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					                                                            ent
                                         Management Depar tm
                  ospitality and Tourism
Sport Management/H




                   air
Message from the Ch
                                                                                                              ements
                                                                               our most important achiev
                             one for us, and    we achieved a lot. One of                                s Industries
  Last year was a very busy                                               the Management of Sport
                              partment.    For the past couple of years                  hallmark programs for th
                                                                                                                     e
  was becoming our own de                                 ement Program have been
                             lity and Tourism Manag                                Department along with a
                                                                                                                num-
  Program and the Hospita                            within the Management
                               were both housed                               ve the opportunity to lev
                                                                                                            erage the
  College of Business. They                      some synergy, we now ha
                               hile there was                                                          active student
   ber of other programs. W                                             programs have the most
                               both prog   rams. For example, both                      s, both have strong advisory
   strengths associated with                              ensive internship program
                                e most diverse and int                                d and passionate faculty
                                                                                                                  that
   organizations, both have th                       ce, and both have dedicate
                                centers of excellen
   boards, both have strong
                              ograms.
    make them wonderful pr
                                                                                                                    ues
                                                                                       ergy such as looking at iss
                                   ent (“SMHTM”) wi      ll generate significant syn                               dual
    Our new combined departm                                                         rams will retain the indivi
                               ment and sport tou     rism. However, both prog                                 be sepa-
    relating to event manage                                                    . While the programs will
                                  t them such    great success over the years                            nt successes.
    character which has brough                                             accomplish some great joi
                               s, we have   already worked together to
     rate for academic purpose
                                                                  de:
                                 ments this past year inclu
     Some of our accomplish                                              r professional enrichment
                                                                                                        program
                                 t Certific ation Program through ou
      • A Crowd Managemen                                                    ties
                                               er $5,000 for various chari
      • Student   -run events that raised ov                                           nation
                                                         student newsletter in the
      • Student group    being honored for the best                                              art of ESPN
                                                                  UNH students into the he
                                 e-in-residence who brought
       • A wonderful executiv
           and how it operates                                        ships with Sport Properties
                                                                                                      ”
                                      inar on “Leveraging Sponsor
       • Community literacy sem                                                   the professional enrichmen
                                                                                                               t program
                                     branding ma   rketing in sports offered in
       • Five-session program on                                            tificate of recognition.
                                    NCAA     compliance leading to a cer
        • Six-hour workshop on
                                                                                                to learn more about our
                                                                 we are doing this year and
                                   at we have done and what
        I encourage you to see wh
        wonderful department.
                                                                                  Sincerely,

                                                                             Gil Fried
                                                                                Gil Fried
                                                                                Chair



                                                        2
                           S P O R T                           B U S I N E S S

David Schreff Executive in Residence                                                     Internship/Student
           ver the past 12 years, the management of sports                               Highlights
O          industries program at UNH has invited distin-
           guished sports executives to campus to serve as
executives-in-residence (EIR). Each year these EIRs meet
                                                                                         Where have our students been this past
                                                                                         year? All over the world. Three studied
                                                                                         sport management in Australia at Bond
with students in class and in other campus settings to                                   University, on the Gold Coast. Another
                                                                                         is currently studying sport management
bring a touch of the real world of business to the university                            in England.
environment. David Schreff, this year’s EIR, was the                                         Adrian Colon, an undergraduate, has
President, Worldwide Marketing and Media Group for                                       taken a semester to do an internship with
National Basketball Association Properties from 1990 to                                  the New York Knicks. He is working in
1996. He also served as President and Chief Operating Officer, Marvel Entertain-         community relations.
ment (home of Spiderman and X-men). Other positions Schreff has held are Presi-              We have two graduate students cur-
dent and Chief Operating Officer of Notara Software and Vice President/General           rently interning at Madison Square Garden
Manager Walt Disney Company (Disney Channel).                                            in Event Management and another student
   In the fall semester, Schreff made two visits to campus. In his first visit he gave   in the Guest Relations & Disabled Services
a formal presentation on his experiences in sports marketing, with a special focus       Department.
                                                                                             Undergraduate Mike McKenna is
on the NBA. He later met with students informally for lunch, where he was able
                                                                                         interning at Payne Whitney Gym on the
to respond in depth to students’ questions about marketing, sponsorship, how to
                                                                                         Yale University campus in facility opera-
find a job in the sports industry, and other facets of his fascinating life in sports.   tions. Also, this year Yale’s Assistant
During his second visit he did mock job interviews with students who volunteered         Athletic Director for Facilities, Erin
to be interviewed. Students sent him their resumes beforehand, and Schreff gave          Carey, is working with graduate student
candid feedback based on his long history of hiring sport managers and going             Matt Fealey in Varsity Facility Operations.
through high pressure interviews himself. Schreff has also mentored sport manage-            Undergraduate Amy Desmaris
ment students via email concerning jobs and internships, and he will return in the       interned this past summer at the National
spring to meet several times with students and faculty.                                  Rally Commission of Mexico and Xinan-
                                                                                         tecatl Motor Club, where she assisted in
                                                                                         marketing, fundraising, and other aspects
Students Produce Sound Tigers Event                                                      of running auto races.
           tudents in the Management of Sports Industries Program will be hosting a          Other internship sites in the past year:

