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					                                                   Web Sites for
                                                   Non-Profits

      How to Get Ready for a Volunteer Designer
About         KORRnet — East Tennessee’s community electronic network —
              serves Knoxville and the surrounding 16 counties of East
KORRnet       Tennessee. KORRnet promotes dialogue and community in the
              region by:
                    1) Operating korrnet.org, an interactive portal to the region's
                       Web-based resources;
                    2) Hosting Web sites and group mailing lists for non-profit
                       community groups; and
                    3) Providing computers and Internet access to homebound
                       seniors and supporting similar efforts to bridge the digital
                       divide.

Orientation   KORRnet encourages the publication of community-generated
              content on the World Wide Web. We help non-profit community
              groups produce their own Web sites, and then we host those sites
              on KORRnet’s server. We also train community groups in how to
              maintain and update their sites.

              This assistance is provided by these volunteers on an as-needed,
              as-available basis:
              *** Students enrolled in Web design courses at the University of
              Tennessee and Pellissippi State Technical Community
              College.

              *** KORRnet’s Web Design Team, composed of individuals and
              design firms who want to share their expertise with community
              groups.

              These design services are limited to community groups whose sites
              are or will be hosted by KORRnet. It is not necessary to be
              incorporated or to have legal non-profit status to use these
              services, but the group MUST function as a non-profit community
              organization.

              Also, the group itself – not the volunteer designer – must be
              responsible for applying for a KORRnet membership and Website
              account.

              Creating an effective Web site requires a lot of advance planning
             and effective communication between the non-profit organization
             and the volunteer Web designer.

             We offer the following suggestions to help you prepare for your
             designer, work with him or her during the life of the project,
             complete the project, and plan for the future.

Before the   You MUST have several things in hand or in mind before you meet
             your designer for the first time. Please be ready with your content
Designer     and graphics. Know the overall message you wish to convey – and
Arrives      the experience you want site visitors to have on your site. Finally,
             identify any other site-related needs and interests your designer
             should know about.

             Obtain a KORRnet Web Account. If you have not done so
             already, go to korrnet.org and fill out the Web account application.
             Refer to the FAQ (frequently asked questions) for Web accounts.
             KORRnet will contact you with the relevant account information,
             including the password so you and your designer can access your
             electronic folder on the KORRnet server.

             Who is the contact person? Identify within your agency the
             person who will be the chief contact for the project. This one
             person should be reasonably accessible (doesn't travel too much,
             has voice mail and/or email, responds to telephone calls or emails
             within 24 hours). This might be a technical contact or an
             administrative person who can reach others in the agency who are
             involved.

             Who will maintain the site? In other words, who will be the
             Webmaster? (Your KORRnet volunteer will not be responsible for
             continuing to change or update your site.) Talk to people interested
             in the project to identify who is willing to learn HTML and other
             skills to keep the Web site up to date.

             This could be a staff member or a very committed volunteer. If this
             person is not very familiar with computers and the Internet, it is
             important he or she takes classes (such as those offered by most
             public libraries) to get up to speed.

             Consider using two people to maintain your site -- a non-technical
             person who is in charge of WHAT gets updated and WHEN -- and a
             technical person who carries out the updates. If possible, your
             Webmaster should be involved in the development of the site from
             the beginning
              Contact headquarters. If you are a local chapter or group of a
              national organization, contact your national headquarters office and
              find out if it provides sites for satellite offices. You may not need a
              local designer if your national office provides this service.

              If you do need to generate your own site, find out the national
              organization’s rules for use of the association's logo, graphics, and
              other materials. The organization may have rules about whether
              and how their insignia or other images are used.

              Is there an approval process? Is it necessary for your Board of
              Directors to review or approve any communication or publication?
              Make sure necessary approvals are obtained for specific elements
              of the site before you have the designer spend time working those
              elements into the design!!!

              Understand the limits of what KORRnet and a volunteer can do
              for your organization. We cannot be expected to take on large or
              complex sites. We do not, for example, provide databases or
              database support. Your designer may not have time to create or
              use animated graphics. There are certain advanced services, such
              as custom scripting, that we do not expect our volunteers to offer.

