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					                                        THE CONCEPT
The 2012 Electronic Security Integrators (ESI) Forum       Join a projected 35 sponsoring manufacturers,
will host nearly 100 owners and other senior               distributors and service providers and be there when
executives from the nation’s largest and most              the senior decision makers at the event are driven by
influential security integration companies for intensive   the Forum’s content and contacts to consider their
learning, peer networking and vendor contact.              future. Guests and paying attendees will be thinking
Another 25 integrators of quality are projected to         about how to evolve their product offerings, service
attend as paying conferees to add to the total             mix and business practices. There simply is no better
available audience at the event.                           time to get your company’s leaders and crucial sales
                                                           messages in front of this audience.
Vendor sponsors have options to connect with these
VIPs in pre-set boardroom presentations and one-on-        The ESI Forum is co-located with the ESA Leadership
one meetings, through general session presentations        Summit to enable powerful synergies for the industry
to the entire group or via less structured contacts at     leaders attending both events. Hosted guests not
social events or in the showcase meeting area.             aware of ESA’s vital agenda get increased exposure to
Whatever the option, the Forum produces strongly           the organization’s mission and activities and the great
focused interactions with high-value decision makers       people that lead and manage the association. ESA
that jump start and substantially accelerate the sales     volunteer leaders can get the benefit of the amazing
process.                                                   content and peer networking opportunities of the
                                                           Forum. It’s a win-win for everyone, including and
                                                           most especially, vendor sponsors of the Forum.

                     The ESI Forum offers sponsors uniquely valuable ways to connect with
                      security industry leaders at a moment when they are searching for
                                   answers on how to evolve their businesses.
                                               THE AUDIENCE
Last year’s list of prestigious attendees included:

General Manager, A&A Fire and Security                             Vice President of Field Operations, Guardian Protection
Regional Sales Manager, ADS Security                               Owner, H&S Protection Systems Inc
Director of Product Planning, ADT                                  President, Industrial & Commercial Security Systems
President Advanced Alarm, Inc.                                     Director, Development & Technology, Kenco Security
President, Advanced Cabling Systems                                Corporate Sales Manager, Koorsen Security Technology
Vice President, Alert Alarm of Hawaii                              President, Liberty Bell Alarm & Home Theater
President Allied General Fire & Security, Inc.                     Sales Engineer - Federal Govt System, Life Safety Systems
President, Allstate Security Industries, Inc.                      Operations Manager, Monitor Controls, Inc
President, American Detection                                      V. President, Moon Security Services Inc
CEO, Amherst Alarm, Inc.                                           President, NorthStar Alarm Services, LLC
President and CEO, ASG Security                                    VP, Network Solutions, Pacific Fire & Security
President, Black Lab Alarm, Inc.                                   President/Owner, Pro-Tech Systems
Service / Installation Manager, Bonds Alarm Company                CEO, Safeguard Security
CEO, Custom Alarm/CCi                                              President, Safety Technologies, Inc.
Materials Manager, Dakota Security Systems, Inc.                   Director of Licensing & Compliance, SecureWatch, LLC
President, Dayton Security Inc                                     President, Security Central, Inc.
President, DEPS                                                    CEO, Security Networks
CFO, Devcon Security Services                                      VP/General Manager, Security Solutions Inc.
President, Dillard Door & Security, Inc.                           Vice President / CAO, Sentry Alarm Systems of America
Chief Operating Officer, Doyle Security                            District General Manager, SimplexGrinnell
Vice-President, Eagle Sentry                                       General Manager, Smoky Mountain Systems, Inc.
CEO, Electric Guard Dog                                            CEO, Texana Security
Senior Vice President, Operations, Envera Systems                  Treasurer, United Alarm Services
Corporate Purchasing Manager, F.E. Moran Alarm                     CEO, Valley Alarm
President, Fearing's Audio Video Security                          Vice President, Vector Security
Chief Operating Officer, Gillmore Security                         VP of Business Development, Vivint


        ESI Forum • Co-located with ESA Leadership Summit • January 9-12, 2012 • Omni Mandalay Bay Hotel • Irving, Texas
              2011 AUDIENCE STATS & FACTS
              (Based on 73 guests representing 60 companies at 2011 event. Statistics exclude ADT.)