 S         UNH Night during the Bridgeport Sound Tigers game versus the Hartford
           Wolfpack on March 30, 2008. The game will begin at 4:00 p.m. after
everyone has enjoyed some refreshments. The students will be doing this project as a
                                                                                         Torrington Twisters, New Haven County
                                                                                         Cutters, Nancy Lieberman Sports Camp,
                                                                                         Central Connecticut State University
                                                                                         Athletics, Arena at Harbor Yard, Univer-
practicum project (a supervised practical application of topics students have learned,   sity of New Haven Athletics, Twin
for which they will receive three credits). The students will learn valuable event       Arbors Athletic Club, Wirz and Asso-
management, communication, and organizational skills through this practicum.             ciates (Sport Marketing), New York Mets,
Their goal is to have 200 people from the UNH community (students, faculty, staff,       Yale University Club Sports, Brooklyn
and alumni) attend the game and help create awareness of the university. This event      Cyclones, New York Islanders, and the
will be a good opportunity for alumni to network and to keep in contact with former      National Hockey League.
professors and friends. The price for admission for faculty, staff, and alumni is $20
                          per person, which includes a ticket to the game and food.      “I’m learning a lot about the actual

 UNH                      Any children under the age of three are free. The cost for
                          UNH students is $5 (which includes only a ticket to the
                                                                                         management of the physical aspects
                                                                                         of the facility; changeover processes,

 Night                    game, no food). Students will have the option of purchasing
                          a $10 ticket if they would also like food. If you have any
                                                                                         scheduling, project management,
                                                                                         budgeting, etc., and I am also learning
                                                                                         a lot about other aspects of facilities
  March 30, 2008          questions or would like additional information, please         management that aren’t so concrete,
                          contact the Alumni Relations office at 203-932-7270 or         such as labor relations, personnel
  Bridgeport                                                                             management, bureaucracy, vendor/
  Sound Tigers            by email at alumni@newhaven.edu. Thanks, and we look           contractor relationships, etc. The
  vs. Hartford            forward to seeing you there.                                   experience has been great thus far.”
  Wolfpack                   by: Dan Cote (B.S., 2007, M.B.A. planned for 2008)              — An Intern at Madison Square Garden




                                                                   3
                            S P O R T                             B U S I N E S S

                                                                                                 Sport Ethics: UNH
Management of Sport Industries                                                                   and Columbia
Adjunct News                                                                                     In 2007 Professor Gil Fried taught as an
                                                                                                 adjunct at Columbia University’s new
                                                                                                 sport management program as part of its

 R         eturning to teach MG 611 Sports Marketing,
           Promotion, PR for the fourth time this winter
           is Al Carbone (UNH MBA ’04). Carbone, who
is a Senior Communications Specialist at the United
                                                                                                 School of Continuing Education. His
                                                                                                 students were involved in producing a
                                                                                                 sport ethics conference that attracted
Illuminating Company, stays extremely involved in the                                            great speakers such as producer Spike
local sports scene, serving as Commissioner of the                                               Lee, UNH graduate Nick Sakiewicz,
Southern Connecticut Conference, a 23-school high                                                NBC Sport Executive Wendy Bass, and
school athletic conference (www.southernconnecticutconference.org). Carbone also                 sport executive Skip Prince.
coordinates public and media relations duties for the Walter Camp Football                          Based on the conference’s success,
Foundation and was recently named to the Steering Committee of the Greater                       Columbia has asked Professor Fried to
New Haven Chamber of Commerce Sports Council.                                                    return this year and to run the conference
    Award: Al Carbone was recently awarded a “Gold Bat” by the West Haven                        as a joint activity of Columbia and UNH.
Twilight League. Carbone, who was an All-New England first baseman as a                          Thus, Fried’s graduate Sport Law class
collegian at Trinity College, played ten seasons for Shoreline Masonry in the                    will work directly with Columbia stu-
Twilight League and was a two-time league MVP.                                                   dents to develop, promote, and market
                                                                                                 the event, which will be held on
                                                                                                 Columbia’s campus.



