Surrey businesswomen in pole position

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					                Issue 100 April 2011                                                    w w

Surrey businesswomen
in pole position
More than 150 people attended the
relaunch of Surrey Chambers of Commerce’s
Business Women in Surrey Community on
International Women’s Day.
   the event took place at Mercedes-Benz
World at Brooklands and guests listened to
inspirational stories from entrepreneurs, sen-
ior executives and international journalists.
   travel company Beachcomber generously
offered a seven night holiday at the luxurious
Paradis hotel & Golf Club in Mauritius to be won
in a draw taking place later in the year. For your
chance to win this visit the website.
   the aim of the community is to bring
together like-minded local businesswomen to
share ideas, knowledge and skills via work-
shops, mentoring programmes, seminars and
our annual flagship event celebrating all that
is great about businesswomen in Surrey.
   Join us for our next Business Women in
Surrey event on Wednesday, May 4, a net-
working breakfast at the Lightbox in Woking.
the breakfast is taking place during the exhi-
bition Essential Accessories: Handbags and             Chambers CEO Louise Punter (centre) with some of the businesswomen who attended
                                                       the launch of Business Women in Surrey Community.
Heels which delves into the history of these
wardrobe items. Guest speaker for this event
is BBC presenter Juliette Foster.                                    WWW.

Minister launches our new services                                                                               Newslink hits
eMPLoyMent MInISter Chris Grayling helped                potential to do so, to enable them to start building     a century
Surrey Chambers of Commerce kick off its two             a business of their own,” said Mr Grayling. “I hope
                                                                                                                April sees the 100th issue of
latest services for local businesses with a launch       this scheme will see the creation of some 40,000
                                                                                                                NewsLink, Surrey Chambers
breakfast at epsom Golf Club. the new services           businesses across the next two years.”
                                                                                                                of Commerce’s e-newsletter
are Chambers Business Clinics and an ask the                Introducing the new Chambers services in the
                                                                                                                which has showcased mem-
experts business roadshow, which will visit several      British Chambers 2011 year for Growth, Surrey
                                                                                                                bers’ news and views and
towns in the county in the coming year.                  Chambers Ceo Louise Punter said: “to have the
                                                                                                                put topical business issues
   Speaking at the launch, Mr Grayling, the MP           chance to launch these two new services at such a
                                                                                                                in the spotlight since 2003.
for epsom and ewell, also set out plans for a new        high-profile event is great, and being able to have
                                                                                                                   NewsLink is a valuable
national scheme to help unemployed people set up         the ear of those in the corridors of power truly
                                                                                                                forum for members, many
their own businesses. Under the proposal, entitled       demonstrates the influence the Chambers has at
                                                                                                                of whom regularly submit
the new enterprise allowance, would-be business          this level.
                                                                                                                material, which we always
people will receive some of their benefit money for         “Surrey Chambers is proud to provide the
                                                                                                                welcome. The word count
six months, as well as a start-up loan and experi-       business community with two brand-new services
                                                                                                                on submitted items should
enced mentoring support. the scheme is due to            to support their growth and development. after the
                                                                                                                not exceed 300 and photos,
be available nationwide during the course of the         last couple of challenging years we are keen to be
                                                                                                                which need to be at least
year, with potential entrepreneurs in Surrey able to     doing all we can to help businesses through the
                                                                                                                300 dpi, should be sent as
benefit by the autumn.                                   recovery. ”
                                                                                                                separate files, not embed-
   “It’s really important that we create the right          l For more on Chambers Business Clinics
                                                                                                                ded. News items and photos
opportunities for people who are unemployed not          and Ask The Experts and a photograph from
                                                                                                                should carry the same name.
just to get a job but also, where they have the          the launch, see page 2.
NewsLink w w                                                                   April 2011 – Page 2

