2011 ADVERTISING

Document Sample
2011 ADVERTISING Powered By Docstoc
					2011 ADVERTISING
RATES & SIZES
E D U C AT I O N   A D v E r T I s I N g
2011 pRINT RATES
E D U C AT I O N A Dv E rT I s I N g




     Market your meeting, seminar,                                                                    displAy sizes And rAtes**
                                                                                                      Full-Page        $5,376                                 7     1/2”   x   10”

     conference or educational event                                                                  2/3-Standard
                                                                                                      1/2-Standard
                                                                                                                       $3,709
                                                                                                                       $2,704
                                                                                                                                                              4
                                                                                                                                                              7
                                                                                                                                                                    3/4”
                                                                                                                                                                    1/2”
                                                                                                                                                                           x
                                                                                                                                                                           x
                                                                                                                                                                               9 1/2”
                                                                                                                                                                               4 7/8”

     at low cost with advance!                                                                        1/3-Standard
                                                                                                      1/3-Vertical
                                                                                                                       $1,612
                                                                                                                       $1,612
                                                                                                                                                              4
                                                                                                                                                              2
                                                                                                                                                                    3/4”
                                                                                                                                                                    1/8”
                                                                                                                                                                           x
                                                                                                                                                                           x
                                                                                                                                                                               4 3/4”
                                                                                                                                                                               9 1/2”
                                                                                                      1/5-Standard     $828                                   4     3/4”   x   3”
     Advertiser extrAs*
                                                                                                      1/5-Vertical     $828                                   2     1/8”   x   6”
     • FREE Web listing included                                            Free                      1/6-Standard     $564                                   2     1/8”   x   4 3/4”
     • FREE email referrals                                           4-color for all ads
                                                                                                      1/8-Standard     $431                                   2     1/8”   x   3 5/8”
                                                                      1/3-page or larger
     • FREE conference distribution                                                                   1/12-Standard    $320                                   2     1/8”   x   2 1/4”

     • FREE listing on our print and online                                                           Rates are non-commissionable

       Advertiser Indexes (for ads 1/6-page or larger)
                                                                                                      listing sizes And rAtes***
     • FREE ad design available
                                                                                                      1- 15 Lines       $243                                  2 1/8” x 2”
                                                                                                      16-30 Lines       $344                                  2 1/8” x 4”
     digitAl subMission guidelines
     ADVANCE has moved into a Macintosh Direct-to-Plate environment. Ad
                                                                                                      *Call your representative for more details.
     agencies must supply electronic materials in PDF format
                                                                                                      **Column width=2 1/8". Column width varies from monthly/bimonthly
     to edsales-all@advanceweb.com.                                                                     CE/Events width.

     Details for electronic ad submission can be found on our website,                                ***Approximately 50 characters per line

     www.advanceweb.com, under material requirements, or by
                                                                                                      displAy sAMple sizes
     calling 800-355-5627.


     CAnCellAtions                                                                                                                                                 1/2-page
     Minor alterations can be made free of charge except on deadline day. Cancellations can
                                                                                                          full-page
                                                                                                                                1/3-vertical




     only be accepted if made prior to 5pm Eastern the day before the deadline. Cancellations
     cannot be accepted on deadline day. Credit is given when error is fault of ADVANCE and
                                                                                                                                                  2/3-page
     results in reader not being able to contact advertiser.
                                                                                                                                                                       1/12-page
     Publisher reserves the right to select the print section/location and rate card based on
     ad content.
                                                                                                                                                       1/8-page
                                                                                                                    1/3-page
                                                                                                                                                       1/6-page
                                                                                                                                        1/5-vertical




                                                                                                                   1/5-page
                        Free Web listing!
                           Advertise in print and
                            your listing will also
                           appear on our popular                                                      Color
                                                                                                      Each Color                 $300 extra
                              website FREE!
                                                                                                      Matched Color              $400 extra
                                                                                                      4-color                    $800 extra




