Sports Administration • Management of Individual Sports, Facilities & Events Sports in Society • Sports Econ
Sports Law • Arizona State University • Issues in Intercollegiate Athletics and Professional • Internship in Sp
nd Athletics Administration • University of Central Florida • Sports Administration • Management of Individu
ports, Facilities & Events • Sport Marketing and PR • Decision Making and Problem - Legal Issues for Leaders
ports • Problem Solving for Leaders • Columbia University • Case Studies in Sports Business • Service Learnin
port • Sports Law • DePaul University • Strategic Sales Management and Negotiation • Sports Finance Analy
eadership in Sport • Drexel University • Sport Media and Technology • Economic Issues in Sport •Sports Econ
Global Sports • Duquesne University • Sports Facility Management • Sports Industry Management • Moral
nd Ethical Issues in Sport • Georgetown University • Business of Sport Media • Diversity and Social Issues in
port Business Management • Ithaca College • Strategic Sport Marketing • Valuing a Diverse Workforce • Spor
usiness Revenue Generation and Marketing • Research • Design & Techniques in Sport • Coaching and Manag Mana
2008 Programs in Sports Business
Professional Selling in Sport •Intercollegiate Sport Industry • Sports Administration •Sports Tournaments a
vents • Sports AdministrationE•CManagementSof Individual Sports, Facilities0& Events Sports in Society • Spor
SP IAL ADVERTI ING SECTION • JUNE 9-15, 20 8
conomics • Loyola University • Negotiations: Agents, Athletes and Sponsors • Sports Sponsorship Alliances • C
tudies in Sports Business • Lynn University • Sports Tournaments and Events •The Global Environment of Spo
Sports Law • Manhattanville College • Sport Marketing and PR • Marketing of Sports • Le adership in Sports
Law and Sports Marketing • University of Massachusetts • Entrepreneurship • Sports Marketing and Revenue
rofessional Selling • University of Memphis • Contemporary Issues in Sport • Licensing • Sport Promotio
nd Sales • Middle Tennessee State University • Human Resources Management • Global Sports • Economic Iss
n Sport • Sports Administration • New York University • Customer Satisfaction, Loyalty and Strategic Consult
lobalization of Sport • Sports Marketing Internship, Readings, and Research • Sports Marketing • Sports Ma
nd Revenue Generation • UNC Charlotte • Sports Economics • Customer Satisfaction, Lo yalty and Strategi
onsulting • Sports Sponsorship Alliances • Northcentral University • Leadership in Sport • Sport Marketing a
• Law and Politics of Sports Business Law and Sports Marketing • Sports, Business, and Society • Sports Mark
ommunication • Northeastern University • Economic Aspects of Sports Marketing Management of Profession
eam Sports • Sports Promotions • Ohio University • Marketing Sports Properties • Sports Marketing Strategy
Marketing through Sports • University of Oregon • Global Sports • Management of Motorsports • Negotiation
elationship and Alliance Management In Sports Business • Legal Aspects of Sports Marketing • The Gl obal
nvironment of Sport • Robert Morris University • Marketing Research • Moral and Ethical Issues in Sport • Sp
Marketing • San Diego State University • Sports Sponsorship • Legal Aspects of Sports Marketing •Moral and E
ssues in Sport • University of San Francisco • Contemporary Issues in Sports • Negotia tion, Relationship and
lliance Management In Sports Business • University of Southern Mississippi • Entrepreneurship • Sports Mar
nd Revenue • SUNY Cortland • Leadership in Sport • Moral and Ethical Issues in Sport • Business of Sport Med
Business of Sport Media • Texas A & M • Diversity and Social Issues in Sport Business Management • Business
port Media • U.S. Sports Academy • Customer Satisfaction, Loyalty and Strategic Consulting • Management o
Motorsports •Sports Sponsorship Alliances • West Virginia University • Professional Selling • Sports Administr
Programs in Sports Business SPECIAL ADVERTISING SECTION
28 STREET & SMITH’S SPORTSBUSINESS JOURNAL ❘ WWW.SPORTSBUSINESSJOURNAL.COM JUNE 9 - JUNE 15, 2008
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Programs in Sports Business
Gannett Tennessee photo
Academic degrees no longer a luxury to joining the Sports Business program, Artigue, as senior VP
of marketing for the Phoenix Suns, directed the Sun’s sales and
in the burgeoning business of sport
Speaking of the Suns, Rick Welts, team president, says the
NBA franchise has hosted ASU sports business MBA Fellows for
It’s ofﬁcial. The concept of getting an academic sports business industry is one of the nation’s “We are always impressed with their level of understanding and
degree or certiﬁcation to work in the sports largest and fastest growing industries. In fact, sophistication,” Welts says. “In fact, these students have played a
industry is, as they would say in poker, table stakes. SBJ’s annual survey of the size of the industry significant role in helping us grow our CRM program and campaign
On the ﬂip side, employers in the world estimated the sports business last year at more According to Artigue, Welts’ comments are right on the mark,
of sports – whether they are sports entities than $225 billion – far more than twice the size because the Carey School prides itself on its rigorous academic
themselves or companies looking to connect with of the U.S. auto industry and seven times the size requirements as well as the program’s emphasis on multi-faceted
sports in some way – now seek credentials when of the movie industry.
First-year students experience the Carey school’s MBA core
hiring. And the better the credentials, the better With that in mind, this special section courses, which emphasizes case-based and team-oriented learning.
the chances of offering (and getting) that plum delivers vital information on the nation’s best Courses are taught in three 11-week trimesters, putting students
job or promotion to a recent graduate. and brightest schools in the sport marketing/ through a rigorous, comprehensive program of study. Integration
and strategy are key to the W.P. Carey MBA curriculum. Students
Why has a degree in sport become critical management business. From experiential learning learn how these business disciplines relate to one another to build
for success? Well, it’s all about numbers. to social awareness, online offerings to facility successful and innovative solutions for companies, teams, leagues,
SportsBusiness Journal estimates that the security, these programs rank among the leaders. etc. During the first year, students develop skills in accounting,
economics, ethics, finance, information systems, marketing, supply
chain management, statistics and strategy.
Arizona State University • Tempe, Ariz. country (the others are Oregon, Ohio University, Central Florida Not until the last trimester of the first year do students take
and UMass). In its selection process, the Journal singled out the their first required sports business class: Sports Marketing and
The W.P. Carey Sports Business MBA Program at Arizona Carey program’s ability to produce students particularly well-situ- Revenue Generation. This class provides an overview of the sales
State University (wpcarey.asu.edu/sports) is among the leaders in ated for sports industry executive positions. and marketing role in sports, preparing students to distinguish
the sport business degree business, consistently ranking among the “Sport knits together diverse societies and cultures,” says Ray themselves in their intensive summer internships.
nation’s top programs. Artigue, executive director of ASU’s Sports Business Program. During year two, Artigue explains that his students take an
In fact, a 2006 Wall Street Journal article named the Carey “As this industry becomes more sophisticated and competitive, it intensive array of courses that provide high-level experience, “real-
School’s sports business program one of five programs “most will be the next generation of highly-educated professionals that world” insights and practice and training in the art and science of
often recommend” by academics and the industry throughout the ensures we will move forward with integrity and success.” Prior being a sports business executive. “Let’s face it, you can talk about
JUNE 9 - JUNE 15, 2008 STREET & SMITH’S SPORTSBUSINESS JOURNAL ❘ WWW.SPORTSBUSINESSJOURNAL.COM 29
Programs in Sports Business SPECIAL ADVERTISING SECTION
Arizona State University
Sports Business MBA
students Tiffany Mah,
Kimberly Sambrook and
Leslie Reedy take a break
from surveying fans, as
their sports program was
responsible for creating the
Super Bowl 42 economic
impact study for the NFL.
principles and theory until you’re blue in the face,” Artigue says, “but until a student actually rolls
up his or her sleeves and puts this new-found knowledge into practice, they will not truly under-
stand the value proposition.”
Speaking of rolling up their sleeves, ASU sports business students took on a herculean effort
this past winter as they were responsible for creating the economic impact study for Super Bowl
42. According to Artigue, more than 1,000 hours were worked and 500 miles covered by his stu-
dents in their effort to measure and assess the overall impact of the world’s largest sporting event.
“The NFL could have used whoever they wanted to conduct their economic impact study, so to
be chosen over others was quite a compliment for our MBA program,” he says. ■
Thanks to the generosity of the Orlando Magic and owner Rich DeVos, University of
Central Florida second-year grad students take one major field trip annually. So far,
they’ve visited Atlanta and Chicago (in the photo, they are gathered at the United Center)
and will visit Boston next year.
University of Central Florida • Orlando, Fla.
At the University of Central Florida, the DeVos Sport Business Management graduate program
(graduate.ucf.edu) is all about experiencing the “living classroom.”
UCF graduate students learn how to become business leaders, committed to using the power
of sport to improve life in a more-inclusive society. And they do it with a serious “hands on” com-
ponent. So far, the DeVos program (bus.ucf.edu/sport) has been named one of the top five sport
management graduate programs by the Wall Street Journal, SportsBusiness Journal and ESPN:
Part of the UCF College of Business Administration, the UCF DeVos program is arguably the
first of its kind in sport management graduate studies. Launched in 2002, it was the vision of Rich
and Helen DeVos, owners of RDV Sports and the NBA’s Orlando Magic. The endowment for the
program is a $2.5 million gift by Mr. and Mrs. DeVos, matched by the state of Florida.
Along with the DeVos’ vision, the UCF program has another major cornerstone in its charis-
matic director, Dr. Richard Lapchick, a human rights activist, pioneer for racial equality in sports
business, internationally recognized expert on sports issues, scholar and author. When Lapchick
came to UCF, he brought his commitment to equality and belief that sport can be an effective force
for change. Also, Bill Sutton, one of the nation’s top sports marketers, joined the DeVos team in its
“It was a dream to get Bill here,” Lapchick says. “He draws the students into client-based
classes. Bill grounds them in the way the sports business really works.”
Students in the DeVos Sport Business Management Graduate program must complete 42 hours
per semester of community work. For example, UCF Sport Business Management graduate stu-
dents have volunteered for work in the devastated Ninth Ward neighborhood of New Orleans for
their winter spring and summer breaks since December 2006.