                      $2.6 Billion - Total Annual Revenue for all companies in attendance

                                     $35.6 million - Average Annual Revenue

                              48% - Companies over $5 million in Annual Revenue

                            31.5% - Companies over $10 million in Annual Revenue

                            20.5% - Companies over $20 million in Annual Revenue

                                 521,721 - Total Number of Systems Installations

                                7,147 - Average Number of Systems Installations

                         460,904 - Total Subscriptions gained through new installations

                         6,314 - Average Subscriptions gained through new installations

                           55% - Companies that Operate or Own a Central Station

Revenue by Market: 39% Residential • 35% Commercial • 10% Industrial • 8% Institutional • 8% Governmental

   Revenue by Business Activity: 40% Installations • 37% Monitoring • 15% Service, Maintenance & Repair

Revenue Growth by Product: 20% Video Surveillance • 16% Fire Alarms • 15% Access Control • 13% Intrusion

                         Average Annual Revenue Growth for the last five years – 16%



    ESI Forum • Co-located with ESA Leadership Summit • January 9-12, 2012 • Omni Mandalay Bay Hotel • Irving, Texas
                                 2011 SPONSORS




ESI Forum • Co-located with ESA Leadership Summit • January 9-12, 2012 • Omni Mandalay Bay Hotel • Irving, Texas
                                       THE SCHEDULE
Monday, January 9, 2012

1:00 PM - 5:00 PM           Lounge for Casual Meetings of Early Arrivers
6:00 PM – 8:00 PM           Welcome Reception


Tuesday, January 10, 2012

7:30 AM – 8:45 AM           Forum Breakfast Keynote
9:00 AM - 12:05 PM          Boardroom Presentations for Hosted Guests
9:00 AM - 12:00 PM          Seminars for Paid Conferees
12:05 PM – 1:30 PM          Luncheon General Session
1:40 PM – 2:15 PM           Boardroom Presentations for Hosted Guests
1:40 PM - 2:25 PM           Seminars for Paid Conferees
2:30 PM - 4:15 PM           Roundtable Session
4:00 PM - 6:30 PM           Showcase Meeting Area Open for One-on-Ones and Browsing
7:30 PM – 10:00PM           Extravaganza


Wednesday, January 11, 2012

8:00 AM – 9:30 AM           Breakfast General Session
9:30 AM – 11:45 AM          Showcase Meeting Area Open for One-on-Ones and Browsing
noon – 1:30 PM              Luncheon General Session | MegaTrends



      ESI Forum • Co-located with ESA Leadership Summit • January 9-12, 2012 • Omni Mandalay Bay Hotel • Irving, Texas
                      SPONSORSHIP OPPORTUNITIES                                                                      Pick one as
                                                                                                                        your
Boardroom Presentation Sponsorships                               Showcase Meeting Space                             foundation
Includes:                                                         Includes:
• 35-minute presentation and discussion session with 10           • 10x10 space in showcase meeting area for contacts with
    guests, plus 15-minute scheduled one-on-one meetings              guests. Includes table, three chairs, company sign, back and
    with each of the 10 during showcase meeting hours.                side drape and wastebasket.
• 10x10 space in the showcase meeting area for scheduled          • One registration for admission to Forum general sessions
    one-on-one meetings and contacts with other guests.               and special functions to make guest connections.
    Includes table, three chairs, company sign, back and side     • Logo listing in the print event program guide and logo on
    drape and wastebasket.                                            Forum website.
• Detailed guest profile information on all of your               Price:
    boardroom participants.                                       • $4,000
• Two registrations for admission to Forum general sessions       • Additional showcase meeting space: $2,000 per 10x10
    and special functions to make additional guest connections.   • Additional showcase-only sponsor registration: $150
• Logo listing in the print event program guide.                  • Additional full sponsor registration: $500
• Company information listing and posting of presentation
    slides on the Forum website                                   One-on-One Appointments
• Complete post event database of Forum guests.                   • 15-minute one-on-one meeting scheduled with a hosted
Price:                                                              guest, specifically selected by sponsor. Combine with
• (1) $6,500; (2-3) $6,000; (4+) $5,500                             boardrooms or showcase meeting space.
• Includes one 10x10 space with table and chairs and a full       • Price: $200 per appointment
    vendor sponsor registration for each boardroom over
    two.                                                             Sponsors’ preferences for boardroom groups and
• Additional showcase meeting space: $2,000 per 10x10                one-on-ones depend on a priority selection system
• Additional showcase-only sponsor registration: $150
                                                                       based on date of commitment to the Forum.
• Additional full sponsor registration: $500
                                                                        The sooner you book, the better your priority!