                                      PHONE: 610-278-1400, 800-355-5627                         vIsIT: www.advanceweb.com
                                 EMAIL: sales@advanceweb.com                      2900 Horizon Drive, King of Prussia, PA 19406
                                                                                                                                                                  OT_2011Rates_EDU 12/8/10
2011 ELECTRONIC RATES & SIZES
                                                                            ELECTRONIC RATES
            Website Ad Rates                          1X          3X           6X            12X          26X          39X         52X
            ___________________________________________________________________________________________________________________________
            Skyscraper                                $1,593      $1,513       $1,433        $1,354       $1,274       $1,194      $1,115
            Expandable Skyscraper
            Expandable Leaderboard
            ___________________________________________________________________________________________________________________________
            Leaderboard                               $910        $865         $819          $774         $728         $683        $637
            Super Tile
            Medium Rectangle,
            Medium Rectangle (targeted)
            ___________________________________________________________________________________________________________________________
            Standard Tile                             $728        $692         $655          $619         $582         $546        $510
            Tower
            Column Sponsorships*
            White Paper Sponsorships

            Video/Multimedia Options                  1X          3X           6X            12X          26X          39X         52X
            __________________________________________________________________________________________________________________________
            Pre-roll Video                            $728        $692         $655          $619         $582         $546        $510
            Pre-podcast Image (targeted)
            ___________________________________________________________________________________________________________________________
            Pre-roll Video (targeted)                 $910        $865         $819          $774         $728         $683        $637
            Pre-podcast Video (targeted)
            Video Ad (targeted)
            Video Ad (standalone)

            Blogs and Forum Community Ad Rates        1X          3X           6X            12X          26X          39X         52X
            ___________________________________________________________________________________________________________________________
            Leaderboard                               $728        $692         $655          $619         $582         $546        $510

            Specialty Page Ad Rates**                 1X          3X           6X            12X          26X          39X         52X
            ___________________________________________________________________________________________________________________________
            Skyscraper                                $891        $846         $802          $757         $713         $668        $624
            Expandable Skyscraper
            Expandable Leaderboard
            ___________________________________________________________________________________________________________________________
            Leaderboard                               $594        $564         $535          $505         $475         $446        $416
            Super Tile
            Medium Rectangle
            ___________________________________________________________________________________________________________________________
            Standard Tile                             $475        $451         $428          $404         $380         $356        $333
            Tower

            E-Newsletter Ad Rates                     1X          3X           6X            12X          26X          39X         52X
            ___________________________________________________________________________________________________________________________
            Leaderboard                               $1,310      $1,245       $1,179        $1,114       $1,048       $983        $917
            Medium Rectangle
            ___________________________________________________________________________________________________________________________
            Text only                                 $1,048      $996         $943          $891         $839         $786        $734

            Digital Alert E-mail Ad Rates             1X          3X           6X            12X          26X          39X         52X
            ___________________________________________________________________________________________________________________________
            Leaderboard                               $1,310      $1,245       $1,179        $1,114       $1,048       $983        $917


                                                                    ELECTRONIC AD SIZE SPECS
Ad Sizes                                                                                              E-newsletter Ads
• Leaderboard Ad width is 728 x 90 pixels (Size limit is 65 KB)                                       • Include FREE link to your site or e-mail address. Ad appears in one issue of e-newsletter.
• Skyscraper Ad width is 160 x 600 pixels (Size limit is 65 KB)                                       Digital Alert E-mails
• Super Tile Ad width is 180 x 150 pixels (Size limit is 40 KB)                                       • One Medium Rectangle ad position available. Exclusive opportunity available on a first-come,
• Medium Rectangle Ad width is 300 x 250 pixels (Size limit is 65 KB)                                   first-serve basis.
• Standard Tile Ad width is 120 x 90 pixels (Size limit is 25 KB)                                     • Include FREE link to your site or e-mail address. Ad appears in one e-announcement.
• Tower Ad width is 120 x 240 pixels (Size limit is 35 KB)                                            • Distributed to community e-mail subscriber list typically the week after each digital edition is
• Column Sponsorship width is 300 x 250 pixels (Size limit is 65 KB)                                    available online.