“We believe our program stands out as one that teaches good citizenship along with good busi-
ness practices,” Lapchick says. “And we know our graduates get an added dimension to their edu-
cations through the community volunteer component.”
On a more sport-oriented experiential front, Rich DeVos provides the Orlando Magic plane for
students to make a three-day field trip. Each year, second-year students experience an intense,
whirlwind three day trip in a major sports city. So far, they have visited with team officials in
Atlanta (Hawks, Thrashers and Georgia Tech), Chicago (Bulls, Black Hawks and Notre Dame) and
this year they will be going to Boston (Celtics, Red Sox, Patriots and Boston College).
The DeVos integrative concept combines the “living classroom” aspect with a rigorous academic
schedule that keeps teams of students together over two years. The curriculum combines courses
with an emphasis on diversity, community service and philanthropy, sport and social issues and eth-
ics with UCF’s strong business curriculum. After two years, the students graduate with a Masters
in Sport Business Management, an MBA and a family for life.
“Sport management courses and internships are necessary,” Lapchick says. “It’s also important
that our graduates are different from their peers at other programs. Based on our track record and
community feedback where our graduates work, we’re convinced that is exactly what’s happening.” ■
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Programs in Sports Business
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Programs in Sports Business SPECIAL ADVERTISING SECTION
Leading schools look to boost paid internships
In 1981, as a graduate student at Ohio University earning a sated our students for their services.” Gregg Bennett, director of the sport marketing lab at Texas A&M
master’s degree in Sports Administration, Jim Kahler was thankful University of Central Florida also has its internship period at the University, says A&M has a mixture of paid and unpaid interns, but
that he had a great program where he could learn the ropes before end of a grad student’s coursework. the unpaid interns are on the undergraduate level (A&M has 500
going out into the workforce.
Kahler, today the director of the Center of Sports Administration
at Ohio U, also is thankful that in those days, pretty much all gradu-
ate students in sport administration and management programs
received a paycheck when they interned at various sports entities and
corporations around the country.
Today, Kahler and leaders at several of the nation’s top sport
academic programs say that is no longer the case. With competition
increasing among schools, more graduate students receive no income
for their intern work.
Kahler and several peers at leading schools (Arizona State,
University of Central Florida, San Diego State, University of
Memphis, Oregon and Texas A&M) are hoping to reverse the trend.
Mainly, they are thanking the hundreds of companies and sports
entities who already pay interning graduate students. Second, they
want employers who are not doing so to learn from those organiza-
tions – and realize that it’s a win-win scenario.
At the Warsaw Sports Marketing Center at the University of
Oregon, Managing Director Paul Swangard has converted many When the leading sport management schools gathered for
reluctant firms by positioning MBA students as consultants rather “I have always advocated paying internships for my students the 2008 National Sports Forum Case Cup competition, a topic
than interns. Swangard notes that most students at Oregon have at over the past 20 years, no matter where I have taught,” says Dr. of conversation was trying to convince more sport entities to
least two years’ work experience before grad school, making them Bill Sutton, associate director at UCF’s DeVos Sport Business pay graduate student interns for their work. Several leading
much more qualified to deliver bottom line results. Management Program. “We believe that you get what you pay schools are taking the lead in the effort nationwide.
“I’ll ask a company to develop a list of projects tied to revenue for – and that a contractual relationship with payment creates
growth. If a student can contribute to the company’s success while an atmosphere in which both parties have an investment and, in undergrads in the sport marketing program), which is not at issue.
also getting experience … it makes it easier to argue the merits of my opinion, that creates a much higher level of accountability and “There is an obvious value in paying someone with experience
compensation,” Swangard says. ultimately performance.” for their work, even if you are paying a lower sum,” he says. “We’re
The San Diego State University program saw the traditional Richard Irwin, a professor in sport and leisure commerce at encouraging folks to pay as well as they can, because both sides
summer “internship,” which often connotes an unpaid position, as the University of Memphis, agrees that ensuring graduate students benefit.
impractical for graduate students, so it structured its consulting receive a stipend while serving as interns is in the best interest of “It’s really a necessity that graduate students are paid during
period at the end of the curriculum. all involved. He adds that entities that do pay grad interns will internships,” he adds. “After all, the hiring entity is getting a valu-
“This way, students can secure full-time jobs in lieu of internships treat the situation much more seriously than those who don’t. able, experienced student. It’s actually a fantastic deal.”
or leverage their availability to stay with an organization longer in “The difference of the experience a student receives in a paid “Compensation for our MBA interns is all about a value proposi-
order to increase the value added to the organization,” says Scott situation versus unpaid can be very wide,” Irwin says. “The sal- tion and happily, our host organizations have consistently reported
Minto, director of SDSU’s Sports Business Management MBA pro- ary legitimizes the experience, so the company puts a higher a satisfactory return on their investment,” concludes Ray Artigue,
gram. “It’s almost impossible for students to support themselves in degree of importance on the situation and also has heightened executive director of Arizona State University’s Sports Business
an unpaid position. We applaud every organization that has compen- expectations.” Program. ■
32 STREET & SMITH’S SPORTSBUSINESS JOURNAL ❘ WWW.SPORTSBUSINESSJOURNAL.COM JUNE 9 - JUNE 15, 2008
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Programs in Sports Business
DePaul University • Chicago, Ill. “We looked into what programs were available, and designed a
curriculum for our MBA program,” Young says. “Unlike many of the
Scott Young, chairman of the Department of Management at sport management programs nationwide, we took the approach that
DePaul University’s Kellstadt Graduate School of Business, was sport management works best from within a business curriculum, with
browsing through the business section in a local bookstore a few years all the necessary accounting and finance courses before taking any
back when he noticed a number of business leadership books by sports sport-related classes.”
figures, people like coaches Louisville’s Rick Pitino and Duke’s Mike One strategy driving the DePaul program, according to Young, is
Krzyzewski, to name just a couple. that not every graduate will wind up working for professional teams,
The experience got him thinking. Soon after, DePaul (www.depaul. so DePaul preps its students to work in a broad field of sport-related
edu) launched a Leadership in Sports class for business graduate stu- businesses. For example, the school exposes students to employment
dents. It filled up quickly. The next year, DePaul offered a similar class opportunities with food and/or soft drink companies, recreation com-
to undergrads. Same result on enrollment. panies or lifetime fitness sports on the pro or collegiate levels.
At that point, Young realized that DePaul had an opportunity to go “That way, our students have a more realistic chance of landing a Senior instructor Sam Manella, a former De Paul
beyond a single class, so in the fall of 2007, it launched a sport man- job,” he says. “Most of our students in the MBA program are part-time, basketball player, outlines the intricacies of Chicago
agement MBA program and an undergraduate program with a sport so many of them are already working, some in sports, some not.” baseball to DePaul sport management MBA students.
management concentration. DePaul’s sport management programs currently draw primarily
Columbia University • New York. N.Y.
If you want to find a sports management program in the Ivy establish learning what the skills the sports industry needs and to • People with advanced degrees in business, law, journalism or
League, there is only one place to look. That would be Morningside develop program content accordingly. among other related fields who are seeking to expand their
Heights, the New York City neighborhood and home to Columbia The Columbia program offers small, intimate classes. Students credentials in the sports world.
University, the nation’s 5th oldest university (founded in 1754). pursue a rigorous, highly focused executive-style program (no elec-
Just two years ago, Columbia did something no other Ivy League tives) in a cohort fashion. That is, they are based upon conveying “Though jobs as sports managers are plentiful, it’s a very com-
school had ever done before: it launched the Ivy League’s first broad-based business knowledge and then applying that knowledge petitive field,” Dr. Rubin says. “Our M.S. in Sports Management
graduate sports management program. to industry-specific areas. expands professional opportunities by providing students with
Part of Columbia’s School of Continuing Education, the Master “This equips students with the basis for comprehending and advanced, industry-specific training in finance, personnel manage-
of Science in Sports Management (ce.columbia.edu) is designed to understanding management issues in sports in a fashion that few ment, law, marketing and facility and event superintendence.”
broadly educate sports managers about the industry, while provid- other schools are able to provide,” notes Dr. Rubin. Dr. Rubin explains that Columbia’s M.S. in Sports Management
ing industry-specific training in finance, personnel management, law, helps its graduates:
marketing and facility/event superintendence.
“The Columbia School of Continuing Education’s mission is • Master the management skills and techniques necessary for
to mount innovative programs that meet Columbia’s standard of success in the sports industry
excellence, and take the best advantage of University resources,” • Gain a broad understanding of the sports industry.
says Lucas Rubin, program director. “We developed the Sports • Develop or enhance industry-specific management skills.
Management program in concert with our NCAA Division I • Learn from experienced, practicing professionals.
Department of Intercollegiate Athletics and Physical Education. • Study and network with a select group of peers.
“At the same time, it takes effective advantage of Columbia’s
traditional strengths in finance, marketing, management and law, as Schedule-wise, the M.S. in Sports Management is a part-time
well as its location in New York City – a nexus of the sports indus- program designed to accommodate working professionals. During
try,” he adds. the academic year, most courses are 14 weeks long, meeting on
According to Rubin, Columbia created its M.S. in Sports weekday evenings.
