"Give Em the Pickle — Customer Service Tips"
Direct Farm Marketing for Success “Give ‘em the Pickle!” By Ramay Woody Winchester Retire Tennessee Program Manager Community Development Division Tennessee Department of Economic & Community Development 4 Key Principles in Getting People to Return • Service ABC’s of Hospitality • Attitude • Consistency • Teamwork Service is becoming our most important So what is this product. p thing called “Hospitality”? 1 Hospitality Receiving and entertaining guests How do we make our or strangers in a friendly and customers happy? gracious fashion g Validating Parking We….. Tickets “Give ‘em the Pickle!” • What’s the pickle in this story? • How do you think the customer felt? • What do you think happened? SERVICE 4 Key Principles in Getting People to Return Make Serving Others Your No. 1 Priority 2 If you win the argument… ATTITUDE You lose the customer. Attitudes are contagious! Is yours worth catching? Is yours worth catching? Alarming Customer Service CONSISTENCY Statistics 3 5 Keys to Service Superiority TEAMWORK 1. Create an awareness of the importance of the employee 2 Establish behavioral performance 2. standards 3. Measure performance against standards 4. Rewards and recognition 5. Maintain enthusiasm for employees Know Your Community Customer Relations are a mirror of your Employee Relations How can you…. What Is There To Do Here? “Give ‘em the Pickle!” 4 Today’s Service is Tomorrow’s Reputation 5