bosshoss country s u m m e r volume 15, number 3 2 0 1 0 Official Publication of the Boss Hoss Riders Association www.bosshosscountry.com 1 bosshoss country Publication information Subscriptions: Official Publication of the Boss Hoss Riders Association PleaSe SuPPort our advertiSerS! and when you see them, thank them for supporting boss Hoss country magazine and the boss Hoss rider’s Boss Hoss Country Magazine™ is published four times annually in color 8.5”x11” format. The rate for Boss Hoss Country Magazine and B.H.R.A is association. Without those advertisers, we could not $50.00 annually. Please allow 4 weeks for your subscription and membership publish boss Hoss country magazine. to arrive. These advertisers are not only running successful Boss Hoss businesses, but to Subscribe: their advertising dollars support our growing organization of Boss Hoss Rider’s. Please send check or money order to Boss Hoss Rider’s Association. 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Advertising is accepted with the understanding that merchandise and services offered are accurately any manner without described and sold at the advertised price. Boss Hoss Country Magazine does written permission of not endorse any services or products advertised herein. the publisher. Safety: Boss Hoss Country Magazine and Boss Hoss Rider’s Association urge you to Warning... images to ride responsibly and to take advantage of courses of instruction offered by are larger than they the Motorcycle Safety Foundation. Always ride within the limits of your personal ability, your motorcycle’s capacity, and road, traffic and weather conditions. appear... much larger. Always wear a DOT/Snell approved helmet and dress appropriately. Keep your Don’t be scared. motorcycle in good working condition. 2 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 3 in this issue Power tour 8 object in mirror is bigger than it appears. Carburetor mike speaks 11 BHC gets a face lift and a few new faces 14 Profile of a rider - Randy Morten 16 Bh goes hollywood 23 Dealer Profile - the legendary Jim Grimes 26 what makes a Boss hoss Dealer great 34 Leesburg bikefest 36 exploring history - wheeleD power 40 Flood hits Boss Hoss Corporate offices 44 way bigger. upcoming National Rally (reg. forms included) 50 firstname.lastname@example.org 4 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 5 simulation! don’t try this at home. think of it as the tail wagging the dog. test drive the world’s most powerful production bikes & trikes at the next big bike show. qualified riders only. 6 www.bosshoss.com Boss Hoss Country Magazine - Summer 2010 Boss Hoss will change the way you think about biking. 7 www.bosshosscountry.com Boss take a ride at the next Hoss STURGIS MOTORCYCLE RALLY :: AT MONKEY ROCK IN er STURGIS, SD 8/6/2010 - 8/14/2010 p ow BOSS HOSS NATIONAL RALLY :: AT PARIS LANDING STATE PARK NEAR PARIS, TN 9/16/2010 - 9/18/2010 Tour BIKES BLUES & BBQ :: IN FAYETTEVILLE, AR 9/29/2010 - 10/2/2010 BIKETOBERFEST :: DAYTONA INTERNATIONAL SPEEDWAY, DAYTONA BEACH, FL 10/14/2010 - 10/17/2010 8 Boss Hoss Country Magazine - Summer 2010 www.bosshoss.com “Time sure Flies when you’re having fun.” Story by michael a. levesque ‘93 I bought a popular V Twin, in a souped up ‘66 GTO. and had a blast with a few old and The essence of having all that power Greetings, BHRA Members and Boss new friends that first year. It was in a car was the thing back then. Hoss Enthusiasts: somewhere around September when a couple of my buddies saw It’s almost hard to believe that Boss this guy at a motorcycle hot spot in Hoss has been around for 20 years northeast Ohio. Supposedly this guy now. As the old saying goes, “Time was riding a bike with a V8 engine sure flies when you’re having fun.” in it. They told me the story about I’ve known about the Boss Hoss for riding with this guy and getting their nearly 16 years now, but it seems doors blown over and over again. like just yesterday when I first laid It was as if they had hearts circling eyes on a Boss Hoss, But in reality their heads as they told me the it was really some time ago. In story. For some reason they were really impressed with this guy’s bike. But seeing the Chevy engine in a The next spring, my wife and I rode bike frame just blew my mind. All I to this hot spot and there it was. I could do was imagine what it was think it was a ‘91 or ‘92 model. We like when you turned up the wick on parked our bike and looked it over. a bike like that and how awesome My wife said it was ugly, and as we the sound it made would be. From all know, women there I just started just don’t see daydreaming things like men about the power do. and the beauty of the concept. We As I looked it found the owner over, it brought in the bar and I back all the had to ask him all memories of the questions that my hot rod days I now find to be when I was a bit silly. So for driving around the next year I just 10 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 11 because I have one of my very own, but because of the doors of opportunity that have been opened... and because of the camaraderie. I’ve never felt more at home than with the friends I’ve made, because they feel more like family. We are tight, that’s obvious. When someone gets hurt, sick, or in need of a hand, Boss Hoss owners will stop what they are doing and step up to the plate without hesitation; so it truly is like dreamed about a Boss Hoss. those little hearts started circling being a part of the family. I’m sure as around my head as the newer bikes time goes on our family will get even In October of ‘95 my family and looked so much better than the larger, but I’d say it’s pretty big right some friends went to Florida. earlier models I’d seen. I started now, even though it’s only 20 years Coming out of Universal Studios researching it some more, and found old. at the end of the day, we came a dealer in Pittsburgh. We took a ride across a new Boss Hoss. Now the one day and had a look around, and Well, that’s pretty much it. All I can wheels in my head really started to we fell in love with the bike I’ve been say is, I wish for Boss Hoss all the turn, because this one looked so riding for nearly 11 years now. Test success the future has in store. And much better than that first one we rode it May 1st, drove it home June five years from now, we can all then saw. I started showing my friend 24th, the last 25 miles in the pouring celebrate one quarter century of the the pictures I took of it and said, rain. I’ve never regretted it... the rest Boss Hoss! someday I’m going to have one of is history. these bikes! By that time, it was Respectfully Yours, Michael A. obvious that I was truly infected with As I sit here reminiscing about all Levesque the Boss Hoss Bug. this history that has been created AKA “Carburetor Mike“ by Monty’s idea, an idea he put President Boss Hoss Rider’s Next, in ‘98, a friend came home into motion, I’m surely glad to have Association from Sturgis with a brochure, and been a part of it. I’m glad not only 12 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 13 Chad. It is, after all, a four letter word. Story and photos by Seth chandler Since the very early days of Boss Several years ago, Chad, Doug Zaricor (big man on campus at Boss Hoss) and I decided to ride So the next time somebody yells road trip, be sure to include highway 63 in Arkansas and Hoss Country Magazine, there out to Sturgis together. It was highway 2 in Nebraska. And don’t has been one constant. And it’s a combination trip of a lifetime, forget to call Chad. He’s a blast on been that four letter word that photojournalism advernture, and a long motorcycle trip. rhymes with Rad... Chad Osborne advertising photo excursion. has always been a Boss Hoss Now that we’ve got Chad out of enthusiast, and not just because We loaded our gear into a Sierra the way, we’re changing the look he’s been the executive editor of Truck trike (multiple still cameras of the magazine! Please feel free BHC for the last several years. and some pretty hefty video to send any positive feedback to gear) and headed west. That trip email@example.com. For I’ve had the pleasure... wait... no... reminded me of the inspiration any negative feedback, feel free wrong word... the privilege... nope, for the ad that you’ll find in this to visit my new website at www. that’s not it... I’ve been stuck with magazine on pages 4 and 5. it’schad’sfault.com. See you at the the peckerhead... no, that’s too Obviously, plenty of motorcycle next big rally. strong... I’ve been around him for enthusiasts were making the same Doug Zaricor, Chad Osborne and Seth Chandler ride and shoot their way west, traveling from the factory in Dyersburg to Sturgis, South Dakota nearly a decade. He works hard trek. Very few, however, were and plays even harder. Chad and riding. Most were pulling their I have traveled across the country bikes on trailers. Frankly, that on motorcycles trips on a couple dumbfounds me, but that’s another of occasions. You won’t find a guy story for another issue. The that has more fun. scenery and the curves were not He’s moving to North Carolina meant for four-wheeled vehicles or for even more adventure, which for girly men who need air, a radio will leave a big empty spot at the and/or a cup holder. rallies, at BHC and with all the folks who’ve had the privilege of working Seth Chandler, Executive Editor, BHC Magazine with him. 14 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 15 with the equivalence of a second tanking. In Canada the riding first Boss Hoss in Sturgis in 2002, year apprentice. I was hired by GM season is so short as it is, and marveling at the ’63 Corvette and right out of college and worked two when we hit the recession, nobody ’57 Chevy trikes, and trying to years to get the remaining hours was buying anything.” decide whether it was completely needed to fulfill my apprenticeship, Morten was forced to shut cool or completely crazy—or a then tested and certified as a down