                                New Chambers services
                                will help boost business
•NewsLink is written and        tWo BranD new Surrey
published on behalf of          Chambers of Commerce serv-
                                ices underline our place at the
the Surrey Chambers of
                                heart of business growth and
Commerce and distributed
                                development in the county.
to members free of charge.         Chambers Business Clin-
EdITOrIAL                       ics provide a face-to-face
                                impartial overview of your
Editor: Jacky Byrne
                                business to help you map the
73 Busbridge Lane,              best ways to achieve your
Godalming,                      objectives.
Surrey GU7 1QQ                     the framework of the review
e-mail                          is based on the highly regard-
                                ed harvard Balanced Business       Scorecard. these clinics are
Telephone                       available at a time and location
01483 418527                    to suit you. our knowledge-
                                able and experienced business
                                advisor will listen to your ideas   From left: Surrey Chambers CEO Louise Punter, Jill Govier from
AdVErTISING                     and offer bespoke solutions         the department of Business Innovation & Skills and
Sarah Edwards                   and an individual business          Employment Minister Chris Greyling at the launch of the new
Surrey Chambers                 plan. The service is signifi-       Chambers services.
of Commerce                     cantly subsidised for Chamber                                          november 22. Cost is £17.50
                                                                    The first Ask the Expert event
                                Members at £125; the non-                                              for members and £25 for non-
e-mail                                                              will take place at Shepperton
                                member rate is £200.                                                   members. all prices are subject
marketing@                                                          Studios on thursday, May 5
                                   Ask the Experts events pro-                                         to Vat.                                               and there will be further ses-
                                vide businesses with access                                              For full details on Business
                                                                    sions at the talbot Inn, ripley
Telephone                       to confidential, professional                                          Clinics and ask the experts
                                                                    on october 4 and the South
01483 735545                    one-to-one advice from a panel                                         see our website.
                                                                    hatch restaurant, epsom on
                                of eight experts in various
Fax 01483 756754
                                fields, including ICT, marketing,
                                sales, legal issues and finance.               WWW.
OF COMMErCE                     Views sought on latest                                         Meet the members...
Unit 14a, Monument Way
                                                                                          Healthy means wealthy
east, Woking GU21 5Ly           street parking plans                                  A healthy workforce can be three times as
e-mail                          SUrrey ChaMBerS of Commerce is seeking                productive as an unhealthy one, says Mark      the views of businesses on the potential econom-      Mathews, registered osteopath and founder of
Telephone                       ic effects of proposed additional on-street parking   the reve Pavilion Natural Health Clinic.
                                in Surrey.                                              Workers today take less time off for sickness
01483 735540                                                                          because of worries about job security.
                                   as the largest business support organisation
Fax                             in Surrey, Surrey Chambers of Commerce has            Absence rates are at their lowest for 20 years,
01483 756754                    been working to collect feedback on the potential     and the cynical view is that business owners
•The views expressed            impact that the introduction of more designated       need to worry less about staff health and
                                on-street parking will have on local businesses.      focus more on margins, turnover and survival.
in NewsLink are not nec-
                                “We are keen to hear specific examples of wheth-      But success depends on your team being
essarily those of Surrey
                                er the plans will have a positive or a negative       healthier than rivals, says Mark.
Chambers of Commerce.           effect on economic activity,” said Chambers Ceo         He believes the most successful organisa-
•If you would like other col-   Louise Punter.                                        tions are those that embed health and wellbe-
leagues in your business           a series of meetings to discuss the issue is       ing into their culture. “There are a number of
to receive their own copy,      being planned throughout the county, ahead of a       core indicators you should monitor to under-
please send their name, job     full council meeting in May, where representatives    stand the health profile of your employees and
title and                       from Surrey County Council will answer questions.     judge your wellbeing issues, using screening
                                   Surrey Chambers has been sending out links         tools such as employee health risk appraisals
e-mail address to:
                                to specific area consultations on the new parking     and health assessments. This might mean                                                           simply being more proactive about people
                                spaces and believes it is vital that businesses
•If you do not want to          familiarise themselves with the details. Feedback     calling in sick or taking a more case manage-
receive copies in future,       from Chambers members will be put forward at          ment-led approach to rehabilitation, perhaps
please reply to our e-mail      the meeting.                                          through the use of a specialist occupational
with “Unsubscribe” in the          For more information about the meetings or         health provider.
subject line.                   to submit feedback, email marketing@surrey-                 WWW.
NewsLink w w                                                                       April 2011 – Page 3

