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					The General Plan
    UPDATE
 City Council Workshop &
     Charrette Kick-Off
    November 8, 2010
 City Council Chambers

                           1
Pasadena – Yesterday & Today




                               3
                          Phase I Outreach
                                           General Plan Update
                                           • Blueprint to guide the City’s future
                                           • Land Use and Mobility Elements; last
                                             updated in 1994 & 2004
    City of Pasadena
   COMPREHENSIVE                           • General Plan Update Advisory
    GENERAL PLAN                             Committee (GPUAC)
         Land Use - Mobility
 Public Facilities - Historical/Cultural
                                           • Vision – Seven Guiding Principles
Economic Development & Employment
   Social Development - Housing            • Seven Specific Plans with development
    Conservation - Open Space
  Green Space, Recreation & Parks            caps
      Scenic Highways – Noise
          Energy – Safety
                                           Other Element Updates
                                           • Open Space & Conservation underway

                                                                                     3
               Phase I Outreach




Community Community          MoveAbout      Community       Open        Outreach
Stakeholder Organization     Tours and       & Council      House       Summary
 Interviews Workshops         Speaker         District      Nov. 2009    Report
 April / May   July / Aug.     Series       Workshops                   May 2010
   2009           2009       Aug. / Sept.    Sept. / Oct.
                             / Oct. 2009       2009




                                                                                   4
      Open Space   Design & Architecture   Growth
         & Parks                           & Density




Most Frequently
 Heard Themes
                        Community
                         Character




                                           Economic
       Traffic            Transit          Development
                                                         5
The Next Steps




                 6
The November Charrette

      What – 3-day intensive workshop
      Why – to develop a credible range
        of land use alternatives for the
        community to select a preferred
        alternative
      When – November 11, 12 & 13
        Open Houses – 5:30 to 6:30 PM
        Presentations – 6:30 to 8:30 PM
      Where – Pasadena City College
        Main Campus



                                           7
The November Charrette
       Who –
       Core Team –
       - Planning Commission
       - TAC
       - EAC
       - Design
       - Historic Preservation
       - Arts and Culture
       - Northwest
       - CDC
       - Open Space Conservation Element
       - GPUAC
       - City staff & Consultant team
       Technical Team –
       - City staff & Consultant team
                                           8
                    The November Charrette
            DAY 1                    DAY 2                          DAY 3
          Thu. 11/11                Fri. 11/12                    Sat. 11/13
    Drafting Alternatives     Refining Alternatives        Finalizing Alternatives

Core: 9:00-12:30 pm         Core: 9:00-12:30 pm          Core: 9:00-12:30 pm
- Orientation               - Orientation                - Orientation
- Define objectives         - Incorporate feedback       - Incorporate feedback
  (from Outreach Report     - Narrow down & refine       - Further refine alternatives
  & Sept. Workshops)          alternatives               - Develop final content
- Brainstorm ideas for      - Group break-out session,   - Group break-out session,
  alternatives                regroup & discuss             regroup & discuss


Technical: 1:15-5:30 pm     Technical: 1:15-5:30 pm      Technical: 1:15-5:30 pm
- Team assignments          - Team assignments           - Team assignments
- Technical work (running   - Technical work             - Technical work
  models, mapping)          - Prepare/ refine visuals    - Finalize visuals using
- Prepare visuals for       - Set up CommunityViz          ComViz
  display (tables, charts     computer program           - Prepare final presentations
  graphics)                   for 3D modeling

Public – 5:30 to 8:30 pm    Public: 5:30 - 8:30 pm       Public: 5:30 - 8:30 pm
- Open House                - Open House                 - Open House
- Feedback                  - Feedback                   - Feedback
- Presentations             - Presentations              - Presentations
                                                                                         9
              The November Charrette
                                3 cycles