his shop. “I tried, but the little bit of both. journeyman mechanic, specializing timing was just bad. I still have a At Daytona Bike Week in in tune-up and electrical work on few projects I’m finishing, but I had 2005, however, they were again Cadillacs and Corvettes.” to get a real job to pay the bills— attracted to the Boss Hoss trikes Morten then moved onward it’s a tough go.” displayed by Stamford Boss Hoss. and upward to a part-time job with His “real job” now is that “Wanda took a liking to one Karbelt Speed & Custom—“where of a full-time contactor. He and his of the S-10 trikes,” remembers I learned most about performance wife, Wanda, have a development Morten. “She had been riding on Hi-Performance Professional Picks Boss Hoss: Randy Morten Just ask Randy Morten Nighthawk—at age 17, while he Impala, 1960 Pontiac GTO, and a which motorcycle you should was attending college and working 1970 Dodge Demon. choose, and he’ll tell you in a on his diploma in computer After college, he worked heartbeat: “Get a Hoss!” --and as a science. Six months later, he in the computer field until the trained expert in the field of high- Rider Profile performance vehicles, he should know. He came by his interest honestly—and early, in and around Calgary, Alberta. “My dad was into cars, and it was just one of those things I took to. When I was 13 I could identify the model and parts—and basically used my business that pays the bills, while the back of my bike for years, and manufacturer of every car on the paycheck to buy parts!” he laughs, Morten’s heart is still in the projects I suggested she try out one of her road; it just came naturally to me, bought a Harley Sportster, and company he worked for went out “but it was fun.” he continues to build on the side, in own, since it’s an experience you and now it’s an addiction! I live and for the following 30 years, has of business. “I decided I had to do About two years ago, his spare time. really don’t understand until you breathe this stuff—anything with a been “pretty much a Harley guy,” something I was passionate about, Morten struck out on his own, Interestingly, it was Wanda actually get on a bike and solo. motor in it is interesting to me.” enjoying his series of motorcycles and I was passionate about cars opening up a chopper shop in Black who led Morten through his Since she was apprehensive about Morten got his bike license while also racing high-performance and bikes. So I went to school Diamond. “I had about four or five conversion from committed Harley handling the weight of a two- and bought his first bike—a Honda cars, including a 1968 Chevy fulltime for a year, and finished projects to build, and then all of a rider to Boss Hoss fan: wheeler, she tried out the trike and sudden the industry just started Together, they saw their loved it. 16 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 17 “Although we looked at heads and gained fans—including Randy, Wanda had very definite other places, we came back to Arizona, where the Mortens have a ideas concerning the modifications Stamford—Deb and the guys were home, and where the riding season she selected: stingray custom super nice. We made a deal on is a lot longer, Randy laughs. seat, wheel spinners, 17” custom the S-10 before Wanda had even A Harley guy “through and aluminum rims, low profile tire, gotten her license.” through,” he recalls, it was his different bars, a four-speaker dedication to them that gained stereo system with amplifier Wanda’s interest. so she can play her Ipod, LED “She never really liked underlighting, raked front end,— motorcycles before we met, but and a metalflake purple color to she just kind of got into that culture match her nail polish. because that’s what I do, most of (Creative inspiration comes from the time—hot rods and bikes.” many sources, guys! —you won’t Cruising through laugh at the fantastic results!) Scottsdale, the Mortens discovered “They did an awesome Arizona Boss Hoss, and befriended job painting, and with all the managers Chris Butler, Kendal modifications she asked for— Harris, and owner Frank Cavolo. including adding her nickname, When Wanda was ready ‘Mustang Sally’ on the trunk lid—it After the trike was shipped to for a change, she asked Chris turned out to be a huge headturner. Canada, and Wanda qualified for to modify her creamsicle S-10, Everybody loves it,” Morten her trike license, they lost no time converting it into a ’57 Chevy. reports. in getting plenty of use out of it. Drawing on her years of riding Everywhere they went, it turned (and learning) experience with (continued on pg. 20) 18 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 19 we couldn’t figure out what it was!” in a big block.” It’s Wanda’s daughter Kennedy, The magic of ‘what it 11, who is totally into bikes and was’ is essentially what attracted Being a two Boss Hoss cars. She can identify different Morten: “To me it’s a chop-rod. I’m family is fun, even if his red bikes, cars; she goes to the shows a chopper guy and a hot rod guy, California bike does clash with with me—she goes to rallies with and I’m getting a combination of her purple trike. “Everywhere we us—totally digs the scene. My boys both—especially with the bike I go, it’s a story to tell. Everybody could care less.” have, with its big block engine and wants to know about these bikes. Although their Arizona Boss nitrous oxide, fat tire, and chopper With other motorcycles, they’re all Hoss riding “family” enjoys their look. It’s the handling and the looking pretty much the same. And travels together, as yet there is no sound of starting up a big block. now that they’re seeing women on official BHRA chapter in the area. There’s nothing that can match the bikes, especially Wanda, I’ve Morten has hinted, the sound of a big block when it’s heard a number of women say, however, at semi-secret plans to running. It’s just a very cool bike.” ‘Wow—your wife drives that?!?’ create an alternative group called Amen to that. “When they see Wanda riding, “The Babies,” inspired by Wanda’s The Mortens leave their everywhere we go, they always insightful comment that men are Boss Hosses in Arizona, and travel ask her, ‘It’s not too powerful?’ just a big bunch of babies. there to enjoy them for about four weeks each year—during which So how did this twosome Harleys,” he shakes his head. “It back of it and said, ‘Wow, this bike time they ride “all the time, all over become a two-Boss family? was unbelievable. I’m a hot rod and really rides smooth!’ the place,” says Randy. Hardcore Harley holdout a chopper guy, and this bike is a “I was really surprised—and “In Canada the riding Randy admits, “I’ve always been a good combination of both. I just totally, totally hooked!” season is so short, we’re talking Harley guy, a chopper guy –it was didn’t think it would handle worth Down from Canada for maybe three good months—and it’s really hard to convert me, even a ****, but they do! They handle Arizona Bike Week and the Laughlin sporadic, at that. Today (June 1st) when I saw the Boss Hoss—even great. We took it out for a spin, and River Run, the Mortens enjoyed it’s only 10 degrees here—we just though I thought they were cool. I probably couldn’t wipe the smile Boss Hoss adventures with several had a snowstorm two weeks ago.” But when we went down to Arizona off my face for the whole day!” others of the Boss Hoss faithful. When they can ride the this year, we were visiting Chris Back at the shop, Randy “There were 7 or 8 of us, beautiful Alberta countryside just and Frank, and he said, ‘You’ve got was now a man on a mission. He all on Boss Hoss bikes and trikes, outside Calgary, the Mortons cover to take one of these bikes out for took the red California bike out, rumbling through all these towns, it on Wanda’s Lehman trike and a ride. I’ve got a LS3 here—you’ll reveled in its 611 horsepower, on our way to Laughlin,” Morton Randy’s one-off custom Harley. just die! It’s an awesome bike!’ and with Wanda’s support and remembers. “When Chris and Chad “Getting a Boss Hoss up Women need to be more aware The organization will have a club “He had another one on the insistence that he needed “a real decided we needed to go for a ‘run’ here for me soon will be the next that they’re able to ride these bikes patch, a beneficiary charity to floor that caught my eye—it was bike to ride” while in Arizona, they and circle around Vegas, with Chad thing,” he insists. “I’m sold on the and enjoy them—especially, points receive results of their fundraisers, a trade-in from California, a 2002 wasted no time arranging to swap leading the pack, I never imagined Boss Hoss—it’s incredible.” out Wanda, because of that extra and a logo currently being finalized. 502 big block with nitrous oxide, a ’65 Mustang convertible and a a run like this!” He’ll have to discuss that bonus—“plenty of trunk storage for Watch for more news breaking and it had over 600 horsepower. I Yamaha Roadstar in order to take Memories are made of agenda with Wanda, who is already shopping!” soon! was looking at that one and saying, home Randy’s first Boss Hoss, such days—cold, cloudy, with a considering replacing her Lehman (And be sure to ask Morten ‘That’s kind of cool—the guy did a which also boasts Edelbrock heads, headwind of 50-60 mph—cruising with another Boss Hoss trike to Between them, the Mortens about his tattoo. . . !) really nice job of building that one.’” an Edelbrock intake manifold, at excessive speeds just because ride in Canada! have five children, ranging from Between them Chris and an 850 Holley 4-barrel carb, and they could—blowing past a pack of His future project plans 11 to 17, and, strangely, Randy’s Frank convinced Randy to try out a ‘huge’ high lift long duration other riders like they were standing include acquiring another Boss 14-year-old twin boys have the LS3 just to get a feel for what camshaft. With the nitrous, it still—and later meeting one of Hoss bike to modify—“with a big “absolutely no interest in modifying the bikes were like. delivers over 700 hp. those riders who marveled, “I never 330 tire on the back, I want to or customizing cars or bikes,” he “I jumped on the thing and “I honestly can say it rides saw a bike move so fast—we change the tank a bit—lower the reports. “They’re into sports and I swear, in 10 to 15 minutes, I was better than a Harley. It doesn’t thought it was a train coming by. frame 2 inches and stretch it out soccer. They like bikes but not hooked—after 30 years of riding vibrate—Wanda jumped on the I’ve just never seen anything like it; about 4 inches and, of course, put nearly as much as you would think. 