Egham firm shortlisted for two awards in one week
                                     eGhaM-BaSeD integrated
                                     marketing agency 3sixteen has
                                     been shortlisted for two high
                                     profile industry awards in one
                                     week: the Institute of Promo-
                                     tional Marketing (IPM) awards
                                     and the British Sandwich In-
                                     dustry awards (the SaMMIeS
                                        3sixteen’s launch of the Levi
                                     roots’ Chilled Caribbean Meal
                                     range, on behalf of Kerry
                                     Foods made it one of only          More tea, ma’am? The quintessentially British theme of
                                     seven finalists in the Brand       3sixteen’s campaign for Breadbox included hiring a Queen
                                     experience category for the        Elizabeth II lookalike.
                                     IPM awards, which recognise        awards ceremony at the Lon-        ‘sit down and have a cuppa’
                                     the most creative and effec-       don hilton, Park Lane, London.     message, with staff dressed
                                     tive promotional marketing            Meanwhile, the launch           in 1940s outfits and a Queen
                                     campaigns of 2010.                 campaign 3sixteen undertook        elizabeth II look-a-like on hand
3sixteen’s launch of Levi roots’        the overall winners will be     for SSP UK’s new retail outlet     to add a touch of class to the
Chilled Caribbean Meal range         announced on thursday, 16          BreadBox has been recog-           event.
has put it in line for an award.     June 2011 at a prestigious         nised by the SaMMIeS awards           alex Butcher, Marketing
                                                                        in its Sandwich Marketing of       Communications Manager

Businesses urged to
                                                                        the year category.                 at SSP UK, said: “We were
                                                                           3sixteen developed a strong     really impressed by 3sixteen’s
                                                                        creative launch campaign for       creativity and execution of the
                                                                        BreadBox (a tea-led brand,         BreadBox launch; it’s testa-

attend Surrey’s first                                                   with no-nonsense British
                                                                        nosh). Launch activity was
                                                                        ‘British’ themed, to match the
                                                                                                           ment to their fantastic work that
                                                                                                           the BreadBox launch has been
                                                                                                           shortlisted for this award.”

open energy event                                                       irreverent British tone of the
                                                                        brand; a mock living room was
                                                                        set up in Manchester Pic-
                                                                                                              the winner of the SaMMIeS
                                                                                                           will be unveiled at a gala dinner
                                                                                                           at the Lancaster London hotel,
WIth enerGy prices predicted to rise by 60% over the next               cadilly station to reinforce the   London on thursday, 19 May.
decade Surrey’s first Open Energy event for businesses will show
how money can be saved, income generated and environmental
credentials improved by introducing renewable energy measures.
  organised by Surrey County Council, the event will support
Surrey’s own ambition to combat climate change by bringing
together sustainable businesses, promoting the responsible use
of resources and encouraging a greener future.
  the event includes a half-day conference on May 17 with guest
speakers from the Carbon trust, University of Surrey and social
enterprise Bricks and Bread, with many more to be confirmed.
  on May 18 and 19, organisations and businesses in Surrey
that are already involved in energy saving and renewable energy
technologies, are offering site tours to those interested in seeing
the benefits renewable energy can bring, showcasing the many
positive steps already being taken in workplaces across the
county to combat climate change.
  Dr Lynne hack, Surrey County Council’s Cabinet Member for
the environment, said: “the effective use of energy is becoming
increasingly important and open energy Surrey will be a chance
for businesses to find out about the Government incentives for
renewable energy and learn how they can cut costs, generate
income and green their business.”
  Mark Pearson, Ceo of Surrey economic Partnership, is chair of
the conference. he said: “to ensure that Surrey remains a ‘pow-
erhouse economy’, it’s important that Surrey businesses embrace
the many opportunities available to them. they can make a name
for themselves through developing new low carbon products and
  Booking is essential for both the conference and the site tours.
to book a free place or for more details visit the website or con-
tact Bronwen Fisher, open energy Surrey co-ordinator on 020
8541 8538 or email

NewsLink w w                                                                                    April 2011 – Page 4

 A Midsummer
 Night’s dream
 ticket to the ball
 SUrrey ChaMBerS Midsummer night’s Charity
 Ball is taking place on Friday, June 10 at Silver-
 mere Golf Club in Weybridge. Sponsored by Jelf
 and in support of Surrey Chambers Community
 Fund, the event will include live entertainment from
 Guildford Shakespeare Company.
   ticket prices are £575.00 plus Vat
 for a table of ten, with individual ticket
 prices at £62.50 plus Vat per person.

Surrey Chambers sponsors Trampoline Academy jumps
Guildford business exhibition right into Hersham Place
                                                                         LonDon’S nUMBer one                            from where it will manage
                                                                         trampoline club has selected                   the administration side of the
                                                                         hersham Place technology                       business.
                                                                         Park (hPtP) as the location                       With classes already firmly
                                                                         for its first ever office.                     established in Kingston and
                                                                            Due to the runaway suc-                     Weybridge, the Surrey
                                                                         cess of its classes, the                       business park was a perfect
                                                                         Kingston trampoline acad-                      location for the young
                                                                         emy (Kta) has taken a small                    business to develop and
                                                                         office at Hersham Place,                       grow.


