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SIRC and AthletesCAN announce partnership

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					                         SIRC and AthletesCAN announce partnership
(Edmonton, September 14, 2011) – The Sport Information Resource Centre (SIRC) and AthletesCAN have joined
forces to help our Canadian high performance athletes. This partnership provides our athletes with easy access to
the most comprehensive competitive and training resources; a sport librarian to help answer any questions; and the
latest opportunities related to careers in sport. An athlete is always searching for ways to improve; now it’s easier
to find the resources and strengthen their competitive intelligence.

"Everything you need to know about sport and performance as an athlete is available online at SIRC.ca”, says
Nicole Forrester, Olympian, Sports Psychology PhD Candidate, and London 2012 Olympic Hopeful. “SIRC does a
wonderful job of helping to find research and information related to nutrition, physiology and psychology. Accessing
some of the studies can be quite difficult and costly, so this partnership with AthletesCAN is definitely fabulous for
athletes!"

“It’s great to be able to help our athletes learn something new and discover key elements that can help them excel
both today and tomorrow. We see so many amazing articles from leading coaches and researchers, both from here
in Canada and around the world, that we are thrilled when we can help connect the research with the athlete.” said
Debra Gassewitz, President and CEO of SIRC. “This partnership with AthletesCAN will help tremendously to
enhance in the knowledge transfer with our athletes, so that our athletes are getting the information they need, to
help them succeed.”

“AthletesCAN is excited to provide Canada’s national team athletes with access to one of the most comprehensive
sport resource libraries in the world through this new partnership with SIRC”, says AthletesCAN Executive Director
Jasmine Northcott. “Athletes now have cutting edge information from around the globe at their fingers tips, on
mental training, injury prevention, sport science, and more from leading sport experts and researchers – giving our
athletes the competitive advantage.”

To kick off the partnership SIRC will be attending the AthletesCAN Forum which will be held at the Westin
Edmonton Hotel, September 15-18. SIRC will be onsite from September 15-17 to help familiarize and answer
questions from the AthletesCAN members.

The annual AthletesCAN Forum is the largest and most inclusive gathering of Canada’s national team athlete
representatives outside of competition. The 2011 AthletesCAN Forum will feature some of the country’s top sport
leaders discussing crucial topics currently impacting the Canadian sport landscape including athlete funding, athlete
rights, and the role of athlete-centered sport at the next set of major Games.
http://www.athletescan.com/news-events/annual-forum-page/media-advisory/

About AthletesCAN
As the voice of Canadian national team athletes, AthletesCAN ensures an athlete centered sport system by
developing athlete leaders who influence sport policy and, as role models, inspire a strong sport culture.

About SIRC
With over 8 million pages of sport related research dating as far back as the 1700’s and encompassing over 62
different languages, SIRC is the world’s leading sport resource centre. Based in Ottawa, SIRC is a not-for-profit
organization that serves the sporting community through the comprehensive collections of sport related material,
qualified indexing and research services, and the development and delivery of numerous programs that inspire,
acknowledge and celebrate academic and sport excellence. Visit www.sirc.ca for more information.

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For more information:
Ashley Labrie
Director, Athlete Relations & Strategic Partnerships
AthletesCAN
613-601-3413
alabrie@athletescan.com

Jaime McLean
Project Coordinator
SIRC
613-231-7472
jmclean@sirc.ca

				
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posted:10/15/2011
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