20 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 21 Boss Hoss in the Media They’ve got us covered… Ever since Monte Warne first screen—both big and small. reading or viewing audience, too? showed off Old Number One on the The list of publications Their exuberant and creative streets of Daytona 20 years ago, who have featured the Boss Hoss headlines certainly don’t hurt: the Boss Hoss has been turning in some way, shape, or form, is * “Experience Boss Hoss—the heads. An increasing number of several pages long, and ranges from Tsunami of Cycles” those heads belong to reporters, local newspapers thrilled to cover * “Experience the Best Bodies on producers, and other print and a visit from the Boss Hoss Power the Beach” Tour crew, * “The Boss Is Back in Town” to American * “Hoss Power to Spare” Iron, Hot Bike, * “The Boss Beefs Up…” Motorcycle * “Boss Hoss Trike: A Really Big Cruiser, Trikes, Wheel” Car Craft, * “When Big Just Ain’t Big Enough” Cycle World, * “You Coulda Had a V-8” Thunder Press, * “Rumble’s Dream Rides” Wheels on * “Boss Hoss Burns Up…Bike the Road, Week” Chromed Out, * “Outrageous Trike Trails: Boss Long Riders, Hoss Offers 3-Wheel Thrill” Power Sport * “Sit Down and Hold On!” News—and * “The Wild Ones” even the Navy Times, Wing Even familiarity doesn’t dull World, Rich its charm—the Boss Hoss is always Guy, the Robb “fresh” news--especially when fresh Report, and fodder for the media appears in Penthouse. the form of special events like new Even at its dealerships, Power Tour visits, and tamest, most the unveiling of an outrageous new toned-down original creation from the hands and tasteful, of one of our gifted Boss Hoss the Boss Hoss customizers who just can’t leave broadcast media representatives, is an instant attention-getter, as well enough alone—bless ’em! who recognize that the Boss Hoss’s everyone who has ever owned one When it comes to those universally eye-popping appeal can testify. What eager reporter, Boss Hoss spectaculars that are makes a colorful and graceful hungry for a story, could fail to extreme enough to merit their own transition into newsprint, slick glossy recognize its instant appeal and superstar names, naturally the magazines, and even the silver anticipate how it will captivate his media are lined up around the block 22 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 23 to get a crack at covering close actually ride it, generating more motorcycle community to airplane Once those reporters take the up—and perhaps even riding!—icons video that also airs on Entertainment magazines, everybody wants to write challenge and ride the bike, they say like the Jager Trike, McIver’s Bluff, Tonight. And that’s just one of many about something that’s so exciting the same thing that every first-time the Viper, the FireTrike, the Hulk, examples.” and powerful.” rider says, coming off a demo ride: ‘I Chopper One, Miss Behavin’, the Seeing such celebrities Chandler reflects on can’t believe how easy it is to handle!’ Advantage Trike, and the Secret demonstrating and enjoying the the universal reaction of riders “The toughest part about Weapon, to mention just a few. product is better than a live-action waiting in the demo line at rallies, riding a Boss Hoss is getting it off Take a look at more gleeful headline testimonial to those who witness struggling with ambivalent feelings: the kickstand, and that’s not hard evidence: it—and carries more credibility than a wondering nervously why anyone at all because it’s so well balanced. * “The Original Rock Star: Riding paid commercial testimonial. would want to ride such a machine, Yes, it’s a 1200 pound bike; but at 5,700cc of Boss Hoss” Jim Stoddard, Sales Manager yet simultaneously determined to any given time, 1/3 of the weight * “When Too Much Is Not Enough” for California Boss Hoss, agrees experience it for themselves. is counterbalanced on the opposite * “The Ridermeister” that customers visit as the result of “If you stand at the end of a side of the bike, so it feels like a * “The Jagermeister Rolls Into Town” seeing celebrities associated with demo ride with a camera, there are 700 pound bike. If they’re truly * “Mad Max Meets Da Vinci” the bike, including Jay Leno, who has several key phrases you’ll capture journalistic about it, reporters and * “Boss Hoss FireTrike Burns Rubber featured it on his Jay’s Garage web from every single person when they columnists recognize that. at Europe’s Essen Show” site. first step off the bike,” says Chandler. “As far as I can tell, we * “Veteran’s Lifelong Mission Keeps Stoddard also mentions stunt “I said it myself. I had no intention haven’t gotten any bad press. We Memories Alive” (the Flashback Trike) Chandler and crew shooting on location in Sturgis, SD man Monty Perlin and well-known of owning a Boss Hoss before I rode let them go out and ride it for a Rothenberg and Katie Holmes as The Boss Hoss has also been automotive custom builder Eddie one; but I wasn’t even finished with day—take a long trip and come broadcast bonanza they ride into camera range for their featured on the History Channel, Paul—a regular on television shows the ride before I said, ‘I gotta have back. They all come back with rave Movies and television closeup. In “The Wager,” Randy the Travel Channel, the Discovery like “MegaMachines”—both of whom one of these!’ reviews.” shows are likewise enjoying their Travis puts a Boss Hoss through its Channel-Europe, as well as on Drive rode and proudly displayed their eye- “The same thing is happening opportunities to show off a little paces during a chase scene. Television and PBS. catching custom Boss Hosses. with the media. They see it, they’re gratuitous Boss Hoss muscle. Two Boss Hosses appeared “Many people have come fascinated by it, but they wonder why “Righteous Kill” poses Al Pacino in a CSI episode, while CSI:New What’s at the root of all this in over the years and told us that anyone would want to ride one—and seated on a Boss Hoss during a York tried some one-upmanship by attention? they’ve seen Boss Hosses on TV then they need to know what it’s fight scene. “Mad Money” features including five Boss Hosses in one Seth Chandler, Boss Hoss and/or in a movie. Does that give like. They want to feel it, touch it, a Boss Hoss delivering Adam episode. Country’s new editor and Boss them an incentive to buy one? experience that same ‘wow!’ factor Hoss Cycles’ account exec at DCA/ “The single thing that gives us and adrenaline rush that you get from DCPR (ad agency for BH), shares his the most exposure is going to shows, riding a Boss Hoss.” thoughts: “The Boss Hoss is such where we expose the bikes to a lot “All of our readers recognize a specialty product that it generates of people. I think in the aggregate, it that fascination; it’s not lost on a lot of interest on many levels. If has all helped, including the celebrity Hollywood, it’s not lost on the news you were to buy the coverage that exposures,” Stoddard concludes. business and it’s not lost on anybody Boss Hoss has enjoyed, just through Several other celebrities who is into thrills. So in reality, it’s grassroots interest in the product, are also showing serious interest not very difficult to get publicity for it would amount to several million in the Boss Hoss, says Victor Vert, Boss Hoss.” dollars’ worth of publicity.” owner and manager of California Celebrity appeal Boss Hoss, including Governor Has Boss Hoss been treated unquestionably adds to the Boss Arnold Schwarzenegger and Lorenzo fairly by the media? Do they tend to Hoss’s status—and the media Lamas, who have reportedly dropped present it as something bizarre and coverage it receives. by to kick the tires more than once. freakish? “Imagine what it does for your “We’ve had all types of “We are bizarre—we are product when Jay Leno and Tom action with Hollywood in terms of freakish!” laughs Chandler. “We Cruise talk about riding a Boss Hoss publicity,” adds Chandler, “but we’ve are outrageously different and on the Tonight Show,” Chandler also enjoyed similar attention from more powerful than most other A Mountain Boss Hoss creation competing at a biker build-off in Daytona points out, “—and then go out and all of the media. Name it—from the motorcycles, but that’s our strength. 