              The amount of time that can be devoted to creating your site is a
              matter of negotiation between you and your volunteer designer. If
              an organization is well prepared with content and has a clear idea
              on how its site is to be organized, then it might take a skilled
              designer 10-12 hours to create a small site (four to six pages). If
              you think you want a larger site, talk to your designer about her
              time and availability. If your needs cannot be reconciled with the
              designer’s time constraints, contact the KORRnet office.

              You and your designer should address these issues as you
              assemble your materials and decide on how big your initial site
              needs to be.

              Who is your audience for this Web site? Who are you trying to
Target Your
              reach? What do you want them to know about you? What do you
Audience      want to know about them? Nail the answers to these questions,
              and you will likely have a successful site.

Gather Your   Create a Design File. Your designer will need details, details,
              details in order to do a good job for you. Start by creating a file
Materials
              folder into which you place your research, content needs and other
              guidelines for the designer to follow. This folder should contain the
              information you obtain from the following tasks:
Gather copies of all brochures, newsletters, and other
documents you have used for the last several years — even those
you felt were ineffective. Identify the slogans that worked and
didn't work. What marketing campaigns have you already tried? If
this information is available in digital format, update it for your
current needs and then copy it to a diskette to give to the designer.

Gather pictures that relate to your organization. These might be
pictures of staff, the building, the grounds, participants in activities,
and the like. Photographs are not necessary for a successful site,
but they do help personalize your site. Due to space constraints,
there IS a limit to the number and size of pictures you can post on
your site. Your designer can help balance the need for a few
pictures with the need for a fast-loading time and the need to stay
under the maximum limit of 10 Mb for all your KORRnet files.

Gather graphics such as your organization's logo, a symbol that is
used in your newsletter, or something from your letterhead. If
these are in digital form of any kind, so much the better. Make sure
logos and graphics are scanned at screen resolution or else are in
excellent printed form so your designer can scan them.

Content is King! The content of your Web site will be one of the
most important elements in bringing people to it and in making it
useful to them. Your content may include some or all of these
elements:

      Your Mission Statement
      Welcome message
      Description of your programs & services
      Contact information for the organization, including address, email,
       phone, and fax
      Calendar of events
      Links to related sites
      Link to a forum, bulletin board or email discussion group
      Map & directions to your location
      History of your organization
      Charter and By-Laws
      Officers & Directors
      How to: join, volunteer, donate, etc.

Prepare each of these elements in separate word processing files.
You must provide this content in electronic format; your designer
cannot create it for you. Also, please make it straight text – no
formatting – on the diskette. Give the designer a hardcopy so
he/she can see how it originally looked.
              Create a mock-up of your site – one sheet of paper for each page
              of your site. Make a reference on each sheet of paper to the named
              file (located on your diskette) that is to be placed on that page.

              If you will have difficulty meeting these requirements, and if you
              cannot find someone with a computer to help you out, contact your
              designer or the KORRnet office for further assistance.

              Inventory your software and hardware. Your designer will want to
              know several facts about your computer and its setup. Gather
              these facts and put them into your folder: (a) the name of your
              Internet Service provider, (b) the speed of your modem, (c) the
              name and version of your FTP client. If you cannot answer these
              questions, your designer will assist you in answering them.

Study         Compile a list of 4 or 5 Web sites — or parts of sites — that you
              like. Compile another short list of sites that you dislike. If your
Other Sites   agency does not have access to the Web, visit a public-access
              computer lab and ask a volunteer to help you surf for sites of
              organizations like yours. As you examine these sites, think about
              various functions and design elements you might want on your site,
              such as:

                   Site Structure – One page or multiple pages? What information is
                    deemed critical to the home page, and what information has been
                    placed on sub-pages? Is site content too spread out across too
                    many pages? Too packed in to too few pages?
                   Menu & Navigation – How does the site visitor move from the
                    home page to sub-pages and back again? Is it easy or difficult: To
                    understand how the site is organized? To locate specific types of
                    information? To find your way around the site?
                   Animation & Sound – You may find many sites with fancy
                    graphics, animation (flashing icons or streaming messages), and
                    music. Due to the limits on our volunteers’ time and the fact that
                    many complex graphics are inaccessible to people with disabilities,
                    KORRnet discourages the use of these features on sites we help
                    design.
                   Accessibility — Be sensitive to the needs of people with
                    disabilities who will be visiting your site. See KORRnet’s Web Tools
                    page (korrnet.org/webtools) for sites and tools concerned with
                    accessibility.
                   Graphics - Colors, placement, uses. Keep in mind that graphics-
                    heavy sites take longer to load and can be harder to update.
                   Interactivity – Are site visitors given an opportunity to contact
                    the organization, give feedback, donate money, volunteer,
                    comment on issues facing the organization?
                   Site Maintenance – Is the site well maintained, or is some
                    information out of date? What impression do you have if a site:
                     Lists data the site says was current in 200l? Provides a phone
                     number or email address that does not work?