Management to train students for management positions in all sec- “It’s rigorous, concentrated program that demands a serious
tors of the sports industry. It offers a combination of broad-based commitment of time and energy,” says Dr. Rubin. “Students are
and industry-specific skill training – a hallmark of the program Columbia is the only Ivy League school to offer a graduate expected to devote significant time to completing reading assign-
– that is evident in both the content of individual courses and the sports management program. ments, class assignments, and term projects outside of class.”
sequence in which degree candidates take the courses. Dr. Rubin notes that the Columbia program differs from many
Professionals working in the field helped design the sports Columbia designed the program to meet the needs of a range of other programs in that it is a true management-oriented programs,
management curriculum. Other courses are offered by prestigious people, including: with emphasis on communicating broad-based knowledge as well
Columbia faculty. Course content is continually reviewed and modi- as industry- (and position) appropriate skills and techniques. But
fied by the sports management advisory board and instructional • Professionals working in the industry who would like to unlike a general M.B.A. program, the Columbia graduate program
staff to remain current. The curriculum is supplemented with pro- advance their career by completing a graduate program that in sports management lets students understand managerial issues
gramming such as the annual Sports Ethics Symposium, which has offers industry-specific training; and challenges in the context of the sports industry.
featured, among others, faculty member and historian Peter Levine, • Students with undergraduate degrees in sports or recreation “We recognize that sport is a business, so our first priority is to
film director and sports enthusiast Spike Lee and Sonny Vaccaro, management who are looking to complete a graduate degree instill business skills in our students,” he says. “We may be a new
sports marketing impresario. in the field; program, but we take very seriously the quality of students and
Columbia’s sports management administration also has held • People seeking to turn their passion for sports into a new graduates, which is reflected in the small number of students we
meetings with league commissioners and other industry leaders to career; accept each year.” ■
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Programs in Sports Business SPECIAL ADVERTISING SECTION
from DePaul undergrads, but Young believes as the MBA program Some of the skills students can develop through the Drexel pro- Duquesne University • Pittsburgh, PA
becomes more well-known, it will attract more students from out- gram include how to apply the fundamentals of business to sport
side the school and the Chicago region. management, how to use knowledge of law and labor relations in Giving people what they want is typically a very smart busi-
“If you are a true sports person, it’s a fun degree,” Young says, the sport industry and agency business and how to use existing and ness strategy. So it’s little wonder that it’s been working well at
adding that if you compare sports with management positions in emerging technologies in the sport management field. Students Duquesne University.
most other industries, this is more enjoyable for students because Duquesne developed the first ever online Master of Science in
if they are in the program, they can really relate to sports. Sports Leadership (MSSL) degree (leadership.duq.edu) in response
In fact, that enthusiasm has begun to rub off on Young who to feedback from professional sports industry employers and
signed on to a fantasy baseball league run by students. managers, who indicated a strong demand for leadership skills in
“All of a sudden, I am learning ballplayers’ names again,” he today’s dynamic global marketplace.
says. ■ According to Steve Greenberg, executive in residence, sports
marketing, and associate director of Duquesne’s MSSL, the knowl-
Drexel University • Philadelphia, PA edge and skills mastered in the Duquesne program will expand the
Launched in 2007, the Drexel University Sport Management
Program offers a Master of Science (M.S.) in Sport Management
through Goodwin College.
Dave O’Brien, J.D, director of sport management, describes the
Drexel M.S. as a unique advanced degree program designed to help Drexel University Sport Management students get a chance
sports administrators and managers understand the connections to learn from the pro’s on a visit to the Philadelphia Eagles
between the sports industry and traditional business principles and Training Camp.
Basically, there are four points of concentration in the M.S.
program: sports marketing, sports business, sports media and also will utilize the knowledge and skills learned through the M.S.
sports law. Drexel also has had an undergraduate sports manage- program to produce an in-depth research project or thesis, which
ment program for four years and started an online program in will serve to advance the study of sport management.
January 2008. “Our program is right for those who already work within the
“We want our students to see themselves in one of those four sport industry and seek professional advancement,” O’Brien says.
areas,” says O’Brien, a former athletic director at Long Beach “But it’s also a good program for others who work in more main-
State in southern California, Temple University in Philadelphia stream sectors, such as marketing, finance or insurance and would
and Northeastern University in Boston. like to change fields or move into the more specialized field of
What makes the Drexel M.S. in Sport Management (drexel. sport management.”
Finally, O’Brien says being located in sports-rich Philadelphia is Steve Greenberg (far right), executive in residence and
edu/goodwin/programs/smt) program different? For starters, associate director of Duquesne’s M.S. in Sports Leadership,
O’Brien says Goodwin College serves as an excellent environment also a great resource for the Drexel program. Apart from the usual
quartet of professional teams (Eagles, Sixers, Flyers and Phillies),
says students leave with the “tool set” to become sports
for graduate and undergraduate students learning, researching and industry managers and executives.
practicing in sport management. there is a second level of pro teams (hockey, arena football,
Also, it offers full-time pracitioner members with diverse back- etc.), more than a dozen colleges and sports-related companies
grounds, so students receive the best balance of theory and practi- (Comcast, the nation’s largest cable company, is headquartered in leadership and ethical “tool set” among sports industry managers.
cal knowledge. Another advantage is small classes, allowing for Philadelphia). The program covers strategic marketing, legal issues, sales manage-
more hands-on learning, close relationships with fellow students “Of course, Philadelphia is located mid-way between New York ment and negotiation, media, leading people and more.
and professors and an emphasis on group discussion over lectures. City and the Baltimore-Washington, D.C. region, so we have our “Until now, many sports professionals looking to develop
In a related area, since Drexel is known for its cooperative edu- city, plus two of the largest metro areas in the nation to draw from their leadership skills have had to rely upon on-the-job train-
cational program, there is plenty of experiential learning through when it comes to internships and job placement. Location-wise, ing and informal mentoring among colleagues,” says Greenberg,
practicum or research projects. that’s an advantage.” ■ formerly vice president of New Ballpark Development and
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Programs in Sports Business
Communication for the Pittsburgh Pirates (in that role, he coordi- degree since 1992, with the graduate program being introduced in
nated the design and construction of PNC Park). 2005. If there is a philosophy the program has followed all along,
Now in its third year, Greenberg says he is amazed at the diversity it is “think small.”
of the students in the program, ranging from very high executives to That is, not in terms of student career goals or academic plans,
coaches on the sports side, and account representatives to assistant but in terms of class size.
public relations directors on the marketing side. Current students According to John Wolohan, a professor and chair of the
include collegiate coaches, athletic directors, senior directors, ticket school’s Sport Management and Media department, there are
managers and other professionals representing major league base- many ways in which the Ithaca program differentiates itself from
ball, NBA, stadiums and minor league baseball and more. the pack, but the fact that admissions are limited to 25 undergrad-
“The backbone for success in any program is its substance, and uates and 20 graduate students is a major one. At Ithaca, under-
Duquesne’s online sports leadership program is a tremendous way graduate programs include sport management (B.S.), sport media
for the busy professional to take their career to the next level, with Georgetown’s Master of Professional Studies in Sports (B.S.) and sport studies (B.A.), while the graduate program offers
one of the top sports leadership programs in the country,” says Industry Management offers students primary tracks in an M.S. in sport management. By offering all these programs
Len Komoroski, president, Cleveland Cavaliers. Strategic Marketing, Communications & New Media; and under one department, Wolohan says, “there is great synergy in the
Due to the online nature of Duquesne’s MSSL, there is no ceil- Business, Management & Operations. way all of our sport programs work together.”
ing on students able to enroll. “One of our strengths is that we offer two small, selective pro-
“We targeted a goal of 16 people the first year, and 32 in “The program builds on Georgetown’s academic strengths,” says grams, which means we can really focus on the important aspects
2007,” Greenberg says. By the fall, Duquesne had more than 100 Robert L. Manuel, PhD, dean of the School of Continuing Studies. of careers in sport,” Wolohan says. “From day one, we assign an
people in the program and its first class to graduate earned their “Students make connections by working with sports executives to advisor to each student. That advisor serves as a mentor, someone
degrees last August. solve problems that affect the industry. We want to make sure that who students can talk to about academic goals, career plans, etc.”
“Several students have recommended the program to colleagues, each graduate has theoretical knowledge, practical experience and Apart from the classroom, Ithaca sport management (ithaca.
Greenberg adds. “That response says that not only is this unique, but solid relationships that will help them advance their careers.” edu/academics/programs/sm) students learn through two separate
it really has merit. Many executives want to take their careers to Matt Winkler, associate dean, is directing the program. Winkler work experiences, tailored to a person’s specific interest. For exam-
next level and help the organizations they already work for.” ■ has worked in the sports industry for 15 years and has developed an ple, they would not work in a football program if baseball is their
annual national sports career conference.
Georgetown University • Washington, D.C. “Our program has been created with the input of top sports
executives. Many classes will be taught by industry executives,” Apart from
When you look down the list of Georgetown graduates in the sport Winkler says. Apart from coursework, students also will be involved the classroom,
industry, you have a pretty good sense that the Master of Professional in industry-based research and action -based problem learning. Ithaca sport
Studies (MPS) in Sports Industry Management program, which According to Winkler, much of the degree program’s agenda will management
be set by an Advisory Board, a select group of executives from a
launches in the fall of 2008, is headed in the right direction.
Ted Leonsis, business mogul and owner of the NHL Washington variety of sports, business and technology organizations.
Capitals and the WNBA Washington Mystics, is a Georgetown grad. Naturally, Winkler says being in the Washington, D.C. metro mar- experiences
So is Mark Abbott, president of Major League Soccer (MLS). ket is a good thing as well, as Georgetown can use local resources tailored to
Arizona Cardinals’ owner Bill Bidwill is a Hoya and so is Paul for internships, rather than have graduate students leave for a a student’s
Tagliabue, retired commissioner of NFL. The impressive list goes semester to get hands-on experience. specific
on and on. With that as the context, Georgetown’s new Master of “Georgetown has always had a tradition focused on developing interests.