       Public                      Core                      Technical
  Develop & Review                 Team                        Team
Themes for Alternatives      Refine Alternatives              Technical Work
 - Outreach Summary         - Identify fundamental           - Run preliminary
   Report, September        rules for alternatives &           models, map
     Workshops &               brainstorm ideas           alternatives & prepare
   Charrette Kick-Off           for urban form                 visual displays
     Comment on
      Alternatives
     - Open House
                                      The Next
                                       Steps
                at conclusion      - Evaluate & present
                                      alternatives to
                                        community

                                                                                   10
Starting Point of
 The Charrette
   What We Heard




                    11
    Working Themes

• Working Themes derived from Phase I Community
  Outreach and September Workshops

   • 8,000 community comments received

• Themes will be the foundation of the alternatives

• Baseline scenarios
      - Existing General Plan
      - No New Development




                                                      12
      Working Themes

1    East Pasadena and East Colorado: Reduce development
     capacity in the Central District and direct development to
     East Pasadena and along East Colorado Blvd.

2•   Major Districts and Corridors: Reduce development
     capacity in the Central District and direct development to
     a multitude of districts and corridors (e.g. East
     Pasadena, East Washington Blvd., Lincoln Blvd.,
     Northwest Pasadena) incorporating mixed-use and
     neighborhood serving uses.

3    Reduced Capacity: Maintain the vision and intent of the
     existing General Plan (e.g. protect neighborhoods, create
     mixed-use urban environments), but reduce the amount
     of development capacity city-wide.
                                                              13
     Working Themes
4   “Smart Growth” and Sustainability: Distribute
    development and intensity with a focus on transit
    nodes in order to maximize conformance to “smart
    growth” and sustainability (environmental, economic,
    social) principles.

5   Economic Vitality: Maximize the economic vitality of
    Pasadena.

6   Housing Opportunities: Increase housing
    opportunities to serve the housing needs of all of
    Pasadena’s residents.



                                                           14
    Community Priorities

Citywide Foundation Principles
Protect & preserve:
   • Historic districts and resources
   • Existing open space and park areas
   • Single-family neighborhoods




                                          15
    Community Priorities

Community Priorities on Land Use and Mobility
   By Topic:
   • Open Space & Parks - “develop more parks in residential
     neighborhoods”
   • Design - “have new developments be compatible/in
     context with their surroundings”
   • Mobility - “preserve de-emphasized streets”
   By Geographic Area:
   • N. Lake - “allow growth/ development” and “protect view
     corridors”
   • Fillmore Station - “develop medical-related uses” and
     “allow housing”                                       16
  Discussion
       &
Public Comment


                 17
     Context for
      Planning
Existing conditions & trends:
     The Metrics Report



                                18
                                        Population
                                    City of Pasadena Population Change                                                              City of Pasadena Population Change
                                                 1880 - 2010                                                                                     1880 - 2010
                                                                                       100%
                                                                                              92%

                                                  •   1990                                                        = 131,591
                                                        80%
                70%                               •   2000                                                        = 133,936
                                                                                                                  70%

                                                  •   2010                                                        ≈ 141,180 (City estimate)
                                                        60%
                                                  •   GP Build Out                                                = 163,000
      46%                                                                                                 46%
                                    40%                                                                                              40%
                                                      Percentage




                          33%                                                          40%                                  33%

                                                                                                       Pasadena Population 1950 - 2010                23%
                                                                                23%
                                                              % change in population




                                                                                       20%
                                             7%                                                                                              7%
                                                                                               9%                           10%                                9%
                                                                                                                   4%                         5%                               4%
                                                                                                          -3%                        2%                               -3%
                                                                                        0%