24 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 25 I suggested to Debbi and so in 2008 and The Mayor of Motorcycles: Bruce that maybe I ought to become 2009 I won the a dealer, with all the interest that I Dealer of the Year was creating, since I had the facilities award. Decisions Boss Hoss of Frederick and the mechanical experience. They thought it was a good idea, and introduced me to the Boss are based on a lot of things like customer When the Boss business with my father; but they Hoss COO. I made an application, satisfaction, Hoss factory sold out before I got started. I grew and strange as it might seem—I credibility, how initially declined up mechanically inclined, however, was turned down. The reasons were you handle your his application because of servicing and working good—I was too close to two other account with the on grounds that with the family in the trucking dealers. But after thinking about company, the I’d have to say that probably other regional business. it for a little bit, I called back and number of vehicles ordered and sold, 70% of everything we sell is through Boss Hoss I bought my own dealership, asked him to examine the overall the shows attended—a number of the internet and at the shows. You dealers were and was an International Truck sales picture in this area. When he things. have to have a base, of course—and located too dealer for 40 years. Then called back to discuss it, he invited bHc: The key to your success is my base is my home showroom. We close to Grimes’ International offered a buyout in me to come and tour the factory. being very busy and very active, do local activities here, including the hometown 2006, at which time I sold both my I flew down, and it took less than then? annual Power Tour visit—which was Jim Grimes has always been area of dealerships and got into some other a day; I became a dealer, and I JG: I guess so. Within the first very successful this spring, despite a guy who makes things happen. Frederick, Maryland, he viewed it things. ordered my beginning inventory of year, I bought my first tractor-trailer the rain. Not content to wait for Lady Luck to as a challenge, and tackled it with In the process, one day in five more bikes. to attend the shows. I have since bHc: Folks at the recent Leesburg purchased a Dealer Profile eventually saunter in his direction, enthusiasm. Festival were happy to have a Boss Grimes is more likely to launch Within a year second tractor- Hoss dealer visit their show for the himself in hot pursuit and capture of purchasing his first trailer, and just first time, I hear-? the prize through hard work and Boss Hoss, Grimes recently I also JG: We had considered including persistence. not only achieved his purchased a third Leesburg on our show list for a Since Grimes’ uncle lost goal of becoming a tractor-trailer that number of years. We had been to his life in a motorcycle accident, Boss Hoss dealer, he we transport. We Panama City last year, and this year, Grimes’ father prohibited all five of earned recognition go to Daytona since the Panama City and Leesburg his children from owning or riding as “Rookie of the twice a year, we’re events were back to back, we chose a motorcycle when they were Year” on Boss going to Myrtle to go to both. Yes, we had extremely young. As soon as they left home, Hoss Cycles’ dealer Beach twice a good results in both places this year. however, “all three of us boys got list. Today, that year, we go to bHc: Is this surprising because of motorcycles,” remembers Grimes, recognition even stretches to his 2005 I went to a motorcycle show That was in September Sturgis. We do all the local shows the depressed economy? Is this a “—and so did my father!” catchy local moniker, “the Mayor of in Baltimore, where I saw one of my 2005. I was Rookie of the Year in here. At this point in time, we’re sign that things are improving? The four often rode together Motorcycles”. trucking customers—and he had a 2006, and again in 2007. After doing about 15 shows a year on the continued on page 32 in the evenings and on Sunday boss Hoss country: How did Boss Hoss. This was the first time that, I was no longer a rookie dealer, road. around his native Lewistown, you leverage your first interest in that I had seen a Boss Hoss. I found ten miles north of Frederick. In the Boss Hoss into a successful out where he got it, called the dealer subsequent years, Grimes rode a dealership so quickly? (Stamford Boss Hoss) and talked to succession of Hondas and Harleys— Jim Grimes: My father had trucks. Debbi Vetti, and purchased my first until, of course, he discovered the He also owned a gas station and Boss Hoss trike. Boss Hoss. a grocery store, and I grew up in About three months later, I A man who’s always known that business. In 1961, I bought had created so much activity and what he wants, Grimes applied his the business out and I closed the curiosity here in the community that diehard philosophy to his ambition grocery stores. My older brother I went back up to Debbi and bought to become a Boss Hoss dealer. was in the trucking end of the a bike, too! 26 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 27 2010 Boss Hoss LS3 28 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 29 ad 30 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 31 business—that you can’t sell from an feelings are that it is not stable— special paint job; the most popular continued from page 27 empty store. Because of that, I do it’s up and down, and under the are graphic themes that sometimes carry a large inventory to represent circumstances, you’ve got to go with run to $15,000. One that comes to JG: There is some improvement JG: It was very well received from the product line. the flow. mind is a Canadian customer who in the economy, no question about the beginning. Because of my The ’57 Chevy is the most bHc: How about your customers’ asked us to modify a bike to look like that. But also –over the winter, background in marketing and the talked about, and gets more viewers, riding habits? a step-side pickup, complete with the people started becoming stir-crazy, amount of inventory that we had, we but the coupe is our best seller. The JG: In my experience, most Boss Aaron decals and #99—like an Aaron and they started developing an drew people. Our website, however, Sierra model sales match the ’57 Hoss owners have a second bike, if NASCAR bike. interest in our products. We’re of is a major contributor to the success Chevy sales pretty closely. Because they can afford one. bHc: How about your own riding interest, we’re different and they’re of our sales, along with the shows. of the Baby Boomers—who mention I often see it happen that habits? aware of it. Everybody doesn’t want bHc: You’re a well-recognized their bad backs, bad feet, bad legs, somebody in a community— JG: I ride the Boss Hosses at shows, the same thing—and the Boss Hoss personality in your community, I weak knees—we sell more trikes especially on the eastern shore—will of course; and in the evenings and is unique. understand—that helps! than bikes; women are becoming an bHc: The Leesburg folks tell me JG: When I moved to Frederick in increasing segment of this market. they were very impressed with your 1970 with my truck dealership, I bHc: Do you do much advertising? hard work and long hours there. You also became involved in the political current quarters. At one time, before What works for you? didn’t shut down at 6 p.m., like most world. I served two four-year terms the economy tanked, we were JG: I have not used TV, but we other vendors. on the city council, I served for eight operating two separate facilities, but have a very strong radio station JG: That was crazy; we’re talking years as mayor, and I’m currently now we’re operating one from this with a strong listening audience; about 11 o’clock at night. I can serving as a judge in the Orphans’ larger location. we’ve also done radio advertising tell you we did a Boss Hoss sale Court—a probate court that settles My first facility was on a side in the Baltimore-Washington area, at 11:30 p.m. We also took three estates. street; the current facility faces the as well. Results are extremely hard trade-ins for a trike, and the deal So I’m well-known in the main street through Frederick, so we to measure, but I’m a believer that was consummated at 11 o’clock community, and Boss Hoss of enjoy about 20 times the exposure. you’ve got to keep your name out at night. I asked my sales manager Frederick is well-regarded, because We display 15-20 motorcycles out there. if he were trying to get into the we sponsor and actively support the front every day, and every driver All three of my big rigs are buy a Boss Hoss, never having on weekends, from time to time, Guinness Book! non-profits. who passes has to stop at the billboards, and as we move down seen one before, and others in their when nice weather permits, we’ll do This was the first year for us bHc: Are you still doing business in stoplight—and they can’t miss them! the highway and when we set up at community then realize that they’ve some riding, especially along the to include a second vendor rig, from your first Boss Hoss showroom? People often say they were driving shows, they display the products got to have one, too. That’s the value mountain ridges that run through which we sell apparel, accessories, JG: No. Recently, when the lease past, saw the bikes and couldn’t that we handle. When we set up at of the shows and demos. It’s a big neighboring Virginia and West shows, we do use floodlights not plus for selling—that people get Virginia, and in the national park near only as security for our vehicles and the opportunity to test ride, and I’ve Camp David. property, but because it also gives heard that said many times this last bHc: Is there a BHRA chapter you you 24-hour advertising. We have a weekend. I had a guy who rode here ride with? very special spot at Daytona right on a Harley and said, “I don’t even JG: There was a chapter established along the highway, and I can tell you, want to ride that thing home!” in Maryland, but it really didn’t take the people are just elated when we bHc: What kind of bikes do they off. We’d like to reactivate that set up and we’re visible 24 hours a choose? What unusual modifications group, and become active with day. do they ask for? them again. There’s no question bHc: Do you have any future JG: We don’t do a lot of customizing that Boss Hoss riders really like to and parts. There are relatively few expired with International, we were resist just dropping in. expansion or growth plans? and modifications to the bikes. We ride together—the attention and the Boss Hoss dealers and a lot of able to move back into the original bHc: How many bikes do you JG: We constantly look at the will do accessories, or put on a fat pleasure that the Boss Hoss provides riders across the nation, so it’s an truck dealership I built in 1970. It stock? What’s selling best? opportunities to prosper from tire kit or something of that nature, is unique. opportunity for us to supply their includes 26,000 square feet