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									www.fivestarsmortgage.com                                                                                                                           Dec 1, 2010 - Jun 9, 2011
Dashboard                                                                                                                                                             Comparing to: Site
                                                                                                                                                                                   Visits

200                                                                                                                                                                                         200



100                                                                                                                                                                                         100



0                                                                                                                                                                                           0



          Dec 6           Dec 23            Jan 9            Jan 26          Feb 12                  Mar 1           Mar 18                 Apr 4       Apr 21       May 8     May 25



Site Usage

                     15,962 Visits                                                                                              53.77% Bounce Rate

                     39,527 Pageviews                                                                                           00:02:28 Avg. Time on Site

                     2.48 Pages/Visit                                                                                           82.60% % New Visits


Visitors Overview                                                                                            Map Overlay

                                                                                    Visitors

    200                                                                                        200

    100                                                                                        100

    0                                                                                          0


        Dec 6     Dec 23 Jan 9   Jan 26   Feb 12 Mar 1   Mar 18 Apr 4   Apr 21   May 8   May 25

    Visitors
    13,400                                                                                                             Visits
                                                                                                                       1           14,005




Traffic Sources Overview                                                                                     Content Overview

                                                           Search Engines                                    Pages                                               Pageviews   % Pageviews
                                                           12,994.00 (81.41%)
                                                           Direct Traffic                                    /                                                       8,302        21.00%
                                                           1,630.00 (10.21%)
                                                           Referring Sites                                   /florida-hard-money/                                    2,503         6.33%
                                                           1,338.00 (8.38%)
                                                                                                             /florida-hard-money                                     1,400         3.54%

                                                                                                             /florida-loan-programs/                                 1,256         3.18%

                                                                                                             /contact-us/                                            1,198         3.03%




                                                                                                       1                                                                 Google Analytics
Goals Overview

                                                                      Goal Conversions

 10                                                                                      10

 5                                                                                       5

 0                                                                                       0


      Dec 6   Dec 23 Jan 9   Jan 26   Feb 12 Mar 1   Mar 18 Apr 4   Apr 21   May 8   May 25

 Goal Conversions
 621




                                                                                              2   Google Analytics
www.fivestarsmortgage.com                                                                                Dec 1, 2010 - Jun 9, 2011
Visitors Overview                                                                                                       Comparing to: Site
                                                                                                                                   Visitors

200                                                                                                                                           200



100                                                                                                                                           100



0                                                                                                                                             0



      Dec 6      Dec 23       Jan 9      Jan 26       Feb 12          Mar 1            Mar 18    Apr 4       Apr 21    May 8     May 25



13,400 people visited this site

              15,962 Visits

              13,400 Absolute Unique Visitors

              39,527 Pageviews

              2.48 Average Pageviews

              00:02:28 Time on Site

              53.77% Bounce Rate

              82.60% New Visits


Technical Profile

Browser                                     Visits             % visits       Connection Speed                         Visits       % visits

Internet Explorer                           9,606              60.18%         Unknown                                 10,338        64.77%

Firefox                                     2,935              18.39%         Cable                                    3,369        21.11%

Safari                                      1,806              11.31%         DSL                                      1,384         8.67%

Chrome                                      1,336               8.37%         T1                                         736         4.61%

Mozilla Compatible Agent                        110             0.69%         Dialup                                     120         0.75%




                                                                          3                                                Google Analytics
www.fivestarsmortgage.com                                                                            Dec 1, 2010 - Jun 9, 2011
Traffic Sources Overview                                                                                               Comparing to: Site
                                                                                                                                         Visits

200                                                                                                                                               200



100                                                                                                                                               100



0                                                                                                                                                 0



      Dec 6         Dec 23   Jan 9    Jan 26      Feb 12          Mar 1          Mar 18      Apr 4       Apr 21       May 8          May 25



All traffic sources sent a total of 15,962 visits

              10.21% Direct Traffic                                                                               Search Engines
                                                                                                                  12,994.00 (81.41%)
                                                                                                                  Direct Traffic
              8.38% Referring Sites                                                                               1,630.00 (10.21%)
                                                                                                                  Referring Sites
                                                                                                                  1,338.00 (8.38%)
              81.41% Search Engines