                                                                                       -20%
-    1890-     1900-      1910-     1920-     1930-                     1940-                  1880-
                                                                                              1950-      1890-
                                                                                                         1960-    1900-
                                                                                                                  1970-    1910-
                                                                                                                           1980-     1920-
                                                                                                                                    1990-     1930-
                                                                                                                                             2000-    1940-   1950-   1960-   1970-
0     1900      1910      1920      1930       1940                         1950               1890
                                                                                              1960        1900
                                                                                                         1970      1910
                                                                                                                  1980      1920
                                                                                                                           1990      1930
                                                                                                                                    2000      1940
                                                                                                                                             2010     1950    1960    1970    1980

nning and Development Department, City of Pasadena Source: US Census; Planning and Development Department, City of Pasadena
                                                                                                                                                                               19
 Housing Production
Total Net New Market Rate units since 1994
       • Citywide
              - 4,709 units (80% in specific plan areas)
       • Central District
              - 3,250 units (69% of all units)
Other growth areas
       • Multi-Family zoned areas
               - 735 units (16% of all units)
       • Fair Oaks Orange Grove Specific Plan
               - 205 units (4% of all units)
       • East Pasadena Specific Plan
              - 204 units (4% of all units)
                                                           20
 Housing Production
Remaining Development Capacity

Top three areas closest to reaching their cap:

       • Central District Specific Plan
              - 36% of cap remaining (1,845 units)

       • South Fair Oaks Specific Plan
              - 55% of cap remaining (166 units)

       • East Pasadena Specific Plan
              - 69% of cap remaining (296 units)




                                                     21
 Housing Production
Affordable Housing

Total Affordable Units constructed since 1994
        • 867 units (15.5% of all units)

Top locations for affordable housing

       • Central District Specific Plan
              - 441 units (51% of all affordable units)

       • Fair Oaks Orange Grove Specific Plan
               - 156 units (18% of all affordable units)

       • Multi-Family zones
               - 146 units (17% of all affordable units)

                                                           22
 Commercial Growth
Total Square Footage
       •   1994        ≈ 39.9 million (estimate)
       •   2004        ≈ 42 million (estimate)
       •   2009        ≈ 43.2 million (estimate)
       •   GP Build Out = 56 million (projection)
       • 1994 – 2009 3.3 million (70% in specific plans)
Highest Growth Areas
       • Central District Specific Plan
              - 1.3 million sf (40% of all new commercial)
       • South Fair Oaks Specific Plan
              - 606,000 sf (18% of all new commercial)
       • Public and Semi-Public Zones
              - 469,000 sf (14% of all new commercial)
                                                         23
 Commercial Growth
Remaining Development Capacity

Top three areas closest to reaching their cap:

       • East Colorado Specific Plan
              - 42% of cap remaining

       • South Fair Oaks Specific Plan
              - 57% of cap remaining

       • North Lake Specific Plan
              - 70% of cap remaining




                                                 24
 Central District
2004 General Plan
   • Allotted 5,095 residential units
           - 36% of cap remaining
   • Allotted 6,217,000 sq ft. of commercial
           - 77% of cap remaining

Population
   • 1990         = 11,014
   • 2000         = 11,491
   • 2010         ≈ 16,270 (City estimate)
   • GP Build Out = 22,478 (projection)




                                               25
 Mobility
30 corridors studied (2006 and 2009)
   • 11 showed improved travel time, including:
       – Fair Oaks Blvd. (north and southbound)
       – Lake Ave. (north and southbound)
       – Arroyo Pkwy. (southbound)
       – California Blvd. (westbound)
   • 15 showed increase in travel time, including:
       – Colorado Blvd. (eastbound)
       – Orange Grove Blvd. (east and westbound)
       – Lincoln Ave. (north and southbound)
       – Del Mar Blvd. (westbound)
       – Foothill Blvd. (east and westbound)
       – California Blvd. (eastbound)


                                                     26
Mobility




           27
 Mobility
Street Improvements
      • SR-710 Corridor Improvements.
      • Addition of a right turn lane on California
        Boulevard between Raymond Avenue and
        Arroyo Parkway.
      • Improvements to Arroyo Parkway and
        Raymond Avenue as well as the
        improvements to the intersection of Lake
        Street and Walnut Avenue.
      • Construction and installation of Intelligent
        Transportation Systems (ITS).
      • Kinneloa Ave. Extension.
      • Walnut St. Extension.
                                                       28
Mobility
  Transit Accessibility