Professional Studies in Sports Industry Management (scs.george- the whole person,” Winkler says. “The School of Continuing Studies
town.edu/sports) program promises to be a winner. also focuses on industry changes, which means we have the flexibility
The Georgetown MPS in Sports Industry Management, to add curriculum and adapt to global marketplace trends.” ■ primary interest. If they are interested in marketing, then they will
delivered via Georgetown’s School of Continuing Studies, is a get their work experience at a large sport marketing firm.
full or part-time, 30-credit program, with two primary tracks: Ithaca College • Ithaca, NY Networking also plays a critical role at Ithaca College. For
Strategic Marketing, Communications & New Media; and Business, example, every spring students in the Sport Networking & Events
Management & Operations. Ithaca College has offered an undergraduate sport management Club (SNEC) organize, promote and manage an Annual Hole-in-One
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Golf Tournament weekend. Originally, the main focus of the golf might teach only theory. We provide the theory, but we are equally
tournament has been to provide an event for students to network interested in what’s happening in the actual business of sports.”
with alumni currently working in the sport industry. While still pro- If “experiential” learning is the thing at Lynn, its out-of-the-
viding these opportunities, the tournament has shifted focus to help classroom efforts certainly demonstrate it.
support a scholarship fund for sport management majors in the “The Final Four® Experience,” has proven to be a signature
department. course for the program. In the semester-long class, students learn
Wolohan says another strength is that Ithaca College is an about major intercollegiate sports event management. Then they
undergrad institution historically, which means all courses are travel to the Men’s Final Four® and work with the NCAA and its
taught by full-time faculty. And while the Ithaca program resides in partners to run college sport’s biggest event.
the School of Health Sciences and Human Performance, students Each year, the school takes a group of students to the Baseball
are required to take all of their business foundation courses within Winter Meetings for three days of intense learning sessions. This past
the School of Business. ■ winter, 16 Lynn sports management students spent the first week
of December rubbing shoulders with baseball executives, coaches,
Loyola University Chicago • Chicago, Ill. agents, journalists and sporting goods company owners assembled in
Mark Lubus, center, won the 2008 Key Award for having the Nashville, Tenn., for the Meetings. Lynn students created their own
To Keith Lambrecht, director, Sport Management Programs, at highest overall GPA in Loyola Chicago’s sport management educational conference, garnering dozens of exclusive meetings with
Loyola University, Chicago, (luc.edu/sba) the most important thing program. decision makers from around Minor League Baseball and Major
for sport management students on both graduate and undergraduate League Baseball, including those with the Florida Marlins – the
levels is to be ready to “hit the ground running” upon graduation. “Having our sport management program residing in the School franchise that resides just a half-hour south of Lynn’s campus.
So naturally, that’s exactly what students graduating from of Business Administration means our students will get all they
Loyola University Chicago’s sport management degree programs need to succeed in the business of sports,” says Lambrecht.
are prepared to do when graduation day arrives. “We’ve only been in existence since 2005 and already we have an
“Networking is very important, but if you are not prepared, it outstanding record of placing our graduates in the sport industry.”
won’t mean anything in the long run,” says Lambrecht. The school also invites some of the most respected sports busi-
Loyola’s Water Tower Campus is located just off North ness leaders to speak. This year, Glen Warner Roseboom, director
Michigan Avenue (aka the “Magnificent Mile”) in downtown of the United States Olympic Training Center in Colorado Springs,
Chicago, which puts it in the heart of the Windy City’s sports and met with students and counseled them on best strategies for break-
entertainment center. Opportunities for current students and recent ing into the industry.
graduates include the Chicago Bears, Bulls, Blackhawks, Cubs “With the plethora of sports and major companies in Chicago,
and White Sox, dozens of companies, such as Advance Media and the internship possibilities are endless,” he says. “It’s more about
CSMG Sports and amateur organizations and leagues. business than it is about sports. We approach sports strictly as a
The Loyola sport management program focuses on the essentials in business, as part of the world of entertainment.” ■ With “The Final Four® Experience,” a signature course,
sport finance, law and marketing, as well as on the economics of the Lynn University students travel to the Men’s Final Four®
dynamic sports industry. Coursework also covers sport facility man- Lynn University • Boca Raton, Fla. (this photo is from San Antonio) and work with the NCAA
agement. At the same time, the program emphasizes the importance and its partners to run college sport’s biggest event.
of developing strong written and oral communication skills. Students At Lynn University (lynn.edu), students live the business of
also study business ethics to enhance future decision making. sports management – from working at the Final Four® to expe- Next up for Lynn University students? “The Super Bowl
“We give our students a tremendous curriculum,” Lambrecht riencing the Baseball Winter Meetings to helping manage a PGA Experience,” a semester-long course on major professional sports
says. “But, just as critical is being located in Chicago, a sports and Tour event – through an innovative and individualized, hands-on management, which will culminate with the students working at
entertainment hotbed.” learning approach. sports’ biggest game.
Lambrecht adds that being part of the business school is anoth- “We deliver a real-world concept of learning to students,” says “We get them out into the field, so they can experience the reality
er differentiator for the Loyola programs, which are offered by Ted Curtis, professor of sports management at Lynn University’s of sports business,” Curtis says, adding that the rich South Florida
the School of Business Administration as BBA and MBA in Sport College of Hospitality Management, which offers bachelor’s sports landscape also gives the small school a massive menu of
Management. degrees in sports management. “We understand that many schools internship opportunities.
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Programs in Sports Business
“It’s a huge part of our philosophy,” Curtis explains. “Everyone internships include numerous opportunities from the NY Knicks, interesting topics and speakers to campus, such as Rick Wolf of
in the industry understands what we are doing. Bottom line is that a Madison Square Garden (MSG), Versus Network, NY Mets, NJ the Sports Edge, and many senior executives from the NFL, MLB,
great sport management program is not just about what happens in Nets, NY Yankees, Steiner Sports, The Sports Museum of America, ESPN, WFAN, NY Yankees, NY Mets, NY Islanders, CBS Sports,
the classroom – it’s about bringing the real world of the sports busi- Altheus, InSiteMarketing, The Puck Agency, International Fight ANC Sports, Velocity Sports Marketing, Octagon, OMD, MSG and
ness to the students.” League, Comcast and the Philadelphia 76ers. numerous others
“Final Four” is a registered trademark of the National Collegiate Athletic Most of all, networking is a major part of what Manhattanville
Association and is used with permission of the NCAA. ■ has to offer.
“From the professionals we attract as adjunct professors to our
Manhattanville College • Purchase, N.Y. advisory board, students in the program receive tremendous exposure
and unique networking opportunities in the field,” Torromeo says. ■
It’s only been in existence for two years, but the M.S. in Sports
Business Management (SBM) program at Manhattanville College
(manhattanville.edu) is thriving. University of Massachusetts
“We had our first group of 15 graduates finish in May, and they Amherst, Mass.
went through the program pretty rapidly,” says Dave Torromeo,
director of the M.S. in Sports Business Management (SBM) pro- At 38 years of age, the University of Massachusetts Department
gram at Manhattanville, located in leafy Westchester County. of Sport Management ranks as the second-oldest sport manage-
As a result, there are some good success stories, including full- ment department in the country.
time positions with the New York Yankees, United State Tennis There’s no doubt that in the sport management academic world,
Association, Women’s Metropolitan Golf Association, World with longevity comes success.
Wrestling Entertainment [WWE] and others. Lisa Masteralexis, department head for Sport Management
Manhattanville College had its first group of M.S. in Sports
Torromeo, formerly vice president of Operations for the Business Management graduates this past May. (isenberg.umass.edu/sportmgt), offers several solid reasons for the
National Football Foundation and the College Hall of Fame, says program’s longevity and stellar reputation ... reasons like a dedi-
Manhattanville is very focused on networking and external events, cated faculty, selective admissions (and small classes) and a very
ways in which graduates can get a leg up when it comes to finding “This is working exactly the way we envisioned it,” Torromeo committed alumni network of more than 2,500.
the right job upon graduation. says. Masteralexis singles out the department’s Center for Spectator
“We really stress networking as a piece of the puzzle along with The Manhattanville SBM department also created The Center Sport Research, which gives students “hands on” experience in an
hard work and study. Often, it’s about who you know,” he says. of Ethics in Sport at Manhattanville (CESAM), which serves as a agency setting for sports industry projects under Director Tracy
As part of the program’s networking effort, guest speakers have networking component that enhances the experience for students, Schoenadel. The Center and students through coursework have
included the top Labor Relations people for both the NFL (Peter professors and sports industry executives. An abundance of sport completed 20 industry projects.
Ruocco, SVP) and MLB (Rob Manfred, EVP) as well as senior business industry executives live and/or work in Fairfield and In fact, the projects vary from community relations with the
officials from WFAN radio (sports talk in NYC), the Yankees, Mets Westchester counties and these additional programs will offer vari- Boston Celtics and the City of Springfield, Mass., to sales strategy
and other area teams and organizations. In fall 2008, the program ous professional services, Torromeo notes. with the Boston Bruins and UMass Athletics, to sport marketing
will offer another new elective, Sport Journalism, taught by Barry CESAM’s mission, he adds, is to examine the perennial issues with Red Bull and the NY/NJ Red Bulls, Octagon, MLS, UMass
Wilner, a veteran Associated Press sports journalist. and questions confronting the sports industry that impact conduct, Athletics and the Dew Action Sports Tour. Other organizations
“This year, our sports marketing class was taught by a vice character and community, and to challenge individuals to maintain include Reebok, Turnkey Sports, Twins Enterprises, Sports Identity,
president at Velocity Sports and Entertainment,” he says. “We the ideal social and spiritual conditions in furthering the cause of Dinn Brothers Sports Trophies, Amherst Youth Soccer Association,
don’t hone in on one specific area of the industry. We try to give athletics. Clif Bar and Puma.
our students experience in all areas. For example, the sport jour- “We will promote and develop the qualities of leadership, “The students are doing industry work, solving problems and
nalism class will have students getting assignments and covering sportsmanship, competitive zeal and the drive for academic and innovating,” Masteralexis says. “Plus, real-life research projects
a sporting event, so they can get an honest feel for what it is all professional excellence in an ethical manner,” Torromeo explains. allow graduates to enter the workforce with actual experience, way
about.” In the sports media class, students learn how “carriage” “We also emphasize our internships, networking and working out- beyond the classroom.”
deals are made and about “new” media. side the classroom.” The UMass program offers bachelors, masters and PhD degrees
To help students get a real feel for the business, Manhattanville CESAM events and SBM Speaker Series have brought some in Sport Management, and delivers a computerized alumni data-
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Programs in Sports Business SPECIAL ADVERTISING SECTION
for all decisions made on the program’s direction. hope to see continued growth in the program.
Jubenville believes that having students who are “moldable” not “Our goal is to reach out to the fan base in Middle Tennessee and
only provide credibility to both the academic discipline and profes- articulate the value that we have in terms of a sport property and in
sion, those students also can adapt to meet the critical demands of terms of quality of life,” Jubenville says. The program is in its second
the industry for long-term professional success. The MTSU program, year, and is expected to continue to be a critical piece for both the
which has had more than 80 graduates during the past eight years, sport management program and school athletics.
continues to build its regional footprint by recruiting nationally and “The foundation of our program is established,” Jubenville says.
providing the region’s marquee sport properties with its graduates. “The industry knows who we are, knows what we value, and always
The MTSU program also is home to the Journal of Sport gives strong consideration to our graduates. ESPN, the Atlanta
Administration and Supervision (jsaonline.org), a great opportunity Braves and Nashville Predators, are just a few of the entities who
for students to be exposed to the academic research process and how have hired our graduates.” ■
it can be applied.