• Pre-podcast Image (podcast targeted) width is 300 x 250 pixels (Size limit is 65KB)                 Required Materials
• Text e-newsletter only (75 words max)                                                               • Supply GIF, JPEG files or clean scan-ready art. Our award-winning art department can create
• Expandable leaderboard ad is 728x90 pixels with a fully expanded size of 728x315 pixels. Ad           an ad (using your logo and/or graphics) in an electronic file format.
  expands below. The initial download file size limit is 40KB, plus 50KB for each panel, maxi-        • All rates are subject to change.
  mum # of panels is 4. Secondary (Polite) download size limit is 2MB and must be user-initiated.     • We cannot accept third party ads containing javascript for our e-newsletters.
  Ads must be provided through 3rd party rich media ad tags.
                                                                                                      • We cannot accept Flash-based file formats for e-newsletter ads.
• Expandable skyscraper ad is 160x600 pixels with a fully expanded size of 400x600 pixels. Ad
                                                                                                      • We accept .mp4 or .flv files for our video ad types. Requirements and restrictions may vary.
  expands left. The initial download file size limit is 40KB, plus 50KB for each panel, maximum
                                                                                                        Contact your rep for details.
  # of panels is 4. Secondary (Polite) download size limit is 2MB and must be user-initiated. Ads
  must be provided through 3rd party rich media ad tags.
                                                                                                      * Other content areas available for sponsorship
Website Ads
                                                                                                      ** Includes Specialty and Regional Areas, Resource Directories, New Grad/Student Centers and
• All ads are posted for 30 days from date published.                                                    all other centers. Medium rectangles are only available for Specialty and Regional Areas and
• Include FREE link to your site or e-mail address.                                                      Resource Directories.



PHONE: 610-278-1400, 800-355-5627                       VISIT: www.advanceweb.com                   EMAIL: sales@advanceweb.com                   2900 Horizon Drive, King of Prussia, PA 19406

                                                                                                                                                                         OT_2011ElectronicRates 8/17/11
2011 E-BLAST ADVERTISING
R A T E S              A N D                S P E C I F I C A T I O N S




               ADVANCE                                                                                            • All e-blasts are .html files
                                                                                                                  • Rates include design and build of .html file




                E-Blasts
                                                                                                                    from client supplied components (text file,
                                                                                                                    .jpeg or .tiff graphics)
                                                                                                                  • Rates are ad agency commissionable when
                                                                                                                    .html file is supplied by ad agency
                                                                                                                  • List rental volume discounts are per specialty
                                                                                                                  • Lists cannot be combined to meet the minimum
                                                                                                                       • Minimum order of $500 per list based on
                                                                                                                          net rates
                                                                                                                         • Frequency of e-blasts combines with
                                                                                                                            electronic ads for contract fulfillment
                                                                                                                  • Combine specialties for a $250 fee to create

   Target your e-message                                                                                            combined lists/profiles each time list is rented
                                                                                                                  • A production fee of $300 per ad will apply

   to qualified ADVANCE                                                                                             when client/agency supplied .pdf files require
                                                                                                                    .html conversion


     subscribers today.                                                                                           E-Blast Production Notes:

    List Rental Rates                                                                                             All .html files created by ADVANCE are built to

    Addresses                                Rates ($)                                                            be Outlook07 compatible, which targets the

    1-19,999                                 0.50 per address                                                     majority of email clients for best performance.

    20,000-49,999                            0.25 per address                                                     The ADVANCE production team will take every
    50,000-99,999                            0.22 per address                                                     step possible to duplicate the look of the
    100,000+                                 0.20 per address                                                     supplied .pdf files when converting to .html file;

    List Management Rates*                                                                                        however, we reserve the right to alter the layout

    Type                                     Addresses                       Rates ($)                            to adhere to Outlook07 guidelines.

    match/omit                               1-2,499                         250/list                             CMYK print ads will be converted to RGB color
    match/omit                               2,500+                          500/list                             standards. Note: Expect color variances
                                                                                                                  between CMYK and RGB. RGB will typically
    * If client provides us with names only — and not unique email addresses — ADVANCE will exclude all
    names on the rental list that are the same/similar (ex. John Smith, Johnny Smith, J Smith, etc.) to ensure    have a brighter hue.
    that the correct person is not included in the mailing.
                                                                                                                  Provide all graphics as a .jpg or .tiff file at 72dpi
                                                                                                                  at 100%.
   Other Services Offered                                                                                         Fonts will be substituted to conform to Web
   REPRints– Call 800-355-5627 for a quote on reprints of any article in ADVANCE.                                 standard fonts that maximize the legibility of
   DiRECt MAiL Lists REntAL– Our lists are available at $110 per thousand names.                                  .html files.
   Postage and handling charges apply. Call for more information.




                                         PHONE: 610-278-1400, (800) 355-5627                             VISIT: www.advanceweb.com
                                     EMAIL: sales@advanceweb.com                           2900 Horizon Drive, King of Prussia, PA 19406

                                                                                                                                                        E_blast_2011Rates 12/30/10

				
DOCUMENT INFO
Shared By:
Tags:
Stats:
views:14
posted:10/15/2011
language:English
pages:4