CTV 101 • WAUPM/CMA/CBI/SPJ and professional conferences • Visiting professors and other speakers on ethics, diversity and gender issues • University Diversity Conference Student Media Ties • Journalism and Technical Communication • Speech Communications • Other academic departments Students from more than 40 majors are represented in the Student Media • Colorado High School Press Association • TEAM Fort Collins/Responsible Alcohol Retailers Service to CSU students • 90 percent of students read the Collegian one or more times per week; • 76 percent read the Collegian three times per week; • Only 2.5 percent said they “never” read the Collegian. • (Nov. 2006 Student Voice survey) • 98 percent of CSU students know that KCSU-FM is their student-run radio station; • 31 percent listen regularly; • 58 percent listen to KCSU at least “a little.” • Of those who listen, 67 percent consider KCSU an “excellent” or “good” radio station. • (Nov. 2006 survey) Service to CSU students II • More than 15 percent of students watch CTV at least “a few times per month”; • 9 percent more watch CTV packages at www.ctv11.com. • 68 percent think it is important that CSU has a student- run television facility. • (Nov. 2006 Student Voice survey) • 88 percent of student employees and volunteers felt as if their experiences “enhanced and complemented my educational experience.” • 90 percent said we employ “technology that supports high-quality media, programs and services.” • (April 2007 student-employee satisfaction survey) Student Media History The Rocky Mountain Collegian • First published in 1891 ($1 for a subscription) • In 1907, ASCSU became its publisher and began collecting student fees for its publication • In 1940s and 1950s, Collegian was published two or three times per week • In 1964, Board of Student Communications created to replace ASCSU as the publisher • In early 1970s, Collegian became a daily and a full-time business manager was hired • In the 1990s, the Collegian was twice named one of the country’s top 12 college newspapers • In 2005, the Collegian won two first-place awards at the national SPJ convention in Las Vegas • Currently uses no student fees for its production, operations or distribution, instead relying solely on advertising sales revenue Student Media History KCSU-FM • First on the air in 1964 at 90.9 megacycles, FM, with an 800-watt transmitter on Prospect and Shields. • In 1977, professional management took over the station and increased programming to 18 hours/day. • In 1981, management shifted focus to news and entertainment, which alienated fee-paying students. • In 1983, signal increased to 10,000 watts, shifted to 90.5 FM. • In 1994, Campus Radio Task Force recommended change to student management and professional advisement. • 1997 flood wiped out KCSU in the LSC and forced move to Old Fort Collins High School. • KCSU moved back to LSC in 1998. • In 2005, KCSU-FM won a first-place award at the SPJ national convention in Las Vegas. Student Media History Colorado High School Press Association • Founded in 1970 by concerned high school teachers • Hosted summer journalism conference at CSU in 1970s and 1980s • Formed partnership and moved to University of Colorado at Boulder in 1981 • Moved to CSU and Student Media in July 2002 • Journalism Day at CSU: more than 5,000 students and advisers over the past five years; 1,400 students and 90 advisers in 2007 • Summer Advisers Workshop: 51 advisers over the past three years Student Media History CTV • In 1989, the BSC loaned students money to purchase a camera and an editing system to produce 10 shows per semester. • A 1991 student fee referendum passed and a five-year, $2.50 per semester fee allowed for a comprehensive production facility, which begin operation in 1992. • By 1999, the program had grown to five shows per week. • In 2006-2007, staff changed name from Campus Television to CTV, and began to produce nightly 15-minute newscasts, as well as weekly CTV Sports and Studio CTV. • Staff also has partnered with other departments to produce special videos for groups such as the President’s Office, the Lory Student Center, Black Student Services and others. Student Media History College Avenue • In 2002, the BSC published its final edition of The Silver Spruce, which had published every year since 1894. • In spring 2003, several students submitted proposals to the BSC for a magazine to replace the yearbook. • Chris Ortiz spent 2003-2004 researching magazine production, and 2004-2005 producing the pilot magazine, “1870*.” • In September 2005, the SFRB approved funding for the magazine. • The BSC in spring 2007 will consider elevating College Avenue to permanent Student Media status alongside the Collegian, KCSU and CTV. Board of Student Communications • Consists of 10 voting members: seven students and three faculty. • Includes four ex-oficio members: Director of Student Media, editor of the Rocky Mountain Collegian, KCSU-FM station manager, Campus Television station manager. • Students on Student Media payroll may not serve as voting board members. • Up to one ASCSU elected official may serve. • Student members must be full-time, admitted, degree- seeking students in good academic standing. BSC Duties and Responsibilities • Interviews and hires the Collegian editor, and the KCSU and CTV station managers. • Protects students’ right to free speech. Content decisions rest solely with student editors and managers, but BSC may set policy. • Hears complaints against the editor or station managers. • Oversees and approves the use of advertising and student fee revenues. Approves annual budget. • Meets at least four times per semester, more frequently in the spring than in the fall. • Reports to the Board of Governors, through the Office of the Vice President of Student Affairs. Student Media Student Fees Total per-semester fee of $9.51. Students receive: • 24/7 radio programming directly aimed at students and their interests; • Student programming on Cable Channel 11 from 8 p.m. to midnight every weeknight. • Collegian, CHSPA and College Avenue operate without student-fee revenues. • College Avenue, however, must rely on the Collegian’s revenues; should this change? Student Media’s Future Setting the stage for KCSU’s and CTV’s future • Digital upgrades, pending financial stability, by 2010-2011 • Partnerships within University to offset equipment- replacement and personnel costs may be coming Media convergence initiatives • Collegian expands Web presence • Multi-media news projects underway • Minor collaborative projects • True convergence projects Student Media Professional Staff Director of Student Media: Jeff Browne Associate Director/Broadcast Operations: Mario Caballero Associate Director/Sales and Marketing: Kim Blumhardt Assistant Directors: • Production Manager Jennifer Fischer • CTV News Adviser Julia Sandidge • Collegian Adviser Holly Wolcott Coordinators: • Sales Coordinator Eric Melendez • Web Coordinator (Temporary) Brent Morton (Half-Time) State Classified Employees: • Accountant Gayle Adams • Photo adviser Peter Heacox (part-time) Grad Student Employee: • Accountant David Haller (Half-Time) Student Media Web Audiences Our four student-run sites: www.kcsufm.com More than 200,000 page views in September 2007 Biggest day, Sept. 12: 17,006 page views www.ctv11.com 14,451 page views in September 2007 Biggest day, Sept. 26: 1,068 page views http://Collegeave.colostate.edu www.collegian.com More than 300,000 page views in September 2007 Biggest day, Sept. 24: 79,321 page views Other departmental sites http://studentmedia.colostate.edu Departmental site highlights mission, goals, professional staff; links to student sites, etc. http://chspa.colostate.edu CHSPA site is a one-stop resource for high school journalism educators across the state. http://journalismday.colostate.edu Active from July through October with information about Journalism Day (this year hosted more than 1,300 students and 90 advisers). Student Media Budgets CHSPA (Self-sustaining, can contribute to other funds) Collegian (Self-sustaining, can contribute to other funds) Newsroom Advertising Creative Services Operations Student Fee Revenue Account Money accumulated, then disbursed to CTV, KCSU and Reserve Fund Equipment accounts KCSU (Uses fee and underwriting revenues to fund yearly operations) CTV (Uses fee and underwriting revenues to fund yearly operations) Broadcast Reserve Fund Account Uses fee revenues from ongoing FY07-approved increase to build a reserve fund for major equipment purchases for radio and television Student Media 2006-2007 Expenses by Category Utilities/Titled Equip./University Overhead 6.7% Salaries & Benefits 59.4% Supplies/Services 32.4% Travel 1.4% Student Media Revenue Breakdown 1200000 1000000 800000 Sales 600000 Fees Reserves 400000 200000 0 FY05 FY06 FY07 FY08 (projected) Student Media Expenses Breakdown 900000 800000 700000 600000 Salaries, etc. Travel 500000 Supplies 400000 Services 300000 CSU Assessment Titled Equipment 200000 Utilities 100000 0 FY05 FY06 FY07 FY08 (projected) Student Media Fee History FY01 through FY06: FY91: $8.55 (established CTV) FY06: $8.55 FY07: $9.06 (established fund for broadcast digital upgrade) FY08: $9.51 (inflationary adjustment) Actual revenues have fluctuated – as enrollment grew throughout the 1990s and early 2000s, fee revenues grew; as they have dropped in the past two years, fee revenues have dropped (when reserves for digital conversion are accounted for).
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