Scenes from last year’s Grow Your Business exhibition, which

has been replaced by Guildford Means Business this year.

GUILDForD MeanS Business takes
over where Grow your Business
left off on Wednesday, May 18 at
Guildford Spectrum Leisure Centre
from 9.30am.
   Sponsored by Surrey Chambers
of Commerce, Guildford Borough

                                                                            STAFF TRAINING
Council, Surrey Advertiser, eagle ra-
dio and the Best of Guildford the event is
supported by the key bodies in Guildford and will focus on promot-
ing business opportunities in and around the town.
                                                                             SURVIVE THE RECESSION - GET YOUR STAFF
   the exhibition is part of a successful series of local business
to business exhibitions organised by the Webster Partnership,                THE SKILLS THEY NEED FOR THE FUTURE
bringing hundreds of local companies together to network, sell and           FREE TRAINING COURSES AVAILABLE IN A RANGE OF INDUSTRIES*:
grow.                                                                        ● LEADERSHIP AND MANAGEMENT                ● PROFESSIONAL COURSES
   the day starts with a free breakfast seminar at 8.30am. after a             Team leading and first line               Finance, law, management, marketing,
coffee and croissant, visitors will be welcomed by Cllr tony rooth,            management accredited by the ILM.         personnel and purchasing (fee applies).

leader of Guildford Borough Council, followed by a motivational              ● TRAIN TO GAIN                            ● REDUNDANCY SUPPORT
presentation from leading SMe business growth specialist Ben                   Tailored package from basic skills to     If you’re making redundancies we can
                                                                               leadership and management training.       support your staff with workshops.
   With around 80 exhibitors, a programme of free seminars                   ● APPRENTICESHIPS                          ● NVQS
                                                                               Get the practical qualifications and      Full and part NVQs in Care,
throughout the day and free 1-2-1 clinics with the Chartered                   skills you need now and in the future.    Hospitality and Construction.
Institute of Marketing, Guildford Means Business offers something
for everyone wishing to develop and grow their businesses.                   TRAINING IS FLEXIBLE, DELIVERED AT A TIME AND PLACE
   Visit the website to book your stand or register to attend, or call       TO SUIT YOU AND CAN BE CUSTOMISED TO YOUR BUSINESS
Paul or James Webster from the Webster Partnership Ltd on
01118 973 1976.                                                              CALL NOW: 01483 44 85 30
                                                                                                                                             SUBJECT TO ELIGIBILITY

NewsLink w w                                                                         April 2011 – Page 5