                                                   Alumni Updates
    ChrisAnn Hayes (M.S., 2004) has been        Beth Kaduboski (M.B.A., 2007) has been              Conor Sullivan (B.S., 2007) is Assistant
promoted to Regional Operations Assistant       hired as a Marketing Associate with Carnegie     Pro Shop Manager, Lake of Isles Golf Resort.
Manager-New England for StubHub, the            Communications in Westford, MA.
                                                                                                    Noah Sady (B.S., 2006) works in
largest ticket reseller in the United States.
                                                    John Galvin (M.S., 2007) has been hired      Customer Service, Commerce Bank/Bank
   Allen Chen (M.S., 2006) has been work-       as an event Marketing Coordinator with           of America.
ing as an Event Assistant at Sarah Lawrence     Octagon.
                                                                                                    John Hazlett (B.S., 2002) works in
College in its College Events Office.
                                                   Todd DeChuna (M.S., 2006) has been            the New York Mets Community and Group
   Melissa Biniewicz (M.S., 2007)               hired for the Head Fitness Director position     Sales Department.
accepted a job with the United States Soccer    at Healthtrax Fitness and Wellness in Enfield
                                                                                                   Joe Lizza (B.S., 2000) teaches sport
Federation, the governing body for soccer in
                                                   Desiree Guenther (B.S., 2007) has been        marketing at Danbury High School.
US, based in Chicago, to help launch a devel-
                                                hired as the Assistant Coordinator for the
opment academy for 16 and 18 year old                                                               Dan Cote (B.S., 2007) and Dan Eid
                                                National Sports Forum in San Diego, CA.
players who will hopefully become the best                                                       (B.S., 2007) are in Graduate School at the
players in the world and be a part of the          Marielle (Thibodeau) van Gelder               University of New Haven.
national team at some point.                    (B.S., 2001) has been promoted to Assistant
                                                                                                    Keith Dudzinski (B.S., 1991) is
                                                Director of Athletics/Compliance Services at
    Michael Kobylanski (M.S., 2007) has                                                          Defensive Coordinator, Football, UMASS
                                                UCONN.
left Quinnipiac University to become the                                                         Amherst.
Associate Athletic Director/Communications          Paula Uscilla (B.S., 2001) now works
                                                                                                     Lincoln, RI resident Bradford D.
at Southern Connecticut State University.       as an attorney at Scaddin Arps in Boston.
                                                                                                 Avenia (M.S., 2005) accepted the position
    Ryan Kelley (M.S., 2007) received             Thomas Collet (B.S., 1991) is VP of             of coordinator of intramurals at Southeast
“an amazing offer” from the new “Big Ten        National Accounts for Roadlink USA.              Louisiana State University.
Network” as its Senior Research Analyst at
                                                   Catherine Garofola (B.S., 1993) is the           Kang, Byung Soo (M.S., 2007) is
its home office in Chicago.
                                                Director of Fleet Operations, Santa Fuel, Inc.   President of Sportsforce Co. Ltd. in Korea.