                          29
 Economic Development

Median Income
   • Gains in median income have been slight

Employment
  • Has increased:
      – 97,640 in 2002
      – 100,947 in 2009

Unemployment
   • Currently at 9.6% (September 2010)
   • LA County at 12.5%




                                               30
                                                                             City of Pasadena Sources of Revenue
                                                                                             1994-2009
                                    $80,000


                                    $70,000


                                    $60,000
   In 2009 Dollars (in thousands)




                                    $50,000


                                    $40,000


                                    $30,000


                                    $20,000


                                    $10,000


                                        $0
                                            94

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                                                          96

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                                                                               99

                                                                                      00

                                                                                             01

                                                                                                    02

                                                                                                           03

                                                                                                                  04

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                                                                                                                                       07

                                                                                                                                              08

                                                                                                                                                     09
                                          19

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                                                                                                                                                   20
                                                                                                  Year
                                      Property Tax*                     Sales Tax*                          Utility Users Tax*                 Transient Occupancy Tax*
                                      Construction Tax*                 Business License Tax*               Franchise Tax*
Source: Planning and Development Department 2009, City of Pasadena *Given in 2009 Dollars



                                                                                                                                                                          31
   Context for
    Planning
        Housing:
Key issues & opportunities



                             32
 Housing Law

Regional Housing Needs Assessment (RHNA)
 Meet “fair share” goals of regional housing needs
• State defines needs for regions
• Southern California Association of Governments
  (SCAG) defines needs for local governments
Pasadena Fair Share Needs (2006-14)
   – 2,869 units total

        -- 1,654 for very low, low or moderate income
              - 681 constructed
              - 973 additional required

                                                        33
Housing Law
Housing Elements
 Comprehensively revised at least every 5 years*
 Reviewed for compliance with legislation by State
  Department of Housing & Community Development
 Requires quantification of existing & projected
  housing needs for all income levels
 Identify adequate sites




                                                      34
Housing Law
Planning Implications & Challenges

 Region continues to grow (regardless of recession)
 Pasadena is a “built” city
 How to accommodate new housing, while retaining
  character & quality of Pasadena???
 Climate change legislation (SB 375) aligns
  development of RHNA with Regional Transportation
  Plan (RTP) and Sustainable Communities Strategies
  (SCS)
• Growth patterns reducing GHG emissions
• Changes Housing Element updates to 8 year cycle,
  or 4 year if failure to meet targets

                                                       35
Housing Law
Risks for Non-Compliance

 CEQA (SB 97) requires analysis of GHG emissions &
  identification of mitigation measures
 Loss of transportation funding
 Legal challenges & lawsuits (e.g., City of
  Pleasanton)




                                                      36
   Context for
    Planning
      Sustainability:
Key issues & opportunities



                             37
  Sustainability and the
  Built Environment
According to the United Nations Commission on Sustainable
            Development, sustainability means:

“meeting the needs of the present without compromising the
    ability of future generations to meet their own needs.”




                                                              38
   Sustainability and the
   Built Environment
Sustainability in the Planning Process
• Cities and counties are taking the first steps toward
  addressing climate change and sustainable
  development at the general plan level.

• The general plan provides a unique opportunity to
  incorporate sustainability goals into the highest levels
  of local government encouraging consideration of
  sustainability issues and complying with state and
  nationwide standards such as California’s Global
  Warming solutions Act of 2006 (Assembly Bill 32, or
  AB 32).

• The “three E’s of sustainable development:”
  environment, economy, and equity.
                                                             39
       Sustainability and the
       Built Environment
   Sustainable Cities

  The link between environmental
  well-being, social equity, and
  economic prosperity must be
  balanced to achieve
  sustainable cities.