and 20 JG: New and used bikes and different bikefests. Since I was but when it comes to modifying the bHc: Will we see you at the next needs. bays. trikes combined, we carry about actively involved in a satellite engine and changing the frames, we Boss Hoss national rally? bHc: How has the community My original Boss Hoss 50 pieces. It has always been store, I have given consideration to stay away from that. JG: I’ve been there and they’re reacted to the Boss Hoss—and the facility, although sizeable, was my theory—whether in the truck reopening a satellite facility if the Paint jobs are a different fabulous! But this year I can’t go introduction of your dealership? probably only half the size of our business or the motorcycle economy continues to improve. My story. Everybody wants their own because of a scheduling conflict; I’m 32 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 33 but guaranteeing their delight and pride in owning and riding what we believe to be the best motorcycle on the market today. That’s why we are currently planning to incorporate a Customer Service category into our grading the president of the Great Frederick goodness Grimes is a step-up-to- passenger on his bikes—and keeps system. Soon each Boss Hoss Fair, and the rally falls on the same the-plate kind of guy who won’t take the place running smoothly during customer can expect to receive an date as the fair. “no” for an answer—or we would be his frequent road trips. For more evaluation form from Boss Hoss bHc: Where do you find time to do short one stellar Boss Hoss dealer! information, call 301-662-9447 or Cycles, asking them to rate their all this? Grimes is supported at Boss visit www.bosshosscyclesfdkmd. customer experience, including the JG: Somebody’s got to do it! Hoss of Frederick by ten employees, com level of service and support they including a fiancée who serves as his received from their dealer. “Somebody,” indeed! Thank business administrator and frequent We hope to make it easier more accessible and supportive nonetheless met the rewards criteria than ever for you to talk to us. We of their customers’ needs and and excelled above all other new What Makes a Boss are committed to listening and preferences. dealers. responding—and finding better ways Those dealers who excel Each year the Dealer to listen and respond. If your Boss Hoss Dealer Great? based on the program guidelines and Rookie of the Year honor are Hoss Dealer is great, we want to are recognized as Silver, Gold, or bestowed upon the dealership know about it. If he’s not, we want to Platinum Dealers, and receive extra that accumulates the most total know that, too. Talk to us. rewards in the form of advertising co- points from all the categories in the op funds, price discounts, marketing program. This award signifies that Ride safe! . . .It all comes knowledgeable, helpful and friendly. the factory originally announced materials, production scheduling the Dealership is a leader in the Boss down to each dealer’s personal level That’s a conviction that works both the Boss Hoss Dealer Preferred preference and positioning at events. Hoss organization and has taken of commitment, enthusiasm, and ways: many of our dealers tell us Program back in 2005—a program Our Dealer of the Year, numerous steps to insure a high level ambition to do his best to serve and that some of their closest personal which provides extra incentives for chosen each December, is one who of professionalism in the way they satisfy each customer. friends first walked into their dealers to improve and grow their has not only met the criteria for the conduct their business. Rad Hunsley, COO That’s why Boss Hoss Cycles showrooms as strangers. dealerships, and rewards our high special recognition and rewards It’s all about you, our rider. Boss Hoss Cycles, Inc. screens and selects our dealers so Boss Hoss Cycles is achievers. categories, but has excelled even in And because, in the final Ph: 731-286-4915 carefully; most of their customers committed to supporting and Dealers are graded in 10 comparison with other outstanding analysis, the most important element firstname.lastname@example.org will agree that we’ve done a good encouraging our dealers to provide categories, including advertising, dealers. in this program is our Boss Hoss job of choosing an excellent corps a praiseworthy level of service that customer contact, rally attendance, Our Rookie of the Year is Customer, our primary goal continues of Boss Hoss dealers nationwide Boss Hoss riders can continue to and dealership events—each of one who has been a Boss Hoss to be not only ensuring each and around the world—experienced, enjoy and appreciate. To that end, which serve to make each dealer dealer for two years or less, but has customer’s continued satisfaction, 34 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 35 Leesburg Bikefest Brings in the Bosses! number of vendors participated, boss Hoss Stars—center Stage and despite threats of tornadoes on And in the midst of it all, the Thanks largely to the Sunday, they exceeded anticipated Boss Hoss was a main attraction— dedicated sponsorship of Boss Hoss attendance on both Friday and even more so than usual: rider Billy Graham, the Leesburg Saturday. Graham’s knockout Bikefest continues growing—and “Even in a down economy,” retrofitted 2001 Boss Hoss was building its appeal for fans of the said Shipes, “people can still day trip on display as the festival’s featured Boss Hoss! from Tampa, Jacksonville, Orlando, bike, available for drooling over in During its 14-year history, Melbourne, Vero Beach, and the VIP tent, where literally hundreds the Leesburg, Florida, event has Daytona. We’re only an hour and a of photos were shot, reports matured into a three-day festival half cruise from any of those areas, Graham, of people posing with the that now draws more than a quarter- so we always get a good turnout of Boss Hoss—including Graham’s million riders and spectators—and participants.” striking twin daughters, and the this year’s late April celebration bikini-clad contenders in the Ms. also attracted a first-time official Along with new national sponsors Bikefest beauty contest (one of presence from Boss Hoss Cycles whom was the third-place winner in the form of Jim Grimes and sponsored by Graham’s trucking two of his impressive show company). trailers from Boss Hoss of Even their abundant charms Fredericksburg. can’t quite eclipse the splendor of “He’s a worker—he makes Graham’s showstopper Boss Hoss, it happen!” said Joe Shipes, however. Summit Boss Hoss Executive Vice President of the updated the 2001 model bike to a Leesburg Partnership, Inc., which flashy 2010 by changing the side organizes the annual Bikefest. “He panels, the fenders, the rear tire, doesn’t shut down his tent at 6 and the engine (a 440 Donovan)— o’clock and go home, like a lot of and turning it over to Chris Cruz the national vendors do. for a paint job that put the icing on “This is our first year for this irresistible cake. getting some of the nationals Graham brought in a crew of to come in. Being a downtown about 20 friends for the festival, venue, it’s very difficult for us to Jack Daniels and Red Bull, and a who met at his home on Friday. place the big rigs, but this year, bevy of popular bands, Leesburg They covered the 10 miles into in addition to Boss Hoss, we had added a new attraction: Tried and Leesburg, rumbled through town Yamaha and some new vendors, and True Tattoo Shows brought in a for a preview, and had lunch at I’m hoping they’re going to come group of 25 nationally known tattoo the Hideaway, a biker bar, before back. They’re all faced with budget artists to demonstrate their art in an returning to Leesburg to check out cuts, but hopefully we’ll stay on air conditioned indoor showroom. the festivities and enjoy themselves. their schedule, and we’ll continue to “It went over well,” reported “Everybody’s always develop our national vendors.” Shipes, and we hope to expand on impressed with the Boss Hoss,” Shipes revealed that a record that next year.“ Graham noted. “It’s the nature of the 36 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 37 successful year—the festival gets bigger and better every year, and we’re already looking forward to next year!” Find out more about the event’s attractions by visiting www.Leesburgbikefest. com; and consider adding next year’s Leesburg Bikefest—April 29, 30, and May 1—to your 2011 “gotta-do” calendar. Let’s make sure the Boss Hoss family of riders attending this fun festival continues to grow! beast—especially when you’ve got a modified engine, a Kewlmetal front end and 300 tire on the rear, and a Chris Cruz paint job topping it off. “All totaled, we captured 10 turn heads every time you take a run solo run. “It just set the crowd off to 12 Boss Hosses in our little group through town.” to a good pace,” he chuckled. “It before it was all over. We had a Graham turned a few more makes a lot of noise and racket, and good turnout, and people are always heads than usual when he took his everybody just cheers that thing! happy to see the Boss Hosses—they HossFly down Main Street on a “All in all, we had another 38 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 39 Exploring History: is continually getting banged up intentionally by people out to kill you. Although the army provided The Search for the horsepower and a set of grooms and stable boys, the chariot itself reportedly cost an Egyptian Wheeled Power charioteer a small fortune—“three deben of silver for the shaft and five for the body,” according to period How many times has each 12 mph. Progress quickly introduced records—and the maintenance crew of us struggled to verbalize exactly the chariot, which followed the still had to be fed, clothed, and what it is about the Boss Hoss that is wagon in the mere blink of an eye, as housed, to boot. Thus, chariots were so appealing? Is it its unique sound? history is measured. usually the property of an