       ESI Forum • Co-located with ESA Leadership Summit • January 9-12, 2012 • Omni Mandalay Bay Hotel • Irving, Texas
                                                                                •   Present for 35 min. to at least 10 VIP
                                                                                    guests in boardrooms.
                                                                                •   Room includes projector and screen for
                                                                                    your slide deck.
                                                                                •   Detailed profile information provided on
                                                                                    each guest in advance.
                                                                                •   Make your presentation interactive for
                                                                                    best results.

                                                                                •   Go deeper on VIP guest questions and
                                                                                    needs and set the stage for follow-up
                                                                                    meetings, proposals and closes.
                                                                                •   The ESI Forum accelerates sales!




Modest decorations, product demos and sufficient staffing in the Showcase area increase contacts and engage the VIP guests!


   ESI Forum • Co-located with ESA Leadership Summit • January 9-12, 2012 • Omni Mandalay Bay Hotel • Irving, Texas
              BIGGER PLAYS & ENHANCEMENTS
General Session Sponsorships                                             Power Promotions
Includes:                                                                Break Service Sponsorship: $1,995
• 10-15-min. presentation from Sponsor to entire audience                • Literature distribution; Branding on signage; One Ad
• Branding on signage and slides during the sponsored event              Wall
• Literature distribution at the sponsored event                         Guest Schedule Sponsorship: $995
• Branding on tables at sponsored event                                  • Logo on guest schedules; Showcase meeting space
• Custom ad wall in meeting space where event is held                    number included on schedules; Contact information
Prices/Opportunities:                                                    and one-line advertising included on schedules
Day 1: Reception: $5,000                                                 White Paper Sponsorships: $995          (Limited to 6)
Day 2: Breakfast Sponsorship: $7,500                                     • Produced by AE Ventures; Logo on front cover; Full-
Day 2: Roundtable Sponsorship: $7,500 SOLD TELGUARD                      page ad on back; Sponsor and AE Ventures can use in
       • Includes opportunity to have sponsor company reps               their marketing efforts post event
       to assist in facilitating discussions and branding on             Guest Ground Transportation: $995
       whitepapers post event (including a full page back-               Brand and company literature distributed to guests as
       cover ad)                                                         they are transported to-and-from the airport to hotel.
Day 2: Lunch Sponsorship: $7,500                                         Registration Sponsorship: $1,995
Day 2: Reception/Dinner/Outing Sponsorship: $12,500                      • Literature distribution at registration counter; Logo
Day 3: Breakfast Sponsorship: $7,500                                     on kickpanel; Ad Wall in the registration area; Banner
Day 3: Lunch Sponsorship: $7,500 SOLD VIDEOFIED                          to be hung behind the registration area
                                                                         Other Sponsorships: Hotel Room Distribution
                                                                         Sponsorship: $995; Forum Portfolio, Notepad and Pens
                                                                         Sponsorship: $995; Lanyards Sponsorship: $1,500;
                                                                         Hotel Room Key Sponsorship: $1,500; Badge Holder
                                                                         Sponsorship: $995; Forum Bag Sponsorship: $995;
                                                                         Boardroom Video Capture, $1,500; Ad Walls: $750;
                                                                         Additional Directory Listings: $500; Showcase Entry
                                                                         Floor Graphics (limit 3): $995; Floor Graphics Other
                                                                         Locations: $500; HTML e-mail to Guests: $500

       ESI Forum • Co-located with ESA Leadership Summit • January 9-12, 2012 • Omni Mandalay Bay Hotel • Irving, Texas
 • General session sponsorships offer
   15-minute presentation to the entire
   audience, plus extensive branding and
    literature distribution to the group.
  • Dramatic “Street Theater” type
     approaches can make a big impact.
• Work with our creative staff to create
       a memorable WOW moment!




