motionball’s 10th Anniversary Gala, DECADENCE, Raises $225,000 in One Night,
Brings the Non-Profit’s Total Donation to the Special Olympics Canada Foundation
to $2-Million in a Decade
TORONTO (February 10, 2011): On Friday, February 4th, 1,500 Torontonians attended
motionball's lavish 10th anniversary gala, DECADENCE, at The Carlu, where they
enjoyed an evening of glamour and star-studded entertainment in support of Special
Hosted by Entertainment Tonight Canada’s Matte Babel, MTV’s Nicole Holness and
MuchMusic’s Liz Trinnear, DECADENCE was an enormous success, raising $225,000 in
one night, and bringing motionball's total donation to the Special Olympics Canada
Foundation to $2-million over the past decade.
Founded by the Etherington brothers, Mark, Sean and Paul Etherington, motionball has
dedicated the past ten years to raising funds for Special Olympics Canada and integrating
its athletes with the next generation of volunteers, donors and sponsors through social and
DECADENCE began with a gourmet dinner and live performance by Matt Dusk for 600
VIP guests. All guests were treated to a Calvin Klein Underwear fashion show, a private
Engine Art Gallery viewing, performances by Keys N Krates, Scratch Skratch Scratch,
Maestro Fresh Wes and a midnight chocolate dessert buffet.
motionball would like to say a huge, heartfelt thank you to its generous sponsors, AIR
MILES, SunLife Financial, Molson Coors Canada, Etherington Generations, Under
Armour, IDC Financial, The Roosevelt Room Supper Club and The Carlu.
Next for motionball is its Vancouver gala this Saturday February 12th, followed by its
Calgary gala on April 15th. motionball's flagship event, the Marathon of Sport, will take
place in Toronto in May, in Vancouver in June, in Halifax in July, in Calgary in August and in
Ottawa and Montreal in September.
motionball is the brainchild of three best friends, who also happen to be brothers. Mark,
Sean and Paul Etherington have been aligned with Special Olympics Canada since
childhood when they volunteered at fundraising events organized by their parents, who co-
founded the Sports Celebrities Festival, which has raised in excess of $25 million for
Special Olympics Canada since 1983. Noticing a lack of integration between supporters
and the athletes they support, Mark, Sean and Paul Etherington brought motionball to
The motionball mandate is to introduce the next generation of donors, volunteers, and
sponsors to the Special Olympics movement through social and sporting events that
integrate young professionals with Special Olympics athletes. motionball strives to
encourage Canadians to come together and raise funds and awareness to ensure the long-
term stability of the Special Olympics in Canada.
For more information please visit: http://www.motionball.com
About Special Olympics Canada
Special Olympics Canada, a registered Canadian charity since 1969, is a national
organization that has provided positive, successful experiences through sport for thousands
of Canadians with intellectual disabilities. Through involvement in Special Olympics
programs these athletes have benefited physically, socially and emotionally, and have been
offered a stepping stone to community integration and a new sense of belonging.
The Special Olympics Canada Foundation’s mandate is to build a financial capacity to
fully fund the participation of Special Olympics athletes from across Canada in the
recurring cycle of national and world games.
For more information please visit: http://www.specialolympics.ca/socf/
Available for interviews:
Mark, Sean and Paul Etherington, motionball Founders
For media inquiries please contact:
Duet Public Relations
Jennifer Love 416.271.5477 firstname.lastname@example.org
Alyssa Fraser 647.273.7522 email@example.com