aristocratic Is it its unusual and arresting Lighter, more maneuverable, warrior class of powerful, respected appearance—a signature standout and more practical in battle, individuals, and were even absorbed into the pharaoh’s royal retinue, becoming a powerful symbol of domination. Even when its importance as a weapon declined, the chariot continued to be regarded as a symbol of status and power. It was then used primarily for hunting and for sport racing--which became a popular competition sport in the ancient Olympics around 680 B.C. Remember ‘Ben-Hur’? What could have exceeded the ultimate in power in his day—controlling a quadriga—a four-horse-drawn racing silhouette that still allows each Boss chariots—which began appearing chariot? Hoss to be uniquely individual? around 2000 B.C. in the area of Watch it again, if you Or is it the extravagant modern-day Turkey—served as question the thrills those pulse- excess of power that never fails to mobile platforms for archers. pounding duel-to-the-death racing thrill us each time we feel it purring Their popularity took the eastern scenes still generate! This 1959 epic beneath us like a politely restrained Mediterranean area by storm, has lost none of its power in half a jungle cat? spreading to northern Europe and century; it garnered 11 Oscars and a Browsing through history, as far as northwest India, where raftful of other awards. it’s easy to trace a human chariots continued to be of military Not to be outdone by a fascination with wheeled power value until around 600 B.C. mere common adventurer, however, from the development of the earliest Around 1000 B.C., the the Emperor Nero drove a ten- vehicles—clumsy wagons whose development of mounted cavalry horse chariot in the Roman games value as powerful weapons of war troops began replacing the chariot’s at the Circus Maximus before an was quickly recognized. The early use in wartime, which was probably audience of 150,000. Although Sumerian battle wagons, crafted a good thing. As we know, chariots Nero reportedly fell out of the of wood, weighed several hundred don’t come cheap, and scrupulous chariot, who’s going to argue with pounds. Drawn by onagers or asses, maintenance can be costly, as a temperamental emperor? He their best speed was probably about well—especially if your chariot was acknowledged as the winner, 40 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 41 who volunteered to train that trio to Chariot” –the seventh card in the Philistines fielded 3,000 chariots desires as we choose a two-wheeled work in harness?) Major Arcana. The card portrays and 6,000 charioteers against King 21st century ride that invites us to **Cybele, the Phrygian Earth Mother a chariot usually pulled by two Saul’s armies at MicMash, but were share and control its power— and goddess, not to be outdone, had her sphinxes. The meaning of the card defeated nonetheless. which improves our image as we do chariot drawn by lions. depends upon the interpreter, but, Four chariots, drawn by red, so! **Helios/Apollo, the Greek sun-god, predictably, the interpretation usually black, white, and dappled horses, Maybe our in-line Boss Hoss drove the chariot of the sun across includes references to power, respectively, emerge from between wheels are positioned differently the sky each day, drawn by “solar conquest, confidence, success, mountains of bronze in another from the ancient chariot’s side-by- steeds,” according to Homer. Later, self-reliance, honorable recognition, spiritually significant passage from side pair; maybe our horses are Pindar described them as “fire- pride, command—and a battle the book of Zechariah. wrapped in metal and kicked into darting steeds”. to be won through self-assertion, The symbolic significance action by combustion instead of **Surya Narayana, the Hindu sun discipline, and willpower. of the centuries-old chariot remains a slap of the reins; but in the final god, performs the same chore with The symbolism is clear: the strong and relevant. Even today, a analysis, across the centuries, we’re his sky-illuminating chariot, but Vedic chariot wields power from which the limousine rental website boasts: “In brothers under the skin who know literature is much more specific: guy in the driver’s seat can benefit. Ancient Rome the Chariot was the that it’s really all about owning and his chariot is 28,800,000 miles embodiment of grace, power, class, controlling top-of-the-line power. long and 7,200,000 miles wide; the christian chariots: prestige and fun. This elegant and --and wouldn’t Ben-Hur seven extremely buff horses that A powerful religious symbol, efficient vehicle aptly represented have given his eye teeth to be able draw it are named Gayatri, Brhati, “chariots of fire” are often mentioned the most powerful city in the to take a Boss Hoss around the Usnik, Jagati, Tristup, Anustup, and in the Bible. A fiery chariot drawn world; it rode the senator through Circus Maximus—and let Messala’s anyway. had his chariot drawn by elephants Pankti. by horses is involved in the story of the Forum, the racer around the quadriga eat the dust that hadn’t Wildly violent and frequently throughout the course of a triumphal And, melding the specific Elijah being carried to heaven. Circus Maximus, the gladiator into already settled--? deadly, with no-holds-barred crashes parade. with the sublimely vague, the sun-god Elsewhere, Elisha is competition, or the bride to her and enthusiastic gambling that went **Alexander the Great was the is said to travel in his orbit a distance protected from an enemy army nuptial banquet. way beyond the civilized borders of focal point of an appropriately Great of 95,100,000 miles at a speed of by horses and chariots of fire that “Likewise, today’s pari-mutuel betting, chariot funeral procession: his chariot—a 16,004 “miles per moment.” (Okay, surrounded him. Chariots For racing was a hugely popular draw in 12’x18’ pavilion of solid gold, ablaze that helps…?) God’s chariots are numbered Hire offers you its day. The manic crowds of fans with jewels “disposed in the form **And, considering things Indian, at “tens of thousands and thousands luxury, speed and it attracted frequently exploded into of shells”—was drawn by 64 of the the word “Juggernaut” is derived of thousands” in Psalms; and the security…” riots that make World Cup Soccer largest, strongest mules to be found, from the Sanskrit name for Krishna book of 1st Chronicles refers to a The search street brawls look like a tea party: each adorned with crowns of gold (Jagannath). It refers to the annual golden chariot to be included in the for wheeled power Rioting over chariot races and collars studded with precious procession of chariots that carry the innermost chamber of Solomon’s has lasted for more run in Constantinople in 350 A.D. gems and golden bells. statues of the three major gods from temple—perhaps bearing the fabled than 4,000 years lasted three days and left 30,000 “The magnificence of this their temple at Puri, India, on a yearly ark of the covenant. and continues in dead in the wake of the militia who funeral pomp had never been outing. The chariots are pulled by the The children of Israel had contemporary were called in to restore order. (Nice equaled in the world.” Probably still thousands of pilgrims who travel to difficulty overcoming the Canaanites times; it still work, guys.) hasn’t. the site in order to participate in the who boasted “chariots of iron”; the influences our Mythological characters also event. On occasion, people attending everybody wants to show off: compete to ensure that their chariots the festival have been accidentally Throughout history, the lure excel—reflecting the vanity of those crushed by the 45’ tall multi-ton of the game of one-upmanship is no who created them: chariot and others have been injured less powerful than it is today. Boss **Dionysus, god of wine, drove in the stampede to escape when Hoss riders add more horses in the a chariot drawn by wild beasts. the monster chariot slipped out of form of nitrous and other tricks—our Depending on whose report you control—leading to today’s popular ancestors chose contemporary read, the chariot is drawn by (a) use of the word “juggernaut” as an alternatives: panthers; (b) a pair of tigers, or (c) unstoppable, crushing force. **Taking a cue from Hannibal, a panther, a bull and a griffin. (Talk **Even the mystical Tarot deck another Roman general reportedly about strange bedfellows; wonder includes a card identified as “The 42 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 43 Water, a steal mine because my bike was a you to discover! Boss Hoss, but I laughed because Now, back to the current all of my buddies were riding tale—about waterfront property first Harleys; I told them their bikes were in Tennessee. I had recently sold likely to become spare parts for the my personal bike, an ’06 Boss Water Angels! But all went well. Their bikes Hoss, and needed a replacement, hand were there in the morning, and we so I called the factory. They had had an interesting night, to say the an opening for building me a new least. bike, and I had a little extra time on factory The second article (Boss my hands, so thought I would drive Hoss Country, Fall 2009) shared down there to pick it up. It’s a mere my adventures in Europe last year, 55-hour drive each way, but what flood when I went over to Germany to go the heck? I enjoy the open road or to the annual Boss Hoss Pullman I wouldn’t ride a motorcycle, now, City rally put on and hosted by would I? Not only that, but this way report Wolfgang Hagenberger, several avid I could stop in to see Scotty (the Boss Hoss customers, and Andy painter) and have him paint me a Mueller—who is the German dealer really neat custom paint job. I also as well as the European importer wanted to have a trailer painted to for all Boss Hosses. This was an match the custom job for my new By Ernie Beadle, interesting rally, to say the least: bike, as I really want to do some Boss