Partnerships also continue to be a priority at MTSU (mtsu.edu).
At the University of Massachusetts, students are doing Currently, several proposals are under review that would create New York University • New York, N.Y.
industry work, solving problems and innovating through
real-life research projects. When your marketing slogan is “The City is our Laboratory…
The Industry is our Faculty … Our Students are the Future of the
base, a director of internships and a career development seminar. Profession,” it pretty much says it all.
Masteralexis says UMass is one of the few programs with a That happens to be the slogan at New York University’s
stand-alone department in a business school (the Isenberg School Preston Robert Tisch Center for Hospitality, Tourism and Sports
of Management). It has the nation’s highest full-time faculty num- Management (scps.nyu.edu), located in the heart of Manhattan.
ber, at 13 – all focused on teaching the program. Now in its 13th year, the NYU Tisch Center offers innovative and
“That gives the students a breadth of education and learning entrepreneurial graduate (M.S. Sports Business and a Graduate
opportunities,” she says. Certificate in Sports Business) and undergraduate (B.S. Sports
The Daily News Journal
The UMass Sport Management Department also is fortunate to Management and Leisure Studies) programs focused squarely on
have strong university support, so that it does not have to rely on the business of sports — finance, marketing, media, promotions
faculty from other departments to teach. It also is not heavily reli- and merchandizing. Undergraduate students choose among three
ant on part-time faculty to come in to teach after work. concentrations (Sports and Entertainment Marketing, Sports
With its prime location in the Northeast Corridor, UMass Facility Management or Sports Business Development), while
has proximity to not one, but three major markets: Boston (90 graduate students have two choices of focus (Marketing and Media
miles), New York (160 miles) and Philadelphia (300 miles). “We Colby Jubenville, who leads the MTSU sport management or Finance and Development).
emphasize internship placements and alumni relations,” she says. program, helped create the Blue Raider Sales & Marketing “New York University and New York City offer students an
“And we conduct annual alumni events and take students to those program. unparalleled professional venue to study the business of sports,”
markets and industry meetings (NBA Career Fair, MLB Winter says Steven Lambert, director, administration and industry rela-
Meetings and NACDA).” ■ Sport Management Fellowship opportunities in all aspects of the tions, at the NYU Tisch Center. “In addition to stellar academics
sport industry. The Nashville Predators, Nashville Superspeedway and applied research, NYU offers advantages such as relationships
Middle Tennessee State University and the Nashville Sounds all continue to provide great support for with major sports organizations for our interns and graduates and
Murfreesboro, Tenn. the program and continue to be great resources for both internship initiatives such as our Teaching Sports Centers.”
and employment opportunities. Lambert is referring to the program’s Teaching Sports Centers
The graduate Sport Management Program at Middle Tennessee Jubenville has also partnered internally with the athletic depart- at Chelsea Piers and NBA Entertainment, where students learn
State University (mtsu.edu) is centered on three core values: ment to create the Blue Raider Sales and Marketing Program, from management teams of both organizations — part of the con-
MTSU students must learn to be moldable, credible and adaptable. where students are recruited who have a background in sales to cept of utilizing New York City as a living laboratory.
According to Dr. Colby Jubenville, who has led the MTSU pro- become the “face and the voice” for Blue Raider athletics. Jubenville, “We teach classes right on court in the NBA Store,” Lambert
gram since 2001, those three core values provide the foundation along with Brad Smith, director of marketing for MTSU atheltics, says. “It is very unique.”
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Programs in Sports Business
Tisch Center undergraduate advantages include: Internships play a key role in both the undergraduate and that contribute to continuous improvement of business education
graduate programs. Undergraduates complete two internships and and accredits qualified business programs.
• Two required industry internships – one of 300 hours during graduate students are required to complete an internship of 300 “Our company has a genuine partnership with NCU,” Lashbrook
junior year and another of 400 hours in senior year – which hours. International travel and study, through the 14 worldwide explains. “NCU already offers many degrees and opportunities, but
are enhanced with concurrent courses in workplace challeng- campuses of NYU Study Abroad, are also increasingly popular what we do is take my unique background as professor, coach and
es, managerial decision-making and leadership development – and vital – among students. academic advisor, and offer a cutting edge curriculum.”
• Professional development includes seminar courses on pro- “Today’s sports industry is increasingly sophisticated,” Lambert Lashbrook notes that advanced degrees are not a requirement to
fessional dress, etiquette, resumes, cover letters, interviewing says. “Nine years ago, we morphed former health, recreation and work for most professional sports teams. “Anyone who wants to be
strategies and networking parks degree programs into one comprehensive undergraduate an AD or work on a college campus, though, should pursue a gradu-
degree with a classic liberal arts foundation to prepare students ate degree.”
for the profession of sports business as well as personal success as Online courses within the NCU Sport Management curriculum
global citizens. And our graduate program, at five years old, con-
tinues to thrive.” ■
a sergeant with the
Northcentral University Multnomah County
Prescott Valley, Ariz. Sheriff’s Office in
Portland, Ore., recently
When Northcentral University (www.ncu.edu) launches a new completed an MBA
graduate program, it begins with a worldwide search for faculty. So with Northcentral
when it was decided in 2004 to offer a program in sports manage- University and serves as
ment and leadership, Dr. G. Lynn Lashbrook was the logical choice. an NCU Ambassador,
Lashbrook, a professional with a lifelong passion for growing willing to share his
dynamic sports programs, has been working and teaching in sports experience with others
management for more than 35 years. As president and founder of considering enrollment
at the online school.
Sports Management Worldwide (www.smww.com), the first ever
NYU graduate students (from left) Jess Mizerak, Michael online sports management company with a primary mission to edu-
Marino, Nicole DeMuro and Angelo Solomita met Toby cate future sports business executives, Lashbrook brought a repu- include The Pre-Game Warm-up to Sports Management, Leadership
Clark (center), of Street & Smith’s Conference Group, at the tation for high-energy, thorough training in all aspects of athletic in Collegiate Athletics, Leadership and the Professional World of
Sports Sponsorship Symposium . leadership to the 100 percent online university. Sports, Sports Leadership and Ethics, Advising the Student Athlete,
Northcentral University’s own reputation as an innovator in and Level the Playing Field: Diversity in Sports.
• Teaching faculty include seasoned industry professionals who online education — NCU has more business PhD students than any “The NCU and Sports Management Worldwide partnership is
know and teach current trends. The size of major classes is other institution in America — made it a perfect fit for SMWW, preferable to anyone else in the world when it comes to sports man-
approximately 25-30 students. University-wide, the student which already trained thousands of students every year for sports agement education,” Lashbrook says. ■
to faculty ratio is 13:1 and the average class size is less than business careers. Now in his fourth year with NCU, Lashbrook
30 students. continues to assist NCU in developing world class Master’s and
Northeastern University • Boston, Mass.
• Academic advisors maintain weekly office hours and provide Doctoral programs in sports management. NCU offers a specializa-
personal attention tion in sports management leadership in its master’s (MBA and If you are looking to discuss academic programs where col-
MEd) and doctoral programs (PhD, DBA, and EdD) in business and laboration is critical, you need look no farther than Northeastern
In addition, the NYU Tisch Center works with Madison Square education. University.
Garden, Major League Baseball, the National Football League, NCU is not only accredited by the Higher Learning Commission, At Northeastern, the Master of Sports Leadership degree pro-
Major League Soccer and many other sports enterprises to set up but its School of Business & Technology Management is accredited gram (spcs.neu.edu) was developed in a collaborative effort between
internships, guest speakers, career positions and community service by the Association of Collegiate Business Schools and Programs the School of Professional and Continuing Studies and the presti-
opportunities. (ACBSP). ACBSP develops, promotes, and recognizes best practices gious Center for the Study of Sport in Society.
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Programs in Sports Business SPECIAL ADVERTISING SECTION
Professional and Continuing Studies.
UNC Charlotte • Charlotte, N.C. Northeastern’s program also leverages the strengths and experi-
ence of the school’s Athletic Department, which participates in 19
NCAA Division I sports.
When it comes to location, the University of North Carolina at develops a depth of knowledge in the sports industry to complement The curriculum is designed to provide professional preparation
Charlotte is sitting pretty. the breadth of knowledge in business. for leadership positions with professional sports teams; colleges and
After all, Charlotte, the second-largest banking center in the Finally, a six-month professional internship ensures that students universities with intercollegiate athletic programs; intramural and
country and among the nation’s fastest-growing metro areas, develop their career networks and gain hands-on experience. recreation programs; amateur athletic organizations; private and
also is home to a multitude of professional sporting enterprises:, “We’re excited about placing our first class into their internships public health fitness clubs; corporate fitness and wellness programs;
Lowe’s Motor Speedway, the NFL’s Carolina Panthers, the NBA’s next year,” Swayne said. “Both students and employers will have the sports stadiums and arenas; and sports marketing, communications,
Charlotte Bobcats, the Charlotte Knights and the Charlotte Checkers opportunity to interview each other to ensure that there is a good and management firms.
(minor-league baseball and hockey, respectively), the Wachovia PGA fit. We want the internship to be a career stepping-stone for the stu- It is offered in an executive hybrid format, combining online
Championship and more. dent, but we also want to ensure that the employer benefits by hav- courses with intensive one-week summer institutes in Boston, allow-
The NASCAR Hall of Fame, currently under construction in the ing a bright, motivated student who can take on a variety of special
ing students to participate from outside the immediate Boston area.
center city, cemented Charlotte’s reputation as the ultimate destina- projects and contribute to the organization.”