        LEAdErSHIP INSPIrATIONS                                                             EXPOrTEr COrNEr
Happiness at work                                                                     Sanctions against Libya
– self confidence
                                                                           The department for Business, Export, Innovation and Skills
                                                                           has issued a notice detailing sanctions introduced in
                                                                           response to the situation in Libya
           By Gordon Bromley,                                                 The European Union has imposed an arms embargo and
      Chairman of Surrey based ACE                                         issued a new associated Council regulation which details
I turn this month to the first of the five key                             additional restrictive measures. These European Union
drivers (the “5 C’s”) of employee happiness at                             sanctions have been imposed following a unanimous
work, namely ConFIDenCe.                                                   decision at the United Nations Security Council. details of
   henry Ford is famously attributed with                                  the restrictive measures imposed by the UN are published in
saying “If you think you can you can.. or if you think you can’t           United Nations resolution 1970 (2011).
you can’t … either way you’re probably right” and never a truer               The EU Council decision imposes an arms embargo, a ban
word was said!                                                             on internal repression equipment and restrictions on the
   The key to self-confidence is undoubtedly self-belief and in a          admission and freezing of funds and economic resources of
work context an employee’s self-belief is driven by:                       certain persons and entities involved in serious human
   l Belief in their own ability to do a good job and deliver good         rights abuses against persons in Libya. The EU Council
results – we all want to be successful and enjoy our own good              regulation provides further details about the scope of the
performance.                                                               sanctions imposed. These sanctions came into force as of 3
   l Belief in the company’s leadership and collective ability to          March 2011 and are directly applicable in UK law.
achieve its goals and objectives and deliver good results – we                The sanctions have an impact on issuing of export
all enjoy being part of a winning team.                                    licences to Libya. All export licences are considered on a
   l Belief that their job and their company can fulfil their own          case-by-case basis in relation to the Consolidated EU and
personal needs i.e. the reason why they go to work in the first            National Arms Export Licensing Criteria, in light of EU and
place. Money will certainly be one of those needs but rarely the           UN sanctions, the prevailing circumstances at the time of
most important – enjoyment, promotion prospects, personal                  application and the proposed end-use. For details of the
development, camaraderie and a host of other diverse needs                 Criteria visit the website.
specific to each individual to a varying degree will also be key.             ECO has already revoked several export licences for a
   as leaders, through our own behaviours and words, re-                   range of goods that could be used for internal repression
peated every day, we must instil that self-belief by frequently            where the proposed export is not consistent with the
demonstrating to staff, our own self-belief in                             Consolidated Criteria. It is in the process of reviewing any
   l their ability to be successful.                                       Open General Export Licences where Libya is listed as a
   l our commitment and belief in the company’s goals and its              permitted destination. If you intend to export to Libya, you
ability to achieve them.                                                   should keep yourself well informed of the current situation
   l Our commitment to understanding and fulfilling their per-             through the media and other information channels. The
sonal needs.                                                               situation in Libya is constantly changing and these
                                                                           sanctions are correct at date of publication.
  to read the full article click on the link below. Gordon would like to      Further details of sanctions are
hear from you on any aspect of leadership. For information about the       published on the FCO website and on                 Sponsored by
work of the academy for Chief executives group in Surrey contact                                                               Woking
                                                                           the Businesslink website.
Gordon Bromley at or call him on                                                            Borough
07802 461431.                                                                         WWW.                         Council

WWW.                       WWW.

   To place an
                                                          Light Industrial Warehouse
  in NewsLink
                                                                  With offices
                                                                             3600 sq ft.
      Sarah                                                           Parking, Close to Station
  Edwards on                                                            Good access to A3
      01483                                                               Rent negotiable
NewsLink w w                                                  April 2011 – Page 6

Cutting edge for Brooklands
                          high style won the day
                          for Brooklands College
                          when it took the highest
                          place in the southern
                          region of the pres-
                          tigious International
                          hairdressing Champi-
                          onships at Blackpool
                          Winter Gardens.
                              the glamorous an-
                          nual event held by the
                          national hairdressing
                          Federation showcases
                          cutting edge tech-
                          niques and attracts            From left, Stuart Edwards, deputy director of the Further
                          more than 600 par-             Education directorate - department for Business,
                          ticipants and more than        Innovation and Skills, with College E-Learning
                          6000 visitors.                 Technologist Hugh Vaughan and Web Services Manager
                              Jade Pettengell,           Brian Lake
                          aged 20, from addle-
                          stone, who is studying
                          for a Level 3 BteC
                                                         It’s Hi5 to Guildford College
                          Diploma in hairdress-          Guildford College has won a top award for its development
                          ing, took third position       of new technologies at a ceremony recognising and cel-
                          in the avant Garde             ebrating the best e-learning practice in the region
                          Fantasy round.                    at the JISC rSC South east hi5 Ceremony and Dinner,
                              Jade said: ‘”I am very     the college’s Web Services team won an advanced Innova-
                          proud to have come             tion award for the iGuildford Project: expanding Mobile
                          so high out of so many         Learning in Further/higher education through Mobile app
                          competitors.                   Development.
                              “It has really given          the award rewarded the college’s initiative in developing
                          me the confidence to           the first iPhone Application of any college in the country.
                          know that I can achieve        the iGuildford app provides a quick way for students, staff
                          big things.                    and visitors to contact the college, visit its websites, access
                              “I’m hoping to go on       college maps and get more information. It also showcases
                          and enter more compe-          the college to hundreds of millions of users worldwide in the
                          titions.”                      itunes app store.
                              Brooklands’ yu Ling           Judges said: “the app effectively uses Web 2 resources
                          yang came fourth in            already available.” “the future developments outlined are
                          the same category              particularly impressive.” “a good web 2 development. a
                          with a music inspired          worthy winner in this classification.”
                          design.                           the evening was particularly successful for the college,
                              Pictured left is Jade’s    as tutor Paul Collingridge was named runner up at beginner
                          creation on model Cait-        level for his video assessment technique on the Countryside
                          lin Wilson.                    Management national Diploma.