Hoss of British Columbia a couple hundred Bosses showed serious touring on this bike. Sure up, and, rain or shine, the Germans enough Scotty came through with How about ocean front know how to have fun, as beer over flying colors (no pun intended) and property in Arizona? No? Okay, there “is more than just a breakfast delivered a fabulous job for me. how about waterfront property in drink.” When I arrived at the Tennessee—namely Dyersburg, The Germans are very factory, they were just heading Tennesee? Got your attention yet? open-minded, or more liberal in a out to Panama City in Florida for My name is Ernie Beadle lot of ways than we are here in the a demo rally. I found they could and I am the western Canadian Americas, but I guess that goes for use a hand, so off I went with the dealer for Boss Hoss motorcycles most Europeans. If you ever have a guys to Florida—a nice unexpected and this is the third article to desire to go to Europe, make sure surprise. But the best was yet to the magazine about my travels you put this rally on your “to do” come! When we arrived, I got to associated with Boss Hoss and list. You will not be disappointed. ride shotgun (back of the tour) on the weird and sometimes bizarre The Germans are very a new LS-3 bike, and traded once instances surrounding these trips. friendly and love to laugh and have in a while with Chad for his SS The first article (Boss Hoss fun. Picture this: you are sitting in model with the new 300 rear tire Country, Spring 2009) described a western bar, listening to some on it. In only two short words it was my trip to Sturgis, when I ended up good old country music, having a “absolutely awesome”. It puts 440 riding more or less alongside the cold “pop,” when all of a sudden horsepower of extremely smooth, Hell’s Angels for a spell, only to find the double doors open up, a 605 super-responsive power at your out that when we checked into our c.i. Boss Hoss drives in through the fingertips if you have guts enough hotel that night, every room was people, up onto the dance floor and to grab a fist full of throttle; but Everywhere! booked by the Hells Angels--with the proceeds to do the biggest burnout beware—if you do get to ride one exception of our three rooms. The you can imagine—INSIDE THE of these beautiful machines, roll it irony is that they offered to give us BAR—with all the other people still on slowly, because you will need full protection and security for our dancing all around it ! There’s a lot a change of underwear! I honestly bikes. Well, I knew they would not more to tell, but I will leave that for think that at 440 horsepower it is 44 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 45 the street to Hoss Fly (where they parts area, and the assembly Rad Hunsley (COO of Boss Hoss build the V-8 bar stools) and started area. The reception, administration Cycles) made a few calls and elevating everything there as well, and showroom areas were now all the good folks at the factory but time ran out. We finally had to submerged and there was nothing showed up in their rubber boots quit as the waters were still rising. we could do until it receded enough (not necessarily a good visual!) and They were now approximately four that we could go back in. were ready to start the monumental feet over the 200-year flood level During the next three days it task of cleaning up the mess so and we were forced to evacuate for was obvious what the damage was it could be business as usual in a obvious safety reasons. going to be and the clean up that timely fashion. Now came the wait and see would need to be done, so in usual For three days it was game, and all we could do was sit form, Monte Warne, the founder pressure washing, hosing, back and watch what was about to of the great machines known to mopping, cleaning and moving stuff unfold in front of our eyes. It was us as the Boss Hosses, went out all over the place until finally, after bizarre to see all this water coming and found a huge pressure washer. three long hard days of this, the from nowhere and causing so much It needed work, so work on it he factory was able to open its doors damage. did—until midnight for a few nights, as the prefab shop, the parts shop, When the dust settled—not getting it totally rebuilt and ready to and the assembly line were ready that there was any dust to be found go once the water subsided so that to get into action once again. There anywhere close—the factory was we could get into action. were lots of blisters, sore feet, under about four feet of water on Have you ever heard the sore muscles and backs, but you the lower level, and about a foot expression “when the going gets know something? –not one word under water in the elevated areas tough, the tough get going”? Well, of complaint from anyone! In fact, such as the fabricating shop, the welcome to the folks at Boss Hoss! what you did hear during all this underrated; to make things worse, We finished up at the fast as humanly possible to get it it is lighter than the traditional ZZ4 Panama rally, headed back to into the truck before it was too late, bike, so—far more ponies and less Dyersburg and got back late as the water was rising rapidly. weight. You get the picture! When Sunday night. I had my motor He was not the only one; all the factory says it is the best bike home there in the parking lot, so the people that lived on that street that they have ever built, they’re not just crashed there for the night. At were in the same dilemma—all kidding: an SS model, with that new 6.00 a.m. I heard a bunch of racket frantically trying to pack up their 300 tire on it and an LS-3 engine, outside, and when I opened my personal belongings as fast as they makes an unbeatable combination curtains I couldn’t believe what I could before they lost them. In a with superb handling. was seeing! matter of about an hour or two, the While we were in Panama, Water, water everywhere— water had risen about two feet and we watched the news reports and police, search and rescue, and was still rising, and at that point we nightly, tracking the weather firemen all over the place. all went over to the factory to start reports and the rainfall that was I immediately went outside elevating anything possible to avoid happening all over the state of to offer my help and Andy, one of damage there. Tennessee. One place got over the factory employees (a super nice The early indicators by 16 inches of rain in just over 14 guy that works on the assembly line the media were that it was going hours—unbelievable. Nashville was and lives in a house right behind to reach the 200-year flood plain already flooded and the worst was the factory) was in the process level; however it didn’t take long to yet to come. Over 38 people died of “moving out.” They had a 5-ton figure out that was not the case, as from the floods in the Nashville area truck there and various staff from it was already past that point and alone, never mind the rest of the Boss Hoss were already there still rising. We worked feverishly state. helping to pack up Andy’s house as at the factory and then went down 46 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 47 hard work was some storytelling and times when other motorcycle forward to do what needed to be joke telling to keep the humor and companies are closing their doors, done to help make this all happen so morale up. Boss Hoss has survived the worst seamlessly. The staff at the factory were recession that we can remember, My bike was the first one off committed to getting their doors and the worst flood in history, the assembly line once they were open as fast as possible to minimize almost as if it never happened. It up and running again, so I could get any hiccups to the public for getting just goes to prove that with the right going on my journey back home. parts or getting their bike orders leadership and right attitudes— But in thinking about this, I think they out. Hey, even Rad, the COO, was combined with good work ethics— were just plain tired of me hanging in there, “up to his you-know-what,” you can accomplish anything if you around for such an extended period leading the way, working his butt really want to. of time and just wanted to get rid off to make sure there was little Bottom line is that what was of me; so again, they did what they disruption to service. The good folks supposed to be a 3-4 day trek down had to do and it worked! As I said at Boss Hoss just knuckled down, to Dyersburg turned out to be two my farewells, I told them that before got the job done and were back weeks of non-stop experiences for I ever come down to the factory building bikes only a few days after me, but it was an experience that I again—trust me—I will call the the worst flood in history—which will never forget. It was a pleasure weatherman first! is a testament to the leadership, to work alongside these folks and management and attitudes of the watch the team all pull together and folks here at the factory. make the impossible possible. My In these tough economic hat’s off to all of them that came 48 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 49 2010 Tentative Events Schedule for the 11th Annual Boss Hoss National Rally & Mid-South Motorcycle Festival PLEASE CHECK BACK FOR UPDATES AS THE EVENT DRAWS NEAR at www.midsouthbikefest.com thursday (September 16, 2010) 9:00 am to 4:00 pm Onsite Event Registration and Event Check-In at Paris Landing Park Inn 9:00 am to 4:00 pm Boss Hoss Factory Demo Rides (one hour break for Lunch from 12:00 to 1:00pm) 9:30 am to 10:00 am Registration for the $500 Scavenger Hunt ** 10:00 am $500 Scavenger Hunt Ride departing from Paris Landing Event Area ** 12:00 pm to 5:00pm Vender / Event Area open to Public 5:00 pm $500 Scavenger Hunt – Last Bike IN at Paris Landing Event Area 7:00 pm to 9:00 pm Meet & Greet at “Boss Hoss Lounge” on first floor of Paris Landing Park Inn ** 9:00pm Awards presentation for $500 Scavenger Hunt ** 7:00pm to 11:00pm “TBA” performing