Top Traffic Sources

Sources                                  Visits            % visits       Keywords                                    Visits            % visits

google (organic)                         9,474             59.35%         florida mortgage rates                        277              2.13%

(direct) ((none))                        1,630             10.21%         hard money lenders florida                    202              1.55%

yahoo (organic)                          1,623             10.17%         florida mortgage                               86              0.66%

bing (organic)                           1,270              7.96%         bad credit mortgage lenders                    82              0.63%

aol (organic)                              359              2.25%         florida hard money lenders                     81              0.62%




                                                                      4                                                    Google Analytics
www.fivestarsmortgage.com                                                                                    Dec 1, 2010 - Jun 9, 2011
Goals Overview                                                                                                             Comparing to: Site
                                                                                                                                  Goal Conversions

10                                                                                                                                                   10



5                                                                                                                                                    5



0                                                                                                                                                    0



        Dec 6       Dec 23      Jan 9       Jan 26          Feb 12       Mar 1             Mar 18    Apr 4       Apr 21   May 8         May 25



 Visitors completed 621 goal conversions

                621 conversions, Goal 1: Loan Application


 Goal Performance

Goal Conversion Rate                                                              Total Goal Value

20.00%                                                               20.00%       $10.00                                                         $10.00

10.00%                                                               10.00%       $5.00                                                          $5.00

0.00%                                                                0.00%        $0.00                                                          $0.00




Goal Conversion Rate                                                              Total Goal Value
3.89%                                                                             $621.00




                                                                              5                                               Google Analytics
www.fivestarsmortgage.com                                                             Dec 1, 2010 - Jun 9, 2011
Map Overlay                                                                                               Comparing to: Site




 Visits
 1                  14,005



15,962 visits came from 100 countries/territories
 Site Usage

Visits                  Pages/Visit           Avg. Time on Site            % New Visits               Bounce Rate
15,962                  2.48                  00:02:28                     82.61%                     53.77%
% of Site Total:        Site Avg:             Site Avg:                    Site Avg:                  Site Avg:
  100.00%                  2.48 (0.00%)          00:02:28 (0.00%)             82.23% (0.47%)             53.77% (0.00%)

Country/Territory                         Visits          Pages/Visit       Avg. Time on       % New Visits     Bounce Rate
                                                                                Site

United States                                14,005                 2.50         00:02:34            83.70%               52.88%

Canada                                             336              2.54         00:02:24            84.82%               52.68%

India                                              281              1.66         00:01:38            81.14%               64.41%

Hong Kong                                          252              1.35         00:00:24             2.78%               89.29%

United Kingdom                                     203              2.16         00:01:31            76.85%               55.67%

France                                             110              4.28         00:02:13            98.18%               32.73%

Australia                                          98               3.58         00:02:28            94.90%               32.65%

Philippines                                        78               1.82         00:02:09            80.77%               67.95%

Germany                                            43               2.70         00:01:46            88.37%               55.81%



                                                          6                                                   Google Analytics
Brazil   37       1.86   00:00:33   59.46%            62.16%

                                                 1 - 10 of 100




              7                              Google Analytics
www.fivestarsmortgage.com                                                       Dec 1, 2010 - Jun 9, 2011
Content Overview                                                                              Comparing to: Site
                                                                                                       Pageviews

400                                                                                                                400



200                                                                                                                200



0                                                                                                                  0



      Dec 6       Dec 23    Jan 9    Jan 26   Feb 12   Mar 1   Mar 18   Apr 4       Apr 21   May 8     May 25



Pages on this site were viewed a total of 39,527 times

               39,527 Pageviews

               30,029 Unique Views

               53.77% Bounce Rate


Top Content

Pages                                                                    Pageviews                   % Pageviews

/                                                                               8,302                     21.00%

/florida-hard-money/                                                            2,503                      6.33%

/florida-hard-money                                                             1,400                      3.54%

/florida-loan-programs/                                                         1,256                      3.18%

/contact-us/                                                                    1,198                      3.03%




                                                         8                                       Google Analytics

								
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