RETAIL SECTORS Retail Sector Evolution of Retail Barter System was known as the first form of retail. As time passed currency was exchanged with goods and services. Hawkers carried out the first Retailing in Push Carts Followed by Kirana Stores …….. Mom and Popup Stores Finally Manufacturing era necessitated the small stores and Specialty stores It was a seller market still than this point of time with the limited no of brands available Barter chain Single brand franchise chain Standalone large store <_ Chain of large stores And Finally Malls EVOLUTION OF RETAIL • Economist says that Boom Has Started of Retail due to more spending Capacity of Indians • Emerging of retail started in brief in patterns like changing face of the Indian retail sector • Provide customers with 3 V‟s i.e. Value, Variety and Volume. What is Retail? “A retail is one who stocks the producers goods and is involved in the act of it to the individual consumer, at the Margin of Profit “. As such retailing is the last link that connects the individual consumer with the manufacturing and distribution chain. Selling Directly to consumer selling in smaller units / quantities the bulk. Very high numbers near to neighborhood Reorganized by the service levels Retail Sector today is worth of 394 Billion Us $ Indian Consumption Big PictureGDP 2005 -06 :-PictureGDP -$700 bn :- PFC -$220 bn (30%) Investment -$480 bn (70%) 2012 -13 :- PictureGDP -$1200 bn :- PFC -$600 bn (50%) Investment -$600 bn (50%) Heterogeneous country 29 states,12 different languages, 72 festivals Internet era, not industrial Young country -60% below 30 years of age Multi-format, multi-level Within the city, not suburbanIndian Retail-Ground Realities Consumption = Development CREATIVE/ BETTER INNOVATIVE INVESTMENT/ avenues for BUSINESS CONSUMERS to opportunities for want to spend their our PARTNERS & money INVESTORS Different products involved in Retailing Food Books & Magazines Fashion & Clothing Personal Care Optical Consumer Electronics Sport & Leisure Home Ware Footwear & Leather Toys & Games Jewellery & Watches Furniture Petrol Manufacturers Whole seller Organized Sector Distributor Retailer Types of Retail Sectors Unorganized Retailing Hawkers (Kirana) Weekly Markets Organized retailing Convenient / Departmental stores Factory outlets and discounts Market Supermarkets Wholesalers market Company and Franchises showroom Disadvantages Of Retail Industry in India Margins are low High property cost Poor Infrastructure Expertise in logistics Couple of firms in retail sector have turn over more than Rs 100 cr Factors that attracted major industry players to enter the retail sector Phenomenal success of certain players in retail sector Eg: Shopper‟s Stop Hype created by management consultants and media Phenomenal growth of service sector and down turn in manufacturing sector A good way to leverage existing property Eg: Primals started developing Crossroads after closing of Roche factory they have acquired on prime property in Mumbai Cont…. Globalization Success of organized retail sector in developed countries Changes in Consumer behavior and increase in their purchasing power. Ever green demand for basic things like food Negative working capital ; Companies buy on credit and sell for cash Importance Largest and fastest growing sector in India. Modern retailing forms one point stop for all shopping. Consumer gets a large product variety of brands to choose from one roof. First it was a sellers market and now its changing to buyers market. By 2010 Indian retail sector would be generating 10 million employment opportunities. Retail Sector in India Some of the Key Players in Organised Retail Analysis of Growth by ASSOCHAM Organized retail growing at estimated 25% It is expected that retail in India could be worth US$ 175-200 billion by 2016. 2008-09 Total retails contribution to GDP is between 8% which would further jump up to nearly 12% in next few years. By 2010, retails contribution to national GDP in totality is likely to be 22%. 2008 – Retail Growth rate – 25-28%, Unorganized and organized retail size – 300 billion US$ Opening 10 to 15 outlets by 2015, it plans to employ about 5,000 people selling groceries, consumer goods, fruits and vegetables. India's retail industry is worth $300bn (£148bn) Eg: Bharti has invested 60 Billion with the largest retail Walmart (last year) GROWTH OF INDIAN RETAIL SECTOR Retail Sector contribution to GDP sector is 8%-10%. Elasticity of Demand for Luxury and Necessities 3.5 3 2.5 2 Price 1.5 1 0.5 0 0 0.5 1 1.5 2 2.5 3 3.5 Demand Government Policies The retail industry in India is growing at a significant pace. However, there are several problems faced by the industry. The major challenges for the organized sector include: Taxation