on the Patio at the “Boss Hoss Lounge” ** friday (September 17, 2010) 9:00 am to 4:00 pm Boss Hoss Factory Demo Rides (one hour break for Lunch from 12:00 to 1:00pm) 9:00 am to 5:00 pm Vender / Event Area open to Public. Live entertainment “TBA” 10:30 am Motorcycle Parade departs from Paris Landing Event Area to downtown Paris, TN Court Square ** 11:00 am Registration & Staging of Bike & Trike Show downtown Paris, TN Court Square ** 11:45 am to 12:30pm Judging for Boss Hoss Bike & Trike Show (People’s Choice Voting) don’t miss the 12:00 pm to 1:00 pm “TBA” performing and Food Vending at downtown Paris, TN Court Square 11th Annual Boss Hoss National Rally 1:00 pm Bike Show Awards Presentation on Stage at downtown Paris, TN Court Square 1:00 pm Registration for $1,000 Dice Run at downtown Paris, TN Court Square 1:30 pm $1,000 Dice Run, 1st Bikes Out (Starting at downtown Paris, TN Court Square) ** & Mid-South Motorcycle Festival 5:30 pm $1,000 Dice Run, Last Bikes In (Ending at Paris Landing Event Area) 6:00 pm BHRA Customer Appreciation Party “Happy Hour” at “Paris Landing Park Inn” ** 7:00 pm to 8:30 pm BHRA Customer Appreciation Dinner “Paris Landing Park Inn” ** 8:30pm $1,000 Dice Run Awards Presentation (concluding dinner) ** 7:00pm to 11:00pm “TBA” performing on the Patio at the “Boss Hoss Lounge” ** Saturday (September 18, 2010) 8:00 am to 11:00 am Onsite Event Registration 8:00 am to 4:00 pm Boss Hoss Factory Demo Rides (one hour break for Lunch from 12:00 to 1:00pm) 8:00 am to 5:30 pm Vender / Event Area open to Public. Live entertainment “TBA” 9:00am Group Photo all attendees & their motorcycles gather at Event Staging Area for a group picture 9:00 am to 5:00 pm Paris Landing Tourism League Boss Hoss Burnout BQQ Cook-Off Competition 9:30 am Registration for $1,500 Poker Run at Paris Landing Event Area 10:00 am $1,500 Poker Run (1st bikes OUT) (Starting & Ending at Paris Landing Event Area) ** 5:30 pm $1,500 Poker Run Last Bike IN at Paris Landing Event Area 5:45 pm Awards presentation for BBQ Cook-Off at the Paris Landing State Park amphitheater stage 6:00 pm Customer Appreciation Party “Happy Hour” at “Paris Landing Park Inn” ** 7:00 pm to 8:30 pm Customer Appreciation Dinner “Paris Landing Park Inn” ** 7:00pm to 11:00pm “TBA” performing on the Patio at the “Boss Hoss Lounge” ** 9:00 pm Awards presentation for Budweiser® $1,500 Poker Run 10:05 pm Drawing for $500 Sponsors Punch Card Award 10:15 pm Shriners Hospitals for Children drawing for 2010 Boss Hoss Trike ** Must be a registered attendee of the Boss Hoss National Rally to participate in this function. Times and event functions may change at the discretion of event management. TBA = To Be Announced 50 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 51 Boss Hoss Dealer Listing of dealers who advertised in this issue 11th Annual Boss Hoss National Rally Produced in conjunction with the 6th Annual Mid-South Motorcycle Festival uS dealers (Alphabetical order): minnesota international dealers PARIS LANDING STATE PARK, PARIS, TN ~ SEPT. 16-18, 2010 Chopper City Sports (Alphabetical order): 7191 Highway 65 n e arizona Arizona Boss Hoss Fridley, MN 55432 australia REGISTRATION FORM Pacific Boss Hoss 9550 North 90th St. Ph: 763-572-2100 Melborne, Australia Pre-registration for this event is $60.00 for all Boss Hoss Riders Association (BHRA) Members, and $75.00 for Scottsdale, AZ 85258 choppercity.com Ph: 61 3 9737 0717 non-members. The deadline for pre-registration is Wednesday, September 1, 2010. General registration is $90.00 Ph: 480-222-0094 email@example.com bosshoss.com.au per participant. The registration fee includes access to all events scheduled September 16-18, 2010. You get entry firstname.lastname@example.org to the poker and dice runs, entry to bike show, sponsors goody-bag, live entertainment, dinner functions and much arizonabosshoss.com email@example.com ohio more (see schedule of events for complete listing of elements included in registration fee). canada/british columbia Lima Auto Mall BC Boss Hoss arkansas 2100 N. Cable Rd. 1320 Watson Larsen Rd. Participants Name (please print) Rick Taylor, Inc. Lima, OH 45805 Kamloops, British Columbia P.O. Box 808 Ph: 800-541-5015 Canada V2C 6Y1 Street Address limabosshoss.com Ph: 250-377-1221 2809 S. Knoxville Fx: 250-571-1222 Russelville, AR 72801 firstname.lastname@example.org City/State/Zip bcbosshoss.com Ph: 479-890-2662 email@example.com bosshossofarkansas.com oklahoma Phone Number firstname.lastname@example.org Trinity Trikes denmark 200 S.E. 19th St. Boss Hoss Cycles of Denmark Torvet 4 E-mail Address california Moore, OK 73160 DK-6100 Haderslev, Denmark California Boss Hoss Ph: 405-794-3935 Ph: 45 74 52 10 22 Bike brand and Model 1414 W. Pacific Coast Hwy. Fx: 405-794-3916 Harbor City, CA 90710 trinitytrikes.com Germany I plan to participate in the following events: (Please check all that apply) Ph: 800-912-2488 email@example.com Boss Hoss Cycles Germany calbh.com Grubenstrabe 4 Poker & Dice Runs Bike/Trike Show oregon Huerth, Germany 50354 firstname.lastname@example.org Ph: 0049 2233 714188 Wildrose Boss Hoss RELEASE AND INDEMNITY AGREEMENT (Please Read Carefully Before Signing) Fx: 0049 2233 714189 connecticut 56723 Country Villa Ln. bosshosscycles.de I agree to be legally bound, and do hereby release, waive, discharge, indemnify, hold harmless and covenant Stamford Boss Hoss Warren , OR 97053 email@example.com not to sue Boss Hoss Promotions, Inc., Boss Hoss Riders Association, its administrators, officers, directors, 792 Pacific St. Ph: 503-366-1200 Japan agents, or other employees or volunteers of the organizations, or the owners and leasers of the premises used to Stamford, CT 06902 Cell: 971-235-1635 Boss Hoss Cycle Japan conduct the event, all of which are hereafter referred to as the "Releasees", from any and all liability to the Ph: 203-359-1556 wildrosebosshoss.com Ph: 001 81 284 64 0214 undersigned, his or her heirs, and next of kin for any claims, demands, losses or damages on account of any bosshossct.com firstname.lastname@example.org Fx: 001 81 284 64 0228 injury, including death and permanent or partial disability or damage to property, caused or alleged to be caused BossHossct@aol.com bosshoss.co.jp in whole or in part by the negligence of the Releasees or otherwise in whole or in part from any act having any Pennsylvania email@example.com connection with and/or arising out of my travel to, participation in, and return from the Boss Hoss National Georgia Mountain Boss Hoss Cycles, Inc. Rally and any associated event and/or functions. 1338 North Center Ave. new Zealand Atlanta Boss Hoss Brian Ford Engineering LTD. I acknowledge and fully understand that I am participating in group events that are known to involve risk of 2183 Hwy 78 west Somerset, PA 15501 Christchurch 91-93 Rutherford St. serious injury, including permanent disability and death, and severe social and economic losses which might Monroe, GA 30655 Ph: 814-445-8297 Christchurch, New Zealand result not only from our own actions, inaction or negligence, but the actions, inactions or negligence of others, Ph: 770-207-4589 mountainbosshoss.com Ph: 011 64 3 384 2828 the rules of play, or the conditions of the premises or any of the equipment used. Further, that there may be firstname.lastname@example.org bosshoss.co.nz Fx: 770-207-4667 other risks not known to us or not reasonably foreseeable at this time. email@example.com atlantabosshoss.com texas I, THE UNDERSIGNED HAVE READ THE ABOVE RELEASE AND HOLD HARMLESS AGREEMENT, firstname.lastname@example.org Sweden Texas Boss Hoss Cycles, Inc. AND UNDERSTAND THAT I HAVE GIVEN UP SUBSTANTIAL RIGHTS AND MADE CERTAIN Boss Hoss Cycles Sweden IMPORTANT GUARANTEES BY SIGNING IT AND HEREBY SIGN IT VOLUNTARILY. maryland 2125 W. Pioneer Pkwy., B-1 Gulltofsavagen 14 Boss Hoss of Frederick Grand Prairie, TX 75051 Orebro, Sweden 70217 Ph: 972-660-8717 Ph: 46 (0) 703 93 63 93 100 D Buchiemer Road texasbosshoss.com boss-hoss.se Frederick, MD 21701 email@example.com Ph: 301-662-9447 firstname.lastname@example.org By signing here I agree to the release above (WE MUST HAVE YOUR SIGNATURE TO PARTICIPATE) bosshosscyclesfdkmd.com Complete and mail form with payment to: Boss Hoss Promotions, Inc., P.O. Box 1715, Dyersburg, TN 38025 email@example.com for a complete listing of dealers, visit bosshoss.com 52 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 53 Classified Ads Have Moved. If you’re a BHRA member, you can advertise your Boss Hoss bike or trike free on our classified listings at: www.bosshosscountry.com There you can also catch up on the latest events, news, and link to all our dealers to review their inventory. you ride the genuine article. Just as the magazine has gone through a transformation beginning with this issue, we will be upgrading the website both with content and design. Members will also be able to submit a request for access to the member’s only section. A password will be assigned to you by BHC that will allow behind the scenes access to all things Boss Hoss. wear it as well. If you’re not a member, please sign up mens embossed leather online today at bosshosscountry.com jackets on sale now: $150 (size med-3X) and join the Boss Hoss family. ladies embossed leather jackets on sale now: $130 (size med-3X) genuine boss hoss apparel available at www.bosshoss.com 54 Boss Hoss Country Magazine - Summer 2010 www.bosshosscountry.com 55 2006 - Boss Hoss Dealer Group Rookie of the Year 2007 - Boss Hoss Dealer Group Rookie of the Year** 2008 - Boss Hoss Dealer of the Year 2009 - Boss Hoss Dealer of the Year now that’s what we call the rubber meeting the road. For the largest selection of new and used Boss Hoss bikes and trikes on the planet, see us at the next show, at our showroom or online. www.bosshosscyclesfdkmd.com 301-662-9447 sales • parts • service **According to BH policy, you can’t be Boss Hoss Dealer of the Year until you’ve been a dealer for two years.
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