                                                                      4
                         S P O R T                           B U S I N E S S

Faculty News                                                                                Allen Sack
                                                                                               Professor Sack’s most recent book,
                                                                                               Counterfeit Amateurs: An Athlete’s Journey
                                                                                               Through the Sixties to the Age of Academic
                                                                                               Capitalism, with a foreword by his for-
                                                                                               mer Notre Dame coach Ara Parseghian,
                         Gil Fried                                                             will be published by Penn State Press
                          Besides several speaking oppor-                                      in February 2008. Professor Sack pre-
                          tunities, including as keynote                                       sented a paper entitled “College Sport
                          speaker for the New Jersey                                           and the Unrelated Business Income
                          Collegiate Athletic Administra-         Tax” last March at the Drake Group Conference in Cleveland,
                          tors Association annual meeting,        Ohio. He also gave a presentation in April at the College Sport
                          Professor Fried re-wrote his            Research Institute at the University of Memphis on a class
                          Sport Finance textbook, and the         action antitrust lawsuit being brought by college athletes
second edition will be in stores in time for the approxi-         against the NCAA.
mately 80 universities that currently utilize the text for            His most resent journal article — coauthored with Parbudyal
their sport finance classes. His Managing Sport Facilities        Singh and Tony DiPaolo — “Spectator Motives for Attending
textbook is used in more than 100 colleges in the U.S.            Professional Tennis Events: Linking Marketing and Maslow’s
and has recently been translated into Chinese and will            Hierarchy of Needs Theory,” has been accepted for publication
appear in about a year in Russian, due to strong interna-         in the International Journal of Sport Management and Marketing.
tional demand.                                                    In April he published a column in the Hartford Courant entitled
   Professor Fried participated in a NORA Council                 “Dropping the Ball: Tax-Exempt NCAA Under Fire as Colleges
Meeting in Washington DC. Fried has been a member                 Perform End Run Around Academic Rules.” In May, he attended
of the National Occupational Research Agenda, Services            the North American Society for Sport Management Conference
Sector Council, Center for Disease Control for the past           in Fort Lauderdale, Florida, where he presented a paper on col-
several years. He was appointed by the federal govern-            lege sport reform.
ment to represent the sport/entertainment industries in               Sack was quoted in the Associated Press on comments he
developing standards for workplace safety.                        made at the Knight Foundation Commission Faculty Forum in
   Last year Professor Fried went down to Florida to              Washington, D.C. in October, and his opinions on the Q ratings
develop and star in a risk management video produced              of celebrity athletes like Michael Vick were cited in the Kansas
for the National Recreation and Park Association                  City Star. Last spring Professor Sack was interviewed on talk
(NRPA). The video is part of the NRPA’s campaign                  radio WTIC and WDRC. He was recently named to the
entitled Operation TLC2, which has been adopted by                Executive Board of the College Sport Research Center at the
over 58 agencies in 27 states to protect those partici-           University of Memphis and the Editorial Board of the Journal of
pating in park and recreation programs. The background            Issues in Intercollegiate Sport. He is currently chairing the search
screening component of the program has helped cull                committee for a new Dean of the College of Business at UNH.
over 6% of volunteers who had criminal records.
   Professor Fried was promoted this summer to Full
Professor in recognition of the hard work he has given              Jack Jones, Sports Information Director, Fairfield
to research, teaching, and service at UNH. Fried has                University, will teach, this Spring trimester, a graduate course
been focusing on using technology to its fullest and has            entitled Sport Media Relations & Broadcasting. This course
taught his undergraduate sport law and graduate sport               will engage students to experience the field of media relations
industries classes online. He also can be found on                  through interactive exercises and in-class discussions.
Facebook by those who want to look him up, and he                      Topics will include meeting the expectations of media,
has started a blog that allows students and industry                marketing and publicity campaigns, using audio and video
professionals to comment on various industry issues.                to serve external groups, and planning and executing news
The blog can be found at http://bizballz.blogspot.com/.             conferences and special events, as well as other general
                                                                    media relations strategies.


                                                                                       Produced by UNH Department of Marketing & Publications.
                                                                                                                        Univ. M&P 341-1107


                                                              5
                         S P O R T                      B U S I N E S S

Big-East Official Visits UNH
            n the fall semester, John       Paquette presented his analysis of

  I         Paquette, Associate Com-
            missioner of the Big East
Conference, gave a talk at UNH
                                         how his conference weathered the
                                         storm of conference realignment and
                                         actually succeeded in becoming a
entitled “The Meteoric Rise of the       dominant force in college football.
Big East Conference: An Insider’s        After a short presentation, Paquette
View.” Paquette’s talk was sponsored     fielded questions and engaged in a
by the Sports Industries Club at         dialogue with students on topics
UNH.                                     ranging from academic standards in
   In 2003, the Atlantic Coast Confer-   the Big East to the desirability of
ence “raided” the Big East Conference,   replacing the current bowl structure
                                                                                     John Paquette, Associate Commis-
taking away three of the conference’s    with a playoff system. According to         sioner of the Big East Conference
finest football programs — Miami,        Allen Sack, Director of the Institute
Virginia Tech, and Boston College.       for Sport Management at UNH,
At that time, the Big East seemed in     “Paquette provided insights into the            “Paquette provided
jeopardy of losing its position in the   operation of an athletic conference and
                                                                                     insights into the operation
college football Bowl Championship       into college sports that can only be
Series and was in disarray. Four years   gotten from someone who has worked           of an athletic conference
later, the Big East has experienced a    in the industry.”                             and into college sports
remarkable turnaround as Big East           Before joining the Big East,               that can only be gotten
teams like Rutgers, South Florida,       Paquette was an Assistant Athletic
                                                                                       from someone who has
the University of Connecticut, Cincin-   Director at Seton Hall and had worked
nati, and Louisville have moved          at the Metro Atlantic Conference, St.         worked in the industry.”
into the national football spotlight.    Peter’s College, and Wagner College.                               ALLEN SACK
                                         He lives in Providence, Rhode Island.