Also referred to as the 3-Es, the Triple Bottom Line and People, Planet and Profit.



                                                                                  40
  Sustainability and the
  Built Environment
Sustainable development goals and policies
Reduce greenhouse gas emissions.
Improve air and water quality.
Decrease urban sprawl:
       • Promote compact, walkable, mixed-use
         development.
       • Promote infill development.
       • Restore urban and town centers.
       • Limit non-contiguous (leafrog) development.
       • Promote transit-oriented development.
       • Reduce automobile usage and fuel consumption.



                                                         41
   Sustainability and the
   Built Environment
Sustainable development goals and policies continued…
Protect open space and working landscapes
    – Conserve lands of scenic and recreational value.
    – Use open space to define urban communities.
Protect environmentally sensitive lands:
    – Preserve habitat connectivity.
    – Minimize impact to watershed functions, including water
      quality and natural floodways.
Create strong local and regional economies:
    – Encourage jobs/housing balance.
    – Promote equity.
Promote resource efficiency:
   – Promote energy & water efficiency and conservation.
   – Promote waste reduction programs.

                                                                42
   Sustainability and the
   Built Environment
City of Pasadena Sustainability Actions
• City of Pasadena listed among the 50 greenest cities in America
  by Popular Science Magazine
• Adoption of a Green City Action Plan (Sept. 2006)
• Endorsement of the UN Green Cities Declaration and Urban
  Environmental Accords (Sept. 2006)
• Endorsement of the US Conference of Mayors Climate
  Protection Agreement (Sept. 2006)
• Adoption of an Environmental Charter (Sept. 2006)
• Adoption of ordinance creating an Environmental Advisory
  Commission of local residents (Sept. 2006)
• Adoption of a Green Building Program (Dec. 2005)
• Adoption of Green Cities California Resolution (Feb. 2008)
• Adoption of an Energy Integrated Resource Plan (Mar. 2009)
• Draft Water Integrated Resource Plan (Nov. 2010)
                                                               43
   Sustainability and the
   Built Environment
Legislative Mandates for GHG emission reductions:
The Global Warming Solutions Act of 2006 (AB 32)
    – AB 32 requires the California Air Resources Board
      (CARB) to establish a cap on statewide GHG emissions
      and a regulatory framework to achieve the corresponding
      reduction target – reducing GHG emissions to 1990 levels
      by 2020.
SB 375
    – SB 375 supports the goals of AB 32 by requiring CARB to
      establish regional targets for the reduction of GHG
      emissions from passenger vehicles
    – Each Metropolitan Planning Organization must prepare a
      Sustainable Communities Strategy (SCS) to demonstrate
      how the region will reach the CARB-established target
      through coordinated land use, housing, and transportation
      planning. After adoption by the MPO, the SCS will be
      incorporated into the Regional Transportation Plan (RTP).

                                                                  44
    Sustainability and the
    Built Environment
Planning for GHG emission reductions through the
   General Plan Update and beyond...
•   Draft GHG Emissions Inventory
•   GHG Emissions Analysis of General Plan Alternatives and
    Selected Plan
•   Model Policies for General Plans for Reducing GHG
    emissions:
     – California Air Pollution Control Officers Association (CAPCOA)
     – Los Angeles Climate Collaborative
     – Climate & Economic Development Project (Southern
       California)
     – Local Governments for Sustainability (ICLEI)
•   Development of an Implementation Plan – a Climate Action
    Plan (CAP)
                                                                    45
   Sustainability and the
   Built Environment
The CAP will provide a roadmap for Pasadena to achieve
  a reduction in Greenhouse Gas (GHG) emissions.