laws that favor small retailers. Multi-point octroi collection. According to analysts, for this industry to thrive, Indian retailers need to emulate worldwide retail practices such as accuracy in financial reporting, increased levels of corporate governance and greater accountability among employees. Foreign Equity does not go beyond 51 percent. Additions to the product categories to be sold under „single brand‟ require fresh govt. approval. International Retail: At a Glance 3% 2% 9% 8% 38% 13% 27% USA EU Japan China India Russia Others Share of Organized Retail Key Players USA = US$ 2,350 Bn UK = US$ 406 Bn China = US$ 313 Bn Highly evolved US market has WalMart taking only 8% market share UK market has Tesco with only 13.4% market share China market still does not have a clear leader SWOT Analysis Strength Increasing demand driven by the country’s young working population Increase in per capita income which in turn increases the household consumption Create win-win situation for all links in value chain ( suppliers, producers, retailers and customers). Improvement in the standard of living. Technology intensive industry Weakness Lack of expertise in Supply Chain Management Inadequate Infrastructure Stringent Labor Laws Lack of specialized professionals in Industry Lack of industry status. Government Restrictions on FDI Non-Availability of Government Land. Opportunities Change in consumer behavior pattern and increase in disposable income. It is estimated that 15 million people would be engaged in Retail and Retail support activities by 2010 Indian rural markets offer a sea of an opportunity for the retail sector. Upcoming international Players Healthy prospect for the fashion industry. Threats Indian taxation system favors small retail business. Competition from unorganized Sector to the organized Sector. Middle class Psychology. Increasing Real Estate prices Factors which the new entrant into retail sector failed to verify For FMCG giants the proposition of their sales through organized retail remains small Failed to learn from the failures in organized retailing like TVS group‟s Stop & Shop. Growth rate of small retailers. Trading Inefficiencies which forces the manufactures to increase the price Cont…. Small retailers can compensate this by personalized services like credit and free home delivery. Unsupportive nature of few manufactures like not printing the bar codes, despite this being so important for retail logistics. International retailers in India: Strategies Franchise International company gives name and technology to local partner. Gets royalty in How they are return present In case master franchise is appointed for region or country, he has right to appoint local franchisees Nike, Pizza Hut, Tommy Hilfiger, Marks and Spencer, Mango Manufacturing Company sets up Indian arm for production Bata India. It also has right to retail in India International retailers in India: Strategies Distribution International company sets up local distribution office Supply products to Indian retailers to sell How they are Also set up franchised outlets for brand present Swarovski, Hugo Boss Wholesale trading Cash and Carry operations 100% FDI permitted Metro Cash n Carry Why FDI? Improve competition Develop the market Greater level of exports due to increased Benefits of sourcing by major players FDI Sourcing by Wal-Mart from China improved multifold after FDI permitted in China Similar increase in sourcing observed for Metro in India Provides access to global markets for Indian producers Why FDI? Investment in technology Cold storage chains solve the perennial problem of wastage Greater investment in the food processing sector Benefits of technology FDI Better operations in production cycle and distribution Better lifestyle Greater level of wages paid by international players usually More product variety Newer product categories Economies of scale to help lower consumer price Increased purchasing capacity of consumers How FDI ? FDI should be allowed in stages 2 yrs Initial stages: 26% FDI Establishment Phase: 49% FDI 2 yrs How FDI ? Mature Phase: 100% FDI 2 yrs FDI policy No incentives needed to attract FDI Market size and potential are sufficient inducers No need for costly tax breaks, import duty exemptions, land and power subsidies, and other enticements Wal-Mart‟s Productivity Loop Consequences of Wal-Mart‟s Productivity Loop Step 1: Reduce Costs A. Squeeze suppliers 1. Extracts producer revenues 2. Relocated manufacturing overseas 3. Increase foreign debts B. Erodes Wages and Benefits 1. Low wages in a low-wage sector 2. Working off the clock 3. Skimps on benefits, e.g., health care Consequences of Wal-Mart‟s Productivity Loop Step 2: Reduce Retail Prices A. Improves consumer living standards 1. Increases consumer purchasing power B. Displaces existing retailers 1. Drives out small chains and independent producers C. Displaces existing suppliers 1. Excludes local businesses from internal Wal-Mart supply systems D. Triggers retail price wars 1. Pressures industry rivals to imitate its operative behavior 2. Extends to national and global markets Consequences of Wal-Mart‟s Productivity Loop Step 3: Increase Sales A. Increases efficiency of supply systems 1. Higher sales volume means greater economies of scale B. Facilitates additional consumer debt Kishore Biyani and Big Bazaar Starts with his family business in textile. 