                                                                                                      www.newhaven.edu

                                                                            West Haven, CT 06516
                                                                            300 Boston Post Road
                                                                            Sports Industries
                                                                            Management of
                                                                                                                     WINTER, 2008




                                     SPORT BUSINESS
                                     T H E        C O L L E G E                O F          B U S I N E S S
                                         WINTER 2006                                         www.newhaven.edu/sportsman


Mike Schneider Appointed Director of                                                           UNH Joins the
the New Recreation & Fitness Center                                                            Northeast 10
T            he University of
             New Haven
             announced this
summer that Mike Schneider
                                                       “Mike will help us continue to
                                                       elevate our recreation program,
                                                                                               and Adds Football
                                                                                               After three years and long hours of
                                                                                               hard work by several individuals at
                                                       which is a vitally important
has been appointed Director of                                                                 the University, in particular our
Campus Recreation. He will be                          aspect of campus life, student
                                                                                               Athletic Director Debbie Chin,
responsible for developing and                         recruitment, and retention.”
                                                                                               President Steve Kaplan recently
implementing all aspects of                                           — DEBORAH CHIN
                                                                                               announced that the presidents
the UNH Campus Recreation
program, including intramural                                                                  of the Northeast 10 Conference
sports, fitness, and health and wellness      for MizzouRec, Schneider managed an              have extended an invitation to the
activities.                                   estimated $1 million annual budget and           University of New Haven to join
   Schneider comes to UNH with a              supervised a full-time staff as well as          the Northeast 10.
wealth of experience after rising through     80-100 student employees. He directly               Membership in the Northeast
the ranks over five years at the Univer-      managed the staffing, operations,                10 enhances UNH’s athletic poten-
sity of Missouri-Columbia, the state’s        maintenance, and repair for the entire           tial. It raises UNH’s academic
flagship campus, which serves over            300,000-square foot Student Recreation           profile due to the strong academic
28,000 students. Most recently, Schneider     Complex, which includes a vast indoor            programs in the conference, and
was the Facilities Manager for the            recreation area as well as three artificial      it marks us as a university that
Department of Recreation Services &           turf fields, outdoor tennis courts, and a
                                                                                               is aggressively moving forward.
Facilities, where he was responsible for      sand volleyball complex. As the senior
                                                                                               We will be joining American
managing the day-to-day operations of         staff member within the Department of
                                                                                               International College, Assumption,
the newly renovated $50 million Mizzou        Recreation Services & Facilities, Mike
Student Recreation Complex.                   represented the department on various            Bentley, Bryant, Franklin Pierce,
   “Mike will be an invaluable resource       campus committees and was responsible            Le Moyne, Merrimack, Pace, St.
to UNH as our Director of Campus              for vendor relations, contracts, purchas-        Anselm, St. Michael’s, St. Rose,
Recreation,” said Director of Athletics       ing, facility upgrade bid solicitations,         Southern Connecticut State,
Deborah Chin. “He has been responsible        facility rentals, and event management.          Southern New Hampshire,
for campus recreation activities and facil-      “I’m so excited to be a part of the           Stonehill, and the University of
ity operations at a nationally renowned       University of New Haven,” Schneider              Massachusetts-Lowell; schools
university and has been a part of campus      said. “It’s an outstanding opportunity to        with which UNH shares a close
recreation at every stage of planning and     provide students here with new facilities        profile.
implementation. In conjunction with           and programs, adding even more value to             UNH will become a full member
the facility improvements that are            their overall campus experience.”




                                                                                                    10
                                                                                               of the conference in the fall of
underway on the UNH campus, Mike                 According to SMHTM Chair, Gil
                                                                                               2009. To do so, the university is
will help us continue to elevate our          Fried, “We look forward to working with
                                                                                               required to reinstate its football
recreation program, which is a vitally        Mike and having him as a resource as well
important aspect of campus life, student      as placing a number of our students in the       program. For the fall 2007-2008
recruitment, and retention.”                  new recreation facility both as employees        season, UNH will remain a mem-
   In his capacity as Facilities Manager      and interns/graduate assistants.”                ber of the East Coast Conference.

				
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