CAP strategies may include:
   – Policies developed through the update of the Land Use,
     Mobility, Conservation and Open Space Elements
   – Existing policy goals in the adopted Green City Action
     Plan (GCAP) and the City’s Energy Integrated Resource
     Plan
   – Incorporate GHG inventory
   – Recommend reduction targets to align with those of the
     State of California
   – Present strategies to meet targets
   – Detail best practices for implementation and
     measurement of progress

                                                              46
   Context for
    Planning
        Mobility:
Key issues & opportunities



                             47
Changing Expectations
•   UN Urban Accords
    > Sustainability
    > Green City Action Plan

•   State Mandates
    > Complete Streets
    > Community Sustainability
    > Reduce Greenhouse Gas




                                 48
Mobility Goals
             Promote a livable
              community

             Encourage non-auto
              travel

             Protect
              neighborhoods

             Manage multimodal
              corridors


                                 49
Evaluating New Metrics
Increasing                      Decreasing
 Emphasis On:                    Emphasis On:
   – Network management            – Additional capacity
    – Travel time reliability      – Reducing individual
 – Improved transit services          intersection delay
      – Complete Streets
  – Multifunctional rights of
   way: green streets, social
             spaces
   – Managing multimodal
             system




                                                           50
Complete Streets
          – Context
     • Urban form and land use


          – Function
  • Multi-modal & primary trip type


          – Overlays
 • Special considerations that likely
    affect but do not predominate
                design




                                   51   Source: Community Design + Architecture
Enhancing Bicycle Travel   52
Enhancing Local Transit   53
   Context for
    Planning
 Economic Development:
Key issues & opportunities



                             54
Economic Strengths
Central location in Los Angeles region
Great institutions
Destination retail and restaurants
Diverse set of local employers
Well known for events and culture
High number of Pasadena workers live in Pasadena
High quality amenities for residents and businesses
Good access to freeways, buses, light rail, and
   airports
Highly educated residential workforce


                                                      55
Diverse Job Base
Caltech / JPL (Education/Research)
Kaiser Permanente (Healthcare)
AT&T (Communications)
PCC (Education)
Huntington Hospital (Healthcare)
Bank of America (Finance)
Parsons (Engineering)
Art Center (Education)
Ninth Circuit and County Courts (Gov)
                                        56
College Town
PCC                  Univ. of Phoenix
Caltech              Northwest College
Fuller Seminary      William Carey
Art Center           Pepperdine
Pacific Oaks         Los Angeles Music
William Carey          Academy
Le Cordon Bleu       Language Academies
  Culinary College


                                      57
 Tourism - Arts, Culture,
 and Events

• Home to the Tournament of Roses Parade,
  Rose Bowl, Civic Auditorium, Convention Center
  & nearly 70 cultural institutions

• Pasadena Events and Culture activities
  generate 2.4 million annual visitors from outside
  the City ($24/day)




                                                  58
          Pasadena Employment
                      2008 Pasadena Employment Levels by Industry

           Educational,
30,000    Health Care and
         Social Assistance
25,000
                                                                    Professional and
                                                                    Business Services
20,000
Jobs                                          Leisure and
15,000                Financial                Hospitality
                                                                                Retail
                      Activities
                                                                                Trade
10,000                                                             Other
                                                                 Services**
                             Government                                                        Wholesale
 5,000 Construction
                                                                                                 Trade
                                      Information     Manufacturing                      T.W.U.*
     0
Source: MBIA MuniServices, 2008 Labor Market Information
*Transportation and Warehousing and Utilities
**Other Services include: Agriculture, Mining and Unclassified
                                                                                                      59
        Pasadena Unemployment
                              Unemployment Rates                  Los
                                                                Angeles   Los
16.0%                                        Long Beach           City  Angeles
                                               13.7%             13.7% County
14.0%
                  Monrovia            Glendale                           12.5%
12.0%              11.0%               10.9%         Pasadena
                             Duarte                    9.6%
10.0%                         8.8%
        Arcadia
8.0%     7.2%