1987 he launched frist ready-made trousers brand- Pantaloon. 1992 Pantaloon Fashion went public. Started manufacturing garments under two more brands – John Miller and Bare. The business seems unviable due to high distribution cost and margins. 1997 – opened his first store at Kolkata. Cont… Store did a business worth Rs 100 million. 2001 he introduced the hypermarket concept adapted to Indian conditions in the form of Big Bazaar(Mumbai). For further expansion Biyani went for a loan of Rs 1.2 billion. Was able to pull out over1,00,000 people within 1st week of its operation. Cont …. Gave the Indian customers the feel of local market place – narrow lanes, crowded market place and customers bumping into each other and into commodities. He understood that Indian like the hustle-bustle of the market place, which gives them a feeling that the goods are sold at a lower price. Exploited the Economics of scale. Tie up with manufactures to bring down the selling price of products. Cont …. 2002 Biyani started Food Bazaar within Big Bazaar. Focused on “Farm To Plate“ concept in Food Bazaar (Farm next to the store). Sold In House products. Used traditional supply chain management. His principle was “KIS” Keep It Simple; ie not making the operations complex. CONSUMPTION IDEAS INVESTMENT IDEAS WHO? FUTURE RETAIL Everyone that constitutes consuming India WHERE? FUTURE SPACES Creating property & public retail infrastructure everywhere in India WHAT? FUTURE BRANDS Identify, mentor, invest and grow INDIA centric brands Plan HOW? FUTURE CAPITAL Property, Brands, Insurance & most importantly easy access to money for consumers LINE OF BUSINESS HEALTH, BEAUTY & WELLNESS FINANCIAL PRODUCTS FASHION HOME FOOD COMMUNICATIONS GENERALMERCHANDISE LEISURE &ENTERTAINMENTL Pantaloon Retail (I) Limited Fashion Pantaloons 25,000(sq.ft.) Lifestyle(format) Central 1,25,000(sq.ft.) Lifestyle Big Bazaar 50,000(sq.ft.) Value Fashion Station 15,000(sq.ft.) Value FoodFood Bazaar 10,000(sq.ft.) Lifestyle & Value GMBig Bazaar 50,000(sq.ft.) Value Books & MusicDepot 1,000-6,000(sq.ft.) Lifestyle & Value Type Health, Beauty & Wellness Star & Sitara(Beauty Products) 1,000-2,000(sq.ft.) Value Star & Sitara(Beauty Salons) 2,500(sq.ft.) Value Health Village 25,000(sq.ft.) Lifestyle & Value Communication :- Gen M500-1,000 (sq.ft.) Lifestyle M Port 1,500-2,000(sq.ft.) Lifestyle M Bazaar 250-500(sq.ft.) Value Electronic Goods & Consumer Appliances E-Zone 12,500 (sq.ft.) Lifestyle Electronics Bazaar 3,000-6,000 (sq.ft.) Value Furniture, Furnishings & Accents Collection I10,000 (sq.ft.) Lifestyle Furniture Bazaar3,000-6,000 (sq.ft.) Value Home Improvement Home Town1,25,000 (sq.ft.) Lifestyle & Value Restaurants, Leisure & Entertainment Blue Foods (50:50) --Fine Dining Restaurants Galaxy Entertainment (15.73 % stake) Bowling Company 30,000Lifestyle F123-Arcade & Games 7,000-20,000 Lifestyle Sports Bar 2,500 Lifestyle Chamosa 100 Value Footwear Retailing –Foot Mart Retail (I) LimitedLiberty Shoes (51:49)Shoe Factory 6,000- 15,000 Value Fashion & SportswearPlanet Retail (49:51)Lifestyle KidswearRetailing GJ Future Fashions Limited (50:50) Gini& Jony1,500-5,000Lifestyle Health, Beauty & Wellness :- ManipalHealth Systems ManipalCure & Care (50:50)Lifestyle & Value Talwarkar‟s(50:50) ONLINE RETAIL Leveraging Future Group‟s presence across 70% of customer‟s wallet. Objective is to create the experience of 26thJanuary on the net.Futurebazaar.comto focus on deals, gifting and trust. Beta testing underway Subsidiary •73% HSRIL (Home) •74% FCH (Capital) •100% F/Media (OOH) •100% F/Bazaar (E-Tailing) •100% F/Logistics (SCM) •100% PFP (Sourcing) •100% Pantaloon Food Solutions (F&B) Joint Ventures •49% Planet Retail •51% Liberty •50% GiniJony •50% Blue Foods •50% Talwalkar •50% Manipal •50% CapitalLand(REIT & MM) •50% Alpha GroupConsolidated Conclusion Huge Scope for Development Competitive Market Organized retail is fast growing at a rate of 30% YOY Greater opportunity for employment Recession Strategy Offering more & more special discounts. The Great Indian Shopping Festival.
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