   ESI Forum • Co-located with ESA Leadership Summit • January 9-12, 2012 • Omni Mandalay Bay Hotel • Irving, Texas
PACKAGES & SPECIAL DESIGNATIONS
Boardroom Deluxe                      Price: $29,500              Premier Sponsor
• (5) 35-min. boardroom presentation slots, meeting with at       • Minimum of 5 boardrooms or $30,000 commitment
   least 50 guests in boardrooms and one-on-ones. Covers          • Premier sponsors have the highest amount of exposure.
   the majority of hosted guest audience. Full amenities as          They receive top billing for all sponsor branding
   described above.                                                  opportunities AND:
• “Own” your room for the full day.                               • a web banner,
• 500 sq. ft. showcase meeting space, 5 tables 15 chairs.         • a full-page color ad in the on-site directory AND
• Six full vendor sponsor registrations.                          • an email sponsorship to all attendees for added exposure
• Includes Premier Sponsor benefits (see below).                     before the event
Boardroom & Branding                  Price: $8,500               Sustaining Sponsor
• One boardroom presentation and one-on-one meetings              • Minimum of 4 boardrooms or $25,000 commitment
   with at least 10 guests. Full amenities as described above.    • Sustaining sponsors also have a high amount of exposure.
• 10x10 showcase meeting space, table and 3 chairs.                  They receive second billing for all sponsor branding
                                                                     opportunities AND:
• $2,000 of promotion and sponsorship items drawn from
                                                                  • a web banner, and
   Power Promotions.
                                                                  • a full-page color ad in the on-site directory
Boardroom Plus                        Price: $9,500
                                                                  Contributing Sponsor
• One boardroom presentation and one-on-one meetings
                                                                  • Minimum of 3 boardrooms or $20,000 commitment
   with at least 10 guests. Full amenities as described above.
                                                                  • Contributing sponsors also have a high amount of
• 10x10 showcase meeting space, table and 3 chairs.
                                                                     exposure. They receive third billing for all sponsor
• 15 additional one-on-one meetings with hosted guests
                                                                     branding opportunities AND:
   targeted by sponsor.
                                                                  • a web banner OR
Showcase Plus                         Price: $11,000              • a full-page color ad
• 10x20 showcase meeting space, 2 tables and 6 chairs.               in the on-site
• 2 additional showcase-only vendor registrations.                   directory
• 20 one-on-one meetings with hosted guests targeted by
   sponsor.



       ESI Forum • Co-located with ESA Leadership Summit • January 9-12, 2012 • Omni Mandalay Bay Hotel • Irving, Texas
                             ABOUT THE PRODUCERS



Since 1948, the Electronic Security Association (ESA) has          The award-winning AE Ventures team focuses on creating and
supported the changing needs of its members, the industry          managing events, e-media products, publications and research.
and the nation. ESA has evolved into the largest professional      AE Ventures specializes in successful new media product
trade association in the United States. In cooperation with a      launches that grow rapidly, has deep experience in markets
federation of state associations, ESA provides government          where technology and construction intersect, and has
advocacy and delivers timely information, professional             expertise in the production of hosted buyer events.
development tools, products and services that members use          For more on AE Ventures, visit www.ae-ventures.com.
to grow and prosper their businesses.
                                                                   The AE Ventures Team
ESI Forum Advisory Board                                           • Nancy Franco, Vice President
• Joseph Nuccio, President and CEO, ASG Security                   • Peter Harlick, Dir. of Business Development
• John Cerasuolo, President, ADS Security                          • Jessica DaCosta, Account Executive
• Sam Fiske, General Manager, Smoky Mountain Systems               • Hayley Zimmer, Audience & Program Dev. Specialist
• John Knox, President, Knox Integrated Systems                    • Michelle Misite, Operations Coordinator
• Michael Pope, President, Safety Technologies, Life Safety        • Jason Unger, Dir. of Digital & Editorial Services
   Division of Audio Video Interiors                               • John Galante, President

                                      FOR ADDITIONAL INFORMATION
                                     Peter Harlick, Director of Business Development
                                        508-618-4224 • pharlick@ae-ventures.com
                                            Jessica DaCosta, Account Executive
                                         508-618-4226 • jdacosta@ae-ventures.com

        ESI Forum • Co-located with ESA Leadership Summit • January 9-12, 2012 • Omni Mandalay Bay Hotel • Irving, Texas

				
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