There are three basic applicant types: Degree applicants, certificate
tion for race fans. It’s estimated that more than three-quarters of The MBAS program’s impressive advisory board has served a
all NASCAR teams and motorsports-related ad agencies, consul- key role in both developing the curriculum and guiding the internship
tants and marketing organizations have a presence in the Charlotte process. The board includes top executives from variety of sports- Northeastern’s
region. Then there are all the amateur and lifestyle sports thriving related operations in Charlotte, including Mark Richardson from the Master of Sports
in the Charlotte area, including the new U.S. National Whitewater Carolina Panthers, Mac Everett from the Wachovia Championship Leadership
Center, only one of two in the world. program
So when UNC Charlotte’s Belk College of Business began leverages the
offering an MBA in Sports Marketing and Management (MBAS) strengths and
last August, it capitalized on the region’s vast sports network by experience of the
offering academic concentrations in three key sport sectors: motor- school’s Athletic
sports, team sports or individual sports/event management.
According to Dr. Linda Swayne, chair of the Department of
participates in 19
Marketing in the Belk College and MBAS program director, the
NCAA Division I
UNC Charlotte MBAS (sportsmba.uncc.edu) is an intensive, selec- sports.
tive two-year program for highly motivated students. The program
UNC Charlotte’s MBA in Sports Marketing and Management
admits only 15 students per year, who will go through the program
program will graduate its first class in 2009.
as a cohort. applicants (graduate certificate program in a specialized area), and
Students in the program have a wide variety of academic back- general admission applicant (taking individual courses).
grounds and professional interests, but their motivation for enrolling and Jill Gregory from NASCAR. Ray Bednar, senior vice president “In my mind, what sets our program apart from others is the
at UNC Charlotte is the same: to gain an advantage in the sports- at Bank of America, serves as board chair. emphasis on leadership as opposed to management,” says Peter
business job market. “The Sports Advisory Board is one of our major assets,” P. Roby, director of Athletics & Recreation, at Northeastern. “The
“It’s no secret that competition is fierce in the sports industry Swayne says. “Most of all, they’re actively participating by attend- other is the connection to the Center for the Study of Sport in
for a very limited number of positions,” Swayne says. “We want ing networking events with the students, providing guidance to Society and our values.
to ensure that our students are making the right connections, ensure that our curriculum is relevant and providing internship “If you combine these advantages with being located at
and building their skill sets so they will be extremely attractive to opportunities.” Northeastern and in the city of Boston, with access to some of
employers. Walking in the door, they should make a contribution.” Also, all advisory board members have agreed to take one intern the most successful professional sports franchises in the world, it
MBAS student spend their first year in the program taking per cohort group. They are also providing special networking and becomes clear why our program has been so popular in only three
traditional MBA classes (such as finance, organizational behavior short-term learning experiences, such as allowing a group of students years,” he adds. ■
and accounting) to develop their business and management skills. to shadow Sprint marketing staff during the All-Star race in May.
Several of these core courses tailor the curriculum to focus on The UNC Charlotte MBAS is one of only a handful of MBA Ohio University • Athens, Ohio
the industry, including Sports Law and Sports Economics. Noted programs focused on sports marketing and management offered by
Charlotte sports attorney William Bray serves as an adjunct instruc- an AACSB-accredited institution. The program has been added to When it comes to bringing sports business under the academic
tor for the Sports Law course, for example bringing his extensive the Academic Common Market, a cooperative agreement between microscope, Ohio University (sportsad.ohio.edu) started it all.
practical experience to the classroom. Other MBAS instructors draw North Carolina and 15 southern states. The ACM may enables resi- Back in 1966, the university became the first institution of higher
from their research and consulting backgrounds in sports. dents of some participating states to pay their in-state tuition rate learning to integrate the study of sports as a business into its cur-
Two summer classes – Marketing of Sports and Marketing to study in degree programs not available in their home states. riculum. Helped along by the vision of Walter O’Malley, legendary
through Sports – provide the foundation for the second year of the “We’re all about the business side of sports. That’s totally our owner of the then-Brooklyn (now Los Angeles) Dodgers and the
program, where students take elective courses tailored to their pre- focus,” Swayne says. “We try to give students a long-term strategic leadership of Dr. James Mason, Ohio University developed the first
ferred concentration. Topics range from negotiations to personal sell- orientation and business mindset. After all, sports today is definitely sports administration program. The rest, as they say, is history.
ing to promotions and entrepreneurship, ensuring that the student a business.” ■ “One of the things we’re known for is our alumni base of over
1,100 graduates who are working in all aspects of the sports
As a result, not only are academics a critical piece of the strategy, career athletic professionals prepare for exciting careers in the business industry. Being first in any category provides a distinct
with a “practice-oriented” approach, the program’s focus also is on growing college and professional sports industry,” says Mark Gould, and competitive advantage that provides our students with a built
the important concept of using “sport to create senior assistant dean, academic and faculty affairs, and director, in network,” says Jim Kahler, executive director of the Center of
“Our Masters in Sports Leadership is designed to help mid- Management, Leadership, and Technology Division, at the School of Sports Administration at Ohio University.
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Naturally, the loyalty of alumni and the reputation of the pro- In December of 2005, Ohio University “reinvested” in its sports “Our students don’t leave the real world when they enter the
gram translate into a wide variety of excellent internships, employ- education brand, by creating an academic center of excellence and program,” says Paul Swangard, the Center’s managing direc-
ment opportunities and research projects. the OU Center for Sports Administration. For starters, they hired tor and a 1999 graduate of the Oregon M.B.A. program. “They
Of all the metrics that make Kahler proud, one currently gets an executive in residence with Kahler, a self-described “prac-a- remain active participants in the business of sports.”
demic,” who brought 21-plus years in the business to the program. It’s proven to be a successful approach for a program credited
With a lighter teaching load than many of his peers he is able to for being the first of its kind housed in a college of business.
focus on external relations to strengthen the centers core mission “In a sense, we created this category of education, the study
of securing research and consulting projects that help students of sport from inside a college of business,” he says. “To see other
secure full time employment in the industry. outstanding sports management programs link with their business
The Center for Sports Administration carries forward Ohio is really a validation of our efforts.”
University’s pioneering tradition in sports education through its The next frontier for the U of O appears to be Asia. The Warsaw
role as a resource center for the industry. The center links faculty, Center has a solid base of alumni working and living in China, so it
students and alumni to sports-related organizations and businesses, was a natural fit, along with the school’s Pacific Rim location. For
emphasizing research and harnessing knowledge to benefit the example, the head of sponsorship for VISA in China is a Warsaw
“ With the support of our corporate partners – companies like “We’re taking all of our MBAs to China every year, so they
Ellerbe Becket, Turnkey Sports, Distributive Networks, CSTV and can learn the business, the culture, etc.,” Swangard says, noting
Top: David Johnston, Game Plan – and alumni base I have no doubt we have the most that since 1999, Oregon has enjoyed a partnership with Fudan
Director of Sales & comprehensive academic center in sports,” Kahler says. “Our rein- University in China, collaborating with the school to create a
Marketing at CBS vestment was necessary and will help us stay ahead of our compe- sports marketing research center there.
Collegiate Sports tition as more and more schools continue to get into the game.” ■ The FUON Sports Marketing Center in China, launched in
Properties, delivers a 2000, was the first sports-business program of its kind in China.
presentation at Ohio University of Oregon • Eugene, Ore. The Warsaw Center began hosting faculty from Fudan, who would
University. Right: Andy spend a term in Eugene taking sports business courses and co-
Dolich, COO of the The University of Oregon’s Lundquist College of Business has
San Francisco 49ers, served as home to one of the nation’s top sports marketing pro-
delivers the Grover grams for 15 years.
Guest Lecture at OU. That success is driven in large part by the James H. Warsaw
Sports Marketing Center (www.warsawcenter.com). Unlike other
special attention: With just three weeks until graduation, 18 of the academic settings, the Warsaw Center, which opened in 1993, pro-
30 graduates in Ohio University’s 2008 Sports Administration & vides a very strong focus for the school’s sports business program
Facility Management (SAFM) program already had jobs. offerings. Above all, the Warsaw Center is all about fostering an envi-
“That one statistic says a lot about the quality of our students,” ronment where both academic “book smarts” and industry “street
continued Kahler, (a 1981 graduate with a Master’s in Sports smarts” meld to educate each generation of sports marketers.
Administration). “We expect that 30 days after graduation, every- “Sports marketing is not sports management,” says Jim
one will be employed.” Ohio’s program isn’t just the oldest; it’s Warsaw, the Center’s founder. “Both are important. However, the
also among the best, as the Wall Street Journal in 2006 ranked it real business of sports revolves around understanding consumer
among the nation’s Top Five academic sport programs. behavior and motivating target markets to purchase goods and As part of its ongoing international effort, students and
Kahler says an accelerated one year Master’s in Business services. Without consumers, there would be no sports industry.” faculty of the U of O’s Warsaw Sports Marketing Center
Administration degree and the MBA/MSA dual-degree program The model at the Oregon is built around the concept of “expe- visited the headquarters for the Beijing Organizing
provide Ohio University with a competitive advantage that allows riential education,” encouraging students to apply what they learn
Committee for the Olympic Games (BOCOG).
him to recruit younger students right out of the top undergraduate in the classroom to real-world situations. The model also provides
schools in the country (traditional two year MBA programs expect students ongoing interaction with an industry that’s in a rapid developing curriculum with the assistance of Lundquist College
2-4 years’ work experience). state of change. of Business Faculty. The FUON Sports Marketing Center now has
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Programs in Sports Business SPECIAL ADVERTISING SECTION
both a full-time and executive sports business MBA program. • Employ leadership and interpersonal skills to effectively obtained through volunteer work, internships or part-time jobs.