6.0%

4.0%

2.0%

0.0%
        Source: EDD Labor Market Information,
           September 2010


                                                                                  60
Commercial Land Use Needs

Retail
Neighborhood Retail – Need to create
  opportunities for upgrades and allow areas
  to stay competitive

Destination/Regional Retail –Build on what is
  unique to Pasadena – Architecture, Events,
  and Culture




                                                61
Retail – Destination Districts
Historic Sales Tax by Geographic Area
Benchmark Year
                                              Old Pasadena
Adjusted for Inflation (1990 = 100)
                  Hastings Ranch


                                        South Lake

                     Playhouse

                                    Paseo




                                                             62
Destination/Regional Retail




                              63
Neighborhood Retail




                      64
Retail - Leakage

Under Represented Retail Categories

Clothing and Clothing Accessories
Sporting Goods, Hobby Stores
Building Materials and Garden Supplies
General Merchandise Stores
Furniture and Home Furnishing Stores




                                         65
 Auto Dealers
              Moved or Closed
Audi
              Acura
Bentley
Buick         Chrysler
Cadillac      Chevrolet
Honda         Dodge
GMC           Ford/Nissan
Jaguar
              Hummer
Porsche
Range Rover   Hyundai
Rolls Royce   Jeep
Saab          Lincoln
Toyota        Maserati
Volkswagen
              Mercedes
Volvo                           66
Office Land Use Needs

Office
• Office Medical - Consistent demand near HMH
• Office Owner/User – Consistent demand if buildings
  are in good shape and have parking
• Office Class A - Need to maintain opportunities for
  upgrades. Companies like new flexible space with
  parking




                                                        67
Office Vacancy Rates - 5 Year




                68
Goodbye Pasadena

Companies that wanted to stay in Pasadena
E-Solar (Green Technology)
Contour Energy (Battery Technology)
MWH America (Water Engineering)
Tanner Research (Nano Technology)
Overture/Yahoo (Information Technology)
Xencor (Biotechnology)
Xerox Special Information Systems (Information
  Technology)



                                                 69
    Caltech Spin-off Companies

             WHERE DO
            THEY START?
                            Out of U.S.
 Pasadena                   Orange
                            San Diego


                            No. Calif.



LA County                 Out of CA



                                          70
     Caltech Spin-off Companies




                Out of U.S.
Pasadena
                Orange
                San Diego     Where in
                No. Calif.     2009?

LA County      Out of CA
                                         71
Green Jobs
E-Solar – Gone to Burbank
Energy Innovations - to Poway
Gevo - Denver
Contour Energy - Azusa
Superprotonic – Pasadena
Westart/Calstart - Pasadena
Caltech’s Solar Power DOE grant -
  $120 million/5 yrs

Next?


                                    72
Flexible space for Green
and R&D businesses.




                           73
City Fees –
Cost Ratings Map




                   74
Challenges to Address
• 9.6% unemployment rate - Many residents are
  considered underemployed (only find part time work)
• Growing competition in region for destination retail
• Nearly half of our auto dealers have closed or moved
  out of Pasadena
• Majority of locally created technology/green
  companies move out of Pasadena
• Several commercial districts have vacant storefronts
  and need reinvestment
• Pasadena is considered a very high priced city to
  conduct business
• Office vacancy rate is above the county average.
  Available space is dispersed throughout city and offers
  only a few options for large companies
                                                            75
   Considerations

Land use policies should help:
 Promote retail opportunities to create vibrant
  neighborhood and regional commercial districts
 Build on what is unique to Pasadena – Architecture,
  Science, Events, and Culture
 Support continued success in the medical, academic,
  technical, and business service industries
 Promote investment in the City that creates jobs and
  generate revenues to support City services



                                                         76
  Discussion
       &
Public Comment


                 77
The Next Steps




                 78
  Discussion
       &
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Pasadena – Tomorrow?




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posted:10/15/2011
language:English
pages:80
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