                    Image/Experience — What feeling do you get from the sites you
                     like and dislike? What is the impression you get of the
                     organization? Is the organization’s mission compatible with the
                     look, feel and style of the site?

              You might make a list of your favorite sites and grade them on
              each of these elements. This will help you decide what you like and
              don’t like about Web sites — and will also guide your designer, who
              needs to know your preferences.

Your First    Be prepared! Have all of the materials noted above together in
              your folder so that you can talk about them. Be sure to have a copy
Meeting       of all relevant materials – preferably on a diskette -- which your
              designer can take with her.

              You may wish to send or email some of this material to your
              designer in advance so he/she can anticipate some of your needs.

              Exchange Contact Information. Be sure you and your designer
              can reach each other via email, home and office phones, mobile
              phones, etc. Design projects can lose a lot of valuable time because
              the key people cannot reach each other — or fail to return
              messages in a timely manner.

              Set a Project Timeline. Exchange dates and deadlines that are
              important to each of you.

              Be aware of the dates a student volunteer’s design work is due for
              class credit. A volunteer from the Web Design Team also has
              limited time. It is your responsibility to work within the designer’s
              schedule, and the designer will do her best to meet your needs. For
              example, be sure your designer knows if you have an important
              meeting at which you need to seek approval for a preliminary
              design or an event at which you wish to debut your site.

Working       Continue to locate assets such as relevant text, images, and the
              like that might be included in the Web site. But do this early on!
Through       Late submissions make life difficult for a designer.
the Project
              Answer your designer’s questions as quickly as you can.
            Preview sample pages and other design ideas proposed by the
            designer, and comment on them as soon as you can. A quick turn-
            around is extremely important in aiding the designer to meet your
            needs and her own schedule. You and your designer will achieve
            the best design if you communicate what you like and don’t like,
            and if your designer communicates what works in site design and
            what doesn’t.

Finishing   Think about schedules. As you set your final meeting and
            prepare to wrap up the project, be sensitive to the deadlines and
Up          class or work schedules of your designer.

            Prepare for transition. Your designer will want to turn the project
            over to you and will likely want to schedule a workshop or meeting
            to show you the completed project.

            Be sure that the person who will be responsible for maintaining the
            site attends that meeting and has adequate time to learn what he
            needs to learn to update site information from time to time.

            Get the recognition you deserve. Be sure to post a message to
            contact@korrnet.org and let us know that your site is up and
            running. We will want to list your site on our ―Featured Web sites‖
            page.

            Also, be sure to post your site in KORRnet’s ―Community Links‖
            menu system by filling out the ―Add or Modify a Link‖ form. You can
            locate the link to this form under ―Site Utilities‖ on the KORRnet
            site.

            Finally, please make sure your designer has placed a link back to
            KORRnet at the bottom of your home page. See ―Link to KORRnet‖
            on the KORRnet site. This is a requirement for KORRnet hosted
            sites.

            Learn How to Update Your Site – KORRnet can provide you free
            programs to download, edit and upload your pages. At all times, it
            is important that you keep back-ups of your current pages and
            graphics. Backups, along with currently unused graphics and
            pictures that you may use again, should be stored on your own
            computer so you won’t exceed your allotted 10-megabyte limit on
            the KORRnet server.
Conclusion   If you have suggestions for improving this manual, please email us
             at contact@korrnet.org.

             KORRnet's web-hosting services are made possible by the non-
             profit organizations who join KORRnet as 'Hosted' or 'HostedPLUS'
             members. See www.korrnet.org/membership for more
             information.

             KORRnet's services to the community are enabled by the support of
             Knox County and the University of Tennessee.

             See ―Partners and Sponsors‖ on our Web site for a complete list of
             page sponsors, in-kind donors, and other supporters.

				
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