Members of the Lundquist College of Business Faculty and manage. Each term, students are involved in doing internships with sport
administration from the Warsaw Sports Marketing Center rou- organizations for credit, with an opportunity to apply knowledge
tinely travel to China to lecture at Fudan University, teach in Apart from non-sports coursework, the concentration in sport gained in the classroom, demonstrate skills and make contacts.
the FUON Center executive education program and speak at the management involves 24 credits and includes courses in sport RMU students have served as interns with a number of well-
FUON Sports Marketing Center’s Annual Conference. The col- management, sport marketing, coaching, sport media, facility man- known companies and organizations, including the Baltimore
laboration helps Warsaw Center faculty gain new expertise on an agement, event management, sport law and the economics of sport. Ravens, Clear Channel Sports, Dick's Sporting Goods, ESPN
emerging market and share that knowledge with current students. “Competition is fierce in the sport and recreation industry, so Radio, Pittsburgh Penguins, Pittsburgh Pirates, Pittsburgh
“We believe China and the Pacific Rim are becoming very rel- our students must have a strong business based educational back- Steelers, SMG-Mellon Arena, Spectacor Management Group;
evant to sports marketers,” he adds. “And the University of Oregon ground and solid work experience to obtain entry-level positions,” University of Pittsburgh; U.S. Olympic Training Center at Colorado
has one of the top Asian studies programs in the country. It’s a Synowka says. “To have the best chance of entering the sport Springs; U.S. Open and Wake Forest University.
natural fit for us.” Finally, sport management students at RMU have studied
In the end, students at the Warsaw Center get a degree from the abroad in Australia, France, Greece, Ireland, Italy and Monaco, giv-
Lundquist School of Business but the words “sport” or “sports” is ing the program a global aspect.
conspicuously absent. In terms of employment, RMU graduates have found jobs with
“That’s by design,” says Swangard. “Our degrees don’t typecast the Baltimore Ravens; Carolina Hurricanes; Cleveland Cavaliers;
students. They leave here with undergraduate or graduate degree in Cleveland Indians; Dick's Sporting Goods; ESPN Radio; Florida
business recognizing they are well-trained business people, not just Gulf Coast Sports Commission; Indianapolis Colts; KDKATV;
graduates who have studied sports.” ■ Marshall University; Mellon Arena; Memphis River Kings;
Nationwide Arena; Nemacolin Woodlands Resort; New Jersey
Robert Morris University • Pittsburgh, PA Devils; New Orleans Hornets; NBA; NFL Japan; NHL; Ohio
State University; Oklahoma State University; Orlando Magic;
In the world of undergraduate sport management programs, Philadelphia Flyers; Philadelphia Phillies; Pittsburgh Penguins;
Robert Morris University (RMU) offers one of the oldest and most Pittsburgh Pirates; Pittsburgh Steelers; San Diego Padres; Special
respected in the country. Hank Steinbrecher, secretary general emeritus of the Olympics; Ticketmaster; University of Alabama; Washington
According to Dave Synowka, director and professor of sport United States Soccer Federation and the president of Capitals; Wilson Sporting Goods; and the YMCA.
management, for the past three-plus decades the RMU sport man- Touchline Consulting, spoke at the Robert Morris Sport
“We are proud of our placement record,” says Synowka. “After
agement program has prepared graduates for successful careers
all, that’s why students come here.” ■
throughout the sport and recreation industry.
The program leads to the Bachelor of Science in Business industry, students also should be prepared to relocate.” San Diego State University
Administration (B.S.B.A.) degree with a concentration in sport Faculty-wise, RMU's sport management faculty members bring San Diego, Calif.
management. practical backgrounds to the classroom, as full-time faculty mem-
According to Synowka, the RMU (rmu.edu) program enables bers have held positions in professional baseball, intercollegiate If you size up the Sport Business Management MBA program
students to: athletics, tennis club management and special events. Faculty (sdsu.edu/sportsmba) at San Diego State University (SDSU), it’s a
members have been involved with research projects, such as the sports-focused graduate business education that offers advantages
• Understand the depth, breadth and unique character of the economic impact of an LPGA Golf Tournament, the examination few in sport management can match.
sport and recreation industry of fans attending major league baseball games and the marketing “We offer very specific differentiators that make our program
• Comprehend the priority of networking abilities for employ- of new stadiums in Pittsburgh (students often are asked to partici- special,” says Scott Minto, director of SDSU’s Sports Business
ment and career advancement in the industry pate in such projects). Management MBA, “including our accelerated curriculum and our
• Recognize the importance of characteristics such as initia- Synowka adds that employers in the sport and recreation location in San Diego, one of the worldwide hubs for many facets
tive, industriousness and persistence industry are particularly interested in entry-level employees who of the sports industry.”
• Integrate skills in the industry to design, implement and are enthusiastic, willing to work hard, have good oral communica- Says Minto, “SDSU’s Sports MBA offers students opportunities
evaluate business strategies tion skills and are problem-solvers. And the best way for students to get industry experience and expand their professional network
• Communicate effectively and professionally to demonstrate such skills is through practical work experience, while in school, not just during a summer internship. This year, our
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Programs in Sports Business
students are working with, consulting for, and being exposed to international sports business issue, and features Top 25 global an elective taught by Jeff Marks of Premier Partnerships worked
some of the top brands in all areas of sport, who are based here MBA programs from across the U.S., Mexico, China and the U.K. on “side projects” that benefited Premier’s clients and gave the
in San Diego, from properties like MLB, NFL, TaylorMade-adidas, The SDSU program is an 18-month MBA curriculum, including students real-world experience. In a marketing class, students
SDSU Athletics, Upper Deck, the US Olympic Training Center and an intensive, 12-month classroom period in San Diego followed by a developed marketing plans for local sports organizations and pre-
the Rock N Roll Marathon.” 6-month consulting experience with a sports organization anywhere sented their findings. One group developed “Seen Our Game” and
in the world. It’s no surprise, however, that many students elect to associated plans for the upcoming Senior Games.
use their local network to land their dream job in San Diego. ■
University of San Francisco
San Francisco, Calif.
The University of San Francisco created its Masters degree in
Sport Management – a 36-credit, two-year program – to appeal to
both recent college grads and working professionals alike. Classes
(four hours) meet one night per week, and internships are also part
of the program.
Judging by the geographical range among current students, the
USF program (usfca.edu/sm), is gaining recognition on both the
nation and global levels. University of San Francisco Sport Management students
San Diego State University Sports MBA students work For example, current schools from the past two cohorts
Ronni Bossin, Arman Medina and Erica Pacheco interned
with some of the top brands in sport, including MLB, NFL, as the market research team for the Amgen Tour of
include the East (Villanova, Syracuse, Yale), Midwest (Loyola),
TaylorMade-Adidas, Upper Deck, the US Olympic Training California, a professional cycling stage race.
South/Southwest (Clemson, Texas Tech) and West (Stanford).
Center and the Rock N Roll Marathon.
Internationally, the USF program has recently had students from
Haifa University in Israel and McGill University in Montreal. “Our electives are really unique,” says Rascher, explaining that
In addition, SDSU students benefit from networking in San “About 12 percent of USF students are international, and four years ago, students all took the same courses. Since then,
Diego and Southern California, home to several of the most rapidly return to their home countries upon graduation,” says Dan second-year students can take three electives, which are created
growing major sports industries: action sports, MMA and endur- Rascher, director of academic programs and an associate professor. especially for the program.
ance sports, in addition to major sports organizations, like the Launched in 1991, today there are cohort groups both on the The USF program continues to deliver on the job front as well,
program’s founding partners, the San Diego Padres. The Padres main campus (near Golden Gate Park) and at the Los Angeles as recent new jobs including positions with SportsMark, Larkspur,
host the program’s graduation and other events, provides intern- Area campus (at the St. Joseph Center in Orange County). In all, Calif, IMG in Los Angeles and the Dentsu Inc. Sports Business
ship, consulting and part-time job opportunities in its front office approximately 190 Master’s students are enrolled during the aca- Division in Japan. ■
and offers numerous guest lecturers. demic year.
SDSU’s Sports MBA boasts a student body that’s nearly 20 per- Recent guest speakers include Peter Johnson, former CEO of University of Southern Mississippi
cent international and a globally focused curriculum. In just their first IMG Sports and Entertainment, and Shawn Lawson-Cummings, Hattiesburg, Miss.
six months, students in this year’s class have been involved with inter- vice president Major League Baseball, in New York City.
national sporting events in San Diego, including the USGA US Open “Our adjunct teachers are all working in sports, as does our It’s no exaggeration to say that the Center for Spectator Sports
at Torrey Pines, USA Sevens Rugby, Moto X World Championships, full-time faculty,” Rascher says. “Plus, the curriculum is always Security Management at the University of Southern Mississippi is
Red Bull Air Race and a Mexico-Argentina soccer friendly. changing.” For example, this year students could choose from elec- unique. An outgrowth of a comprehensive grant initiative funded
“With the sports industry’s increasing emphasis on globaliza- tives such as Web 2.0 technologies, entrepreneurship and sports by the Mississippi Office of Homeland Security and Mississippi
tion, our primary goal is to develop leaders who will help organiza- psychology. Emergency Management Agency, the program’s main mission is
tions succeed in the international marketplace,” says Minto, who One of the recent courses, held in Southern California, to develop a research-based model for security management for a
launched the SDSU International Sports MBA Case Competition, had a group of USF students travel to the Motocross World wide variety of sporting event venues.
co-hosted each year the Padres at PETCO Park. The annual com- Championships to run the event’s media tent. According to Stacey Hall, associate director at the Center for
petition challenges top graduate business students with a complex “It was very hands-on experience,” Rascher says, adding that Spectator Sports Management (sporteventsecurity.com), part of
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Programs in Sports Business SPECIAL ADVERTISING SECTION
that mission is a Masters degree in Sports Management, with an In its ninth year, offerinig a business-based program, SUNY “It will be a multi-faceted relationship, and we’ll be a real interac-
emphasis in sports security. In addition, beginning August 1, 2008, Cortland’s enrollment continues to expand, as close to 1,300 people tive partner.”
the Center will offer an online certificate program in sports secu- applied to its undergraduate and graduate programs (which com- In conjunction with the SUNY Cortland Alumni Affairs Office,
rity management for the working professional. bined had about 500 students) in 2008. the program also is in the process of locating sport management
“The online certificate program is designed for professional, col- “We have about four hundred students in the undergrad pro- alumni back to 1985, when Sport Management became a con-
legiate and high school athletic facility managers as well as law gram right now,” says Dr. Ted Fay, chair, SUNY Cortland’s Sport centration at SUNY Cortland. When the process is complete, Fay
enforcement,” Hall explains. “Today, there are gaps in security educa- expects to have an even more competitive base of sport manage-
tion and training of key personnel working at athletic venues. After we ment alumni, rivaling many nationally recognized programs across
identified that need and recognized demand, it triggered the develop- the country
ment of this program.” Hall adds that the online certificate program Finally, SUNY Cortland offers a new endowed speaker series that
is for working professionals who don’t want or need an advanced focuses on social justice in sports, with many speakers taking on
degree but they do want the security training the program offers. critical and controversial issues.