CvWow takes 2011 Onrec Best Newcomer award
                                                        Fixed price recruitment specialist CvWow has won the 2011
                                                        onrec award for the Best newcomer after only 10 months of
                                                           Managing director russell Crowe said: “I am extremely
                                                        proud of my team for all the effort and determination that has
                                                        been put into providing a premium quality service to all of the
                                                        organisation’s clients.
                                                           “I truly believe that we won this award based on our abili-
                                                        ties to provide a service which is a cut above our competitors
                                                        with a more personable approach.
                                                           “CvWow’s unique selling point is that we have account
                                                        managers from many different industries servicing each of
                                                        our clients, we have amazing talent within the team and are
                                                        growing from strength to strength based on our ability to
                                                        provide our clients with a unique, more cost effective way of
                                                           CvWow provides recruitment advertising to many FtSe
                                                        100 organisations.
NewsLink w w                                                                  April 2011 – Page 7

Crisis? What crisis?                                      By Philippa Varey                       these give you nightmares?
                                                                                                  l Write down the key messages
                                                          LarGe orGanISatIonS invest              you would need to get across.
                                                          heavily to ensure that any com-         l Select a company spokesman.
                                                          munications crisis is handled           remember, you might be at the
                                                          professionally, while in SMes           centre of the storm, so choose
                                                          crisis communications is usu-           someone you trust.
                                                          ally overlooked. But negative           l Make sure your staff members
                                                          publicity on a large scale can          know what to do if the media
                                                          have a catastrophic effect on any       contact them. Saying “no com-
                                                          business.                               ment” is not helpful. Put them in
                                                             When a major supermarket             touch with your media spokes-
                                                          has a food scare, their experi-         man instead.
                                                          enced crisis communications             l remember that a crisis can
                                                          team swings into a well-re-             recur. Do not let your guard
                                                          hearsed procedure and the crisis        down.
                                                          is contained. There is a financial         But most importantly, give your
                                                          cost, but it does not bring the         spokesmen the opportunity to
                                                          company down.                           rehearse. they will be protecting
                                                             Compare that with a small food       your company’s reputation and
                                                          producer. they would certainly          livelihood, so give them the tools
                                                          attract publicity, could lose key       for the job.
                                                          retail accounts and damage their           oriel Marketing and rough
                                                          brand. the company could well           house Media have teamed up
                                                          go under.                               to offer Crisis Communications
                                                             the difference comes from            preparation to smaller organisa-
                                                          their inexperience in managing          tions. We use trained journalists
                                                          the media and lack of prepara-          to show you how to put your
                                                          tion. Journalists do not go easy        messages across to the media,
                                                          on small companies.                     in a real studio, under real pres-
                                                          Tips for dealing with a                    For further information, con-
                                                          crisis                                  tact oriel Marketing on 01252
                                                          l Identify ten areas where your         727625 or email philippa.varey@
Philippa Varey                                            business is vulnerable. Which of

                                   PLAIN SPEAKING LEGAL AdVICE
       Business immigration advice from
   Herrington & Carmichael – the way forward
Since the new Government started in        System (PBS).                                    can create two jobs or more and one of
May 2010, it has promised to cut back        Tier 1, which until recently attracted a       those jobs can be their own position.
and reduce the ways in which someone       number of high earning, high achievers             Tier 2 remains available as a way of
can enter the UK to work.                  into the UK, is now closed to anyone             securing skills which are in demand in
  New changes and Immigration rules        not already in the UK.                           the UK, but are in short supply.
being introduced on 6 April limit the        There is a new Tier 1 exceptional              Employers need to obtain a licence to
ability of non-European citizens to work   talent entry category. The exceptional           sponsor someone under Tier 2, but will
in the UK. While aimed at reducing UK      talent is for those individuals who are          no longer have the flexibility to issue a
unemployment – a laudable aim we all       recognised as being at the top of their          desired recruit with a Tier 2 work visa
support – the new Immigration              sector pyramid, for example an                   (called a Certificate of Sponsorship).
regulations do curtail the ability of      internationally recognised research
employers to recruit and hire              scientist or principal ballerina.                To read the rest of this article, please
international talent.                        There are also more flexible rules for         click on the link below. For more
  There are still five different entry     entrepreneurs wanting to check out               information contact Joy Hankins from
levels, or Tiers, through which a non-     funding for a business in the UK (the            Herrington and Carmichael on 01276
European national can come to the          “prospective entrepreneur”) and also             686222 or email joy.hankins@
UK to work under the Points Based          extended rights for entrepreneurs who  

