AIP Matters survey results

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					AIP MATTERS READER SURVEY AIP Statistical Research Center Starr Nicholson, Roman Czujko January 2008

This report presents the findings of the AIP Matters Survey conducted by the Statistical Research Center of the American Institute of Physics. The purpose of the survey was to assess whether the readers were satisfied with the quality and content of the AIP Matters internal newsletter. This study consisted of an on-line survey component as well as a paper survey. Survey participants were assured anonymity and the paper questionnaire was provided as one way to address privacy concerns. An e-mail request was sent to all employees and members of the AIP Governing Board on December 6, 2007. A reminder was e-mailed on December 12, 2007 to all employees requesting those who had not responded to please do so. We received data from 262 individuals, 21 of whom responded on paper.

HIGHLIGHTS  The vast majority of respondents provided a very positive assessment of the content of AIP Matters. The strength of these opinions was emphasized in the very high percentage of respondents (over 40%) who wrote comments at the end of the questionnaire. Most of these were very positive and a few took the time to offer suggestions for ways to make the newsletter even better (see pages 4 through the end).  Only 8 of the 262 respondents reported that they never read AIP Matters. The authors suspect that this is an undercount. Despite assurances of anonymity, it is possible that a few employees were “afraid” to share negative opinions about the newsletter.  A large majority of respondents (70%) reported that they read AIP Matters regularly.  Nearly 80% of respondents reported that they regularly learned something from AIP Matters about the work of other AIP units.  Over half (54%) of respondents reported that they regularly learned something new from AIP Matters about the Member Societies. About half of respondents reported regularly learning about the groups that AIP serves.  A significant majority of respondents reported that the length was about right.  Most respondents reported that the frequency was about right. However, over one-third did prefer receiving the newsletter less frequently. About 20 respondents noted in their open-ended comments that they would rather receive AIP Matters every other week.

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HOW MUCH OF AIP MATTERS DO YOU READ? Of the 262 persons who responded to the survey: 26% indicated that they read all of the stories in AIP Matters. 43% indicated that they read many of the stories in AIP Matters. 28% indicated that they read a few of the stories in AIP Matters. 3% indicated that they didn’t read any of the stories in AIP Matters.

AS A RESULT OF READING AIP MATTERS, MY UNDERSTANDING OF THE WORK OF OTHER AIP UNITS HAS GROWN.
Definitely Moderately Little or none

%
40

%
39

%
21

AS A RESULT OF READING AIP MATTERS, I LEARN SOMETHING ABOUT MEMBER SOCIETIES AND OUR CUSTOMERS:
In all issues In many issues In a few issues or not at all

%
Member Societies Groups AIP Serves 10 9

%
44 41

%
46 50

THE FREQUENCY OF AIP MATTERS SHOULD BE:
Once a week or more Once a month Less than once a month

%
59

%
34

%
7

2

IN MY OPINION, THE LENGTH OF AIP MATTERS:
Should be longer Is about right Should be shorter

%
10

%
82

%
8

I WOULD PREFER THAT AIP MATTERS BE DELIVERED:
On Monday Any day of the week Any day but Monday

%
31

%
60

%
9

HOW MUCH OF AIP MATTERS STAFF READ AND HOW MUCH THEY LEARNED I Regularly Learn About Other Member Groups AIP Units Societies AIP Serves % % % 90 74 72 83 58 46 56 22 22

Read All Stories Read Many Stories Read a Few Stories

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posted:8/2/2008
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