The three-module Certificate program is designed to equip cur- “It’s a very exciting time at SUNY Cortland,” Fay says. ‘Our
rent and future sports and entertainment managers and operation department has experienced tremendous growth during the last nine
directors with the specialization capabilities and knowledge needed years. We’ve gone from a concentration of fifty students in 1999 to
to meet the management challenges of homeland defense and secu- our current levels.” ■
rity in a sports environment, Hall explains. Students are required
to complete all three modules for certification. Typical applicants U.S. Sports Academy • Daphne, Ala.
currently occupy a position responsible for developing and/or SUNY Cortland student Debbie Sindone worked at Watkins
implementing homeland security or public safety policies and prac-
Glen Raceway during her media center internship. The United States Sports Academy, America’s Sports
tices in a sports and/or special event venue. University, is an independent, non-profit, accredited university
Hall says the Center’s vision is that someday every athletic Management Department. “Our programs have low attrition, are focused exclusively on sports. It is the world’s largest freestanding
department will have a professional on staff totally devoted to very affordable and offer very good job placement.” Fay says that university of sports, and its programs of instruction, research and
sport facility security management. SUNY Cortland’s job placement rate is in the “plus-60 percent” service have global reach.
“Right now, for example, at colleges and universities, the job range.
typically falls into the lap of the campus police chief,” she says. Specifically, SUNY Cortland focuses on four primary sport U.S. Sports
“We believe there should be a staff person who has knowledge and industry strategies: Academy
skills directly related to facility security.” faculty
Hall notes that even at professional venues, many general man- • An international approach members
• A commitment to technology put WVU
• A commitment to training students for careers in sport sales
• Building a strong alumni network working in sport series of fitness
tests at the
Within the next 2-4 years, the program expects to continue Academy’s
to expand its graduate student enrollment (now at around 85, state-of-the-
with its residential, online and international programs). To that art Fitness
end, it launched a new Master of Science degree online in Sport Performance
Management last fall. It also will launch a residential program in Center.
International Sport Management in 2008.
“We will offer a dual-degree in international sport manage- With a history of providing quality sports-specific education,
ment with London Metropolitan University and an MS/MBA with the Academy (ussa.edu) knows what goes into preparing men and
The Center for Spectator Sports Security Management at Binghamton University,” Fay explains. women to launch careers in sports or to advance in the profession.
the University of Southern Mississippi’s National Advisory These additions are part of SUNY Cortland’s commitment is to The Academy offers the bachelor of sports science, master of
Board has representatives from the NCAA, NACDA, NFL, offer a program that is considered a “Top 10” program in the country. sports science and doctor of education in sports management.
NBA, MLB, MLS, NASCAR, and Department of Homeland Apart from the international/online strategy, technology is Nationwide, only the Academy and two other institutions have
Security. another SUNY Cortland differentiator. Dr. James Reese, graduate had their programs at all three degree levels formally approved
program coordinator and associate professor, explains that SUNY by the NASPE/NASSM Sports Management Program Review
agers have a mixed bag of experience when it comes to security, as Cortland offers a “technology corridor,” controlled exclusively by Committee, which is the top supervisory body in the discipline.
most have sport management, which historically offer no real focus the sport management department. That involves approximately $8 At the Academy, all courses are available online, meeting the
on security operations. On the flip side, you could have a 20-year million of hardware and proprietary software from Dartfish and needs of students far from the campus and those of working
law enforcement professional with little or no in sport manage- XOS. In all, there are four rooms with 112 computer terminals, and coaches and administrators with no time for a scheduled resi-
ment. Both are candidates for the Center’s online program. ■ a video production studio. SUNY Cortland, which also in the final dency program. “Most of our students are working full-time as
stages of establishing a major partnership with a “major technology they complete their degrees,” says Mark Stevens, who directs
SUNY Cortland • Cortland, N.Y. provider,” has 12 courses dedicated to sport information technology, the Academy’s communications office. “They can work on their
sport videography, and sport media at the undergraduate and gradu- Academy courses at any time throughout the day. They don’t have
If applicant numbers are a barometer of success, then the State ate levels. to be online at the same time as the professor or other students.”
University of New York (SUNY) at Cortland’s Sport Management “This new agreement will position us as one of only five or six People from around the world study at the Academy, prepar-
program (cortland.edu/spmg) is doing very well, thank you. of that provider’s top educational institution in the U.S.,” Fay says. ing for a career in the sports industry. “Last year, the Academy’s
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Programs in Sports Business
graduating class represented 44 states and 10 foreign countries,” In the past year, the WVU class created and presented a cus- as part of their hands-on learning experience; Texas A&M’s sport
says Stevens. “Thousands have graduated from the Academy, and tom-designed report for the NBA Memphis Grizzlies’ specific management program has nearly 500 undergrads, but a much
many have moved into the higher echelons of sport. Demographic Market Area (DMA). The report contained analyses smaller graduate student population; Georgetown created its new
“We’re really proud of our alumni. They span the globe and of fan demographics in the Memphis DMA, franchise sponsorships, sport management program with the input of top sports executives;
include professionals at every possible level of sports,” he adds. NBA market “comparables,” and a five-year trend analysis of fan In December 2007, Lynn sport management students rubbed shoul-
“Our alumni association is one of the best networks anywhere, interest. Another “real world” project, which is ongoing, is with the ders with executives, coaches, agents and sporting goods company
which is beneficial to current students for job-searching and men- Washington Capitals. A WVU class went to a Caps’ game and the owners assembled in Nashville, Tenn., for professional baseball’s
toring opportunities.” next day presented a marketing project to six of Caps’ executives. Winter Meetings; Tracy Robinson, a recent Loyola Chicago graduate
Judging by the school’s Web site, Academy alumni are employed Other projects included working with the Pittsburgh Pirates, the and hoop player; U of O’s Warsaw Sport Marketing Center students
in an array of sports enterprises of all types and sizes — try Charlotte Bobcats, the Atlanta Thrashers and the Atlanta Hawks and faculty at the Great Wall of China during the MBA program’s
the San Antonio Spurs, for instance, or the Oakland A’s, ESPN, (the latter two were for in-house purposes). annual study tour; Mark Moran, of Ingersoll Rand Technologies,
the Nashville Predators, Disney Sports and universities such as chairs the National Advisory Board at the University of Southern
Kentucky, Duke, Texas Tech and Illinois to name just a few. Mississippi’s Center for Spectator Sports Security Management;
“Alumni are our top source of new-student referrals,” said San Diego State University co-hosts (with the San Diego Padres)
Stevens. “I can’t think of a better compliment to the quality of an annual International Sports MBA Case Competition; ASU
education and service students experience at the Academy.” ■ sports business students take a time out from checking in golf-
ers at the 13th Annual Mike Haynes Golf Classic last October.
West Virginia University The student-led tournament is held each year to raise money for
Morgantown, W.Va. minority scholarships; Duquesne University developed the first-ever
online Master of Science in Sports Leadership (MSSL) degree;
The West Virginia University Graduate Sport Management University of Massachusetts professor Todd Crosset leads a discus-
Program, which began preparing qualified graduate and under- sion while teaching a class in the Sociology of Sport (Ben Barnhart
graduate students in 1981, enjoys several factors that sets it apart, photo);Tournament Director Jan Esselman (left), of the Olympic
according to Dallas Branch, associate professor and coordinator of Baseball Qualifying Tournament (held in Taichung, Taiwan) had
Ongoing “real world” projects are a mainstay at West
the WVU program. Virginia University. Here, a WVU graduate Sport help from University of San Francisco graduate student intern Wei-
For one, Branch explains, WVU graduates have made significant Management group presents ESPN Sports Poll research ping Chang, who served as assistant tournament director; Sport in
contributions in a variety of sport settings, including intercollegiate data to executives of the Washington Capitals. Society at Northeastern University hosted its 18th annual Human
athletics, professional sports, facilities and arenas, event marketing Rights Leadership Forum, which featured a keynote address from
and promotions as well as other sport businesses. three-time Olympic speed skater Nathanial Mills; For the past three-
Branch is also proud of the WVU’s major emphasis on job
A possible reason for that could be because WVU (wvu.edu) plus decades, the Robert Morris Sport management program has
placement for its graduating class, which is limited to 20 per aca-
distributes The Starting Lineup, which Branch describes as “a prepared graduates for successful careers throughout the sport and
unique, promotional publication” intended to showcase WVU grad- recreation industry.
“A sport management program is only as good as the success of
uate students in the highly competitive sport marketplace. Each Page 29, clockwise left to right: Drexel University Sport
its graduates,” he says. “We believe great graduates begets future
year (for the past 15), the entire Masters class is profiled (via Management students visit Wimbledon during a gobal sport
great graduates. In fact, we’re often asked to send employers like
photo, resume) in The Starting Lineup, which is circulated nation- initiative trip to London, England; West Virginia’s graduate sport
Disney’s Wide World of Sports graduates with specific qualities
ally to a variety of sport industry employers. management students visited the press room the FedEx Forum in
and personalities like former graduates they have employed from
Another success factor at the WVU Sport Management Dallas; Arthur Agee Jr. of “Hoop Dreams” fame, visited with UCF
our program.” ■
Graduate Program is its real-world project courses. For example, faculty and students as part of UCF’s annual field trip; SUNY
the WVU cutting-edge curriculum has the ESPN Sports Poll class, Cover page and page 1 photo information: Cortland student Katie Keenan got some valuable work experience
which is offered exclusively to WVU Sport Management graduate Cover photo information: Amber Bryant, a University of Memphis at the 2008 NHL All-Star game; Thousands have earned degrees
students. This course develops the students’ ability to understand senior, works with Kerry Sewell of the Memphis Redbirds on sales and certificates from the U.S. Sports Academy, the world’s largest
the value of sport marketing research, sport fan data analysis, call techniques; Unveiled in 1903, the statue of Alma Mater has freestanding university focused entirely on sports; MTSU’s Sports
ESPN Sports Poll’s methodology, and utilizing the data to prepare been the most photographed women on Columbia’s campus; Ithaca Management Program Director Colby Jubenville visits the school’s
“custom reports” for sport organizations. sport management students have worked with the Baltimore Orioles Murphy Center with graduate student Brad Hutson. ■
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