                                   W W W.
NewsLink w w                                                             April 2011 – Page 8

A smile and silver service
                                         By dawn O’Leary,                              products or services. this gives you the
                                         davis Burton Sellek                           platform to respond to customers imme-
                                                                                       diately dealing with negative remarks and
                                           DeLIVerInG oUtStanDInG customer             encouraging positive customer feedback
                                         service is the key to long-term customer      from your advocates.
                                         relationships and business survival.             In professional services such as ac-
                                           today’s customers will no longer put        countancy it can be difficult to identify a
                                         up with a raw deal and they don’t care        true point of differentiation. Clients have
                                         who they tell. With the huge advances in      specific criteria when looking for an ac-
                                         twitter and facebook unhappy customers        countant; price is important but equally we
                                         can literally spread discontent around the    are finding that being local and offering
                                         globe in express time. Social media has       personal attention and hands-on partners
                                         empowered the individual and given them       are top of their wish list too.
                                         a far-reaching voice.                            What we’ve tried to do at Davis Burton
                                           For many, customer service means            Sellek is to engage with clients by being
                                         nothing more than answering the phone         friendly but professional, listen to their
                                         or doing their job. What it should mean       needs (from the type of coffee they like
                                         though is avoiding people saying anything     to drink to what they enjoy doing at the
                                         negative about you and proactively finding    weekends) and to explain accountancy
                                         those individuals who will say nice things    and taxation in plain english.
                                         about you and your brand both on and             this has created a rather special client
                                         offline.                                      base who not only think of us as long-
                                           So it pays to have a dedicated person       term partners but in many cases regard
                                         within your organisation tuning into social   us as firm friends - something which I am
                                         media sites and other media, listening to     extremely proud of.
                                         what is being said about you and your            Follow our tweets or visit our website.

dawn O’Leary                                                  WWW.

Coming up... The Chambers Events diary
          CLICK HErE>>>                  <<<FOr MOrE dETAILS Or TO BOOK A PLACE

TUESdAY, 19 APrIL                         WE LOOK FOrWArd TO                           THUrSdAY, 5 MAY
East Surrey Business Breakfast Club.      SEEING YOU AT SOME                           Ask The Experts. Shepperton Studios,
the red Lion, Betchworth. Members                                                      Shepperton. members £17.50, non-mem-
£11.67, non-members £18.33.                OF THE CHAMBErS’                            bers £25.
TUESdAY, 19 APrIL                                                                      TUESdAY, 10 MAY
Chamber Business Clinics. 14a            TUESdAY, 3 MAY                                Networking Purposefully For Profit.
Monument Way east, Woking. Members       How To Get The Most Out Of Chamber            the County Club, Guildford. Members
£125,non-members £200.                   Membership. Loseley hall, Guildford.          £16.67, non-members £25.
                                         Free to all.
WEdNESdAY, 20 APrIL                                                                    THUrSdAY, 12 MAY
Open Golf Competition, followed          WEdNESdAY, 4 MAY                              Speed Networking – The fast, fun way
by dinner & Prizegiving. Camberley       Business Women in Surrey Breakfast.           to develop your business and your
heath Golf Club, Camberley. Members      the Lightbox, Woking. Members £14.58,         networking contacts. the Mandolay
£63.34, non-members £71.67.              non-members £20.83.                           hotel, Guildford. Members £20.84, non-
                                                                                       members £29.17.
THUrSdAY, 21 APrIL                       WEdNESdAY, 4 MAY
Elmbridge Business Breakfast Club.       Understanding documentary Letters             FrIdAY, 13 MAY
hilton hotel, Cobham. Members £11.67,    of Credit, drafts and Bills. Venue tBa.       Hr Forum. the County Club, Guildford.
non-members £18.33.                      Members £195.83, non-members £235.            Members £16.67, non-members £25.

WEdNESdAY, 27 APrIL                      THUrSdAY, 5 MAY
Goal Mapping Success Workshop _          The Launch of Scene at Mercedes-
Your path to every success in 2011.      Benz World. Mercedes-Benz World,              l All prices are excluding VAT. For further
                                                                                       information on any of these events
Surrey Sports Park, Guildford. Members   Weybridge. Members £54.17, non-mem-           telephone 01483 735540.
£95, non-members £125.                   bers £66.67.

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